# Zoho Analytics — Business Intelligence & Dashboards

Zoho Analytics by Zoho Corporation Private Limited holds a panel rating of 3/5 from 6 AI judges (category median 3/5), as of 2026-11-01. Provenance: Rest of world; sovereignty: not determined.

- Vendor: Zoho Corporation Private Limited (https://www.zoho.com/de/analytics/)
- Category: [Business Intelligence & Dashboards](https://whats-best.ai/software/business-intelligence.md)
- Provenance (editorial classification): Rest of world
- Canonical page: https://whats-best.ai/software/business-intelligence/zoho-analytics
- Alternatives: https://whats-best.ai/software/business-intelligence/zoho-analytics/alternatives ([markdown](https://whats-best.ai/software/business-intelligence/zoho-analytics/alternatives.md))
- Data as of: 2026-11-06 · evaluated 2026-11-01 · oldest source captured 2026-11-01

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Zoho Corporation Private Limited
- Headquarters: Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting: Not stated on the vendor’s pages as of 1 Nov 2026
- Free plan: Yes, per the vendor’s own page [S8]

## The panel's verdict

Zoho Analytics is Zoho Corporation Private Limited's self-service BI platform, offered in the Zoho cloud, in public clouds or on-premise behind your own firewalls. Its strongest category is data connectivity, scored 7-8: the pages document imports and blending from databases, SaaS apps and cloud platforms, more than 50 ready-made business-application connectors, live queries that store no data on Zoho's servers, and a Databridge for databases behind a firewall. Sharing and embedding and governance and portability follow at 6-7, resting on white-label embedding, SAML single sign-on, row-level security and the documented on-premise edition. The weakest categories are dashboards and visualization, at 4-6, where we found no public information on maps, dashboard-wide filters, drill-down or localised formats, and pricing transparency, at 3-5, where the tier ladder is public but no monetary amount appears. On sovereignty, scores spread 4 to 6: judges crediting the German page's statement that data is stored in a Zoho data centre within the EU score higher than those weighing the privacy policy's processing in the USA, the EEA and other countries.

**Speaks for it:**
- Data connectivity, the strongest category at 7-8, with live queries that store no data on Zoho's servers, a Databridge for on-premise databases, streaming from Kafka and webhooks, and imports from 500+ databases, SaaS apps and cloud platforms (the captured pages give different figures for the count, 250+ and 500+)
- Sharing and embedding at 6-7, with white-label BI under your own brand, embedding APIs, customisable portals for web and native mobile, and row-level security
- Governance and portability at 6-7, with custom roles, SAML single sign-on with LDAP and ADFS, customer audit logs, a REST API covering most web client operations, and an on-premise edition that runs behind your own firewalls
- The plan ladder is public — a free plan with 2 users and 10K rows, paid tiers from 2 users and 0.5 million rows up to 50 users and 50 million rows, unlimited reports and workspaces in all paid plans, 20% annual savings, and monthly billing without annual commitment
- Self-service machinery is documented, with Ask Zia answering questions as reports and widgets, an SQL agent that generates queries, and AutoML and Python Code Studio, for self service and modelling scores of 4-6

**Held against it:**
- No monetary amount for any plan, the viewer add-on or the on-premise licence appears on the captured pages, so real annual cost cannot be computed from them
- Dashboards and visualization scores 4-6, with no public information on maps, dashboard-wide filters, drill-down, cross-filtering or localised number and date formats
- The captured pages give different figures for the data-source count (250+ and 500+) and the visualisation count (over 50 on the homepage, more than 75 on the pricing page)
- Semantic models appear only in a version 7.0 announcement, and we found no public information on certified datasets, metric definitions under version control, or the method behind forecasts and anomaly detection
- The privacy policy names processing in the USA, the EEA and other countries where Zoho operates, subprocessors are assessed but not listed by name or location, and certifications are described only as industry standards

**Best for:**
- You need to connect and blend many systems — databases, SaaS apps, files from Excel to Parquet, streams from Kafka and webhooks — and want live queries that keep data at source
- You build a product for customers and want a full BI application under your own brand, with embedding APIs, custom portals and row-level security
- You must run analytics behind your own firewalls and on your own servers, or deploy it to your own AWS, Azure or Google Cloud environment
- You want a free start — 2 users and 10K rows with unlimited reports and dashboards — and monthly billing without annual commitment

