# Fresha — Appointment Scheduling

Fresha by Fresha holds a panel rating of 2.5/5 from 6 AI judges (category median 3/5), as of 2026-11-03. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Fresha (https://www.fresha.com)
- Category: [Appointment Scheduling](https://whats-best.ai/software/appointment-scheduling.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/appointment-scheduling/fresha
- Alternatives: https://whats-best.ai/software/appointment-scheduling/fresha/alternatives ([markdown](https://whats-best.ai/software/appointment-scheduling/fresha/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-11-03 · oldest source captured 2026-11-03

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Fresha
- Headquarters: Not stated on the vendor’s pages as of 3 Nov 2026
- Data hosting: Not stated on the vendor’s pages as of 3 Nov 2026
- Free plan: Not stated on the vendor’s pages as of 3 Nov 2026

## The panel's verdict

Fresha is an appointment scheduling platform whose strength is calendar and availability, where scores cluster at 7-8: two-way sync with Google (Apple and Outlook linked twice, for export and import), a 12-month booking window, notice periods up to 2 weeks, and services bookable only when location, assigned staff and required rooms or equipment are all free. Team scheduling scored 6-7, on assigning team members to services and ten permission areas. Booking experience split the judges at 4-7: the marketplace storefront — service variants, add-ons, team-member profiles, star ratings, any-female or any-male options and Reserve with Google bookings — suited the salon owner, while lower scores weighed the absence of public information on embedding bookings in a business's own website, custom booking questions and additional languages. Weakest are integrations and data, a flat 3, and reminders and no-shows at 3-4, where documented protections stop at a configurable cancellation deadline and internal email notifications. Sovereignty scored 2-4: an Irish contracting entity is named, but the pages give no information on hosting, subprocessors or a data processing agreement. No prices appear on the pages read.

**Speaks for it:**
- Calendar and availability scores cluster at 7-8, on two-way Google sync, a stated delay of up to 15 minutes and several calendars linkable per team member.
- A service shows as bookable only when its location, assigned team member and required rooms or equipment are free, within a window of up to 12 months and notice periods up to 2 weeks.
- Imported personal calendar events can appear as private, generic blocked time, limiting what scheduling sees of personal diaries.
- Clients book 24/7 through the marketplace and Reserve with Google via Google Search and Maps, with service variants, add-ons, star ratings and any-female / any-male options.
- Templated and custom permission roles span ten areas, from calendar and clients to payments and wallet.

**Held against it:**
- Integrations and data scored a flat 3, with no public information on a documented API, webhooks, CRM or automation connections, or an export of bookings and client records.
- Reminders and no-shows scored 3-4, where documented protections stop at a configurable cancellation deadline and internal email notifications.
- Booking experience scores span 4-7, and we found no public information on embedding the booking page in a business's own website, custom booking questions or additional languages.
- Sovereignty scored 2-4; the captured pages give two entity names — Fresha.com SV Ireland Ltd. in the legal notice and Fresha.com SV Ltd as copyright holder — and no information on hosting, subprocessors or a data processing agreement.
- No plan prices, free-plan scope or payment fees appear on any page read, so an annual cost cannot be computed from what is published.

**Best for:**
- You run a salon, studio or practice across more than one site and need each service gated on location, qualified staff and rooms or equipment.
- You take bookings by team member, with profiles, star ratings and any-female / any-male choices, and separate front-desk from senior access with permission roles.
- Your scheduling lives in Google Calendar and you want personal events imported as private, generic blocked time to avoid double bookings.

**Avoid if:**
- Your no-show protection depends on automatic client reminders, deposits or no-show fees; the documented protections stop at a configurable cancellation deadline and internal notifications, and this criterion scored 3-4.
- You need scheduling wired into a CRM, a documented API, webhooks or automation platforms; the named connections are Reserve with Google and calendar links, and integrations and data scored a flat 3.
- You must run the booking flow on your own website with custom booking questions and several languages; booking is documented through the marketplace and Google, and booking experience scores span 4-7.
- Your calendars are Apple or Outlook end to end; two-way sync is documented for Google only, with Apple and Outlook linked twice — once for export, once for import.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Practice Owner | The Salon Owner | The Sales Team Lead | The Independent Consultant | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Booking page & client experience | 3/5 | 3.5/5 | 3/5 | 2.5/5 | 2/5 | 2/5 |
| Calendar sync & availability rules | 3.5/5 | 4/5 | 3.5/5 | 3.5/5 | 4/5 | 3.5/5 |
| Team, staff & location scheduling | 3/5 | 3.5/5 | 3/5 | 3.5/5 | 3/5 | 3/5 |
| Reminders, payments & no-show protection | 2/5 | 2/5 | 2/5 | 1.5/5 | 1.5/5 | 2/5 |
| Integrations, API & data export | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 |
| European sovereignty | 1.5/5 | 1/5 | 2/5 | 1.5/5 | 2/5 | 1.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **2.5/5** | **3/5** | **2.5/5** | **2.5/5** | **2.5/5** | **2/5** |

