# Setmore — Appointment Scheduling

Setmore by Setmore holds a panel rating of 3/5 from 6 AI judges (category median 3/5), as of 2026-10-29. Provenance: Rest of world; sovereignty: not determined.

- Vendor: Setmore (https://www.setmore.com)
- Category: [Appointment Scheduling](https://whats-best.ai/software/appointment-scheduling.md)
- Provenance (editorial classification): Rest of world
- Canonical page: https://whats-best.ai/software/appointment-scheduling/setmore
- Alternatives: https://whats-best.ai/software/appointment-scheduling/setmore/alternatives ([markdown](https://whats-best.ai/software/appointment-scheduling/setmore/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Setmore
- Headquarters: Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 28 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 28 Oct 2026

## The panel's verdict

Setmore is appointment scheduling for small service businesses, and its top scores went to booking experience and integrations and data, each 7 at minimum and maximum, for 24/7 self-booking on a customizable page with website embeds and social 'Book Now' buttons, Reserve with Google, seat reservations for group classes, and a documented Pro API with OAuth 2.0 alongside Zapier, HubSpot, Zoom and Google Meet. Weakest is sovereignty at 3-4: the terms place the operator in Raleigh, North Carolina under North Carolina law, acknowledge international transfer of personal data, leave the hosting region unstated, and date the subprocessor list May 25, 2018. Calendar and availability slipped to 5-6, with two-way sync to Google and Office 365 Pro-only and no public information on buffers or minimum notice. Pricing transparency, 5-6, publishes a free tier up to 4 users at $0 and Pro at $5 USD per user per month with annual billing, but not SMS credit prices or VAT treatment. Team scheduling sat at 6, reminders and no-shows at 6-7; no criterion ranged more than a point, and the disagreement check found none.

**Speaks for it:**
- A branded booking page offers 24/7 customer self-booking, website embeds, 'Book Now' buttons on Facebook, Instagram and Google Business Profile, QR codes and Reserve with Google
- The free plan covers up to 4 users at $0 with unlimited appointments, payments and email reminders
- Each staff calendar counts as a user even without login permission, and a tier-by-tier plan comparison plus a Live Receptionist add-on at $99 / month are published
- A Pro API documented on Apiary covers endpoints, authentication and rate limits with OAuth 2.0, alongside Zapier, HubSpot, Mailchimp, Zoom and Google Meet
- Deposits, as a fixed amount or a percentage of the service price through Square, Stripe, PayPal or LawPay, are pitched at reducing no-shows

**Held against it:**
- The terms place the operator in Raleigh, North Carolina under North Carolina law, and we found no public information on where booking data is hosted
- The published subprocessor list is dated May 25, 2018 and carries no provider locations, while the terms acknowledge that personal data may be transferred to other countries
- Two-way calendar sync with Google and Office 365, API access, SMS reminders and deposits all sit behind the Pro plan
- We found no public information on buffers, minimum notice, round-robin assignment, waiting lists, webhooks, no-show fees or system-enforced cancellation deadlines
- We found no public information on SMS credit prices, payment processing fees or VAT treatment, and the terms reserve the right to change any price without notice

**Best for:**
- You run a small service business of up to four staff and want free 24/7 self-booking with unlimited appointments, payments and email reminders
- You take bookings through a website, Facebook, Instagram, Google Business Profile or QR codes and want one branded page that follows customers across them
- You want to connect bookings to your own stack through Zapier, HubSpot and Mailchimp or build on the documented Pro API
- Your customers choose a specific team member, and you need per-member working hours, unique booking links and permission levels from No Access to Admin

**Avoid if:**
- You must evidence hosting or subprocessor arrangements for procurement — the terms acknowledge that personal data may be transferred to other countries, and the published subprocessor list is dated May 25, 2018
- You are subject to HIPAA — the terms state Setmore is not currently HIPAA compliant and point to a separate Setmore Health product
- You need round-robin or automated distribution of bookings — the documented pages rest distribution on the customer choosing their team member
- Your deposit policy must vary by service — the captured pages state a deposit applies to all services on the Booking Page

