# Doodle — Appointment Scheduling

Doodle by Doodle AG holds a panel rating of 3/5 from 6 AI judges (category median 3/5), as of 2026-10-29. Provenance: UK / wider Europe; sovereignty: not determined.

- Vendor: Doodle AG (https://doodle.com/en/)
- Category: [Appointment Scheduling](https://whats-best.ai/software/appointment-scheduling.md)
- Provenance (editorial classification): UK / wider Europe
- Canonical page: https://whats-best.ai/software/appointment-scheduling/doodle
- Alternatives: https://whats-best.ai/software/appointment-scheduling/doodle/alternatives ([markdown](https://whats-best.ai/software/appointment-scheduling/doodle/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Doodle AG
- Headquarters: Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting: Default not stated; pages mention Ireland and the EU [S9]
- Free plan: Yes, per the vendor’s own page [S3]

## The panel's verdict

The judges score Doodle, an appointment scheduler from Doodle AG of Zurich, a subsidiary of TX Group AG, strongest on sovereignty, where scores run 6-8 and cluster at 7, crediting production data on AWS in Ireland, a published data processing agreement with standard contractual clauses and binding corporate rules, SOC 2 Type II and Cyber Verify Level 3, and a dated subprocessor list — while noting US providers in that chain, including Mailgun, Chargebee and Google Analytics, and a Swiss rather than an EU contracting entity. Booking experience and calendar and availability score 6-7, on a documented booking page with custom questions, Stripe payment at booking and instant conflict checks across Google, Outlook and Apple Calendar. Team scheduling is the weakest criterion and the sharpest genuine split: five of six judges scored it 4, finding no public information on how bookings are distributed among staff, while the data protection officer's 7 credits the documented admin console and Enterprise single sign-on. Pricing transparency splits three at 6 and three at 4 over the missing per-seat price figures for Pro and Team.

**Speaks for it:**
- Sovereignty scores run 6-8 on a published data processing agreement with standard contractual clauses and binding corporate rules, SOC 2 Type II, Cyber Verify Level 3 and a dated subprocessor list.
- Production data sits on AWS in Ireland with pre-production in Germany, and deletion within at most 180 days after termination is contracted.
- A documented booking page offers custom questions, automatic name and email capture, automatic time-zone handling and Stripe payment at booking.
- Calendar connections to Google, Outlook and Apple Calendar show conflicts instantly, with adjustable hours, buffers, minimum notice and daily or weekly booking limits.
- Automatic email confirmations and automatic reminders on Pro go out for every booking, video links from Zoom, Google Meet, Webex and Microsoft Teams are added automatically, and Zapier connects 3,000+ apps.

**Held against it:**
- Five of six judges scored team scheduling 4, with no public information on round-robin or any-available assignment, routing by form answers, or a client choosing a staff member.
- No public information covers SMS reminders, waiting lists, no-show or late-cancellation fees, or enforced cancellation deadlines.
- The pricing pages state the per-seat unit, a 24 percent yearly discount and USD 120 saved, but no per-seat price figure for Pro or Team.
- No public information covers webhooks, native CRM integrations or a documented export of bookings and customer records, and the captured pages give different signals about the API.
- The captured pages give different figures for the subscription commitment — a twelve-month term paid in advance with automatic renewal in the terms, monthly plans on the pricing pages.

**Best for:**
- You run a solo consulting or freelance practice and need a branded, shareable booking page with payment at booking and calendar conflict checks.
- Your procurement requires a published data processing agreement, a subprocessor list with locations and certifications such as SOC 2 Type II.
- You organise workshops, courses or group events — group sign-up forms with seat limits and automatic reminders are documented.
- You schedule across companies — group polls support up to 1,000 participants, and participants join with no account needed.

