# Shoptet — E-Commerce Platforms & Shop Systems

Shoptet by Shoptet a.s. holds a panel rating of 1/5 from 6 AI judges (category median 2/5), as of 2026-10-15. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Shoptet a.s. (https://www.shoptet.cz)
- Category: [E-Commerce Platforms & Shop Systems](https://whats-best.ai/software/e-commerce.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/e-commerce/shoptet
- Alternatives: https://whats-best.ai/software/e-commerce/shoptet/alternatives ([markdown](https://whats-best.ai/software/e-commerce/shoptet/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-15 · oldest source captured 2026-10-13

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Shoptet a.s.
- Headquarters: Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 13 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 13 Oct 2026

## The panel's verdict

Shoptet a.s., a Czech joint-stock company, publishes a Czech-language shop platform. Its captured pages evidence a working checkout with the vendor's own payments module, Shoptet Pay, and automatic delivery of digital goods — files, download links or unique codes — through a single add-on, Digitální produkty. Judges scored highest on extensibility, 3 to 4, on the strength of a developers' surface for an API, an add-on marketplace, certified partners and a community forum. Weakest is tax and legal at 0 to 1: we found no public information on VAT determination, OSS, reverse charge, VAT-ID validation or German checkout legal texts. Operations (1 to 2), data control and exit (1 to 2) and sovereignty (2 to 3) sit low as well; the only migration statement markets switching to Shoptet, and we found no public information on export, hosting location or a subprocessor list. Stated scale — 48,603 shops, 43 million orders a year, 91 billion crowns of annual turnover — does not evidence order operations. Pricing appears only as a non-binding free trial and an unpriced premium tier.

**Speaks for it:**
- Digital goods — e-books, online courses, licenses, vouchers and tickets — are delivered automatically after payment via the add-on Digitální produkty, with no manual work.
- Extensibility scores run 3 to 4 on an evidenced developers' API, add-on marketplace, certified partners and a community forum.
- A working checkout with the vendor's own payments module, Shoptet Pay, is evidenced on the captured pages.
- Digital-product setup is published as four steps, from product creation to automatic dispatch after payment.
- Stated scale covers 48,603 shops, 43 million orders a year and 91 billion crowns of annual turnover.

**Held against it:**
- Tax and legal scores run 0 to 1: we found no public information on VAT determination, OSS, reverse charge, VAT-ID validation or German checkout legal texts.
- Catalog and checkout scores sit at 2: we found no public information on variants, bundles, tiered or customer-group pricing, guest checkout or payment methods beyond Shoptet Pay.
- Operations scores run 1 to 2: we found no public information on order workflow, stock, returns, carrier label printing or ERP and accounting interfaces.
- The only migration statement markets switching to Shoptet, and we found no public information on export of catalogue, customers or order history.
- No sovereignty attributes are on record, and we found no public information on hosting location or a subprocessor list.

**Best for:**
- You sell digital products — e-books, online courses, licenses, vouchers — and want files, download links or unique codes dispatched automatically after payment.
- You target the Czech market and value a local vendor with certified partners and a community forum.
- You extend your shop through an add-on marketplace and partner network rather than custom builds.

**Avoid if:**
- You sell cross-border B2B and need evidenced VAT determination, reverse charge or net-price display per customer group.
- You ship physical goods and need order workflow, stock, returns or carrier label printing evidenced before committing.
- You must know your exit cost — export of catalogue, customers and order history — before signing.
- You must verify hosting location or a subprocessor list as part of procurement — ask the vendor: the public pages we read do not show it

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Merchant | The B2B Seller | The Developer | The Operations Lead | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Catalogue & checkout | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| Tax & German legal correctness | 0/5 | 0/5 | 0.5/5 | 0/5 | 0.5/5 | 0.5/5 |
| Extensibility & developer surface | 2/5 | 1.5/5 | 2/5 | 2/5 | 2/5 | 1.5/5 |
| Order operations & back office | 0.5/5 | 0.5/5 | 1/5 | 0.5/5 | 1/5 | 0.5/5 |
| Data ownership & exit | 0.5/5 | 0.5/5 | 1/5 | 0.5/5 | 0.5/5 | 0.5/5 |
| European sovereignty | 1/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1/5 | 1/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **1/5** | **0.5/5** | **1.5/5** | **0.5/5** | **1/5** | **1/5** |

