# Contently — Content Marketing Contently by Contently, Inc. holds a panel rating of 2.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-15. Provenance: Rest of world; sovereignty: not determined. - Vendor: Contently, Inc. (https://contently.com) - Category: [Content Marketing](https://whats-best.ai/software/content-marketing.md) - Provenance (editorial classification): Rest of world - Canonical page: https://whats-best.ai/software/content-marketing/contently - Alternatives: https://whats-best.ai/software/content-marketing/contently/alternatives ([markdown](https://whats-best.ai/software/content-marketing/contently/alternatives.md)) - Data as of: 2026-10-20 · evaluated 2026-10-15 · oldest source captured 2026-10-13 **AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology ## At a glance - Vendor: Contently, Inc. - Headquarters: Not stated on the vendor’s pages as of 13 Oct 2026 - Data hosting: Not stated on the vendor’s pages as of 13 Oct 2026 - Free plan: Not stated on the vendor’s pages as of 13 Oct 2026 ## The panel's verdict Contently is an enterprise content platform for regulated industries, sold as a pre-funded content bank staffed from a network of 10,000+ creators. Scores are highest for collaboration and approval: inline comments with a searchable resolution log, per-version comments, e-signed timestamped approvals, and workflow steps carrying a contributor, due date and price, with the audit trail exposed through the API. Editorial planning and distribution and integrations follow, on one cross-channel capacity calendar and 32+ native connectors. Weakest is content model and reuse: localisation evidence is Spanish, Italian and UK English support plus a 252-article case study, and we found no public information on a configurable content model, reusable components or documented export. Sovereignty scores 2-3 — the contracting entity is Contently, Inc. of New York, the pages state \"EU and US data residency\", and the subprocessor list is available only by emailing security. AI and content rights credits the opt-in, no-base-model-training posture while model providers, prompt processing and output ownership remain publicly unanswered. No criterion shows a meaningful split among the judges. **Speaks for it:** - E-signed, timestamped approvals with the full audit trail exposed through the API - One cross-channel calendar with a live capacity heatmap and brief intake auto-routed to pod, reviewer and jurisdiction - 32+ native connectors across CMS, CRM, marketing automation, social and analytics, plus a documented REST and GraphQL API - AI is opt-in only under a signed agreement, base models are not trained on customer content, and prompts are not aggregated across tenants - Custom workflow steps each carry a contributor, due date and price, with IP-assignment confirmation captured before publish **Held against it:** - We found no public information on a configurable content model, reusable components or a documented export of the repository - Named language support is Spanish, Italian and UK English, "with more languages to come" - The subprocessor list is available only by emailing security@contently.com, and we found no public information on a data processing agreement - We found no public information on which model providers run AI Studio, where prompts are processed, or who owns generated output - No public prices appear on any captured page; entry points are a 30-minute strategy call, a free sample article and an AI Studio walkthrough **Best for:** - You run compliance-heavy content in financial services, healthcare or insurance and need legal sign-off with an auditable approval trail - You want the vendor to hire, manage and pay contractors on one invoice rather than run your own freelance pool - You plan from one editorial calendar across teams and distribute to CMS, social, CRM and email - You want AI strictly opt-in, with no base-model training on your content and a human editor gating drafts **Avoid if:** - You need languages beyond Spanish, Italian and UK English today - Your architecture requires a configurable content model, reusable components and a documented export path - Your procurement requires