# Mouseflow — Conversion Optimization

Mouseflow by Mouseflow ApS holds a panel rating of 1/5 from 6 AI judges (category median 2/5), as of 2026-10-15. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Mouseflow ApS (https://mouseflow.com)
- Category: [Conversion Optimization](https://whats-best.ai/software/conversion-optimization.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/conversion-optimization/mouseflow
- Alternatives: https://whats-best.ai/software/conversion-optimization/mouseflow/alternatives ([markdown](https://whats-best.ai/software/conversion-optimization/mouseflow/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-15 · oldest source captured 2026-10-13

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Mouseflow ApS
- Headquarters: Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 13 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 13 Oct 2026

## The panel's verdict

Mouseflow ApS, headquartered in Denmark, is a behaviour-analytics product — heatmaps, session replay, friction detection, funnels, form analytics and surveys — recording 100% of sessions. The bench is clearest on data and integrations, where scores sit uniformly at 4: 30+ integrations, Google Analytics session-ID matching through a custom secondary dimension, and replay of sessions for GA segments. The weakest ground is equally consistent: statistical rigour and performance impact both scored 0 across the board, with no public information on statistical method, sample-size guidance, or script weight and Core Web Vitals impact. Experimentation scope scored 0-1: we found no public information on native experiment delivery, with testing appearing as ten third-party integrations. The widest spread is consent and tracking at 2-4: judges crediting automatic IP masking, an opt-out page and stricter IP exclusion scored 4, while the lowest score cites no public information on a consent-pending mode and a customer-side audit required to keep personal data out of recordings. Sovereignty scored 3-5 on the vendor's statement that EU customer data is stored within the EU.

**Speaks for it:**
- Data and integrations scores sit uniformly at 4, with 30+ integrations including Adobe Analytics, Google Tag Manager and Shopify.
- Google Analytics session IDs match through a custom secondary dimension, and sessions replay for GA segments.
- IP addresses are masked automatically, with an opt-out page and stricter complete IP exclusion available on request.
- A free tier is published — 'Free forever. No card required.'
- The vendor's GDPR page states EU customer data is stored within the EU, and the company is headquartered in Denmark.

**Held against it:**
- Statistical rigour scored 0 across the board, with no public information on statistical methods, sample-size guidance or peeking protection.
- Performance impact scored 0 across the board, with no published script-weight, loading or Core Web Vitals figures.
- Experimentation scope scored 0-1, with A/B testing arriving through ten third-party integrations rather than native delivery.
- We found no public information on a documented API or visitor-level export, so analysis stays inside the vendor's dashboards.
- Customers must audit their own site to keep personal data out of tracking.

**Best for:**
- You need qualitative diagnosis of where visitors struggle — abandoned forms, checkout losses, landing-page exits — through heatmaps, funnels, form analytics and session replay.
- You already run A/B tests in another tool and want to watch how every test variation performs visually alongside session recordings.
- Your team works in Google Analytics and wants session-ID matching through a custom secondary dimension with replay for GA segments.
- You want to start on the published free tier — 'Free forever. No card required.'

**Avoid if:**
- You need native experiment delivery — experimentation scope scored 0-1, with A/B testing arriving only through third-party integrations.
- You need documented statistics behind results — ask the vendor: the public pages we read do not show it
- You must cost a recording script before shipping it — ask the vendor: the public pages we read do not show it
- You need visitor-level data in your own warehouse — ask the vendor: the public pages we read do not show it

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Growth Lead | The E-Commerce Manager | The Product Engineer | The CRO Consultant | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Experiment types & delivery | 0/5 | 0.5/5 | 0/5 | 0.5/5 | 0.5/5 | 0.5/5 |
| Statistical method & guardrails | 0/5 | 0/5 | 0/5 | 0/5 | 0/5 | 0/5 |
| Consent & visitor tracking | 2/5 | 2/5 | 1.5/5 | 2/5 | 1/5 | 2/5 |
| Snippet performance & flicker | 0/5 | 0/5 | 0/5 | 0/5 | 0/5 | 0/5 |
| Analytics, data export & integrations | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| European sovereignty | 2.5/5 | 2.5/5 | 1.5/5 | 2.5/5 | 2/5 | 2/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **1/5** | **1/5** | **1/5** | **1/5** | **1.5/5** | **1/5** |

