# Sanity vs Strapi — Content Marketing

As of 28 Oct 2026, the panel rates [Sanity](https://whats-best.ai/software/content-marketing/sanity) 3/5 and [Strapi](https://whats-best.ai/software/content-marketing/strapi) 2.5/5 in Content Marketing. Weighted by what each judge cares about, 4 of the 6 judges pick Sanity and 2 pick Strapi. Sanity scores higher on 3 of 7 criteria (Pricing transparency, Planning, editorial calendar & briefs and AI assistance & content rights). Strapi scores higher on 4 of 7 criteria (Creation, review & approval, Structured content, localisation & export, European sovereignty, plus 1 more). Provenance — Sanity: Rest of world; Strapi: EU-Made, United States. Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering).

- Canonical page: https://whats-best.ai/compare/sanity-vs-strapi
- Sanity: https://whats-best.ai/software/content-marketing/sanity ([md](https://whats-best.ai/software/content-marketing/sanity.md))
- Strapi: https://whats-best.ai/software/content-marketing/strapi ([md](https://whats-best.ai/software/content-marketing/strapi.md))
- Category: [Content Marketing](https://whats-best.ai/software/content-marketing.md)
- Data as of: 2026-10-29

**AI-generated.** Both products were evaluated from public evidence by the same panel of AI judges under the same rubric; without that, no comparison is published. Not a hands-on test; no score can be bought, on either side. How scores are made: https://whats-best.ai/methodology

## The short answer

The bench splits, and the split is the answer. Sanity takes editorial planning (4.2 vs 1.7, six judges leaning its way), AI and content rights (5.5 vs 3.8, six leans) and pricing transparency (7.8 vs 5.7, six leans), publishing Free at $0 and Growth at '$15 per seat per month' where Strapi's Enterprise price stays unpublished. Strapi takes collaboration and approval (7.0 vs 6.2, five leans, one tie), content model and reuse (7.0 vs 6.2, four leans), distribution and integrations (6.7 vs 6.3, three leans) and sovereignty (3.8 vs 3.0, five leans); its sovereignty attributes list a US legal entity jurisdiction and US-default data residency. Weighted totals diverge by judge: the content lead, SME marketer, data protection officer and skeptic land higher for Sanity; the localisation lead and web engineer land higher for Strapi. No overall winner.

**Choose Sanity if:**
- You need published prices before committing: Sanity lists Free at $0 and Growth at '$15 per seat per month' with viewer seats free, and six judges lean Sanity on pricing transparency (7.8 vs 5.7).
- Your editorial team needs planning support beyond a review-stage filter: Sanity leads editorial planning 4.2 to 1.7 with six judges leaning its way, even though its calendar plugin is deprecated and publishing needs an external script.
- You need training on your transferred input data prohibited: the Sanity verdict records it prohibited or disabled in all configurations, and six judges lean Sanity on AI and content rights (5.5 vs 3.8).
- Your buying committee mirrors the content lead, SME marketer, data protection officer or skeptic: their weighted totals land higher for Sanity (5.6 vs 5.1, 5.3 vs 4.7, 5.3 vs 5, 5.8 vs 5.2).

**Choose Strapi if:**
- Your team runs multi-stage review: Strapi scores 7.0 against 6.2 on collaboration and approval, five judges leaning Strapi with one tie, on configurable review workflows with per-stage role permissions and a required stage that blocks publishing.
- You need to export content, relations, assets and schemas yourself via the command line: content model and reuse leans Strapi 7.0 to 6.2, with four judges leaning Strapi and two ties.
- Your delivery pipeline builds on auto-generated REST and GraphQL APIs with an OpenAPI specification and webhooks: distribution and integrations leans Strapi 6.7 to 6.3, three judges to one with two ties.
- Your scorecard weights sovereignty: five judges lean Strapi (3.8 vs 3.0, one tie), and its sovereignty attributes list a US legal entity jurisdiction and US-default data residency.
- Your team profile matches the localisation lead or web engineer: their weighted totals favor Strapi (6.3 vs 5.8 and 6.4 vs 5.9).