**Avoid if:**
- You must put a number on annual cost, including viewer seats, before committing: the captured pricing pages publish tiers, users and rows but no monetary amount for any plan, viewer add-on or licence
- Your reporting depends today on one governed metric definition reused across every report: semantic models appear only in a version 7.0 announcement

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Finance Controller | The Managing Director | The Data Analyst | The IT Administrator | The SaaS Product Lead | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Data sources, connectors & refresh | 4/5 | 3.5/5 | 4/5 | 4/5 | 4/5 | 3.5/5 |
| Dashboards, charts & interactivity | 3/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Self-service analysis & shared metrics | 3/5 | 3/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2/5 |
| Sharing, scheduled reports & embedding | 3/5 | 3/5 | 3/5 | 3.5/5 | 3.5/5 | 3/5 |
| Access control, administration & portability | 3.5/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| European sovereignty | 2.5/5 | 2.5/5 | 2.5/5 | 3/5 | 2/5 | 2/5 |
| Pricing transparency | 2/5 | 2/5 | 2/5 | 2.5/5 | 1.5/5 | 2/5 |
| **Weighted verdict** | **3/5** | **2.5/5** | **3/5** | **3/5** | **3/5** | **2.5/5** |

### The judges

- **The Finance Controller** (v1.0): Head of controlling at a 250-person machine builder in Baden-Württemberg. Closes the month from DATEV, the ERP, the CRM and a dozen Excel files that colleagues still mail around, and spends two days a month copying numbers into the management report. Wants the sources connected and refreshed on a schedule, one definition of contribution margin on every page, a report that prints cleanly for the advisory board, and data that stays where the auditors expect it.
- **The Managing Director** (v1.0): Runs a 40-person service company with HubSpot, an online accounting tool, a help desk and a project management app, and no one whose job is data. Wants revenue, pipeline, utilisation and open tickets on one screen in the office and on their phone, set up in an afternoon from ready-made connectors, a weekly summary in the inbox on Monday morning, and a price that does not double when the whole team wants to look.
- **The Data Analyst** (v1.0): The first data hire at a Hamburg e-commerce scale-up, with orders, marketing spend and customer data landing in a PostgreSQL warehouse every night. Answers the same question three times a week because every department computes revenue differently. Wants a SQL editor and a query builder for colleagues, metrics defined once in a model that lives in Git, natural-language questions that show the query they ran, and a way out that does not mean rebuilding every dashboard.
- **The IT Administrator** (v1.0): IT lead at a mid-sized healthcare supplier whose reports touch customer, pricing and employee data. Is asked to approve a BI tool after a department has already started a trial. Reads where extracts and caches are stored, whether the tool reaches the ERP database through a gateway or wants it opened to the internet, whether sales sees only its own region, and whether single sign-on and an audit log come with the plan or behind a sales call. Prefers an edition they can run themselves.
- **The SaaS Product Lead** (v1.0): Product lead at a Vienna software company selling fleet management to 600 business customers, each of whom asks for reports the team keeps building by hand. Wants dashboards embedded in the product under its own brand, every customer seeing only their own rows, customers building their own views without a ticket, and an embedding licence whose cost they can put into the product's price before signing.
- **The Skeptic** (v1.0): Has seen "connect any data source" on a tool with eight connectors and a CSV upload, "self-service" that ends with every department defining revenue its own way, "free viewers" that need a paid licence to open a shared link, and "AI insights" that never show the query. Asks where the extracts are stored, whether dashboards and definitions can be exported in a format another tool reads — and what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Breach notification: 72 [S11]
- Breach notification 72h: 72 [S10]
- Certifications: yes [S12]
- Children under 16: 16 [S12]
- Data deletion: 3 · 6 [S11]
- Data isolation: yes [S11]
- Data retention cleanup: yes [S10]
- Data transfers US eea: USA · EEA · other countries where Zoho operates [S12]
- DPA available: yes [S12]
- DPA model contractual clauses: Model Contractual Clauses [S10]
- DPA signing process: legal@zohocorp.com · yes [S10]
- Dpia conducted: yes [S10]
- Encryption at rest: yes [S10]
- Encryption at rest: yes · AES-256 [S11]
- GDPR controls baseline: yes [S10]
- GDPR equal rights non ewr: yes [S12]
- GDPR link: GDPR Compliance page linked [S3]
- Hsts: yes [S11]
- Information asset register: yes [S10]
- Internal audit: yes · yes [S11]
- Internal audits: yes [S10]
- ISMS: yes [S11]
- Newsletter optout: yes · no [S13]
- No ad revenue: yes [S12]
- No legal advice disclaimer: yes [S10]
- Pfs hsts: yes [S11]
- Privacy contact: privacy@zohocorp.com [S10]
- Privacy policy reference: yes [S13]
- Security practices: Redundanz, Backup, Vertraulichkeit, Datenschutz [S2]
- Subprocessor assessment: yes [S10]
- Tls: yes · 1.2 · 1.3 [S11]
- Tracking: no [S13]
- Transfer sccs: yes [S12]