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Practice Owner | The Salon Owner | The Sales Team Lead | The Independent Consultant | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Booking page & client experience | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Calendar sync & availability rules | 2.5/5 | 3/5 | 2.5/5 | 2.5/5 | 3/5 | 3/5 |
| Team, staff & location scheduling | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Reminders, payments & no-show protection | 3.5/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Integrations, API & data export | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| European sovereignty | 1.5/5 | 2/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 |
| Pricing transparency | 3/5 | 3/5 | 3/5 | 3/5 | 2.5/5 | 3/5 |
| **Weighted verdict** | **3/5** | **3/5** | **3/5** | **3/5** | **3/5** | **3/5** |

### The judges

- **The Practice Owner** (v1.0): Runs a physiotherapy practice with six therapists, two treatment rooms that must not be double-booked, and a front desk that spends its mornings on the phone. Wants patients to book and reschedule online, SMS reminders that cut the no-shows, rooms and therapists checked together, and patient data that stays in Europe under a data processing agreement the practice can show.
- **The Salon Owner** (v1.0): Owns two hair and beauty salons with eleven stylists and a Saturday that is booked out by Wednesday. Wants every service with its own duration and price on one booking page, clients who pick their stylist, a deposit for colour appointments, a fee when someone does not show, and a monthly bill that does not grow with every chair.
- **The Sales Team Lead** (v1.0): Leads fourteen account executives in three time zones and gets every demo request from the website. Wants inbound demos routed by company size and region, round-robin that is fair and can be checked, two-way sync with Outlook and Google so nobody is double-booked, a video link in every invite, and the booking written into the CRM before the call starts.
- **The Independent Consultant** (v1.0): Sells coaching sessions and workshop days on her own and books clients from Germany, Austria and Switzerland. Wants a booking page that looks like her own website, payment taken when the session is booked, a buffer after every call, her private calendar respected, reminders she never has to send herself, and a price that makes sense for one person.
- **The Data Protection Officer** (v1.0): Signs off booking tools for a group of medical and legal practices, where an appointment alone reveals who is a patient or a client. Wants the contracting entity and hosting named, every subprocessor listed down to the SMS gateway and the email service, calendar access limited to what booking needs, and bookings and customer records that can be exported and deleted on request.
- **The Skeptic** (v1.0): Has seen "free forever" booking pages that put the vendor's logo in front of every client, SMS reminders that turn out to be credits sold separately, round-robin and payments locked in the top tier, and calendar sync that reads far more than free and busy. Reads the price list for what scales per seat, the subprocessor list for where the reminders are sent from, and asks how the bookings get out again.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- California 1798 83: yes [S4]
- Dnt: no [S4]
- DPA GDPR: https://www.setmore.com/blog/setmore-data-processing-addendum-dpa/ · yes · yes [S5]
- Effective date: 2018-05-25 [S4]
- GDPR eea rights: yes [S4]
- GDPR role: data processor [S4]
- HIPAA: Setmore Health [S4]
- HIPAA not compliant: no [S5]
- International transfer: yes [S5]
- Ssl encryption: SSL [S4]
- Tree donation: 1% of revenue donated to plant trees [S1]

**Data**
- Automatic collection: referring web address · device model · unique identifier · OS type/version · browser type/version · IP address · mobile carrier · timezone · location [S4]
- Deletion request SLA: 30 · privacy@setmore.com [S4]
- Export format: CSV · download to device plus email with download instructions [S15]
- Opt out essential emails: no [S4]
- Portability request: 30 · privacy@setmore.com · yes [S4]
- Promotional email opt out: yes [S4]
- Retention: yes [S4]

