# Luzmo — Business Intelligence & Dashboards

Luzmo by Luzmo NV holds a panel rating of 3/5 from 6 AI judges (category median 3/5), as of 2026-11-01. Provenance: EU-Made; sovereignty: not determined.

- Vendor: Luzmo NV (https://www.luzmo.com)
- Category: [Business Intelligence & Dashboards](https://whats-best.ai/software/business-intelligence.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/business-intelligence/luzmo
- Alternatives: https://whats-best.ai/software/business-intelligence/luzmo/alternatives ([markdown](https://whats-best.ai/software/business-intelligence/luzmo/alternatives.md))
- Data as of: 2026-11-06 · evaluated 2026-11-01 · oldest source captured 2026-11-01

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Luzmo NV
- Headquarters: Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting: Not stated on the vendor’s pages as of 1 Nov 2026
- Free plan: Not stated on the vendor’s pages as of 1 Nov 2026
- Starting price: “Price Starting from €1,995 per month Billed annually” (vendor’s words) [S5]

## The panel's verdict

Luzmo, an embedded analytics platform from Luzmo NV in Belgium, scores highest where it pitches itself: sharing and embedding at 8-9, with server-side embed tokens applying per-viewer row-level filters to dashboards, the API and AI answers, multi-tenant isolation from one shared database to separate tenant databases, and white-label styling with React, Vue and Angular SDKs. Dashboards and visualization and self-service and modelling sit at 6-7, built on 40-plus chart types and a semantic layer where each metric is defined once and natural-language questions resolve through a governed query engine. Data connectivity is the weakest criterion, with the widest spread, 4-6: the managing director, SaaS product lead and finance controller scored 4 and the others 6, because the captured pages name database and warehouse connectors but no accounting, ERP or CRM connectors, no stated refresh interval and no documented route to a database behind a firewall. Pricing transparency at 5-6 is capped by monthly-active-user rates agreed at signature and differing figures for the plan structure; sovereignty at 5-6 by AI features that send query results and row-level hierarchy data to OpenAI.

**Speaks for it:**
- Server-side embed tokens apply per-viewer row-level filters to dashboards, the API and AI answers, on a criterion scored 8-9.
- Multi-tenant isolation is documented from a single multi-tenant database to multiple single-tenant databases with per-tenant credentials.
- Each metric lives in exactly one place as a formula, derived column or SQL view, and natural-language questions resolve through the same governed query engine rather than raw SQL.
- A Belgian contracting entity with EU hosting on AWS available by contract and subprocessor lists on a public trust portal.
- A public starting price of "Starting from €1,995 per month" billed annually, with 500 AI conversations and 100 million Warp rows per month included and a free 10-day trial.

**Held against it:**
- Data connectivity scored 4-6, with no public information on accounting, ERP or CRM connectors, refresh intervals, or reaching a database behind a firewall.
- The full annual cost is not computable from public pages, as monthly-active-user rates are agreed at signature and the captured pages give different figures for the plan structure — one plan on the pricing page, four plans in the terms.
- The AI features send user input, dataset metadata, query results and row-level hierarchy data to OpenAI, which the pages state does not use the data for model training.
- EU and US hosting are presented as equal options without a statement of which region applies when a contract is silent.
- We found no public information on SCIM provisioning, column-level security or a self-hosted edition; private infrastructure and source-code escrow are offered as negotiated services.

**Best for:**
- You are a SaaS product team embedding customer-facing dashboards under your own brand, with tenant isolation from a shared or single-tenant database.
- You want each metric defined once and served identically to dashboards, the API and AI answers.
- Your sources are databases and warehouses such as PostgreSQL, SQL Server, Snowflake, BigQuery or Databricks, and your developers can build other sources as plugins.
- You need a Belgian contracting entity with EU hosting on AWS available by contract.