### The judges

- **The Practice Owner** (v1.0): Runs a physiotherapy practice with six therapists, two treatment rooms that must not be double-booked, and a front desk that spends its mornings on the phone. Wants patients to book and reschedule online, SMS reminders that cut the no-shows, rooms and therapists checked together, and patient data that stays in Europe under a data processing agreement the practice can show.
- **The Salon Owner** (v1.0): Owns two hair and beauty salons with eleven stylists and a Saturday that is booked out by Wednesday. Wants every service with its own duration and price on one booking page, clients who pick their stylist, a deposit for colour appointments, a fee when someone does not show, and a monthly bill that does not grow with every chair.
- **The Sales Team Lead** (v1.0): Leads fourteen account executives in three time zones and gets every demo request from the website. Wants inbound demos routed by company size and region, round-robin that is fair and can be checked, two-way sync with Outlook and Google so nobody is double-booked, a video link in every invite, and the booking written into the CRM before the call starts.
- **The Independent Consultant** (v1.0): Sells coaching sessions and workshop days on her own and books clients from Germany, Austria and Switzerland. Wants a booking page that looks like her own website, payment taken when the session is booked, a buffer after every call, her private calendar respected, reminders she never has to send herself, and a price that makes sense for one person.
- **The Data Protection Officer** (v1.0): Signs off booking tools for a group of medical and legal practices, where an appointment alone reveals who is a patient or a client. Wants the contracting entity and hosting named, every subprocessor listed down to the SMS gateway and the email service, calendar access limited to what booking needs, and bookings and customer records that can be exported and deleted on request.
- **The Skeptic** (v1.0): Has seen "free forever" booking pages that put the vendor's logo in front of every client, SMS reminders that turn out to be credits sold separately, round-robin and payments locked in the top tier, and calendar sync that reads far more than free and busy. Reads the price list for what scales per seat, the subprocessor list for where the reminders are sent from, and asks how the bookings get out again.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Integrations**
- Google reserve: Reserve with Google enables direct bookings via Google Search and Maps [S3]

**Legal**
- Content responsible: Nicholas Miller · Jakub Klatt [S2]
- Entity: Fresha.com SV Ltd [S1]
- Legal entity: Fresha.com SV Ireland Ltd. · Block A, George's Quay Plaza, George's Quay, D02 E440, Dublin 2, Ireland [S2]
- Register: Companies Register, Ireland · 654648 [S2]
- VAT number: IE3638143KH [S2]

**Product**
- Allocate locations to service: yes [S6]
- Appointments booked: 1 billion+ [S1]
- Assign resources to service: yes [S6]
- Assign team members to service: yes [S6]
- Blocked time export option: yes · yes [S5]
- Booking by gender: yes [S4]
- Booking window advance: Clients can book up to 12 months in the future [S4]
- Booking window notice period: Notice period configurable from no notice / Immediately up to 2 weeks before start time [S4]
- Bulk edit services: yes [S6]
- Calendar two way sync: two-way link between Fresha calendar and external calendars (Google, Apple, Outlook), exporting Fresha appointments and importing personal appointments to avoid double bookings [S5]
- Cancellation deadline: Configurable online cancellation/rescheduling deadline [S4]
- Countries: 120+ [S1]
- Custom permission roles: yes [S7]
- Import detail options: All details (event title and description) · Time and duration only (private, generic blocked time) [S5]
- Important info: Important info shown during booking flow and at checkout, applies account-wide [S4]
- Imported events blocked time: imported events appear as blocked time at chosen location [S5]
- Marketplace booking 24 7: Businesses are bookable 24/7 via the Fresha marketplace [S3]
- Marketplace requirement: yes [S6]
- Mobile app: yes [S1]
- Multi location resource copy: yes [S6]
- Multiple calendars: yes [S5]
- Notifications email addresses: yes [S4]
- Notifications team: yes [S4]
- Online booking default: yes [S6]
- Online performance tracking: Lesson on tracking online booking performance [S3]
- Other calendar link twice: yes · yes [S5]
- Partner businesses: 130,000+ [S1]
- Permission areas: Calendar · Sales · Clients · Reports · Team · Catalog · Online profile · Marketing · Payments and wallet · Workspace [S7]
- Professionals: 450,000+ [S1]
- Remove calendar blocked time option: yes [S5]
- Resource requirement options: Resource requirement can use any resource of a type or specific resources [S6]
- Service addons capabilities: Related capabilities: service variants, extra time, add-ons, advanced pricing/durations, limited online availability [S6]
- Service availability logic: Service bookable only if location, assigned team member, and required resources are available at that time [S6]
- Supported external calendars: Google · Apple · Outlook [S5]
- Sync delay: 15 [S5]
- Sync ics URL: ICS calendar URL · yes [S5]
- Sync modes: export events to calendar · import events to calendar as blocked time · two-way sync · yes [S5]
- Team member calendar sync: yes [S5]
- Team portfolio images: yes [S4]
- Team profile display: Display team member profile with bio, languages, interests, social media links [S4]
- Team ratings display: Display team member star ratings during booking [S4]
- Templated roles: yes [S7]
- Workspace settings linking: personal account settings under Workspaces [S5]