**Integrations**
- Affiliate program: yes [S14]
- Analytics opt out: Google Analytics · FullStory · Mixpanel · yes [S4]
- API access: yes · no [S3]
- API available pro: Pro [S14]
- Booking button channels: website · Facebook · Instagram · Google Business Profile [S14]
- Business app integrations: Integrations with third-party business apps (video, email, social) [S2]
- Calendar sync: Two-way calendar sync (import events to and from Setmore) [S2]
- Calendar sync: Office 365 · Google [S10]
- CSV batch limit: 1000 [S15]
- CSV format: CSV must organize data fields (first name, email, phone, etc.) by column with column headers [S15]
- Deposit payment providers: yes · Square · Stripe · LawPay · PayPal [S13]
- Docs apiary: endpoints · authentication · rate limits · Apiary [S14]
- Embed html react: HTML embed · React integration · custom front-end [S14]
- Field mapping: yes [S15]
- Google analytics: Google Analytics tracking · yes [S6]
- Google calendar: two-way calendar sync · Google Calendar [S1]
- Google contacts sync: yes [S15]
- Import sources: Google · CSV [S15]
- List: GA4, Mailchimp, website widget (Wix, Weebly, Wordpress), Hubspot, Zapier available on both plans [S3]
- List URL: https://www.setmore.com/integrations [S5]
- Named: MailChimp · Infusionsoft · yes [S5]
- Oauth2: OAuth 2.0 [S14]
- Payment processing: Stripe · Square [S5]
- Payment providers: Square · Stripe · PayPal · LawPay [S3]
- Payments: Square · Stripe · PayPal · yes [S4]
- Payments: Square · Stripe · PayPal · QuickBooks · Xero [S10]
- Sandbox faq: sandbox availability (question listed in FAQ; answer not visible in captured text) [S14]
- Square: payments · Square [S1]
- Website embed: yes [S10]
- Zoom: online consultations and group classes · Zoom [S1]

**Legal**
- Governing law: State of North Carolina, United States of America [S5]
- Operating location: Raleigh, North Carolina, United States of America [S5]
- Privacy policy URL: https://www.setmore.com/privacy [S5]
- Termination rights: yes [S5]
- Transfer on sale: yes [S4]

**Pricing**
- Auto renewal: yes [S5]
- Cancel no refund: yes · no [S5]
- Deposits pro plan: yes [S13]
- Free features: unlimited appointments, payments, branded Booking Page, branded mobile app, email reminders, email confirmations, integrations, iOS and Android apps, team collaboration [S1]
- Free plan: yes · yes [S5]
- Free price: USD · 4 · 0 [S1]
- Free tier: yes [S10]
- Live receptionist addon: 99 [S3]
- Non refundable: yes · yes [S5]
- Payments providers: Venmo · Cash App · Google Pay · Apple Pay · credit/debit cards · Square · Stripe · PayPal [S6]
- Price change rights: no [S5]
- Pro features: unlimited appointments, payments, branded Booking Page, branded mobile app, SMS & email reminders, email confirmations, recurring appointments, 2-way calendar sync, remove Setmore branding, block customers, Google Reviews, iOS and Android… [S1]
- Pro guarantee: Pro · yes [S1]
- Pro price: USD · annual · 5 [S1]
- Pro price: annual · 5 [S3]
- Pro required: Pro · custom service availability · yes [S9]
- Pro users: unlimited [S3]
- Upfront or deposit: upfront payment · deposits [S6]

