# Shore — Appointment Scheduling

Shore by Shore GmbH holds a panel rating of 3/5 from 6 AI judges (category median 3/5), as of 2026-10-29. Provenance: EU-Made; sovereignty: not determined.

- Vendor: Shore GmbH (https://www.shore.com/de)
- Category: [Appointment Scheduling](https://whats-best.ai/software/appointment-scheduling.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/appointment-scheduling/shore
- Alternatives: https://whats-best.ai/software/appointment-scheduling/shore/alternatives ([markdown](https://whats-best.ai/software/appointment-scheduling/shore/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Shore GmbH
- Headquarters: Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting: Not stated on the vendor’s pages as of 1 Nov 2026
- Free plan: Not stated on the vendor’s pages as of 1 Nov 2026

## The panel's verdict

Shore is online booking, customer management and till software from Shore GmbH of Munich, for salons, beauty and health practices. It scores strongest on reminders and no-shows, at 7–8: automatic email, SMS and WhatsApp reminders, per-service deposits with individually set amounts, payment at booking by card, Google Pay, Apple Pay or PayPal, and a vendor claim of up to 55% fewer no-shows. Pricing transparency and sovereignty follow at 6–7, with published figures from Booking at 49,90 € to All-in-One at 119,90 € per month on annual billing, and with a Munich contracting entity, vendor-stated ISO-certified servers in Frankfurt and an in-software data processing agreement. Weakest are booking experience, 4–6, and integrations and data, 4–5: we found no public information on client reschedule links or custom booking questions, and the named connections stop at Google and iOS calendars, PayPal and a DATEV export. The genuine split is calendar and availability, 4–7 — a practice owner scored 7 because rooms, chairs and equipment are planned alongside staff, while the consultant scored 4 over missing Microsoft 365 sync, buffers and minimum notice.

**Speaks for it:**
- Automatic email, SMS and WhatsApp reminders with per-service deposits and payment at booking by card, Google Pay, Apple Pay or PayPal — the strongest category at 7–8
- Published plan prices from Booking at 49,90 € per month on annual billing to All-in-One at 119,90 €, priced add-ons and a 14-day free trial offered once per customer
- Rooms, chairs and equipment are planned alongside staff to rule out double bookings, with individual working hours and availability per team member
- The contracting entity is Shore GmbH of Munich, hosting is stated on ISO-certified servers in Frankfurt, and a GDPR data processing agreement sits inside the software with a named data protection officer and the Bavarian supervisory authority
- Staff roles run from admin with full control to restricted logins, with revenue reported per staff member — a uniform 6 on team scheduling

**Held against it:**
- Booking experience scored 4–6: we found no public information on client reschedule or cancel links, custom booking questions or service durations shown on the page
- The named connections stop at Google and iOS calendars, PayPal and a DATEV export, with API rate limits and further interfaces fixed only in individual contracts
- The terms state no obligation to deliver data as an SQL dump or in a defined format, and access to stored data ends with the contract
- SMS is charged as a usage fee without a published rate and card-reader fees are a custom quote based on turnover, so the full cost is not computable from public pages
- We found no public information on the SMS gateway or payment subprocessors, while HubSpot and MailChimp in the USA are named for live chat and newsletters

**Best for:**
- You run a salon, beauty or health practice and want per-service deposits plus automatic email, SMS or WhatsApp reminders as your main no-show defense
- You schedule rooms, chairs or equipment alongside staff and need double bookings ruled out
- You sell in Germany and want a Munich contracting entity, Frankfurt hosting and a data processing agreement inside the software
- You want published monthly and annual prices and a 14-day free trial before committing

**Avoid if:**
- You must compute your exact cost before signing: SMS rates are unpublished and card-reader fees are quoted individually on your turnover
- You need your data after the contract ends: access to stored data stops at contract close, so exports must happen during the term
- You operate more than ten locations: pricing becomes an individual quote from the key account team
- You want a short commitment: annual billing carries a 12-month initial term, while monthly billing needs 14 days' notice