**Avoid if:**
- Your accounting, ERP or CRM system is the primary data source and building a custom plugin is not an option for your team.
- You must be able to compute the full annual cost, including per-user embedding costs, before signature.
- Your auditors cannot approve row-level hierarchy data and query results going to OpenAI for AI answers.
- You need the software running on your own servers: the documented dedicated cloud runs on AWS, Azure or GCP, and private infrastructure appears as an adapted service.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Finance Controller | The Managing Director | The Data Analyst | The IT Administrator | The SaaS Product Lead | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Data sources, connectors & refresh | 2/5 | 2/5 | 3/5 | 3/5 | 2/5 | 3/5 |
| Dashboards, charts & interactivity | 3/5 | 3.5/5 | 3.5/5 | 3/5 | 3/5 | 3.5/5 |
| Self-service analysis & shared metrics | 3/5 | 3.5/5 | 3/5 | 3/5 | 3/5 | 3.5/5 |
| Sharing, scheduled reports & embedding | 4/5 | 4/5 | 4/5 | 4/5 | 4.5/5 | 4/5 |
| Access control, administration & portability | 3/5 | 3.5/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| European sovereignty | 3/5 | 3/5 | 2.5/5 | 3/5 | 3/5 | 3/5 |
| Pricing transparency | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 3/5 | 2.5/5 |
| **Weighted verdict** | **3/5** | **3/5** | **3/5** | **3/5** | **3/5** | **3/5** |

### The judges

- **The Finance Controller** (v1.0): Head of controlling at a 250-person machine builder in Baden-Württemberg. Closes the month from DATEV, the ERP, the CRM and a dozen Excel files that colleagues still mail around, and spends two days a month copying numbers into the management report. Wants the sources connected and refreshed on a schedule, one definition of contribution margin on every page, a report that prints cleanly for the advisory board, and data that stays where the auditors expect it.
- **The Managing Director** (v1.0): Runs a 40-person service company with HubSpot, an online accounting tool, a help desk and a project management app, and no one whose job is data. Wants revenue, pipeline, utilisation and open tickets on one screen in the office and on their phone, set up in an afternoon from ready-made connectors, a weekly summary in the inbox on Monday morning, and a price that does not double when the whole team wants to look.
- **The Data Analyst** (v1.0): The first data hire at a Hamburg e-commerce scale-up, with orders, marketing spend and customer data landing in a PostgreSQL warehouse every night. Answers the same question three times a week because every department computes revenue differently. Wants a SQL editor and a query builder for colleagues, metrics defined once in a model that lives in Git, natural-language questions that show the query they ran, and a way out that does not mean rebuilding every dashboard.
- **The IT Administrator** (v1.0): IT lead at a mid-sized healthcare supplier whose reports touch customer, pricing and employee data. Is asked to approve a BI tool after a department has already started a trial. Reads where extracts and caches are stored, whether the tool reaches the ERP database through a gateway or wants it opened to the internet, whether sales sees only its own region, and whether single sign-on and an audit log come with the plan or behind a sales call. Prefers an edition they can run themselves.
- **The SaaS Product Lead** (v1.0): Product lead at a Vienna software company selling fleet management to 600 business customers, each of whom asks for reports the team keeps building by hand. Wants dashboards embedded in the product under its own brand, every customer seeing only their own rows, customers building their own views without a ticket, and an embedding licence whose cost they can put into the product's price before signing.
- **The Skeptic** (v1.0): Has seen "connect any data source" on a tool with eight connectors and a CSV upload, "self-service" that ends with every department defining revenue its own way, "free viewers" that need a paid licence to open a shared link, and "AI insights" that never show the query. Asks where the extracts are stored, whether dashboards and definitions can be exported in a format another tool reads — and what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Access control: Access Control Layer restricts queries to authorized datasets [S3]
- AI training: no [S7]
- Cryptography standards: NIST SP 800-175B [S9]
- Dsar response days: 30 [S7]
- EU AI act: EU AI Act · yes [S9]
- EU data act: EU Data Act · yes [S9]
- GDPR: yes [S7]
- GDPR data residency: yes · EU · US [S18]
- HIPAA: yes · yes [S9]
- HIPAA deployments: yes · yes [S18]
- HIPAA ready: yes [S18]
- Infrastructure security: ISO27001-certified data centers exclusively contracted [S9]
- International transfers: Transfers outside the EEA only if there is an adequacy decision, explicit consent, or appropriate safeguards such as standard data protection clauses [S7]
- Network architecture: separate VPCs, Network ACLs and Security Groups [S9]
- Nis2: yes · NIS2 [S9]
- No model training: no [S3]
- Openai usage: row-level data of hierarchy columns · user input, dataset metadata, and query results (aggregated data or a limited number of rows) · yes [S3]
- Security measures: Log-on protection, encryption, anti-virus systems, anonymization, employee confidentiality obligations [S7]
- SOC 2 GDPR: yes · yes [S2]
- SOC 2 report nda: yes · yes [S18]
- SOC 2 type2: SOC2 Type 2 · request report · yes [S9]
- SOC 2 type2: yes [S18]
- Tls: 1.2 [S9]
- Trust center: yes [S1]