**Product**
- 2FA supported: yes [S11]
- Account includes: Booking Page, all-in-one calendar, unlimited appointments, confirmations/reminders, staff, video meetings, customer details storage [S1]
- Activity stream: Activity Stream shows every action in the app in real time [S12]
- All in one calendar: All-in-one calendar for 1:1 bookings and group classes [S2]
- Analytics: yes [S3]
- Android app: Android app for schedule and revenue [S2]
- Apply to all: 'Apply to all' option for working hours and breaks [S8]
- Apps: yes · Windows · macOS · Android · iOS [S1]
- Automated notifications: Setmore platform sends automated notifications [S12]
- Automatic confirmations: Instant email confirmations for staff and customers [S2]
- Block customers: yes [S3]
- Book now buttons: Book Now button for website, Facebook, Instagram, Google Business Profile [S6]
- Bookable time logic: overlap · service availability · team member working hours [S9]
- Booking alerts: booked · rescheduled · canceled · email · push [S10]
- Booking page 24 7: Booking Page enables customer self-booking 24/7 and is free [S6]
- Booking page 24 7 self booking: Customer-facing Booking Page with 24/7 self-booking [S2]
- Booking page banner image: Banner image can be added to the Booking Page (listed as related article) [S7]
- Booking page customization: Booking Page customization includes logo, brand color, images and reviews [S7]
- Booking policy: custom booking policy: cancellations, deposits, arrival terms [S6]
- Brand section: Customization handled in the 'Your brand' section of the app [S7]
- Branding customization: logo, images, colors, business details customizable [S6]
- Branding removal: yes [S3]
- Breaks: yes [S8]
- Breaks web: yes [S8]
- Business hours distinction: business hours are separate from per-member working hours [S8]
- Business hours independent: no [S9]
- Cc email: CC email notifications give visibility into team bookings [S12]
- Checkout discount: yes [S13]
- Children privacy threshold: 13 [S4]
- Class booking: Seat reservations for group events/classes [S2]
- Core: 24/7 automated online booking, reminders, payments [S1]
- Cross platform bookings: yes · yes [S9]
- Custom service availability: Set custom days and times for individual services without changing overall business hours [S9]
- Custom URL qr: custom booking URL, QR codes, marketing materials, email signature [S6]
- Custom working days: weekday or custom working days per member [S8]
- Customer email notifications: Automated booking confirmation emails; customers can manage appointments online [S12]
- Customer management: Customer profiles and login, appointment history, notes and labels, import/export contacts on both plans [S3]
- Customer self booking: 24/7 · yes [S10]
- Customize navigation path: Customization accessed via Settings > Booking Page, then Customize button in Preview section [S7]
- Deposit configuration: percentage of service price · fixed amount [S13]
- Deposit refunds: yes · no [S13]
- Deposit scope: all services on Booking Page · no [S13]
- Deposit toggle: yes · yes [S13]
- Deposits: Customers pay a portion of the price upfront, either a fixed amount or a percentage [S13]
- Deposits recurring: yes [S13]
- Desktop app: Desktop app for Windows and Mac [S2]
- Editable anytime: yes [S9]
- Enterprise options: custom booking system for larger organisations via contact [S1]
- Events block time: events can block one-off time [S8]
- Facebook integration: Facebook booking integration [S2]
- Free features: Free includes unlimited appointments, payments, branded booking page & mobile app, email reminders/confirmations, integrations, mobile apps [S3]
- Google contacts import: yes [S4]
- Google reserve: Reserve with Google · yes [S6]
- Google review requests: yes [S3]
- Instagram book now button: Instagram 'Book now' button for profile and ads [S2]
- Ios app: iOS app for team calendars and customer details [S2]
- Minimum age: 18 · 13 [S5]
- Mobile app platforms: iOS · Android [S10]
- Multi service apply: no [S9]
- No provider schedule change: yes [S9]
- Notification sounds: Audible notification sounds for appointment reminders [S12]
- Off hours booking: off-hours booking exists; customers on Booking Page must follow team working hours [S8]
- Paid products: Setmore Pro · Setmore Live Receptionist [S4]
- Password reset link expiry: 24 [S11]
- Payment methods: Online, in-person, Tap to Pay, cash register on both plans; deposits Pro only [S3]
- Payments providers: Tap to Pay · Booking Page payments · Stripe · Square · PayPal [S1]
- Per service availability: different availability per service (related article) [S8]
- Per user timezone: per-user timezone setting for calendar, notifications, appointments [S8]
- Permission levels: No Access · Standard · Enhanced · Admin [S11]
- Permissions required: admins · team members with permission to manage services [S9]
- Pro calendar sync: 2-way calendar sync · Setmore Pro [S4]