**Avoid if:**
- You need bookings distributed automatically across a team — the captured staff pages centre on shift-style scheduling for cafés, hospitals and retail, and no public information covers round-robin, any-available assignment or a client choosing a person.
- Your no-show protection depends on SMS reminders or enforced fees — ask the vendor: the public pages we read do not show it
- You must budget an exact per-seat annual cost in advance — ask the vendor: the public pages we read do not show it
- You need a service menu with per-service durations and prices on one page — the captured pages recommend a single session of 15 or 30 minutes per booking page.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Practice Owner | The Salon Owner | The Sales Team Lead | The Independent Consultant | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Booking page & client experience | 3.5/5 | 3/5 | 3.5/5 | 3/5 | 3.5/5 | 3/5 |
| Calendar sync & availability rules | 3/5 | 3/5 | 3/5 | 3.5/5 | 3/5 | 3/5 |
| Team, staff & location scheduling | 2/5 | 2/5 | 2/5 | 2/5 | 3.5/5 | 2/5 |
| Reminders, payments & no-show protection | 2.5/5 | 3/5 | 2.5/5 | 3/5 | 2/5 | 2.5/5 |
| Integrations, API & data export | 2.5/5 | 2.5/5 | 2/5 | 2.5/5 | 2.5/5 | 2.5/5 |
| European sovereignty | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 4/5 | 3/5 |
| Pricing transparency | 2/5 | 2/5 | 3/5 | 3/5 | 3/5 | 2/5 |
| **Weighted verdict** | **3/5** | **2.5/5** | **2.5/5** | **3/5** | **3/5** | **2.5/5** |

### The judges

- **The Practice Owner** (v1.0): Runs a physiotherapy practice with six therapists, two treatment rooms that must not be double-booked, and a front desk that spends its mornings on the phone. Wants patients to book and reschedule online, SMS reminders that cut the no-shows, rooms and therapists checked together, and patient data that stays in Europe under a data processing agreement the practice can show.
- **The Salon Owner** (v1.0): Owns two hair and beauty salons with eleven stylists and a Saturday that is booked out by Wednesday. Wants every service with its own duration and price on one booking page, clients who pick their stylist, a deposit for colour appointments, a fee when someone does not show, and a monthly bill that does not grow with every chair.
- **The Sales Team Lead** (v1.0): Leads fourteen account executives in three time zones and gets every demo request from the website. Wants inbound demos routed by company size and region, round-robin that is fair and can be checked, two-way sync with Outlook and Google so nobody is double-booked, a video link in every invite, and the booking written into the CRM before the call starts.
- **The Independent Consultant** (v1.0): Sells coaching sessions and workshop days on her own and books clients from Germany, Austria and Switzerland. Wants a booking page that looks like her own website, payment taken when the session is booked, a buffer after every call, her private calendar respected, reminders she never has to send herself, and a price that makes sense for one person.
- **The Data Protection Officer** (v1.0): Signs off booking tools for a group of medical and legal practices, where an appointment alone reveals who is a patient or a client. Wants the contracting entity and hosting named, every subprocessor listed down to the SMS gateway and the email service, calendar access limited to what booking needs, and bookings and customer records that can be exported and deleted on request.
- **The Skeptic** (v1.0): Has seen "free forever" booking pages that put the vendor's logo in front of every client, SMS reminders that turn out to be credits sold separately, round-robin and payments locked in the top tier, and calendar sync that reads far more than free and busy. Reads the price list for what scales per seat, the subprocessor list for where the reminders are sent from, and asks how the bookings get out again.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Audit reports: SOC 2 · Cloud Verify · no more than once annually [S6]
- CCPA: no · yes [S6]
- CCPA: yes [S9]
- Cmp providers: 28 · 359 [S5]
- Cyber verify level: 3 [S9]
- Data privacy framework: EU-US · UK Extension · Swiss-US [S6]
- DPA: yes [S6]
- DPA breach notification: Immediate breach notification including nature, datasets involved, data subjects, consequences and measures [S7]
- DPA data subject rights support: Support for responding to data subject rights requests [S7]
- DPA deletion period: Personal data deleted within max 180 days after contract termination, unless law requires longer storage [S7]
- DPA processor compliance information: Information provided to prove processor compliance [S7]
- DPA security measures: Appropriate technical and organizational measures to protect personal data [S7]
- Encryption in transit: yes · 1.2 · yes [S9]
- GDPR: yes [S9]
- HIPAA: yes [S9]
- Iab tcf participant: IAB TCF 2.0 · Doodle AG [S5]
- International transfer bcr: Binding Corporate Rules recognized by a European data protection authority as a transfer safeguard [S7]
- International transfer safeguards: International transfers safeguarded via EU Model Clauses (SCCs) or Binding Corporate Rules; Swiss-level protection [S7]
- Legal basis swiss fadp: Swiss FADP is the basic principle; GDPR and CCPA may also apply depending on user location [S5]
- Nda: yes [S9]
- Penetration testing: yes [S9]
- Sccs: yes [S6]
- Security: Encrypted cloud infrastructure, complies with leading security standards [S15]
- Security breach notification: yes [S6]
- Security link: https://doodle.com/en/features/security [S6]
- Security training: yes [S9]
- SLA availability: 99.9 [S3]