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Practice Owner | The Salon Owner | The Sales Team Lead | The Independent Consultant | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Booking page & client experience | 2/5 | 2.5/5 | 3/5 | 2/5 | 2/5 | 2/5 |
| Calendar sync & availability rules | 3.5/5 | 3/5 | 2.5/5 | 2/5 | 3/5 | 3/5 |
| Team, staff & location scheduling | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Reminders, payments & no-show protection | 3.5/5 | 4/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Integrations, API & data export | 2/5 | 2/5 | 2/5 | 2.5/5 | 2.5/5 | 2/5 |
| European sovereignty | 3/5 | 3/5 | 3.5/5 | 3/5 | 3/5 | 3/5 |
| Pricing transparency | 3.5/5 | 3.5/5 | 3/5 | 3.5/5 | 3/5 | 3.5/5 |
| **Weighted verdict** | **3/5** | **3/5** | **3/5** | **2.5/5** | **3/5** | **3/5** |

### The judges

- **The Practice Owner** (v1.0): Runs a physiotherapy practice with six therapists, two treatment rooms that must not be double-booked, and a front desk that spends its mornings on the phone. Wants patients to book and reschedule online, SMS reminders that cut the no-shows, rooms and therapists checked together, and patient data that stays in Europe under a data processing agreement the practice can show.
- **The Salon Owner** (v1.0): Owns two hair and beauty salons with eleven stylists and a Saturday that is booked out by Wednesday. Wants every service with its own duration and price on one booking page, clients who pick their stylist, a deposit for colour appointments, a fee when someone does not show, and a monthly bill that does not grow with every chair.
- **The Sales Team Lead** (v1.0): Leads fourteen account executives in three time zones and gets every demo request from the website. Wants inbound demos routed by company size and region, round-robin that is fair and can be checked, two-way sync with Outlook and Google so nobody is double-booked, a video link in every invite, and the booking written into the CRM before the call starts.
- **The Independent Consultant** (v1.0): Sells coaching sessions and workshop days on her own and books clients from Germany, Austria and Switzerland. Wants a booking page that looks like her own website, payment taken when the session is booked, a buffer after every call, her private calendar respected, reminders she never has to send herself, and a price that makes sense for one person.
- **The Data Protection Officer** (v1.0): Signs off booking tools for a group of medical and legal practices, where an appointment alone reveals who is a patient or a client. Wants the contracting entity and hosting named, every subprocessor listed down to the SMS gateway and the email service, calendar access limited to what booking needs, and bookings and customer records that can be exported and deleted on request.
- **The Skeptic** (v1.0): Has seen "free forever" booking pages that put the vendor's logo in front of every client, SMS reminders that turn out to be credits sold separately, round-robin and payments locked in the top tier, and calendar sync that reads far more than free and busy. Reads the price list for what scales per seat, the subprocessor list for where the reminders are sent from, and asks how the bookings get out again.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Backup: yes · yes [S12]
- DPA: yes [S1]
- Encryption: browser-to-server transmission · 256-bit SSL (AES 256) [S5]
- Gobd: yes [S1]
- ISO certified servers germany: Germany · yes [S9]
- ISO servers: Deutschland · yes [S2]
- ISO servers: yes · Deutschland [S4]
- ISO servers: Deutschland · yes [S11]
- ISO servers germany: Germany · yes [S7]
- ISO servers germany: Germany · yes [S8]
- ISO servers germany: Germany · yes [S10]
- ISO servers germany: Germany · yes [S12]
- Minors consent: 16 · yes [S5]
- Ssl: yes [S1]
- Ssl: yes [S11]
- Ssl: yes [S12]
- Ssl encryption: yes [S2]
- Ssl encryption: yes [S4]
- Ssl encryption: yes [S3]
- Ssl encryption: yes [S7]
- Ssl encryption: yes [S8]
- Ssl encryption: yes [S9]
- Ssl encryption: yes [S10]
- Supervisory authority: Bayerisches Landesamt für Datenschutzaufsicht (BayLDA) [S5]
- Third country transfer: EU standard contractual clauses · binding corporate rules [S5]
- Tse kassensichv: yes [S1]
- Tse requirement: BAO/RKSV (Österreich) · KassenSichV (Deutschland) · yes · yes · yes [S6]