### The judges

- **The Merchant** (v1.0): Sells to consumers and lives on conversion. Wants a checkout that can be changed without a rebuild, the payment methods German shoppers expect including invoice, and promotions with rules. Judges price against contribution, not against a competitor's tier.
- **The B2B Seller** (v1.0): Sells to businesses across the EU: net prices, VAT-ID validation, reverse charge, customer-specific price lists and payment on account. Reads a shop that shows gross prices to a trade customer as one that has not met a trade customer.
- **The Developer** (v1.0): Will maintain this for five years. Wants local development, version control for themes, a plugin architecture with a dependency model, and upgrades that do not orphan the customisations. Reads a closed template editor as a future migration.
- **The Operations Lead** (v1.0): Ships the orders and handles the returns. Wants stock that is true across channels, partial shipments, carrier integrations with labels, and an ERP link the vendor maintains. A shop that cannot do a partial refund is a shop that has never had December.
- **The Data Protection Officer** (v1.0): The shop holds customers, addresses and buying histories, and the checkout is full of third parties. Wants the subprocessor list, consent handling that survives a complaint, deletion that executes against order history, and an answer on where the CDN and analytics sit.
- **The Skeptic** (v1.0): Knows the headline price is never the invoice here. Reads for the transaction fee, the apps that turn out to be mandatory, the hosting nobody mentioned, and what the platform charges to let a merchant leave with their own order history.

## European sovereignty — proven facts

No sovereignty finding yet.

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Integrations**
- API: yes [S1]

**Legal**
- Copyright entity: Shoptet, a.s. [S1]
- Entity: Shoptet, a.s. [S2]

**Pricing**
- Trial days: 30 [S1]

**Product**
- Addon based: Digital content sales are enabled via a single add-on 'Digitální produkty' that automatically sends files, download links or unique codes after payment [S2]
- Addons and partners: rozšíření přes doplňky a partnerská řešení [S1]
- Community forum: yes [S1]
- Digital content types: Supported digital content types: e-books and documents, online courses, licenses and activation codes, audio/video content, templates and creative assets, memberships, vouchers and tickets [S2]
- Digital products 24 7: Shoptet enables selling digital products (e-books, online courses, vouchers, licenses) online 24/7 [S2]
- Free trial: Non-binding free e-shop trial offered; 48,603 entrepreneurs stated as using Shoptet [S2]
- International expansion: yes [S1]
- Marketplace: yes [S1]
- Migration support: yes [S1]
- Mobile app: yes [S1]
- Payments module: Shoptet Pay pro online platby [S1]
- Premium tier: shoptetpremium.cz · yes [S1]
- Setup process: Four-step setup: create product in admin and upload file, configure delivery (email/link/unique codes) in the add-on, customer orders and pays normally, product is delivered automatically after payment [S2]
- Store count: 48603 [S1]
- Yearly gmv czk: 91 [S1]
- Yearly orders: 43 [S1]

**Support**
- Customer support 24 7: yes [S1]
- Education: Shoptet Univerzita vzdělávání [S1]
- Help docs: yes [S1]
- Hours phone: Mon-Fri 8:00-18:30 · phone [S1]
- Partner network: yes [S1]

## Questions

### Is Shoptet European?

Not determined: the vendor’s pages as captured do not say where Shoptet is based.

### Where does Shoptet store data?

Not stated on the vendor’s pages as of 13 Oct 2026.

### Does Shoptet have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

### What are the best alternatives to Shoptet?

As of 21 Oct 2026, the panel rates [JTL-Shop (3/5)](https://whats-best.ai/software/e-commerce/jtl-shop), [Medusa (3/5)](https://whats-best.ai/software/e-commerce/medusa) and [Shopify (3/5)](https://whats-best.ai/software/e-commerce/shopify) highest among the other 25 E-Commerce Platforms & Shop Systems products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [JTL-Shop](https://whats-best.ai/software/e-commerce/jtl-shop) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Shoptet alternatives](https://whats-best.ai/software/e-commerce/shoptet/alternatives).

## What this page leaves out

- We found no public information on compliance on the pages we read (shoptet.cz, shoptet.cz/prodej-digitalnich-produktu). If the vendor publishes it somewhere else, send us the page.
- 15 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor page: https://www.shoptet.cz (checked 2026-10-13)
- [S2] Catalogue & checkout — found from sitemap: https://www.shoptet.cz/prodej-digitalnich-produktu/ (checked 2026-10-13)

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Cite as: whats-best.ai, "Shoptet — E-Commerce Platforms & Shop Systems", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/e-commerce/shoptet

Corrections: https://whats-best.ai/correct/701?target=page