**Data**
- Backup: AES-256 · yes · 3 · yes [S11]
- Backup retention: 3 [S11]
- Device disposal: degauss+shred · crypto erase+shred [S11]
- Export deletion rights: yes · yes [S12]
- Free account inactivity: 120 [S11]
- Retention inactive accounts: yes · 120 [S13]
- Service data deletion: 6 · 3 [S12]

**Hosting**
- Deployment options: yes · yes · yes [S5]
- Deployment options: Zoho Cloud · On-Premise · AWS · Azure · Google · White-Label [S2]
- EU datacenter: Daten werden in Zoho-Rechenzentrum innerhalb der EU gespeichert [S1]
- Local copy: yes [S13]
- Region assignment: yes · yes [S13]
- Zoho cloud 24x7: 24x7 · public cloud · on-premise [S7]

**Integrations**
- API: Datenintegration · Modellierung · Autorisierung · benutzerdefinierte Gestaltung · dynamische Berichtseinbettung · yes [S2]
- API root endpoint: Resource URLs obtained via API Root Endpoint [S9]
- API support: yes [S6]
- APIs: yes [S7]
- Business apps count: 50 [S2]
- Cloud storage: Zoho Docs · Zoho WorkDrive · Google Drive · Dropbox · Box · OneDrive · Amazon S3 [S6]
- Data sources count: 500+ databases, SaaS apps, and cloud platforms [S6]
- Databridge: secure connection keeping data at source [S6]
- Files cloud storage: Zoho Docs · Google Drive · Box · Dropbox · Microsoft OneDrive [S2]
- Ftp import: yes [S6]
- Intranet import: yes [S6]
- Live connect: yes · no [S6]
- Marketplace: yes [S2]
- No code: yes [S6]
- Sdks: Java · C# · Python · PHP · GO · NodeJS [S9]
- Sharepoint: yes [S6]
- SSO SAML: yes · yes [S2]
- Sync interval: stündlich [S2]

**Legal**
- Copyright: 2026 · Zoho Corporation Pvt. Ltd. [S3]
- Entity: Zoho Corporation Private Limited [S13]
- Group entity access: yes [S12]
- Last updated: 2022-03-02 [S12]
- Liability cap: 1000 · fees_paid_in_prior_12_months · yes [S13]
- Marketplace data sharing: yes [S12]
- No sale of data: no [S12]
- Privacy contact email: privacy@zohocorp.com [S12]
- Scc copy request: legal@zohocorp.com [S12]
- Suspension appeal: 30 · 30 [S13]
- Termination refund: yes [S13]
- Terms change notice: 30 [S13]
- Terms updated: 2022-03-02 [S13]
- Warranty disclaimer: as_is_as_available [S13]

**Pricing**
- Additional rows: yes [S8]
- Annual savings: 20 [S8]
- Autorenewal: yes · 7 [S13]
- Basic included: 0.5 million · 2 [S8]
- Cloud no upfront costs: no [S2]
- Cloud pay as you go: monatlich · no [S2]
- Custom plan: custom plan for high volumes or dedicated servers [S8]
- Enterprise included: 50 million · 50 [S8]
- Free plan: 10K · 2 · unlimited · yes [S8]
- Free signup: yes [S7]
- Payment creditcard short term: credit_card_only [S13]
- Plan upgrade faq: FAQ on upgrading/downgrading/canceling plans [S8]
- Premium included: 5 million · 15 [S8]
- Standard included: 1 million · 5 [S8]
- Trial: 15 · no [S1]
- Trial: 15 · no [S8]
- Trial: yes · yes [S13]
- VAT: yes · yes [S13]
- VAT note: yes [S8]