**Data**
- Portability: yes [S7]
- Retention: No specific retention periods stated; data kept no longer than necessary; details on request via support@luzmo.com [S7]
- Retention: data retention & classification procedures established [S9]
- Usage analytics: no · yes [S8]

**Hosting**
- Cloud regions: EU · US · AWS · yes [S9]
- Data residency regions: yes · yes · yes [S18]
- Dedicated cloud: yes · AWS · Azure · GCP · worldwide [S9]
- Origin: Belgium · United States [S10]
- Origin: Made in Belgium & United States [S11]

**Integrations**
- AI coding resources: llms.txt documentation index and @luzmo/agent-skills npm package for AI coding assistants [S6]
- API programmatic definitions: yes [S14]
- API push: Push data directly to Luzmo via API for extremely fast multidimensional queries [S4]
- API surface: yes · yes · yes [S14]
- Comparisons: Comparison pages vs GoodData and Metabase [S1]
- Connection surface: API · pre-built data connectors · plugin architecture [S4]
- Core API: Core REST API to manage Luzmo entities and automate workflows [S6]
- Data connectors: yes [S18]
- Databases available: AWS Athena [S4]
- Databases available: AWS Redshift [S4]
- Databases available: Azure Synapse [S4]
- Databases available: BigQuery [S4]
- Databases available: ClickHouse [S4]
- Databases available: Databricks [S4]
- Databases available: ElasticSearch [S4]
- Databases available: MariaDB [S4]
- Databases available: MongoDB [S4]
- Databases available: MySQL [S4]
- Databases available: Oracle [S4]
- Databases available: Panoply [S4]
- Databases available: DuckDB [S4]
- Databases available: PostgreSQL [S4]
- Databases available: Presto [S4]
- Databases available: SAP HANA [S4]
- Databases available: Snowflake [S4]
- Databases available: SQL Server [S4]
- Databases available: Trino [S4]
- Dev docs: Developer documentation available [S3]
- Export endpoint: https://api.luzmo.com/0.1.0/export · POST [S16]
- Export formats: yes · pdf [S16]
- Filters auth: yes · yes [S13]
- Local upload: CSV · XLS · ODS · JSON · GeoJSON · yes [S4]
- No dbt cube connector: no · no · no [S14]
- Nodejs sdk: @luzmo/nodejs-sdk · yes [S16]
- Nodejs sdk: @luzmo/nodejs-sdk · yes [S19]
- Plugins: Lightweight REST connectors to query data via your own APIs or data stores [S4]
- Postgres: PostgreSQL data connectable with a few lines of code [S10]
- Product modules: Luzmo Studio · Luzmo Flex SDK · Luzmo IQ · Luzmo AI · Self-service analytics · White-label analytics · Semantic layer · Data connectors · Custom charts · Luzmo Foundation [S11]
- Scheduled email export: Scheduled email export supported via Export API; example sends a PDF export daily using schedule frequency 1440 minutes [S16]
- Sdk support: React · Vue · Angular [S2]
- Stackblitz examples: Flex examples can be opened on Stackblitz [S15]
- Web services available: Google Analytics [S4]

**Legal**
- Agreement documents: Order Form · Data Processing Agreement · Terms of Use · General Terms [S8]
- Confidentiality survival: 5 [S8]
- Customer terms excluded: no [S8]
- Data ownership: yes [S8]
- Entity: Luzmo NV · Belgium & United States [S1]
- Entity: Luzmo NV [S2]
- Entity: 2026 · Luzmo NV [S3]
- Entity: Luzmo NV [S5]
- Entity: Luzmo NV · 2026 [S4]
- Entity: Luzmo NV · Tiensevest 102 box 201, B-3000 Leuven, Belgium · 0640.944.227 [S7]
- Entity: Luzmo NV · Martelarenlaan 38, 3010 Leuven (Belgium) · RLE Leuven · 0640.944.227 [S8]
- Entity: 2026 · Luzmo NV [S10]
- Entity: Luzmo NV [S11]
- Entity: Belgium · United States · Luzmo NV [S14]
- Entity: Luzmo NV [S18]
- Ip indemnity: Europe · United States · yes [S8]
- Jurisdiction footer: Made in Belgium & United States [S7]
- Liability cap: 12 months of License Fees excl. taxes [S8]
- Older versions: yes [S7]
- Renewal notice: yes · 30 [S8]
- Termination right on amendment: 15 [S8]
- Version date: 2021-04-02 [S7]