**Data**
- Hubspot CRM: HubSpot · 24 months after last contact · European Union [S5]
- Inactive account deletion: 1 [S5]
- Log data retention: 365 [S5]
- No selling: no [S5]
- Ownership: yes · yes [S9]
- Poll deletion rules: yes · 30 [S5]
- Premium poll retention: subscription active · no [S5]
- Privacy contact: inquiries · information · data deletion · privacy@doodle.com [S4]
- Return deletion: legal retention · yes [S6]

**Hosting**
- At rest provider: AWS [S9]
- Data location: Ireland · Germany [S5]
- Network protection: Cloudflare [S9]
- Processing location: European Union [S6]
- Regions: Republic of Ireland · EU · AWS [S9]

**Integrations**
- API deprecation: Doodle API deprecation notice present in help collection [S14]
- API free limit: paid · yes [S6]
- Calendars: Google Calendar, Outlook Calendar, Apple Calendar [S16]
- Calendars: Google Calendar · Outlook · Apple Calendar · Zoom · Google Meet · Webex · Microsoft Teams [S17]
- Conference link: Conference link automatically added to every booked meeting via Zoom/Teams/Webex integrations [S19]
- Conferencing: Zoom, Google Meet, Cisco Webex, Microsoft Teams with automatic video links [S16]
- Google calendar: yes [S10]
- List URL: https://doodle.com/en/integrations/ [S6]
- Member account connection: Members connect their own Zoom/Teams/Webex accounts when enabled in admin settings [S19]
- Microsoft outlook: yes [S10]
- Stripe payments: collect payment up front at booking · yes [S10]
- Stripe payout: yes · Stripe payments at booking, funds go to user's Stripe account [S17]
- Team integrations: Zoom · Microsoft Teams · Webex [S19]
- Third party oauth: OAuth2 · yes [S9]
- Zapier: Zapier connections supported [S16]
- Zapier: Zapier integration with 3,000+ connected apps [S18]
- Zapier: yes · Zapier integration for e.g. SMS on event creation [S17]

**Legal**
- Address: Werdstrasse 21, 8004 Zürich, Switzerland [S6]
- Board members: Daniel Mönch (Chairman) · Jens Schleuniger · Katharina Pfaffhauser · Cristian Grossmann [S4]
- Careers: yes [S4]
- DPA last updated: 2020-02-28 [S7]
- DPA precedence: Data processing terms prevail over Terms of Service in case of conflict [S7]
- Entity name: Werdstrasse 21, 8004 Zurich, Switzerland · Doodle AG [S4]
- Governing law: Switzerland [S4]
- Liability cap: 12 months of fees paid [S6]
- Offices: Zurich · Berlin - Germany · Belgrade - Serbia · Atlanta, Georgia, US [S4]
- Operating entity: Doodle AG · Switzerland [S5]
- Parent company: TX Group AG · Zurich, Switzerland [S4]
- Termination refund: no [S6]
- Terms location: General Terms and Conditions · Privacy Policy [S4]
- Warranty disclaimer: as is [S6]

**Pricing**
- Auto renewal: yes · 12 [S6]
- Billing period: in advance · yes [S6]
- Cancel anytime: yes [S3]
- Downgrade no refund: no [S6]
- Enterprise features: AI time intelligence, engagement analytics, org-wide time protection, focus policies, SSO (SAML/OIDC), MFA, role-based access, dedicated CSM, branded pages/emails/URLs, 99.9% SLA & priority support, PO and invoice billing [S3]
- Enterprise price: 15000 · annual · yes [S3]
- Free includes: 1 · 1 · 1 · 3 [S3]
- Free price: 0 · Free · no [S3]
- Free tier: Doodle Premium · yes [S6]
- Paid plans ads free: yes [S5]
- Participants free: no · no [S3]
- Payment method: credit card · other payment card [S6]
- Payment methods: credit card · PayPal · purchase order · bank transfer [S3]
- Plan switching: yes · yes [S3]
- Premium plans: Pro · Team · Enterprise [S6]
- Price changes: email [S6]
- Pro billing: per seat/month · annual [S3]
- Pro calendar sync: free · yes [S15]
- Pro custom questions: pro_only · free [S15]
- Pro features: Unlimited group polls, booking pages, 1:1s, sign-up sheets; advanced settings; Zoom/Teams/Webex; no ads [S3]
- Pro hide participants: pro_only · free [S15]
- Refunds: 14 · yes [S3]
- Seat changes: yes [S3]
- Session limits: unlimited · 20 [S15]
- Taxes: no [S6]
- Team discount: 24 [S3]