### The judges

- **The Growth Lead** (v1.0): Runs the testing programme for a German marketing team and reports uplift to the board. Wants a visual editor the team can use without a developer, targeting that goes beyond the URL, and results she can defend when finance asks where the promised revenue went.
- **The E-Commerce Manager** (v1.0): Owns a shop where a tenth of a second of load time shows up in the conversion rate. Wants personalisation that can be tested against a control, a snippet that does not flicker the product page, and a traffic-based price that does not jump a tier every December.
- **The Product Engineer** (v1.0): Ships experiments behind feature flags and would rather not ship a third-party script at all. Wants server-side SDKs for the stack in use, edge delivery, metrics computed in the warehouse the team already trusts, and an API good enough to build internal tooling on.
- **The CRO Consultant** (v1.0): Sets up testing programmes for several clients and has to recommend a platform each can afford and defend. Reads for multi-project management, clean analytics integration, a consent setup a client's DPO will sign off, and a traffic metric she can estimate before the contract.
- **The Data Protection Officer** (v1.0): Has to answer whether the test script may run before the consent banner is answered, and usually finds the vendor has not said. Wants the storage keys listed, a documented consent-pending mode, visitor data processed in the EU, and a published subprocessor list that includes the CDN.
- **The Skeptic** (v1.0): A statistician who has watched too many "winners" regress to zero. Reads for the method by name, what stops a team from peeking, sample ratio mismatch checks and multiple-comparison corrections — and treats a "probability to beat" without documented assumptions as marketing.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Built in controls: standard on every plan · yes · yes · yes [S1]
- Consent checklist: customer-side GDPR checklist actions required [S2]
- Cookie consent required: yes · preferences · statistics · marketing [S3]
- Cookie policy changeable: yes [S3]
- Cookie policy contact: privacy@mouseflow.com [S3]
- Cookie policy date: 2025-02-21 [S3]
- DPA: yes [S2]
- GDPR scope: yes · yes [S2]
- Security measures list: Vulnerability Scans · Penetration Testing · Security Policies & Training · Encryption in Transit · Encryption at Rest · No keystrokes · Data Separation · Do-Not-Track support · IP Addresses Masked · SCC [S2]
- Shared responsibility: compliance is a shared responsibility [S2]
- Third party cookies possible: yes [S3]
- Toms: end-to-end encryption, IP masking, access controls, data minimization [S2]
- Transfer mechanisms: yes · yes [S2]

**Hosting**
- EU data residency: yes [S2]
- Headquarters: Europe · Denmark [S1]

**Integrations**
- Count: 30 [S5]
- Google analytics segment replay: replay Mouseflow sessions for users in Google Analytics segments [S5]
- Google analytics session matching: custom secondary dimension matching session IDs · yes [S5]

**Pricing**
- No per seat charges: no · no [S1]
- Public prices: yes · yes [S1]
- Unlimited users: every plan · yes [S1]

**Product**
- AI assistant: Mina AI · real-time guidance on sessions and heatmaps · yes [S1]
- Cookie banner available: accept · reject · customize [S3]
- Cookies statistic only: distinguish unique sessions and measure in-session behavior · statistic · no [S3]
- Explicit consent may be required: explicit consent may be required from the customer [S2]
- Features list: 7 · Website Heatmaps · Session Replay · Friction Detection · Conversion Funnels · User Journey · Form Analytics · Feedback Surveys [S1]
- Free account: yes · no [S1]
- Free account no card: yes · yes [S4]
- Free trial terms: yes [S4]
- G2 leader heatmaps: yes [S1]
- Integration categories: 42 · 3 · 4 · 10 · 2 · 4 · 19 [S4]
- Ip exclusion option: yes [S2]
- Ip masking: yes [S2]
- Mcp server: yes [S1]
- Modules: Session Replay · Website Heatmaps · Friction Detection · Journey Analytics · Conversion Funnels · Form Analytics · Feedback Surveys · Mouseflow AI · Mouseflow MCP · Integrations [S4]
- Named integrations: Salesforce · Visually · Varify · Google Ads · Microsoft Teams · Slack [S4]
- Opt out available: yes [S2]
- Popular integrations: Adobe Analytics · Google Analytics · Google Tag Manager · AB Tasty · Shopify · Google Ads [S4]
- Recording rate: no · 100 [S1]
- Session replay: yes [S1]
- Support channels: yes · yes · yes [S4]
- Use case capabilities: Journey Analytics and Feedback Surveys · Conversion Funnels and Friction Detection · Form Analytics · Session Replay and Website Heatmaps [S4]
- Visitor notification recommendation: sample privacy policy statement provided [S3]
- Website audit required: customer website audit required to exclude personal data [S2]

**Support**
- Legal email: legal@mouseflow.com [S2]
- Legal email: legal@mouseflow.com [S3]

## Questions

### Is Mouseflow European?

Not determined: the vendor’s pages as captured do not say where Mouseflow is based.

### Where does Mouseflow store data?

Not stated on the vendor’s pages as of 13 Oct 2026.

### Does Mouseflow have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

### What are the best alternatives to Mouseflow?

As of 21 Oct 2026, the panel rates [GrowthBook (3.5/5)](https://whats-best.ai/software/conversion-optimization/growthbook), [Convert Experiences (3.5/5)](https://whats-best.ai/software/conversion-optimization/convert-experiences) and [Webtrends Optimize (3/5)](https://whats-best.ai/software/conversion-optimization/webtrends-optimize) highest among the other 31 Conversion Optimization products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Webtrends Optimize](https://whats-best.ai/software/conversion-optimization/webtrends-optimize) (UK / wider Europe). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Mouseflow alternatives](https://whats-best.ai/software/conversion-optimization/mouseflow/alternatives).

## What this page leaves out

- 2 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor page: https://mouseflow.com (checked 2026-10-13)
- [S2] Consent & visitor tracking — found from sitemap: https://mouseflow.com/legal/gdpr/ (checked 2026-10-13)
- [S3] Consent & visitor tracking — found from sitemap: https://mouseflow.com/legal/cookie-policy/ (checked 2026-10-13)
- [S4] Analytics, data export & integrations — found from sitemap: https://mouseflow.com/platform/integrations/ (checked 2026-10-13)
- [S5] Analytics, data export & integrations — found from sitemap: https://mouseflow.com/platform/integrations/google-analytics/ (checked 2026-10-13)

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Cite as: whats-best.ai, "Mouseflow — Conversion Optimization", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/conversion-optimization/mouseflow

Corrections: https://whats-best.ai/correct/769?target=page