**Data**
- Access ends at contract end: yes [S6]
- Backup: daily · yes [S1]
- Backup: daily · yes [S8]
- Backup: yes · yes [S11]
- Backups: yes [S6]
- Daily backup: daily · yes [S2]
- Daily backup: yes · yes [S4]
- Daily backup: yes · yes [S3]
- Daily backup: yes · yes [S7]
- Daily backup: yes · yes [S9]
- Daily backup: yes · yes [S10]
- Export on termination: no · yes [S6]
- No sql dump: no [S6]
- Retention: stored only as long as necessary or as statutory retention periods require; blocked or deleted thereafter [S5]
- Storage: yes [S6]

**Hosting**
- Domain registration: Vermittler · yes [S6]
- ISO certified: yes [S1]
- ISO servers germany: Germany · yes [S3]
- ISO servers germany: Deutschland · ISO-zertifiziert [S5]
- Region: Germany · Frankfurt am Main [S1]

**Integrations**
- Addon requirements: yes · Shore Kalender [S6]
- API token: token im Backoffice · maximale Anzahl von Calls pro Periode im Einzelvertrag · via separater Einzelvertrag [S6]
- Cookies listed: Hubspot · Google Tag Manager · Google Analytics · Google DoubleClick · Google Optimize · Youtube · BingAds · Facebook · Criteo · CloudFlare [S5]
- Datev: yes [S3]
- Facebook registration: Freundesliste wird nicht gespeichert · yes [S5]
- Google calendar: yes [S1]
- Google ios calendar sync: yes · Shore bookings appear automatically in personal calendar · yes [S9]
- Google reviews: Google-Bewertungen als Feature [S2]

**Legal**
- Agb version: April 2022 [S6]
- Country specific agb: https://www.shore.com/ch/rechtliches · https://www.shore.com/ch/legal · https://www.shore.com/fr/legal [S6]
- Privacy updated: 2025-10-02 [S5]
- Register: HRB 196674 · Amtsgericht München [S6]
- Registration: 196674 · Amtsgericht München [S4]
- Shore com inc usa: 440 N BARRANCA AVE #2382, COVINA, CA 91723, USA · Shore.com, Inc. [S4]
- Shore gmbh: Lothstr. 19, 80797 München, Deutschland · Shore GmbH [S4]
- VAT id: DE282283433 [S4]

**Pricing**
- All in one: All-in-One · 119.9 [S1]
- Annual saving: 120 [S3]
- Booking: Booking · 49.9 [S1]
- Booking annual price: EUR · 49.9 · 59.9 · monthly [S3]
- Booking marketing: Booking + Marketing · 69.9 [S1]
- Booking marketing annual price: EUR · 69.9 · 79.9 [S3]
- Business only VAT: prices subject to VAT · businesses only [S10]
- Card reader hardware: 69 [S3]
- Cloud tse addon: 9 [S3]
- Complete hardware bundle: 1499 · iPad · iPad Mini · Shore Stand · Shore Register · Shore Pay · Shore Pay Dock · Bondrucker [S3]
- Components: Grundgebühr (wiederkehrend) · Nutzungsgebühr (nutzungsabhängig, z.B. SMS) · Einrichtungsgebühr (optional) [S6]
- Contract term annual: 12 · 12 · 1 [S6]
- Contract term monthly: yes · 14 [S6]
- Enterprise multi location: individual quote for more than 10 locations [S3]
- Free trial: 14 [S3]
- Invoice objection period: 8 [S6]
- Kasse: Kasse · 49.9 [S1]
- Kasse plus: Kasse+ · 69.9 [S1]
- Payment method: SEPA-Lastschrift [S6]
- Price increase index: yes · 3 · 12 · yes [S6]
- Shore dock hardware: 49 [S3]
- Shore stand hardware: 199 [S3]
- Suspension threshold: zwei Rechnungen · 2 · 100 [S6]
- Trial duration: 14 [S6]
- Trial free: yes [S6]
- Trial once per customer: yes [S6]
- Tse addon: 9 [S3]
- VAT: businesses only · 19 · no [S1]
- VAT: no [S6]
- VAT b2b: prices subject to VAT · yes [S7]
- VAT note: Gewerbetreibende · 19 · excluded [S2]
- VAT note: yes · 19 · no [S4]
- VAT note: businesses only · 19 · no [S3]
- VAT note: Gewerbetreibende · 19 · no [S5]
- VAT note: businesses only · 19 · no [S8]
- VAT note: yes · yes [S9]
- VAT note: Gewerbetreibende · 19 · no [S11]
- VAT note: prices subject to VAT · businesses [S12]
- Webapp addon: 40 [S3]
- Website addon: 65 [S3]