**Product**
- 1on1 booking: yes · 1:1 booking with held slot, auto-added to calendar [S17]
- Account participant request cancellation: Participants with a Doodle account can request cancellation from dashboard; once approved they use the original participation link to book a new time [S11]
- Account self deletion: yes [S5]
- Ad free: yes [S3]
- Admin apps section: Integrations managed via 'Apps & Integrations' in admin account settings [S19]
- Admin console: yes [S3]
- Advertising free tier: yes [S6]
- Advertising on free service: yes · automated based on language, IP address, poll content etc. [S5]
- AI descriptions: Pro · yes [S16]
- AI descriptions: Doodle Pro · AI-generated meeting descriptions with configurable tone [S17]
- AI meeting descriptions: yes [S3]
- Auto collected fields: name · email [S10]
- Automatic reminders: Doodle Pro · automatic reminders [S17]
- Automatic video link: yes · automatic video conferencing link on each booking [S17]
- Availability buffers: yes [S10]
- Booking limits: yes [S10]
- Booking limits and buffers: Can limit bookings per day and add buffer times [S2]
- Booking page: Booking Page lets others book time based on connected calendar availability [S12]
- Booking page: yes · booking page with availability, rules and Stripe payment [S17]
- Booking page availability generation: Doodle generates bookable times from user-defined availability [S2]
- Booking page stripe: stripe payment collection at booking via Booking Pages and 1:1s [S16]
- Booking reminders: Sends booking reminders to reduce no-shows [S2]
- Branding options: logo or profile photo · name, professional title, area of expertise · session description · brand color [S10]
- Branding tier: premium [S10]
- Calendar cancel supported: organizers · participants · yes [S11]
- Calendar conflicts: Calendar sync shows scheduling conflicts instantly [S15]

**Subprocessors**
- Advertising freestar: Publisher First, Inc. dba Freestar · advertising [S5]
- Agreements: yes [S6]
- Aws: Amazon Web Services, Inc · Cloud Hosting Provider · Germany · Ireland [S8]
- Chargebee: Chargebee · Payment Processing · USA [S8]
- Clay: Clay (Clay Labs Inc) · Sales Intelligence & Prospecting · USA [S8]
- Clay labs: Clay Labs, Inc. · enrichment of business information for sales/marketing enquiries [S5]
- Google analytics: Google Analytics · usage statistics [S5]
- Google analytics: Google Analytics · Analytics · USA [S8]
- Growthbook: Growthbook · Feature Flagging and A/B Testing · Germany · Ireland · USA [S8]
- Hubspot: HubSpot (HubSpot Germany GmbH) · CRM and Marketing Automation · Germany [S8]
- Intercom: Intercom R&D Unlimited Company · Ireland · customer support conversations and Help Center [S5]
- Intercom: Intercom · Customer Support Conversations and Help Center · Ireland [S8]
- Iterable: Iterable (Iterable Ireland Limited) · Lifecycle and Marketing Email Platform · Ireland [S8]
- List date: 27 October, 2026 [S8]
- Mailgun: Mailgun · Email Delivery · USA [S8]
- Microsoft: Microsoft · Behaviour Analytics · Germany · Ireland [S8]
- Mongodb atlas: MongoDB Atlas · Cloud Database · Germany · Ireland [S8]
- Objection right: Written objections to sub-processors possible but no legal right to influence subcontractor choice [S7]
- Openai: OpenAI · large language models for customer interaction and experience management [S5]
- Sentry: Sentry (Functional Software, Inc.) · Error Monitoring and Performance Tracking · Germany · USA [S8]
- Written agreement required: Sub-processors engaged via written agreement with obligations no less onerous than Doodle's; Doodle remains fully liable [S7]
- Zapier: Zapier · Customer Support · USA [S8]

**Support**
- Approval email notification: Cancellation requests are emailed to the organizer for approval [S11]
- Channels: best-effort · email [S6]
- Help center: Help Center listed as a resource [S1]
- Help center: Help Center [S4]
- Help center: yes [S13]
- Legal notices: legal@doodle.com [S6]
- Marketing contact: marketing@doodle.com [S4]
- Press contact: press@doodle.com [S4]
- Sales contact: sales@doodle.com [S4]
- SLA: yes [S6]

99 more facts on the canonical page: https://whats-best.ai/software/appointment-scheduling/doodle

## Questions

### Is Doodle European?

Yes, though not from the EU. whats-best.ai classifies Doodle as UK / wider Europe.

