# Magnolia — Content Marketing

Magnolia by Magnolia International Ltd holds a panel rating of 2.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-15. Provenance: UK / wider Europe; sovereignty: not determined.

- Vendor: Magnolia International Ltd (https://www.magnolia-cms.com)
- Category: [Content Marketing](https://whats-best.ai/software/content-marketing.md)
- Provenance (editorial classification): UK / wider Europe
- Canonical page: https://whats-best.ai/software/content-marketing/magnolia
- Alternatives: https://whats-best.ai/software/content-marketing/magnolia/alternatives ([markdown](https://whats-best.ai/software/content-marketing/magnolia/alternatives.md))
- Data as of: 2026-10-20 · evaluated 2026-10-15 · oldest source captured 2026-10-13

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Magnolia International Ltd
- Headquarters: Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 13 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 13 Oct 2026

## The panel's verdict

Magnolia, a Basel-based content marketing DXP, is strongest where its structure is visible: collaboration and approval scored 6-7, and content model and reuse and distribution and integrations each clustered at 6. Judges credit documented six-eye and eight-eye review with approve, reject and abort, YAML-defined content types with per-locale REST and GraphQL, CSV export carrying i18n properties like title de, and a marketplace naming SAP, Salesforce and Algolia. Its weakest areas are editorial planning and AI and content rights: campaigns can be grouped and scheduled to go live, but we found no public information on an editorial calendar, briefs or owners, and while AI agents, assisted generation and third-party LLM choice are advertised, with no provider or prompt-processing location named. Sovereignty scored 3-4: deployment choice is stated — dedicated Swiss and European clouds, Mironet, Hetzner and self-hosting, alongside AWS, Azure, GCP and Aliyun — but the contracting entity's jurisdiction, default residency and subprocessors are unconfirmed. The widest spread, editorial planning, turns on whether campaign scheduling counts as editorial production. No price figures are published.

**Speaks for it:**
- Six-eye and eight-eye review modules run in series with approve, reject and abort at each step, reviewer groups configured in the Security app.
- Content types are defined in a single YAML file with no WAR deployment or restart required.
- CSV import and export works in both directions and can include i18n properties such as title de and title fr.
- REST and GraphQL delivery endpoints are publicly documented with filtering, sorting and pagination, beside a marketplace naming SAP, Salesforce and Algolia.
- Deployment choice is stated — AWS, Azure, GCP, Mironet or Hetzner, dedicated Swiss and European clouds, or self-hosting — with ISO 27001 and SOC 2 Type 2 listed.

**Held against it:**
- We found no public information on an editorial calendar, briefs carrying goal and audience, owners, or views of what is due or late.
- We found no public information on which AI model or provider runs the advertised features, where prompts are processed, whether customer content trains them, or who holds rights to the output.
- We found no public information on the contracting entity's jurisdiction, a subprocessor list, or a data processing agreement.
- We found no public information on webhooks, published rate limits, SDKs, or a public status page.
- We found no public information on inline comments, version history with restore, guest or freelancer access, or an audit log with user and timestamp.

**Best for:**
- You need configurable multi-step approval — six-eye and eight-eye review with named reviewer groups — before content ships.
- Your content model lives in code and your sites are multilingual, with per-locale delivery through documented REST and GraphQL APIs.
- You want to choose cloud and region yourself, including dedicated Swiss or European clouds or self-hosting.
- You run omnichannel campaigns across web, email, social and mobile and want them grouped, scheduled and re-runnable in one place.

**Avoid if:**
- You need editorial production planning — an editorial calendar, briefs, owners and workload views — since editorial planning scored 2-4 on campaign material that describes marketing experiences rather than planned writer work.
- Your legal reviewer must see the AI provider, prompt-processing location and output-rights terms before a single prompt is sent — AI and content rights scored 2-3.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Head of Content | The SME Marketer | The Localisation Lead | The Web Engineer | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Planning, editorial calendar & briefs | 2/5 | 2/5 | 2/5 | 1/5 | 2/5 | 1.5/5 |
| Creation, review & approval | 3.5/5 | 3/5 | 3/5 | 3/5 | 3.5/5 | 3/5 |
| Structured content, localisation & export | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Publishing, distribution & integrations | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| AI assistance & content rights | 1/5 | 1/5 | 1/5 | 1/5 | 1.5/5 | 1/5 |
| European sovereignty | 1.5/5 | 1.5/5 | 2/5 | 2/5 | 1.5/5 | 1.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **2.5/5** | **2/5** | **2.5/5** | **2.5/5** | **2/5** | **2/5** |

