# Axeptio — Consent Management (CMP)

Axeptio by Axeptio holds a panel rating of 2.5/5 from 6 AI judges (category median 3/5), as of 2026-10-30. Provenance: EU-Made; sovereignty: not determined.

- Vendor: Axeptio (https://www.axept.io/)
- Category: [Consent Management (CMP)](https://whats-best.ai/software/consent-management.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/consent-management/axeptio
- Alternatives: https://whats-best.ai/software/consent-management/axeptio/alternatives ([markdown](https://whats-best.ai/software/consent-management/axeptio/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-30 · oldest source captured 2026-10-29

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Axeptio
- Headquarters: Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting: Not stated on the vendor’s pages as of 1 Nov 2026
- Free plan: Yes, per the vendor’s own page [S9]

## The panel's verdict

Axeptio, a consent management platform founded in Montpellier, France, earns its best scores on banner and choice 6-7 and standards and platforms 6-7: the captured pages document accept, decline and select on the same level, vendor-by-vendor choice records, native A/B testing scoped by country, language and regulation, Google Consent Mode v2 in all self-serve plans and a TCF v2.2 widget. Consent records score 6, with token, date and vendor-level detail exportable as CSV or JSON. The weak spots are consistent: prior blocking scores 4, because the vendor's own documentation states Axeptio does not block cookie placement or third-party script loading; sovereignty scores 3, with the legal entity unnamed on static pages and no public information on hosting or subprocessors; and pricing transparency scores 4, since beyond a free tier capped at up to 200 monthly visitors and plans starting at $29/month, nothing shows how cost scales. The captured pages give different statements on script blocking, while scanning and classification spans 4 to 6 as judges weigh the documented scanner and 1,500-vendor catalog against undescribed cookie declarations and tracker alerts.

**Speaks for it:**
- Accept, decline and select sit on the same level, with each visitor's choice recorded vendor by vendor
- Native A/B testing documented with consent rate, opt-in rate and quick bounce rate metrics, scoping by country, language and regulation, and a winner recommendation
- Google Consent Mode v2 in all self-serve plans, a TCF v2.2 widget, Microsoft UET consent mode and iOS and Android SDKs
- Downloadable consent records carry token, configuration, exact date and vendor-by-vendor detail, exportable as a global CSV or a per-consent JSON
- A free checker audits trackers in 5 minutes with a downloadable PDF and a Google Consent Mode v2 compliance check

**Held against it:**
- The vendor's own documentation states Axeptio does not block cookie placement or third-party script loading, leaving that logic to the customer (prior blocking scores 4)
- The captured pages give different statements on blocking, the WordPress page saying marketing and analytics scripts do not load until consent
- No public information names the legal entity, the hosting of the banner script and consent log, or any subprocessor (sovereignty scores 3)
- Public pricing stops at plans starting at $29/month — visitor bands, extra domains, overage charges, minimum term and VAT treatment are not shown (pricing transparency scores 4)
- API access sits outside the self-serve plans, and no public information covers a registered IAB Europe CMP ID

**Best for:**
- You run an ad-funded or multilingual publication and want to A/B test banners by country, language and regulation
- Your site runs on WordPress or Shopify with Google and Microsoft advertising — Consent Mode v2, Microsoft UET consent mode and the WP Consent API are documented
- You need exportable, vendor-level proof of consent for audits or disputes
- You can condition your own tags on consent and want a free check that nothing fires before it

**Avoid if:**
- You expect the CMP itself to block cookies and third-party scripts before consent — the vendor's documentation states it does not
- Your procurement requires a named contracting entity and a published subprocessor list before signature
- You must budget a full year across traffic bands or multiple domains from public prices
- You need API access within a self-serve plan

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Data Protection Officer | The Agency Developer | The Publisher Marketing Lead | The In-House Lawyer | The WordPress Webmaster | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Banner & choice architecture | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 |
| Prior blocking & script control | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Scanning & cookie classification | 3/5 | 3/5 | 2/5 | 3/5 | 2.5/5 | 2.5/5 |
| Consent records & proof | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Frameworks, signals & platforms | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 |
| European sovereignty | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 |
| Pricing transparency | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| **Weighted verdict** | **2.5/5** | **2.5/5** | **3/5** | **2.5/5** | **2.5/5** | **2.5/5** |