### Where does Doodle store data?

The default storage location for customer data is not stated on the vendor’s pages as of 28 Oct 2026. The vendor’s pages mention Ireland and the EU as hosting locations, per [the vendor’s page captured 28 Oct 2026](https://whats-best.ai/evidence/11536).

### Does Doodle have a free plan?

Yes. Doodle has a free plan, per [the vendor’s page captured 28 Oct 2026](https://whats-best.ai/evidence/11530).

### What are the best alternatives to Doodle?

As of 3 Nov 2026, the panel rates [zeeg (3.5/5)](https://whats-best.ai/software/appointment-scheduling/zeeg), [YouCanBookMe (3.5/5)](https://whats-best.ai/software/appointment-scheduling/youcanbookme) and [SimplyBook.me (3.5/5)](https://whats-best.ai/software/appointment-scheduling/simplybook-me) highest among the other 18 Appointment Scheduling products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [zeeg](https://whats-best.ai/software/appointment-scheduling/zeeg) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Doodle alternatives](https://whats-best.ai/software/appointment-scheduling/doodle/alternatives).

## Head-to-head

- [Doodle vs Calendly](https://whats-best.ai/compare/calendly-vs-doodle.md)

## What this page leaves out

- 4 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 pricing fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://doodle.com/en/ (checked 2026-10-28)
- [S2] Product features: https://doodle.com/en/features/booking-page/ (checked 2026-10-28)
- [S3] Pricing page: https://doodle.com/en/premium (checked 2026-10-28)
- [S4] Legal notice: https://doodle.com/en/website-imprint/ (checked 2026-10-28)
- [S5] Privacy policy: https://doodle.com/en/privacy-policy/ (checked 2026-10-28)
- [S6] Terms of service: https://doodle.com/en/general-terms-and-conditions/ (checked 2026-10-28)
- [S7] Data processing agreement: https://doodle.com/en/general-data-processing-terms/ (checked 2026-10-28)
- [S8] Subprocessor list: https://doodle.com/en/data-subprocessors/ (checked 2026-10-28)
- [S9] Security / trust page: https://doodle.com/en/features/security/ (checked 2026-10-28)
- [S10] Booking page & client experience — found from sitemap: https://doodle.com/en/how-to-set-up-booking-pages-for-client-intake/ (checked 2026-10-28)
- [S11] Booking page & client experience — found from sitemap: https://help.doodle.com/en/articles/9457228-how-do-i-reschedule-an-event-booked-with-booking-page (checked 2026-10-28)
- [S12] Calendar sync & availability rules — found from sitemap: https://doodle.com/en/availability-calendar/ (checked 2026-10-28)
- [S13] Calendar sync & availability rules — found from sitemap: https://doodle.com/en/google-calendar/ (checked 2026-10-28)
- [S14] Team, staff & location scheduling — found from sitemap: https://help.doodle.com/en/collections/9572015-team-plan-admins (checked 2026-10-28)
- [S15] Team, staff & location scheduling — found from sitemap: https://doodle.com/en/staff-scheduling/ (checked 2026-10-28)
- [S16] Reminders, payments & no-show protection — found from sitemap: https://doodle.com/en/reduce-no-shows-reminders-and-payment-best-practices/ (checked 2026-10-28)
- [S17] Reminders, payments & no-show protection — found from sitemap: https://doodle.com/de/reduce-no-shows-reminders-and-payment-best-practices/ (checked 2026-10-28)
- [S18] Integrations, API & data export — found from sitemap: https://doodle.com/en/integrations/ (checked 2026-10-28)
- [S19] Integrations, API & data export — found from sitemap: https://help.doodle.com/en/articles/9457296-apps-and-integrations (checked 2026-10-28)

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Cite as: whats-best.ai, "Doodle — Appointment Scheduling", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/appointment-scheduling/doodle

Corrections: https://whats-best.ai/correct/1092?target=page