a published subprocessor list and a readable data processing agreement before signature - You must compute an annual cost from public prices before talking to sales ## Scores by judge and criterion Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price. | Criterion | The Head of Content | The SME Marketer | The Localisation Lead | The Web Engineer | The Data Protection Officer | The Skeptic | | --- | --- | --- | --- | --- | --- | --- | | Planning, editorial calendar & briefs | 3.5/5 | 4/5 | 3.5/5 | 4/5 | 3.5/5 | 3/5 | | Creation, review & approval | 3.5/5 | 3.5/5 | 3.5/5 | 4/5 | 4/5 | 3.5/5 | | Structured content, localisation & export | 1/5 | 1/5 | 1.5/5 | 2/5 | 2/5 | 1.5/5 | | Publishing, distribution & integrations | 3/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 | | AI assistance & content rights | 2/5 | 2.5/5 | 3/5 | 3/5 | 2.5/5 | 2.5/5 | | European sovereignty | 1.5/5 | 1.5/5 | 1/5 | 1.5/5 | 1/5 | 1/5 | | Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r | | **Weighted verdict** | **3/5** | **3/5** | **2.5/5** | **3/5** | **2.5/5** | **2.5/5** | ### The judges - **The Head of Content** (v1.0): Runs an editorial team of six plus freelancers and answers for what goes live. Wants briefs that carry the goal to the writer, a calendar that shows what is late, and an approval trail that says which version legal released — not a status anyone can flip to "approved". - **The SME Marketer** (v1.0): Is the marketing department of a 120-person Mittelstand company and writes half the content with an AI assistant. Wants to know who owns what the model wrote, whether her drafts train it, and what the plan costs once she adds a second language and the agency as guests. - **The Localisation Lead** (v1.0): Ships every piece in German, English and French for the DACH region and beyond. Wants locales on the field, not copies of the entry, translation status per language, and a documented export of content, model and locales — because a repository that cannot leave is a hostage, not an asset. - **The Web Engineer** (v1.0): Builds the website and the integrations the content flows through. Wants a versioned API with published rate limits, webhooks on publish, preview environments, and a migration CLI that works in both directions — and reads "headless" as a promise about the API, not a logo. - **The Data Protection Officer** (v1.0): Signs off every tool that stores the company's drafts, author profiles and campaign data. Wants the contracting entity and hosting region named, the subprocessor list with the AI providers on it, prompt retention in days, and training on customer content excluded in the terms rather than in a blog post. - **The Skeptic** (v1.0): Has read "AI-powered content at scale", "one source of truth for every channel" and "no lock-in, it's headless" on every page in this category. Reads instead for the export that includes locales and history, the clause on training with customer content, and what the invoice does when the third locale and the API overage arrive. ## European sovereignty — proven facts Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined. | Dimension | Finding | Points | Source | |---|---|---|---| | Legal entity | Not determined | — | — | | Ownership | Not determined | — | — | | Data residency | Not determined | — | — | | Subprocessors | Not determined | — | — | ## Key facts Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources). **Compliance** - AI governance last reviewed: 2026-Q2 [S11] - AI training: yes [S10] - AI use statement documents: AI Use Statement, model-behavior audit log, training-data policy, and human sign-off requirements documented and auditable [S11] - Attestation caveat: security@contently.com · yes [S12] - Audit trail: yes [S5] - Audit trail: Full timestamped audit trail on every approval [S4] - Audit trail: Full timestamped audit trail on every approval [S9] - Certifications: SOC 2 Type II · GDPR & CCPA · FINRA-registered reviewers · HIPAA-aware workflow [S8] - Certifications: yes · yes · yes · yes [S6] - Certifications: yes · yes · yes · yes · yes [S1] - Certifications: yes · yes · yes · yes · yes [S7] - Certifications contact: security@contently.com [S11] - Certifications footer: yes · yes · yes · yes · yes [S2] - Controller processor: yes · yes [S2] - Data: yes · yes · EU · US · yes · yes [S5] - Data privacy: yes · yes · EU · US · yes · yes [S4] - Data privacy: yes · yes · EU · US · per-region · yes [S9] - Finra: yes · yes [S5] - Finra reviewers: yes [S10] - Footer: yes · yes · yes · yes · yes [S1] - Footer certifications: SOC 2 Type II · GDPR & CCPA · FINRA-registered reviewers · HIPAA-aware workflow [S11] - GDPR CCPA: yes · yes · yes [S12] - GDPR CCPA: yes · yes [S10] - GDPR notice: EU · United Kingdom · Lichtenstein · Norway · Iceland · yes [S2] - HIPAA: yes [S10] - Identity: SAML · OIDC · yes · yes [S5] - Identity: yes · yes · yes · SAML · OIDC [S4] - No model training on customer data: no [S12] - SOC 2: in transit and at rest · yes · yes [S5] - SOC 2: yes [S10] - SOC 2: yes · yes · yes [S4] - SOC 2: in transit · at rest · yes · yes [S9] - SOC 2 type2: yes [S12] - SSO SCIM: SAML · OIDC · yes · yes [S9] - Trust badges: yes · yes · yes · yes [S4] - Trust badges: yes · yes · yes · yes [S9] - Trust certifications: yes · yes · yes · yes · yes [S3] **Data** - Account deletion: support@contently.com · yes [S2] - Brand voice training location: yes [S11] - Children min age: 16 · EU · UK · Lichtenstein · Norway · Iceland [S2] - Encryption: yes · yes [S2] - Retention: as long as account is open or as necessary to provide/improve Services [S2] - Third party sharing: yes · no [S2] - Training data policy: no · no [S11] - User profile access: yes [S2] **Hosting** - Residency: EU · US [S4] - Time to live: 2 · Salesforce + CMS sync [S5] - Time to live: 2 · Salesforce + CMS sync [S9] **Integrations** - API: yes · yes · yes · yes [S5] - API: yes · yes · yes · yes [S4] - API: REST and GraphQL API [S9] - API audit trail: yes · yes · yes · yes [S9] - Endpoints: GET /creatives · POST /projects · POST /projects//messages · POST /reviews · POST /projects//approve · GET /balance · GET /collaborators · WEBHOOKS [S10] - Native connectors: 32+ [S9] - Native count: CMS · CRM · marketing automation · social · analytics · 32+ [S4] - Native stack: Native CMS, CRM, marketing automation, social; SSO/SCIM; REST and GraphQL API [S4] - Platform modules: Content Marketing · Talent Network · Talent API · AI Studio · LLM Optimization [S11] - Rest json: OAuth2 with scoped tokens · REST/JSON · yes [S10] - Slack teams webhooks: Slack · Teams [S10] - Talent API: Content Marketing · Talent Network · Talent API · AI Studio · LLM Optimization [S12] - Talent API: Platform offering includes a Talent API [S7] - Talent API: yes · yes [S3] - Third party login: Facebook Connect · yes · first name · ID · token · profile picture URL [S2] - Time to live: Two weeks to a working Salesforce + CMS sync; multi-team rollout supported [S4] - Webhook targets: Slack · Teams · raw HTTP [S10] **Legal** - Address: 44 Wall Street, 13th Floor, New York, NY 10005 [S3] - Company: Contently, Inc. [S5] - Company: Contently, Inc. [S8] - Company: Contently, Inc. [S9] - Company entity: Contently, Inc. · 2026 [S12] - Company entity: 2026 · Contently, Inc. [S11] - Copyright year: 2026 Contently, Inc. [S3] - Entity: Contently, Inc. [S10] - Entity: Contently, Inc. [S4] - Entity address: Contently, Inc. · 44 Wall Street, 13th Floor, New York, NY 10005 · privacy@contently.com [S2] - Founded: 2011 [S4] - Founded: 2011 [S9] - Governing law: State of New York, USA [S3] - Legal entity: Contently, Inc. [S3] - Operating jurisdiction: United States [S2] **Product** - Account requirements: yes · yes [S3] - Aeo: AEO service: citation tracking, schema engineering, structural rewrites; measured weekly across ChatGPT, Perplexity, Gemini, Google AI Overviews [S5] - Aeo: ChatGPT · Perplexity · Gemini · Google AI Overviews [S9] - Aeo citations: one quarter · 4 [S1] - Aeo monitoring: ChatGPT · Perplexity · Gemini · Google AI Overviews · 1200 [S1] - Aeo service: ChatGPT · Perplexity · Gemini · Google AI Overviews · weekly [S4] - Agent names: Brand Voice · SEO Optimization · Quality Assurance · Fact Check · LLM Optimization · AI Detectability · yes [S12] - AI governance: yes · no [S2] - AI governance: yes [S3] - AI search citation share reporting: monthly · weekly [S12] - AI