**Product**
- AI agents announcement: Zoho Analytics 7.0 includes specialized AI agents, semantic models, and 50+ new features [S3]
- AI analysis: KI · ML · NLP/G · Zia Insights · Dialogorientierte Analysen · Vorausschauende Analysen · Was-wäre-wenn-Analysen · Datenhinweise [S2]
- AI assistant: AI assistant conversational analytics, one-click automated insights, predictive, cognitive and what-if analysis, smart alerts [S7]
- AI extension: Platform sections include data preparation, dashboards, integration, AI extension [S5]
- AI selfservice bi: KI-gestützte Selfservice-Plattform für BI und Analysen [S1]
- AI training scope: yes · yes [S12]
- API rest based: yes [S9]
- API scope: API allows performing most web client operations [S9]
- Audit logs: yes [S11]
- Auto sync: up-to-the-minute sync for select integrations; hourly, daily, or weekly scheduled syncs for others [S3]
- Automl: yes · yes [S1]
- Background checks: yes [S11]
- Beta services: yes · yes [S13]
- Business app connectors: ready-made connectors for Sales, Marketing, Finance, Help Desk, HR, IT and many more [S3]
- Capability sections: data integration & preparation · business app connectors · AI-powered advanced analytics · collaboration · governance & administration · extensibility · DSML [S8]
- Cloud storage sources: Zoho WorkDrive · Google Drive · Box · Dropbox · Microsoft OneDrive · Web URL feeds [S3]
- Collaboration access controls: collaboration with fine-grained access controls for commenting, sharing and publishing; custom portals and presentations [S7]
- Company accounts admins: yes [S13]
- Custom connectors: no-code data connector builder; publish and sell connectors in Zoho Marketplace [S3]
- Custom roles: yes [S4]
- Customer base: 4 · 22 [S5]
- Customer data ownership: yes [S11]
- Data blending: join tables via lookup columns; SQL agent in Ask Zia generates queries [S3]
- Data connectors: connects to on-premise and cloud databases, files, feeds, cloud drives and business applications [S7]
- Data ownership: yes · yes [S13]
- Data prep transformations: over 250 [S1]
- Data preparation: Data preparation merges distributed data sources including files, feeds, databases, cloud platforms, business applications [S5]
- Data preparation: Zoho DataPrep Selfservice-Datenaufbereitung integriert [S2]
- Data sources count: over 500 [S1]
- Data sources count: 250 [S2]
- Data sources types: Dateien, Feeds, Web-URLs, Datenbanken, Geschäftsanwendungen und mehr [S2]
- Data stories: Diashows mit Zoho Show, Webportale, Ask Zia einbetten [S2]
- Databases nosql warehouses: relational databases (in-house or cloud), NoSQL databases, warehouses, and lakes [S3]
- Databridge: Zoho Databridge for on-premise database imports with scheduled automatic syncs [S3]
- Ddos protection: yes [S11]
- Deployment options: yes · yes [S1]
- Disaster recovery: yes [S11]
- Dmarc: yes [S11]
- Embedded bi: Embed curated interactive reports and dashboards in app workflow [S5]
- Embedded bi: yes [S7]
- Embedded bi APIs: yes · yes [S1]
- Employee training: yes [S11]
- Federated auth providers: LinkedIn · Microsoft · Google [S12]
- File formats: Microsoft Excel · CSV · HTML · JSON · XML · Textdateien [S2]
- File formats: Excel, CSV, JSON, XML, XLS, HTML, PDF, SPSS, SAS, R, SHP, KML, GeoJson, TopoJson, Avro, Parquet, and more [S3]
- File import formats: Excel · CSV · HTML · XML · JSON · Statistical · PDF · MS Access [S6]
- Governance: Rollen · Datenbackup · Protokollierung [S2]
- Latest version: Zoho Analytics 6.0 introduced (VERSION 2024); 7.0 announced as Agentic Analytics Platform (RELEASE 2026) [S1]
- Live connect: Live Connect queries database directly; data not stored on Zoho servers [S3]
- Malware protection: yes [S11]
- MFA: Touch-ID · Face-ID · Push · QR-Code · TOTP · Yubikey · yes [S11]
- MFA admin access: passwords · 2FA · SSH keys [S11]
- Mobile apps: yes [S1]
- Mobile apps: yes · iOS · Android [S2]
- Mobile bi: yes · yes [S5]
- Mobile bi apps: iOS · Android [S7]
- Mobile offline apps: yes · yes [S13]
- Network segmentation: yes [S11]
- No creditcard storage: no [S12]
- No dnt honored: no [S12]
- Onpremise behind firewall: yes [S7]
- Onpremise edition: Zoho Analytics is available as an on-premise edition for internal or public cloud environments like AWS, Azure and Google Cloud [S7]
- Openai integration: yes [S1]
- Owasp framework: yes [S11]
- Physical security: two-factor · biometric [S11]
- Prebuilt dashboards: prebuilt reports and dashboards per business connector [S3]
- Prebuilt integration reports: 100 [S7]
- Predictive AI: forecasts · anomaly detection · what-if analysis · smart alerts [S1]
- Products assessed against GDPR: all Zoho products individually [S10]
- Professional services: yes [S8]
- Public cloud deployment: AWS · Google Cloud · Microsoft Azure [S7]
- Push notification providers: Apple Push Notification Service · Google Cloud Messaging · Windows Push Notification Services [S12]
- Redundancy: yes [S11]
- Row level security: yes [S1]
- Rows limits: 0.5M · 1M · 5M · 50M [S8]