**Pricing**
- AI conversations definition: 500 [S5]
- Annual only: yes [S5]
- Fee model: fixed fee per plan plus variable fee for overage [S8]
- Free trial: complete product including white-label, self-service and AI · yes [S5]
- Free trial: yes [S4]
- Free trial: 10 · yes [S10]
- Free trial: yes [S18]
- Included AI conversations: 100000000 · 500 [S5]
- Invoice terms: 14 [S8]
- Mau alternative: monthly active users [S5]
- No retroactive billing: yes · yes [S5]
- One plan: one plan, all features included [S5]
- Overage warp: 0.25 · 0.25 [S5]
- Page available: yes · yes · yes [S1]
- Plans count: 4 [S8]
- Refunds: no [S8]
- Starting price: EUR · yes · 1995 [S5]
- Taxes: no [S8]
- Trial: 10 · yes · trial [S11]
- Usage billing period: monthly [S5]
- Warp definition: no · 100000000 · 0.25 [S5]

**Product**
- Academy aggregation formulas: Luzmo Academy provides documentation on aggregation formulas [S15]
- Access control: access control procedures audited quarterly [S9]
- Access control layer: yes [S2]
- Accuracy mechanisms: yes · yes · yes [S3]
- Agent API: yes [S1]
- AI: Luzmo IQ · Luzmo AI · yes [S10]
- AI agents: Three families of AI agents for builders, developers and end users, grounded in Luzmo's query engine rather than freeform LLM SQL [S1]
- AI assistant: Luzmo IQ AI assistant embeddable for AI-driven insights [S6]
- AI assisted dashboarding: yes [S2]
- AI assisted interactions: yes [S1]
- AI chart generator included: AI Chart Generator included with every Luzmo subscription, sends only metadata to OpenAI [S3]
- AI ecosystem: Claude · ChatGPT · Cursor · custom AI agents [S1]
- AI features: yes [S18]
- AI no raw sql: no [S14]
- AI search: AI components in search results giving direct answers to data queries [S3]
- AI security: NIST AI Risk Management Framework [S9]
- Alerting exports: yes [S2]
- Auto embeddings: Automated AI indexes and vector embeddings [S3]
- Business continuity: risk management, business continuity & disaster recovery, cyber insurance [S9]
- Caching: yes [S2]
- Capabilities: self-service analytics · white-label analytics · semantic layer · data connectors · custom charts [S5]
- Chart types: yes · 40 [S2]
- Chat widget: Prebuilt embeddable chat widget that connects to datasets and answers user questions [S3]
- Cicd: repeatable, reversible & automated CI/CD [S9]
- Collaboration features: yes [S2]
- Collected data types: Customer Account Data · Customer Data · Marketing Data [S7]
- Components customization: Flexible UI components and API for integration [S3]
- Connection overrides: account_overrides lets you dynamically override connection properties when requesting an embed token [S17]
- Connection overrides connectors: Connection overrides work with standard connectors (MySQL, PostgreSQL, ...) and plugins [S17]
- Connection overrides rls: Connection overrides can change user/password for databases providing row-level security [S17]
- Conversation agent: yes [S1]
- Cross chart filtering: Cross chart filtering: different charts on the same webpage can be filtered by specifying a few properties [S12]
- Css injection: yes [S2]
- Custom charts: Custom charts integrating with Luzmo dashboards, data, filters, and interactivity [S6]
- Custom charts: yes [S10]
- Custom plugin override: Connections of custom-built plugins can also be overridden [S17]
- Dashboard level filter risk: With 'use' or higher dashboard access, embed users can remove dashboard-level parameter filters [S17]
- Dashboard level parameter filter: Parameter filters can also be defined on a dataset or specific chart inside a dashboard [S17]
- Dashboards capabilities: unlimited dashboards with Fair Use · all data sources: local upload, API, webservice, database connectors · Plugin Connector · custom dashboard themes · mail schedules and PDF & image exports · private-url shares · multilingual data & dash… [S8]
- Data connectors: yes · yes · yes [S2]
- Data requirements: Datasets need descriptive names, column names, and dataset links; name format flexible [S3]
- Deployment services no features: no [S5]