search tracking: yes [S1] - AI studio: Brand Voice · SEO Optimization · Quality Assurance · Fact Check · LLM Optimization · AI Detectability · yes [S5] - AI studio: Brand Voice · SEO Optimization · Quality Assurance · Fact Check · LLM Optimization · AI Detectability · yes [S4] - AI studio: Brand Voice · SEO Optimization · Quality Assurance · Fact Check · LLM Optimization · AI Detectability · yes [S9] - AI studio: Multi-agent content creation [S3] - AI studio agent count: 6 [S12] - AI studio infrastructure: yes · yes [S11] - AI use statement available: yes [S12] - Approval endpoint: POST /projects//approve [S10] - Audience growth: first six months of managed program · 40 [S1] - Brand voice enforcement: banned_phrase_list · terminology_dictionary · structure_rules · during_drafting [S12] - Brand voice training scope: yes · yes [S11] - Brief intake routing: Brief intake auto-routes to pod, reviewer, and jurisdiction [S9] - Calendar capacity: One cross-channel calendar with live capacity heatmap; intake routing by pod, reviewer, jurisdiction [S5] - Calendar shared view: One cross-channel editorial calendar with live capacity heatmap shared across teams [S4] - Capacity planning: One cross-channel calendar with live capacity heatmap; 94% on-target, 2.1x faster intake [S9] - Case financial services: 252 · 24 hours · $35B financial services firm [S1] - Collaborative editing: collaborative editing and redlining within Contently, similar to Microsoft Word or Google Docs [S6] - Comment location: comments appear in the story or collaboration tab, not the message center [S6] - Comment mentioning: users can mention colleagues and contributors in comments to request feedback [S6] - Comment notifications: comment email notifications sent only to users who create, reply to, or are mentioned in a comment [S6] - Comment resolve log: resolved comments are logged in a searchable database and shown in the activity tab [S6] - Compensation terms: PayPal, our payments partner · 30 [S3] - Compliance review stat: Content reviewed for compliance by Contently managing editors, counted as a running metric (displayed as 0 in this capture) [S7] - Compliance review volume: Contently managing editors · 42817 [S2] - Compliance review volume: 42817 [S3] - Compliance reviewed workflow: yes [S1] - Compliance reviews: Content pieces reviewed for compliance by Contently managing editors this quarter (counter present, value not fully specified) [S8] - Compliance upstream: yes [S5] - Compliance workflow: Compliance built upstream: disclaimer sets and claim rules attached to briefs, regulatory standards embedded in drafting, legal as quick sign-off [S4] - Content requests: Content requests feature: receive standardized detailed requests, accept/reject briefs, provide feedback, collect content ideas in a central location [S8] - Content stages: Strategy · Plan · Create · Optimize · Integrations [S9] - Content value dashboard: Content Value Dashboard = organic traffic x channel-equivalent CPC, auditable, refreshed daily [S9] - Content value model: Content Value = organic traffic × channel-equivalent CPC, per piece, per month; auditable, refreshed daily [S5] - Content value model: Content Value = organic traffic × channel-equivalent CPC per piece per month, refreshed daily, auditable [S4] - Content value roi: content value ROI per year, enterprise customers [S1] - Content value tracker: yes [S1] - Contractor management included: You pay one invoice; we hire, manage, and pay every contractor on the project. [S10] - Create capabilities: Create: inline Tone Analyzer, e-signed timestamped multimedia approvals, one-click distribution to CMS, social, CRM, and email [S4] - Create module: Create stage: brand voice and Tone Analyzer inline, e-signed timestamped approvals, one-click distribution to CMS, social, CRM, email [S5] - Creative search ranking: GET /creatives · vertical depth · format · language · verified-sample history [S10] - Creator count: 15 · 10000 [S1] - Credentialing: yes · yes · CFAs · MDs · JDs · CPAs · FINRA-registered reviewers · registered nurses · financial journalists [S1] - Currency handling: customer billed in own currency/cycle; contractors paid in