### The judges

- **The Data Protection Officer** (v1.0): External DPO for a dozen mid-sized companies, two of which received a letter from a state supervisory authority about their cookie banner last year. Wants reject on the first layer, nothing loaded before the click, a consent log that shows which banner version each visitor saw, a cookie list that matches the site, and a DPA and subprocessor list that keep visitor data in the EU.
- **The Agency Developer** (v1.0): Lead developer at a web agency that maintains forty client sites on WordPress, TYPO3 and Shopify. Wants one account for every client, blocking that works without rewriting each theme, content blockers for YouTube and Maps, a Tag Manager template, a scanner that flags the tracker a client added on Friday, and a JavaScript API documented well enough that forms and plugins can ask for consent.
- **The Publisher Marketing Lead** (v1.0): Runs marketing for an ad-funded news site and an online shop in the same group, where every point of consent rate shows up in ad revenue and in Google Ads conversions. Wants a registered IAB TCF CMP, Google Consent Mode v2 in advanced mode, banner tests within what the law allows, consent shared between the site and the app, and a dashboard that shows where visitors drop off.
- **The In-House Lawyer** (v1.0): In-house counsel at a retailer with shops in Germany, France and Austria, who has read the court decisions on missing reject buttons and the regulators' banner guidance. Wants § 25 TDDDG and the GDPR mapped to concrete settings, equal-weight choices as the default, consent that can be withdrawn as easily as it was given, and records that would hold up if a competitor or a consumer group sued.
- **The WordPress Webmaster** (v1.0): Looks after the WordPress site of a mid-sized engineering company on top of the actual job, with Google Analytics, a YouTube channel, a Maps embed and a contact form with reCAPTCHA. Wants a plugin that finds these by itself, blocks them until the visitor agrees, survives the next plugin update and caching, and costs a known amount per site per year without a call to sales.
- **The Skeptic** (v1.0): Has opened the browser's network tab on sites with a "certified" banner and watched the ad pixels fire before anything was clicked. Reads "consent rate optimisation" as a hint that reject will be grey and small, "auto-blocking" as a claim until the test steps are published, and "EU hosting" next to a US script CDN — and asks what leaving would cost: the consent logs, and every visitor asked again.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Additional regulations: GDPR · Law 25 · PIPEDA · GPC · CCPA [S11]
- DPA: yes [S1]
- Google cmp partner: 200000 · yes · gold [S2]
- Google cmp partner: yes · yes [S1]
- Regulations: GDPR · Law 25 · PIPEDA · GPC · CCPA [S1]
- Regulations covered: GDPR · Bill 25 · CCPA · nLPD [S11]
- Regulations supported: GDPR · CCPA · nFADP · Law 25 [S2]
- Regulations supported: GDPR · Law 25 · PIPEDA · GPC · CCPA [S13]

**Data**
- Consent registry: Consent Registry · agency plan · comparison table [S7]
- Migration limits: no [S13]

**Integrations**
- Analytics connectors: GA4 · GTM · Piano · Amplitude · Beyable · Fathom · Matomo · Plausible [S2]
- API access plans: no [S7]
- Categories: CMS plug-in · Server side · Analytics · Monetization [S1]
- Ios android sdk: yes [S13]
- Native count: Shopify · Webflow · Piano · Google Analytics · Taggers · 20+ [S1]
- Sdk availability: iOS · Android [S12]
- Wordpress org download: yes [S13]

**Legal**
- Company since: 2017 [S12]
- DPA: yes [S9]
- DPA: yes [S13]
- DPA available: yes [S2]
- DPA available: yes [S12]
- Founded: 2017 [S1]

**Pricing**
- Ab testing sign up free: Page offers free sign-up and demo; no pricing stated on page [S10]
- Annual discount: 10 [S7]
- Free plan: yes · 29 · 200 [S12]
- Free tier: yes [S2]
- Free tier: yes [S9]
- Free tier: up to 200 monthly visitors · yes [S13]
- Page presence: Pricing page exists in site navigation; no prices stated on homepage [S1]