### The judges

- **The Head of Content** (v1.0): Runs an editorial team of six plus freelancers and answers for what goes live. Wants briefs that carry the goal to the writer, a calendar that shows what is late, and an approval trail that says which version legal released — not a status anyone can flip to "approved".
- **The SME Marketer** (v1.0): Is the marketing department of a 120-person Mittelstand company and writes half the content with an AI assistant. Wants to know who owns what the model wrote, whether her drafts train it, and what the plan costs once she adds a second language and the agency as guests.
- **The Localisation Lead** (v1.0): Ships every piece in German, English and French for the DACH region and beyond. Wants locales on the field, not copies of the entry, translation status per language, and a documented export of content, model and locales — because a repository that cannot leave is a hostage, not an asset.
- **The Web Engineer** (v1.0): Builds the website and the integrations the content flows through. Wants a versioned API with published rate limits, webhooks on publish, preview environments, and a migration CLI that works in both directions — and reads "headless" as a promise about the API, not a logo.
- **The Data Protection Officer** (v1.0): Signs off every tool that stores the company's drafts, author profiles and campaign data. Wants the contracting entity and hosting region named, the subprocessor list with the AI providers on it, prompt retention in days, and training on customer content excluded in the terms rather than in a blog post.
- **The Skeptic** (v1.0): Has read "AI-powered content at scale", "one source of truth for every channel" and "no lock-in, it's headless" on every page in this category. Reads instead for the export that includes locales and history, the clause on training with customer content, and what the invoice does when the third locale and the API overage arrive.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- AI data protection: No customer personal data or confidential information is provided to AI tools; inputs limited to non-sensitive approved material; no access to internal systems or production data [S15]
- AI governance policy: AI tool use governed by an AI usage policy and internal controls [S15]
- AI human review: AI-assisted content undergoes peer review, editorial and technical validation, approval prior to publication, and version control [S15]
- AI scope limitation: AI disclosure applies only to documentation content, not operational, contractual, or customer-facing processes [S15]
- Certifications: yes · yes [S2]
- Tested version: compatible with Magnolia 6.4.0 and subsequent patch releases · 6.4.0 [S11]

**Hosting**
- Dx cloud providers: AWS · Azure · Google Cloud · Aliyun in China · Swiss and European clouds [S2]
- Dx cloud regions: AWS · Azure · GCP · Mironet · Hetzner · Aliyun [S2]

**Integrations**
- API surface: REST APIs, GraphQL support, custom Java modules, frontend integrations, integration frameworks, connectors [S2]
- Content types maven artifacts: 3.0.0 · magnolia-content-types · magnolia-content-types-jcr · info.magnolia.types [S10]
- Graphql aliases supported: yes [S13]
- Graphql http methods: POST · GET [S13]
- Graphql introspection default: yes · no [S13]
- Graphql scope: retrieve JCR data as JSON · graphql-core [S13]
- Marketing automation: Marketo · Salesforce Sales Cloud · web · email [S7]
- Maven: 5.7 · info.magnolia.workflow:magnolia-workflow-eight-eye [S9]
- Maven artifact: Maven · info.magnolia.content · 3.0.0 · content-exporter [S11]
- Named: yes · SAP · Salesforce · Cloudinary · Emporix · Algolia · Segment · Netlify · Commercetools [S4]

**Legal**
- Attribution requirements: author · organization · source_url · no [S14]
- China entity: Shanghai · Magnolia Technology (Shanghai) Co., Ltd · China [S4]
- Content AI usage: public documentation · yes [S14]
- Copyright notice: 1997-2026 ©Magnolia DXP. Some rights reserved. [S3]
- Czech entity: Kroměříž · Magnolia Software & Services CZ s.r.o. · Czech Republic [S4]
- Germany entity: Berlin · Magnolia Germany GmbH · Germany [S4]
- Hq entity: Magnolia International Ltd · HQ · Oslo-Strasse 2, 4142 Münchenstein (Basel), Switzerland [S4]
- Privacy policy available: Cookie Policy · Cookie Settings · Email Preferences · Accessibility Statement · EU AI Act Statement · yes [S3]
- Spain entity: Madrid · Magnolia Espana Software and Computer Appl. S.L. · Spain [S4]
- UK entity: London · Magnolia Software UK Limited · United Kingdom [S4]
- US entity: New York · Magnolia Americas, Inc. · United States of America [S4]
- Vietnam entity: Ho Chi Minh City · Magnolia Vietnam Co. Ltd. · Vietnam [S4]

**Pricing**
- Dx cloud price: 5000 · month · USD [S2]
- Dx core price: 3000 · month · USD [S2]
- Model transparency: no [S2]