## Overall

| | Sanity | Strapi |
|---|---|---|
| Panel rating | 3/5 | 2.5/5 |
| Provenance | Rest of world | EU-Made |
| Sovereignty | 1 of 4 dimensions proven | 1 of 4 dimensions proven |

## The bench's picks

| Judge | Sanity | Strapi | Pick |
|---|---|---|---|
| The Head of Content | 3/5 | 2.5/5 | Sanity |
| The SME Marketer | 2.5/5 | 2.5/5 | Sanity |
| The Localisation Lead | 3/5 | 3/5 | Strapi |
| The Web Engineer | 3/5 | 3/5 | Strapi |
| The Data Protection Officer | 2.5/5 | 2.5/5 | Sanity |
| The Skeptic | 3/5 | 2.5/5 | Sanity |

## Criterion by criterion

Bench average per criterion, out of 5; the lean counts which product each judge scored higher.

| Criterion | Sanity | Strapi | The bench leans |
|---|---|---|---|
| Planning, editorial calendar & briefs | 2/5 | 1.5/5 | Sanity, 4 of 6 judges |
| Creation, review & approval | 3/5 | 3.5/5 | Strapi, 5 of 6 judges |
| Structured content, localisation & export | 3/5 | 3.5/5 | Strapi, 4 of 6 judges |
| Publishing, distribution & integrations | 3/5 | 3.5/5 | Strapi, 3 of 6 judges |
| AI assistance & content rights | 3/5 | 2/5 | Sanity, 6 of 6 judges |
| European sovereignty | 1.5/5 | 2/5 | Strapi, 5 of 6 judges |
| Pricing transparency | 4/5 | 3/5 | Sanity, 6 of 6 judges |

## Sovereignty, side by side

| Dimension | Sanity | Strapi |
|---|---|---|
| Legal entity | Not determined | Incorporated in US |
| Ownership | Not determined | Not determined |
| Data residency | Not determined | Not determined |
| Subprocessors | US CLOUD Act reach | Not determined |

## Facts, side by side

Only facts both products carry under the same definition; each is the vendor's own dated statement ([S*n*] → Sources).

| Fact | Sanity | Strapi |
|---|---|---|
| Integrations · Frameworks | React · Next.js · Angular · Node.js · GraphQL · Vue.js · Gatsby · Hugo · Remix · JavaScript · Nuxt.js · Astro · SvelteKit · Eleventy [S1] | React · Next.js · Tanstack · Vue.js · Nuxt.js · Astro · Flutter · Svelte · React Native [S2] |
| Legal · Liability cap | 12 months of fees paid [S3] | 100 [S4] |
| Product · Enterprise features | SSO with SAML · Dedicated support and uptime SLA · Onboarding program · Media Library (add-on) · Custom roles and access control · User Attributes [S5] | Enterprise adds SSO, Review Workflows, Audit Logs; Strapi AI coming soon [S6] |
| Product · Growth features | Comments and Tasks · Scheduled drafts · AI Assist [S5] | Growth plan adds Strapi AI, Live Preview, Releases, Content History, Basic Support [S6] |

## Sources

- [S1] Publishing, distribution & integrations — found from sitemap: https://www.sanity.io/graphql (checked 2026-10-01)
- [S2] Planning, editorial calendar & briefs — found from sitemap: https://strapi.io/strapi-marketing-advertising-cms-campaign-management (checked 2026-10-13)
- [S3] Terms of service: https://www.sanity.io/legal/tos (checked 2026-10-15)
- [S4] Terms of service: https://strapi.io/terms-of-use (checked 2026-10-13)
- [S5] Pricing page: https://www.sanity.io/pricing (checked 2026-10-15)
- [S6] Pricing page: https://strapi.io/pricing-cms (checked 2026-10-01)

## Questions

### Which is better, Sanity or Strapi?

As of 28 Oct 2026, the panel rates Sanity higher: 3/5 against 2.5/5. Weighted by what each judge cares about, 4 of the 6 judges pick Sanity and 2 pick Strapi. Which one fits depends on the criteria that matter to you; the table on this page shows both side by side, and each judge’s reading has its own page. Both were scored by the same AI bench under the same rubric, from public evidence only, [as the methodology describes](https://whats-best.ai/methodology).

### Is Sanity or Strapi European?

Sanity is not European by provenance (Rest of world). Strapi is European (EU-Made, United States). Provenance is read from each company’s own legal pages: who builds it and who owns it.

### Do Sanity and Strapi have a free plan?

As of 28 Oct 2026, both vendors’ own pages state a free plan. Each product page links the pricing page it was read from.

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Cite as: whats-best.ai, "Sanity vs Strapi", AI panel comparison, as of 2026-10-29. https://whats-best.ai/compare/sanity-vs-strapi