**Subprocessors**
- Trust portal: Certification documents and sub-processor lists available on Luzmo Trust portal [S18]

**Support**
- Academy changelogs: Academy · Changelogs [S6]
- Demo booking: yes [S2]
- Developer docs: Developer Docs available [S11]
- First line channels: support@luzmo.com · email [S8]
- Hours: business days excluding public holidays · 17:00 CET · 09:00 CET [S8]
- Trust center: Trust center available [S11]

97 more facts on the canonical page: https://whats-best.ai/software/business-intelligence/luzmo

## Questions

### Is Luzmo European?

Yes. whats-best.ai classifies Luzmo as EU-Made.

### Where does Luzmo store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

### Does Luzmo have a free plan?

Not stated on the vendor’s pages as of 1 Nov 2026.

### What are the best alternatives to Luzmo?

As of 1 Nov 2026, the panel rates [Metabase (3.5/5)](https://whats-best.ai/software/business-intelligence/metabase), [Preset (Apache Superset) (3.5/5)](https://whats-best.ai/software/business-intelligence/preset) and [Holistics (3/5)](https://whats-best.ai/software/business-intelligence/holistics) highest among the other 15 Business Intelligence & Dashboards products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Cluvio](https://whats-best.ai/software/business-intelligence/cluvio) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Luzmo alternatives](https://whats-best.ai/software/business-intelligence/luzmo/alternatives).

## What this page leaves out

- 10 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.luzmo.com/ (checked 2026-11-01)
- [S2] Features page (embedded analytics): https://www.luzmo.com/product/embedded-analytics (checked 2026-11-01)
- [S3] Features page (self-service analysis): https://www.luzmo.com/product/analyst (checked 2026-11-01)
- [S4] Integrations page (data connectors): https://www.luzmo.com/connect (checked 2026-11-01)
- [S5] Pricing page: https://www.luzmo.com/pricing (checked 2026-11-01)
- [S6] API documentation: https://developer.luzmo.com/ (checked 2026-11-01)
- [S7] Privacy policy: https://www.luzmo.com/information-pages/privacy-policy (checked 2026-11-01)
- [S8] Terms of service: https://www.luzmo.com/information-pages/terms-and-conditions (checked 2026-11-01)
- [S9] Security / trust page: https://trust.luzmo.com/ (checked 2026-11-01)
- [S10] Data sources, connectors & refresh — found from sitemap: https://www.luzmo.com/connect/postgresql (checked 2026-11-01)
- [S11] Data sources, connectors & refresh — found from sitemap: https://www.luzmo.com/connect/sql-server (checked 2026-11-01)
- [S12] Dashboards, charts & interactivity — found from sitemap: https://developer.luzmo.com/flex/examples/cross-chart-filtering (checked 2026-11-01)
- [S13] Dashboards, charts & interactivity — found from sitemap: https://developer.luzmo.com/guide/ack--components--filters--luzmo-filters (checked 2026-11-01)
- [S14] Self-service analysis & shared metrics — found from sitemap: https://www.luzmo.com/semantic-layer (checked 2026-11-01)
- [S15] Self-service analysis & shared metrics — found from sitemap: https://developer.luzmo.com/flex/examples/embed-chart-with-ad-hoc-formula (checked 2026-11-01)
- [S16] Sharing, scheduled reports & embedding — found from sitemap: https://developer.luzmo.com/api/createExport/examples/create-scheduled-email-export/js (checked 2026-11-01)
- [S17] Sharing, scheduled reports & embedding — found from sitemap: https://developer.luzmo.com/guide/dashboard-embedding--handling-multi-tenant-data (checked 2026-11-01)
- [S18] Access control, administration & portability — found from sitemap: https://www.luzmo.com/security (checked 2026-11-01)
- [S19] Access control, administration & portability — found from sitemap: https://developer.luzmo.com/api/updateSSOConfig/examples/update-sso-config/js (checked 2026-11-01)

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Cite as: whats-best.ai, "Luzmo — Business Intelligence & Dashboards", AI panel analysis, as of 2026-11-06. https://whats-best.ai/software/business-intelligence/luzmo

Corrections: https://whats-best.ai/correct/1252?target=page