**Product**
- Activate command: The activate command must be updated to call the workflow [S9]
- AI capabilities: AI agents, AI-assisted content generation, MCP Server & Client, Agentic Chat, AI model choice [S2]
- AI migration: yes [S4]
- Approval actions: approve · reject · abort [S9]
- Campaign manager summary: Manage the entire customer experience of a campaign in one place, without touching any code. [S6]
- Campaign no code: Manage entire omnichannel campaign experience in one place without code [S7]
- Campaign tracking: yes · yes [S7]
- Cloud platform features: Unlimited dev/test environments, embedded CI/CD, guaranteed uptime SLA, monitoring, CDN integration; frontend hosting, design system hosting and Solr search hosting as add-ons [S2]
- Cloud portability: yes · yes · yes [S1]
- Collaboration workflows: customizable workflows and role-based permissions for content creation, editing and approval [S8]
- Compatibility: 6.3 · 6.2 · 6.1 · 5.7 · 6.4 [S9]
- Content features: WYSIWYG visual editor, native asset management, universal search, unlimited content types, unlimited language support, content reuse, taxonomy, multisite, campaign management, smart crop, tagging, role-based permissions, customizable workf… [S2]
- Content types bundling: DX Core · 6.4 [S10]
- Content types content app: YAML content type definition enables creating a content app descriptor for the defined content items [S10]
- Content types docs pages: Content type definitions · Content type Data source definition · Content type Model definition [S10]
- Content types license: MLA · GPL [S10]
- Content types module version: 3.0.0 [S10]
- Content types no redeploy: no · no [S10]
- Content types yaml definition: Content types can be defined in a single YAML file of a light module [S10]
- CSV import export: CSV import and export [S11]
- Delivery endpoint methods: 3 · read node · get children · query nodes · GET [S12]
- Delivery endpoint purpose: Delivery endpoint for obtaining JCR data as JSON [S12]
- Demo available: yes [S7]
- Deployment models: Managed PaaS (Magnolia DX Cloud) and self-hosted (Magnolia DX Core) [S2]
- Description: The Eight-Eye Workflow module adds a second approval layer to the Six Eye Workflow module. [S9]
- Download brief available: yes [S6]
- Export configuration: config.yaml · yes [S11]
- Export options: include_empty · include_i18n_properties · include_subnodes [S11]
- Export via UI: Export CSV button in content app · yes [S11]
- Filter operators: eq · ne · gt · lt · lte · gte · in · not-in · like · ilike · null · ilike [S12]
- Filter types: property filter · @name · @path · @jcr:uuid · @ancestor [S12]
- Graphql asset renditions: yes [S13]
- Graphql asset retrieval: asset · assets · jcr [S13]
- Graphql connection query: totalCount · pageInfo · 3.1 [S13]
- Graphql content type schema: yes [S13]
- Graphql default types: Asset · Date · JcrMetadata · PageInfo [S13]
- Graphql filter multivalue: yes [S13]
- Graphql filtering: = · <> · > · < · <= · >= · LIKE · ILIKE · yes · yes [S13]
- Graphql locale argument: yes · yes [S13]
- Graphql metadata extension: definition decoration [S13]
- Graphql metadata fields: _metadata · created · createdBy · id · lastModified · lastModifiedBy · name · nodeType · path · tags [S13]
- Graphql pagination: 20 · 0 [S13]
- Graphql query by id or path: id · path [S13]
- Graphql sorting: yes · FIELDNAME_ASC/DESC [S13]
- Group configuration: Reviewer groups are configured via the Security app and added to the preview task's groups list [S9]
- Import options: include_empty [S11]
- Import via UI: Import CSV dialog with file upload in content app · yes [S11]
- Lang parameter all: all · language codes e.g. de, de_DE [S12]
- Localized content query: yes [S12]
- Marketer no code targeting: Marketers can create targeted content without developer help and maintain campaigns in one place. [S6]
- Marketing automation brief available: Marketing Automation Integrations Product Brief · yes [S7]
- Module version: 3.0.0 · yes · 6.4 [S11]
- Multi workspace config: multiple workspaces [S11]
- Multiple endpoint configurations: yes [S12]
- Omnichannel touchpoints: web · email · social · mobile · yes [S7]
- Open source: yes [S2]
- Orchestrate: Magnolia Orchestrate [S7]
- Pagination metadata: total · offset · limit · 2.2.12 [S12]
- Personalization: yes · yes [S7]
- Personalization time based: Personalization and time-based content without duplicating work [S6]
- Platform description: Agentic digital experience platform uniting content, channels, governed AI and existing systems [S1]
- Preview task: preview-8eye is a new human task; reviewer groups must be configured in the workflow [S9]
- Preview task base: publish task in workflow-jbpm module [S9]
- Pricing factors: Traffic levels, uptime guarantee, cloud deployment, SLA and support [S2]
- Product brief available: Campaign Manager Product Brief · yes [S7]
- Product tour available: yes [S7]
- Query parameters list: q · orderBy · offset · limit · version · <filter> · yes [S12]
- Rest anonymous role: rest-anonymous · /.rest/delivery/* [S12]
- Scheduling: Campaigns can be scheduled to go live at a chosen time [S6]
- Security features: bot and AI bot protection · active threat monitoring · web defacement protection · RBAC · SSO · ISO 27001 · SOC 2 Type 2 · WAF & DDoS protection [S2]
- Tier: Tier 2 · Incubator · Collaboration and workflow [S9]
- Touchpoint integration: Campaigns can be integrated with chosen touchpoints [S6]
- Uptime SLA cloud: 99.9 · yes [S2]
- Version history: 5.7 [S9]
- Visual editor: yes [S7]
- Workflow configuration: preview-8eye · six eye review for publication [S9]
- Workflow modules: Messages App · Publishing · Scheduler · Publishing Transactional · Soft Locking · Synchronization · Workflow · Publication Task Config · Six Eye Workflow · Tasks cleaner · Workflow Extended · Slack Integration · Task Email Notifications ·… [S8]
- Workflows publishing: yes · yes · yes [S7]
- Wysiwyg editing: Campaign creation with unique layouts and rich banners via WYSIWYG editing [S6]