**Product**
- Booking channels: Kunden buchen Termine selbst über Google, Instagram, Facebook oder eigene Website [S2]
- Booking channels: Instagram · Facebook · Google · website [S7]
- Booking features: online booking via website, Google, Instagram · prepayment by card · customer management · automatic reminders · customer feedback · business statistics · Google Calendar integration · browser and iOS app [S3]
- Booking marketing features: bookable add-on services · email marketing · Google reviews · staff management · birthday reminders · PayPal integration [S1]
- Booking marketing features: bookable add-on services · email marketing · Google reviews · staff management · birthday reminders · PayPal integration [S3]
- Browser requirements: Google Chrome · Mozilla Firefox · yes [S6]
- Calendar scope: appointments · staff · resources [S9]
- Card reader bluetooth: revenue-based, custom quote · yes [S3]
- Change notice: 4 · 2 [S6]
- Customer count: 10000 [S2]
- Customer count: 10000 [S7]
- Customer count: 10000 [S12]
- Customer count claim: over 10,000 customers [S3]
- Customer management: Kundenmanagement [S2]
- Customer trust claim: 10000 [S8]
- Daily backup: daily · multiple locations [S5]
- Datev export: yes [S1]
- Deposit config: yes · yes [S11]
- Deposit per service config: yes · yes [S12]
- Deposits: Anzahlungen [S2]
- Documentation: Online-Hilfe [S6]
- Down payments: deposits/down payments for online bookings [S12]
- Employee management: Mitarbeiterverwaltung [S2]
- Hardware delivery time: 3 [S6]
- Hardware retention of title: yes [S6]
- Hardware warranty period: 1 [S6]
- In app booking: Customers book directly on Google/Instagram without leaving the app [S7]
- Individual working hours: individual working hours, vacation days, and availability per team member [S10]
- Inventory auto: yes [S1]
- It requirements: no · no [S2]
- Kasse features: iPad POS software · all common payment methods · pre-accounting with DATEV interface · inventory management · Cloud TSE add-on [S3]
- Kasse plus features: customer display app · tip function · voucher management · inventory · purchase on account · pre-accounting [S1]
- Kasseplus features: customer display app · tipping · voucher management · inventory count · purchase on account · pre-accounting [S3]
- License scope: no · no · no [S6]
- Maintenance window: Sonntag 08:00–12:00 Uhr [S6]
- Multi device access: iPad · Laptop · Smartphone [S8]
- Newsletter double opt in: double opt-in [S5]
- Newsletter tracking: unsubscribe via link at end of email · open rates · click rates · yes [S5]
- No show reduction: up to 55% fewer no-shows · email · SMS · WhatsApp [S9]
- No show reduction: yes [S11]
- No show reduction claim: up to 55% fewer no-shows (vendor claim) [S8]
- No tax advisory: no [S6]
- No training required: no [S9]
- Online booking channels: website · Google · Instagram · Facebook [S1]
- Online calendar: Online-Kalender [S2]
- Online prepayment: yes [S1]
- Payment methods: card · Apple Pay · Google Pay · cash [S1]
- Payment methods: Karte, Google Pay, Apple Pay, PayPal [S11]
- Payment methods: card · Google Pay · Apple Pay · PayPal [S12]
- Pos app requirement: kostenlos im AppStore · iOS-App „Shore Kasse" [S6]
- Pos hardware reader: yes [S1]
- Receipts gutschein trinkgeld: yes [S1]
- Refund: refunds with a few clicks [S12]
- Refunds: yes [S11]
- Reminder channels: email · sms · whatsapp [S8]
- Reminder channels: email · sms · whatsapp · yes [S9]
- Reminders: reduce no-shows · email · SMS [S1]
- Resource management: Automatische Ressourcenzuweisung (Mitarbeiter, Raum, Gerät, Tisch) [S2]
- Resource management: staff member · room · equipment · table · yes [S7]
- Resource planning: yes [S1]
- Reviews provenexpert: 1512 · ProvenExpert.com [S2]
- Saas model: Software as a Service [S6]
- Setup time: In 5 Minuten eingerichtet [S2]
- Setup time minutes: 5 [S7]
- Ssl badge: SSL verschlüsselt [S5]
- Staff resource combination: staff can be combined with resources (rooms, equipment, tables) to prevent double bookings [S10]
- Staff scheduling: yes [S1]
- Statistics: yes [S1]
- Target business customers: yes [S6]
- Uptime SLA: Kalendermonatsmittel · 97 [S6]