theirs [S10] - Custom workflow step names: Users can input custom names for all workflow steps and add context, moving from a linear approval process to a more fluid system [S7] - Customer case localized articles: A $35B financial-services firm shipped 252 localized articles in 24 hours with compliance routing and named-editor sign-off [S12] - Customer rbc: RBC · 1 · 81 · 15 · 22 [S5] **Support** - AI docs request SLA: security@contently.com · 1 [S11] - Newsletter: The Content Strategist, weekly newsletter [S4] - Security contact: security@contently.com [S5] - Security contact: security@contently.com [S4] - Security contact: security@contently.com [S9] - Security page: SOC 2 · GDPR · controls matrix [S2] - Strategy call: yes · 30 [S1] 92 more facts on the canonical page: https://whats-best.ai/software/content-marketing/contently ## Questions ### Is Contently European? No. whats-best.ai classifies Contently as Rest of world. ### Where does Contently store data? Not stated on the vendor’s pages as of 13 Oct 2026. ### Does Contently have a free plan? Not stated on the vendor’s pages as of 13 Oct 2026. ### What are the best alternatives to Contently? As of 15 Oct 2026, the panel rates [CoreMedia (3/5)](https://whats-best.ai/software/content-marketing/coremedia), [Storyblok (2.5/5)](https://whats-best.ai/software/content-marketing/storyblok) and [Kontent.ai (2.5/5)](https://whats-best.ai/software/content-marketing/kontent-ai) highest among the other 14 Content Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [CoreMedia](https://whats-best.ai/software/content-marketing/coremedia) (EU origin, foreign-owned). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Contently alternatives](https://whats-best.ai/software/content-marketing/contently/alternatives). ## What this page leaves out - We found no public information on pricing on the pages we read (contently.com, contently.com/privacy-policy, contently.com/terms, contently.com/content-marketing-platform/content-planning, contently.com/platform/strategy, contently.com/2015/04/07/inline-comments-are-here-and-theyre-amazing and 6 more). If the vendor publishes it somewhere else, send us the page. - 7 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. - 2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. - 2 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. - 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. - 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. ## Sources - [S1] Vendor homepage: https://contently.com/ (checked 2026-10-13) - [S2] Privacy policy: https://contently.com/privacy-policy/ (checked 2026-10-13) - [S3] Terms of service: https://contently.com/terms/ (checked 2026-10-13) - [S4] Planning, editorial calendar & briefs — found from sitemap: https://contently.com/content-marketing-platform/content-planning/ (checked 2026-10-13) - [S5] Planning, editorial calendar & briefs — found from sitemap: https://contently.com/platform/strategy/ (checked 2026-10-13) - [S6] Creation, review & approval — found from sitemap: https://contently.com/2015/04/07/inline-comments-are-here-and-theyre-amazing/ (checked 2026-10-13) - [S7] Creation, review & approval — found from sitemap: https://contently.com/2015/10/28/new-from-contently-workflow-flexibility/ (checked 2026-10-13) - [S8] Structured content, localisation & export — found from sitemap: https://contently.com/2018/10/15/content-requests-editorial-workshops-localization/ (checked 2026-10-13) - [S9] Publishing, distribution & integrations — found from sitemap: https://contently.com/platform/integrations/ (checked 2026-10-13) - [S10] Publishing, distribution & integrations — found from sitemap: https://contently.com/platform/talent-api/ (checked 2026-10-13) - [S11] AI assistance & content rights — found from sitemap: https://contently.com/trust/ai-governance/ (checked 2026-10-13) - [S12] AI assistance & content rights — found from sitemap: https://contently.com/platform/ai-studio/ (checked 2026-10-13) --- Cite as: whats-best.ai, "Contently — Content Marketing", AI panel analysis, as of 2026-10-20. https://whats-best.ai/software/content-marketing/contently Corrections: https://whats-best.ai/correct/597?target=page