## Questions

### Is Fresha European?

Not determined: the vendor’s pages as captured do not say where Fresha is based.

### Where does Fresha store data?

Not stated on the vendor’s pages as of 3 Nov 2026.

### Does Fresha have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

### What are the best alternatives to Fresha?

As of 3 Nov 2026, the panel rates [zeeg (3.5/5)](https://whats-best.ai/software/appointment-scheduling/zeeg), [YouCanBookMe (3.5/5)](https://whats-best.ai/software/appointment-scheduling/youcanbookme) and [SimplyBook.me (3.5/5)](https://whats-best.ai/software/appointment-scheduling/simplybook-me) highest among the other 18 Appointment Scheduling products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [zeeg](https://whats-best.ai/software/appointment-scheduling/zeeg) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Fresha alternatives](https://whats-best.ai/software/appointment-scheduling/fresha/alternatives).

## What this page leaves out

- We found no public information on pricing on the pages we read (fresha.com, fresha.com/legal/legal-notice, fresha.com/help-center/academy/get-booked-online/accept-online-bookings, fresha.com/help-center/knowledge-base/calendar/101218-manage-online-bookings-settings, fresha.com/help-center/knowledge-base/calendar/101373-sync-your-fresha-calendar, fresha.com/help-center/knowledge-base/catalog/102404-manage-service-availability and 1 more). If the vendor publishes it somewhere else, send us the page.
- We found no public information on compliance on the pages we read (fresha.com, fresha.com/legal/legal-notice, fresha.com/help-center/academy/get-booked-online/accept-online-bookings, fresha.com/help-center/knowledge-base/calendar/101218-manage-online-bookings-settings, fresha.com/help-center/knowledge-base/calendar/101373-sync-your-fresha-calendar, fresha.com/help-center/knowledge-base/catalog/102404-manage-service-availability and 1 more). If the vendor publishes it somewhere else, send us the page.
- 24 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown.

## Sources

- [S1] Vendor page: https://www.fresha.com (checked 2026-11-03)
- [S2] Legal notice — found from the homepage: https://www.fresha.com/legal/legal-notice (checked 2026-11-03)
- [S3] Booking page & client experience — found from sitemap: https://www.fresha.com/help-center/academy/get-booked-online/accept-online-bookings (checked 2026-11-03)
- [S4] Booking page & client experience — found from sitemap: https://www.fresha.com/help-center/knowledge-base/calendar/101218-manage-online-bookings-settings (checked 2026-11-03)
- [S5] Calendar sync & availability rules — found from sitemap: https://www.fresha.com/help-center/knowledge-base/calendar/101373-sync-your-fresha-calendar (checked 2026-11-03)
- [S6] Calendar sync & availability rules — found from sitemap: https://www.fresha.com/help-center/knowledge-base/catalog/102404-manage-service-availability (checked 2026-11-03)
- [S7] Team, staff & location scheduling — found from sitemap: https://www.fresha.com/help-center/knowledge-base/team/100687-create-permission-roles (checked 2026-11-03)

---

Cite as: whats-best.ai, "Fresha — Appointment Scheduling", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/appointment-scheduling/fresha

Corrections: https://whats-best.ai/correct/1368?target=page