**Subprocessors**
- Hubspot: HubSpot Inc. · live chat · USA · EU-US Privacy Shield [S5]
- Mailchimp: MailChimp (Rocket Science Group, LLC) · USA · newsletter delivery · yes [S5]

**Support**
- Channels: Telefon · E-Mail · Marketing-Beratung · rechtliche Beratung · Installationsarbeiten [S6]
- Consultation: yes · German · Munich · 15 [S1]
- Consultation: Kostenlose Beratung [S2]
- Consultation: yes · yes [S12]
- Free consultation: yes [S7]
- Holiday hours: 08:00–12:00 MEZ [S6]

3 more facts on the canonical page: https://whats-best.ai/software/appointment-scheduling/shore

## Questions

### Is Shore European?

Yes. whats-best.ai classifies Shore as EU-Made.

### Where does Shore store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

### Does Shore have a free plan?

Not stated on the vendor’s pages as of 1 Nov 2026.

### What are the best alternatives to Shore?

As of 3 Nov 2026, the panel rates [zeeg (3.5/5)](https://whats-best.ai/software/appointment-scheduling/zeeg), [YouCanBookMe (3.5/5)](https://whats-best.ai/software/appointment-scheduling/youcanbookme) and [SimplyBook.me (3.5/5)](https://whats-best.ai/software/appointment-scheduling/simplybook-me) highest among the other 18 Appointment Scheduling products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [zeeg](https://whats-best.ai/software/appointment-scheduling/zeeg) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Shore alternatives](https://whats-best.ai/software/appointment-scheduling/shore/alternatives).

## What this page leaves out

- 40 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 9 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 7 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.shore.com/de (checked 2026-10-28)
- [S2] Product features: https://www.shore.com/de/buchungssystem/online-terminbuchung (checked 2026-10-28)
- [S3] Pricing page: https://www.shore.com/de/preise (checked 2026-10-28)
- [S4] Legal notice: https://www.shore.com/de/legal/impressum (checked 2026-10-28)
- [S5] Privacy policy: https://www.shore.com/de/legal/datenschutz (checked 2026-10-28)
- [S6] Terms of service: https://www.shore.com/de/legal/rechtliches (checked 2026-10-28)
- [S7] Booking page & client experience — found from sitemap: https://www.shore.com/en/booking-software/online-booking (checked 2026-10-28)
- [S8] Calendar sync & availability rules — found from sitemap: https://www.shore.com/de/buchungssystem/online-kalender (checked 2026-10-28)
- [S9] Calendar sync & availability rules — found from sitemap: https://www.shore.com/en/booking-software/online-calendar (checked 2026-10-28)
- [S10] Team, staff & location scheduling — found from sitemap: https://www.shore.com/en/booking-software/staff-management (checked 2026-10-28)
- [S11] Reminders, payments & no-show protection — found from sitemap: https://www.shore.com/de/buchungssystem/anzahlungen (checked 2026-10-28)
- [S12] Reminders, payments & no-show protection — found from sitemap: https://www.shore.com/en/booking-software/down-payments (checked 2026-10-28)
- [S13] Security / trust page — found from the homepage: https://www.shore.com/de/branchen/buchungssystem-praxis (checked 2026-11-01)

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Cite as: whats-best.ai, "Shore — Appointment Scheduling", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/appointment-scheduling/shore

Corrections: https://whats-best.ai/correct/1088?target=page