**Support**
- Content types issue tracker: MGNLCT [S10]
- Services: Binding SLA, global support, full platform onboarding, pre go-live checks, Magnolia Academy training, Customer Success Manager [S2]

## Questions

### Is Magnolia European?

Yes, though not from the EU. whats-best.ai classifies Magnolia as UK / wider Europe.

### Where does Magnolia store data?

Not stated on the vendor’s pages as of 13 Oct 2026.

### Does Magnolia have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

### What are the best alternatives to Magnolia?

As of 15 Oct 2026, the panel rates [CoreMedia (3/5)](https://whats-best.ai/software/content-marketing/coremedia), [Storyblok (2.5/5)](https://whats-best.ai/software/content-marketing/storyblok) and [Contently (2.5/5)](https://whats-best.ai/software/content-marketing/contently) highest among the other 14 Content Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [CoreMedia](https://whats-best.ai/software/content-marketing/coremedia) (EU origin, foreign-owned). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Magnolia alternatives](https://whats-best.ai/software/content-marketing/magnolia/alternatives).

## What this page leaves out

- 27 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.magnolia-cms.com/ (checked 2026-10-13)
- [S2] Pricing page: https://www.magnolia-cms.com/get-started/pricing.html (checked 2026-10-13)
- [S3] Privacy policy: https://www.magnolia-cms.com/legal/privacy.html (checked 2026-10-13)
- [S4] Contact page naming the legal entity: https://www.magnolia-cms.com/about/contact.html (checked 2026-10-13)
- [S5] Terms of service: https://www.magnolia-cms.com/legal/mla.html (checked 2026-10-13)
- [S6] Planning, editorial calendar & briefs — found from sitemap: https://www.magnolia-cms.com/library/product-briefs/campaign-manager.html (checked 2026-10-13)
- [S7] Planning, editorial calendar & briefs — found from sitemap: https://www.magnolia-cms.com/platform/solutions/campaign-management.html (checked 2026-10-13)
- [S8] Creation, review & approval — found from sitemap: https://docs.magnolia-cms.com/product-docs/use-cases/collaboration-and-workflow/ (checked 2026-10-13)
- [S9] Creation, review & approval — found from sitemap: https://docs.magnolia-cms.com/eight-eye-workflow/ (checked 2026-10-13)
- [S10] Structured content, localisation & export — found from sitemap: https://docs.magnolia-cms.com/content-types/ (checked 2026-10-13)
- [S11] Structured content, localisation & export — found from sitemap: https://docs.magnolia-cms.com/content-exporter/ (checked 2026-10-13)
- [S12] Publishing, distribution & integrations — found from sitemap: https://docs.magnolia-cms.com/rest/api/delivery-endpoint/ (checked 2026-10-13)
- [S13] Publishing, distribution & integrations — found from sitemap: https://docs.magnolia-cms.com/graphql/reference-graphql-api/ (checked 2026-10-13)
- [S14] AI assistance & content rights — found from sitemap: https://docs.magnolia-cms.com/ai-governance/ (checked 2026-10-13)
- [S15] AI assistance & content rights — found from sitemap: https://docs.magnolia-cms.com/ai-governance/ai-assisted-content/ (checked 2026-10-13)

---

Cite as: whats-best.ai, "Magnolia — Content Marketing", AI panel analysis, as of 2026-10-20. https://whats-best.ai/software/content-marketing/magnolia

Corrections: https://whats-best.ai/correct/591?target=page