**Product**
- Ab test copy testing: Copy Testing includes headlines, tone of voice, purpose phrasing, CTA versions [S10]
- Ab test design testing: Design Testing compares visual elements: immersive vs classic design, image vs video, visual A vs B, logo vs illustrated cookie, banner with or without media [S10]
- Ab test duration options: yes · one week · two weeks · one month [S10]
- Ab test journey testing: Journey Testing includes consent wall vs standard display, immediate vs delayed display, trigger on scroll vs delay, subtle vs immersive format [S10]
- Ab test metrics: impressions · page views · interaction rate · consent rate · opt-in rate · quick bounce rate [S10]
- Ab test scope definition: Brands or Publishers · country · language · regulation [S10]
- Ab test winner recommendation: yes · yes [S10]
- Ab testing: yes [S2]
- Ab testing: yes [S13]
- Ab testing native: yes [S10]
- Advanced mode behavior: advanced mode: tags load on arrival, anonymized data transmitted while awaiting banner interaction [S6]
- Affiliates: Brands · Publishers · Agencies · Affiliates program [S1]
- App store rating: 5/5 · Shopify App Store [S12]
- Banner embed: yes [S11]
- Banner equal options: yes [S13]
- Banner generation: yes [S11]
- Banner preparation location: Banners prepared in workspace 'My banners' tab [S10]
- Basic mode behavior: basic mode: no data transmitted before visitor choice, strictest compliance level [S6]
- Basic mode tag conditioning: in basic mode, tags must be conditioned on consent [S6]
- Branding: Branded, immersive consent experience with visual identity, voice and tone customization [S1]
- Cache plugin compatibility: WP Rocket exclude from Delay JavaScript execution; LiteSpeed Cache exclude from JS combine and defer; Cloudflare nothing; WP Super Cache/W3 Total Cache clear cache after activation; Elementor/Divi/Gutenberg none; WPML/Polylang none [S13]
- Cmp customization: no-code consent experience builder with video, motion design and brand identity [S2]
- Cmp definition: tool that asks visitors for consent before cookies/scripts trigger and stores record of choice [S13]
- Configuration guides available: Configuring Google Consent Mode v2 · Configuring Microsoft UET Consent Mode [S6]
- Consent collection: Axeptio collects and manages visitor consent and transmits consent status to GTM or third-party services [S3]
- Consent mode automatic communication: yes [S6]
- Consent mode not banner replacement: Consent Mode does not replace the consent banner; it only transmits the choice to third-party services [S6]
- Consent mode scope: Consent Modes apply only to websites receiving visitors from the EEA, the United Kingdom, or Switzerland [S6]
- Consent mode transmission: Axeptio natively handles the transmission of consent signals to the platforms you use [S6]
- Consent proofs claim: 20+ billions [S11]
- Consent register access: each Axeptio customer · yes [S4]
- Consent register CSV export: global download · csv [S4]
- Consent register CSV fields: token · product · consent identifier · visitor's choice (accepted or refused) · exact date · vendor-by-vendor choice details [S4]
- Consent register details: product · configuration · user token · date collected · granted or refused indicator [S4]
- Consent register filters: period · product · configuration [S4]
- Consent register json export: single specific consent · json [S4]
- Consent register tab location: Consent Registry tab in side panel of logged-in account [S4]
- Consent wall: yes [S2]
- Consent wall: yes [S13]
- Continue without consent: yes [S2]
- Cookie checker free: yes · 5 · yes [S11]
- Cookie scanner: Shake cookie scanner · yes [S1]
- Cookie scanner: yes [S12]
- Cookie scanner: yes · yes [S13]
- Customer responsibility: Customer must ensure no personal data is collected or sent to third parties before explicit consent [S3]
- Customization: visual identity · embedded videos · contextual interactions · consent wall [S1]
- Customization: yes [S12]
- Customization: yes [S13]
- Customization options: text · colors/light-dark mode · logos & illustrations · hero video [S2]
- Delay management: yes [S2]
- Features list: Scanner · Consent Mode v2 · Customization · A/B Testing · Multilingual · Logs · Cookie Scanner [S12]
- Features list: Scanner · Consent Mode v2 · Customization · A/B Testing · Multilingual · Logs [S13]
- Google consent mode v2: yes [S7]
- Google consent mode v2 check: yes [S11]
- Google consent mode v2 supported: Google Analytics · Google Ads · Floodlight · yes [S6]
- Independent modes: Google and Microsoft Consent Modes are independent; both must be configured if both platforms are used [S6]
- Install no code: Shopify App Store · yes [S12]
- Installation no developer: yes [S13]
- Languages: Site offered in multiple languages by region [S9]
- Microsoft uet consent mode supported: Microsoft Advertising · UET · yes [S6]
- Minification requirement: exclude script from JS minification and lazy loading [S13]
- Mobile sdk: iOS · Android [S2]
- Mobile sdk: GDPR · OS permissions · Apple ATT · yes [S1]
- Modules: Consent Management for Web · Consent Management for App [S9]
- Multilingual: yes [S13]
- No cookie blocking: Axeptio does not block cookie placement or third-party script loading; customer must manage this [S3]
- Nocode: yes [S1]
- Pay or consent: yes [S5]
- Pdf export: yes [S11]
- Performance cacheable: yes · yes · yes [S13]
- Pre consent trigger detection: yes [S11]
- Publisher integration steps: Integration and configuration for publishers takes 4 steps [S5]
- Scale: 20+ billion · 200,000+ [S1]
- Scale claims: 200 000+ · 20+ billions [S12]
- Scale stats: 200 000+ · 20+ billions [S13]
- Scheduled scans: yes [S11]
- Script blocking: yes · yes [S13]
- Sdk links: iOS · Android [S1]
- Shopify cmp: Axeptio offers a CMP designed for Shopify, installable from the Shopify App Store [S12]
- Tcf banner: Widget compliant with IAB Europe's TCF v2.2 standard [S5]
- Tcf collection size: 5 [S5]
- Tcf integration publish: yes [S5]
- Tcf project creation: yes [S5]
- Tcf widget configuration: yes [S5]
- Tcf widget customization: yes [S5]
- Terms consent: Collect provable contractual consent via educational module and proof-ready registry [S1]
- Two operating levels: basic · advanced [S6]
- Two platforms: CMP for Brands · CMP for Publishers [S1]
- Vendor catalog: 1500 [S2]
- Vendor identification: Identifies vendors behind cookies/trackers [S11]
- Video banner: yes [S12]
- Video led: yes [S1]
- Website count: 200000+ [S11]
- Woocommerce functional cookies: no [S13]
- Wp consent API: yes [S13]