**Subprocessors**
- List date: 2018-05-25 [S4]

**Support**
- API 24 7 human: 24/7 · yes [S14]
- Availability: human · 24/7 · yes [S3]
- Cancel channels: email help@setmore.com · product settings menus [S5]
- Channels: phone · chat · email · 24/7 [S1]
- Channels: chat · email · phone · yes [S3]
- Collection size: 9 [S12]
- Enterprise contact: Enterprise options via contacting sales [S3]
- Mobile setup: yes [S9]
- Priority: yes [S3]
- Privacy contact: privacy@setmore.com [S5]
- Pro extras: Pro-only: account optimization, integration setup assistance, growth and SEO guidance, instant video support [S3]
- Support center email: Support Center [S6]
- Web desktop setup: yes [S9]

45 more facts on the canonical page: https://whats-best.ai/software/appointment-scheduling/setmore

## Questions

### Is Setmore European?

No. whats-best.ai classifies Setmore as Rest of world.

### Where does Setmore store data?

Not stated on the vendor’s pages as of 28 Oct 2026.

### Does Setmore have a free plan?

Not stated on the vendor’s pages as of 28 Oct 2026.

### What are the best alternatives to Setmore?

As of 3 Nov 2026, the panel rates [zeeg (3.5/5)](https://whats-best.ai/software/appointment-scheduling/zeeg), [YouCanBookMe (3.5/5)](https://whats-best.ai/software/appointment-scheduling/youcanbookme) and [SimplyBook.me (3.5/5)](https://whats-best.ai/software/appointment-scheduling/simplybook-me) highest among the other 18 Appointment Scheduling products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [zeeg](https://whats-best.ai/software/appointment-scheduling/zeeg) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Setmore alternatives](https://whats-best.ai/software/appointment-scheduling/setmore/alternatives).

## What this page leaves out

- 3 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 product fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 subprocessors fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.setmore.com/ (checked 2026-10-28)
- [S2] Product features: https://www.setmore.com/features (checked 2026-10-28)
- [S3] Pricing page: https://www.setmore.com/pricing (checked 2026-10-28)
- [S4] Privacy policy: https://www.setmore.com/privacy (checked 2026-10-28)
- [S5] Terms of service: https://www.setmore.com/terms (checked 2026-10-28)
- [S6] Booking page & client experience — found from sitemap: https://www.setmore.com/features/booking-page (checked 2026-10-28)
- [S7] Booking page & client experience — found from sitemap: https://support.setmore.com/en/articles/8925889-customize-your-booking-page (checked 2026-10-28)
- [S8] Calendar sync & availability rules — found from sitemap: https://support.setmore.com/en/articles/490976-set-working-hours-breaks-and-time-off (checked 2026-10-28)
- [S9] Calendar sync & availability rules — found from sitemap: https://support.setmore.com/en/articles/14724724-how-to-set-different-availability-for-each-service (checked 2026-10-28)
- [S10] Team, staff & location scheduling — found from sitemap: https://www.setmore.com/features/staff-scheduling (checked 2026-10-28)
- [S11] Team, staff & location scheduling — found from sitemap: https://support.setmore.com/en/articles/490975-login-and-security-for-your-team (checked 2026-10-28)
- [S12] Reminders, payments & no-show protection — found from sitemap: https://support.setmore.com/en/collections/87082-reminders-notifications (checked 2026-10-28)
- [S13] Reminders, payments & no-show protection — found from sitemap: https://support.setmore.com/en/articles/490938-how-to-require-a-deposit-for-bookings-and-reduce-no-shows (checked 2026-10-28)
- [S14] Integrations, API & data export — found from sitemap: https://www.setmore.com/developers (checked 2026-10-28)
- [S15] Integrations, API & data export — found from sitemap: https://support.setmore.com/en/articles/490978-import-or-export-customer-contacts (checked 2026-10-28)

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Cite as: whats-best.ai, "Setmore — Appointment Scheduling", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/appointment-scheduling/setmore

Corrections: https://whats-best.ai/correct/1099?target=page