**Support**
- Account breach contact: accounts@zohocorp.com [S13]
- Bug bounty: https://bugbounty.zohocorp.com/ · yes [S11]
- Legal contact: legal@zohocorp.com [S13]
- Sales email: sales@eu.zohocorp.com [S8]
- Security contact: security@zohocorp.com [S11]
- Support email: support@eu.zohoanalytics.com [S8]
- Training resources: Help Center · Video Demos · User Forums · API Support for Developers · Free Virtual Classroom Training · FAQ [S3]

26 more facts on the canonical page: https://whats-best.ai/software/business-intelligence/zoho-analytics

## Questions

### Is Zoho Analytics European?

No. whats-best.ai classifies Zoho Analytics as Rest of world.

### Where does Zoho Analytics store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

### Does Zoho Analytics have a free plan?

Yes. Zoho Analytics has a free plan, per [the vendor’s page captured 1 Nov 2026](https://whats-best.ai/evidence/14255).

### What are the best alternatives to Zoho Analytics?

As of 1 Nov 2026, the panel rates [Metabase (3.5/5)](https://whats-best.ai/software/business-intelligence/metabase), [Preset (Apache Superset) (3.5/5)](https://whats-best.ai/software/business-intelligence/preset) and [Holistics (3/5)](https://whats-best.ai/software/business-intelligence/holistics) highest among the other 15 Business Intelligence & Dashboards products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Luzmo](https://whats-best.ai/software/business-intelligence/luzmo) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Zoho Analytics alternatives](https://whats-best.ai/software/business-intelligence/zoho-analytics/alternatives).

## What this page leaves out

- 10 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 9 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 9 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 5 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.zoho.com/de/analytics/ (checked 2026-11-01)
- [S2] Features page: https://www.zoho.com/de/analytics/features.html (checked 2026-11-01)
- [S3] Features page (data integration): https://www.zoho.com/analytics/features/data-integration.html (checked 2026-11-01)
- [S4] Features page (security and governance): https://www.zoho.com/analytics/features/security-governance.html (checked 2026-11-01)
- [S5] Features page (embedded analytics): https://www.zoho.com/analytics/embedded-analytics.html (checked 2026-11-01)
- [S6] Integrations page: https://www.zoho.com/analytics/integrations/ (checked 2026-11-01)
- [S7] Features page (on-premise edition): https://www.zoho.com/analytics/onpremise.html (checked 2026-11-01)
- [S8] Pricing page: https://www.zoho.com/de/analytics/pricing.html (checked 2026-11-01)
- [S9] API documentation: https://www.zoho.com/analytics/api/v2/introduction.html (checked 2026-11-01)
- [S10] GDPR page: https://www.zoho.com/gdpr.html (checked 2026-11-01)
- [S11] Security page: https://www.zoho.com/de/security.html (checked 2026-11-01)
- [S12] Privacy policy: https://www.zoho.com/de/privacy.html (checked 2026-11-01)
- [S13] Terms of service: https://www.zoho.com/de/terms.html (checked 2026-11-01)
- [S14] Imprint — found from the homepage: https://www.zoho.com/de/impressum.html (checked 2026-11-01)

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Cite as: whats-best.ai, "Zoho Analytics — Business Intelligence & Dashboards", AI panel analysis, as of 2026-11-06. https://whats-best.ai/software/business-intelligence/zoho-analytics

Corrections: https://whats-best.ai/correct/1263?target=page