**Support**
- Docs: Users documentation · Developers Documentation [S1]
- Documentation: users documentation · developers documentation [S2]
- Tcf availability: yes [S7]

## Questions

### Is Axeptio European?

Yes. whats-best.ai classifies Axeptio as EU-Made.

### Where does Axeptio store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

### Does Axeptio have a free plan?

Yes. Axeptio has a free plan, per [the vendor’s page captured 29 Oct 2026](https://whats-best.ai/evidence/12379).

### What are the best alternatives to Axeptio?

As of 3 Nov 2026, the panel rates [Usercentrics CMP (3.5/5)](https://whats-best.ai/software/consent-management/usercentrics), [Didomi (3.5/5)](https://whats-best.ai/software/consent-management/didomi) and [CCM19 (3.5/5)](https://whats-best.ai/software/consent-management/ccm19) highest among the other 19 Consent Management (CMP) products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Usercentrics CMP](https://whats-best.ai/software/consent-management/usercentrics) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Axeptio alternatives](https://whats-best.ai/software/consent-management/axeptio/alternatives).

## What this page leaves out

- 29 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.axept.io/ (checked 2026-10-29)
- [S2] Features page (cookie banner): https://www.axept.io/cookie-banner (checked 2026-10-29)
- [S3] Documentation (cookie blocking): https://support.axeptio.eu/en/articles/323889-axeptio-and-cookie-blocking-who-does-what (checked 2026-10-29)
- [S4] Documentation (consent register): https://support.axeptio.eu/en/articles/274009-how-to-obtain-your-consent-register (checked 2026-10-29)
- [S5] Documentation (IAB TCF): https://support.axeptio.eu/en/collections/642493-tcf-cookie-banner (checked 2026-10-29)
- [S6] Documentation (Google Consent Mode): https://support.axeptio.eu/en/articles/635088-consent-modes-introduction (checked 2026-10-29)
- [S7] Pricing page: https://www.axept.io/pricing (checked 2026-10-29)
- [S8] About page: https://www.axept.io/about-us (checked 2026-10-29)
- [S9] Banner & choice architecture — found from sitemap: https://www.axept.io/languages (checked 2026-10-29)
- [S10] Banner & choice architecture — found from sitemap: https://www.axept.io/ab-testing-feature (checked 2026-10-29)
- [S11] Scanning & cookie classification — found from sitemap: https://www.axept.io/shake-cookie-checker (checked 2026-10-29)
- [S12] Frameworks, signals & platforms — found from sitemap: https://www.axept.io/plugin/shopify (checked 2026-10-29)
- [S13] Frameworks, signals & platforms — found from sitemap: https://www.axept.io/plugin/wordpress (checked 2026-10-29)
- [S14] Code repository (open-source licence) — found from the homepage: https://github.com/axeptio/sample-app-android (checked 2026-11-01)

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Cite as: whats-best.ai, "Axeptio — Consent Management (CMP)", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/consent-management/axeptio

Corrections: https://whats-best.ai/correct/1157?target=page