# eSputnik — Email Marketing & Newsletter

eSputnik by eSputnik LLC holds a panel rating of 2/5 from 6 AI judges (category median 2.5/5), as of 2026-11-03. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: eSputnik LLC (https://esputnik.com)
- Category: [Email Marketing & Newsletter](https://whats-best.ai/software/email-marketing.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/email-marketing/esputnik
- Alternatives: https://whats-best.ai/software/email-marketing/esputnik/alternatives ([markdown](https://whats-best.ai/software/email-marketing/esputnik/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-11-03 · oldest source captured 2026-11-03

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: eSputnik LLC
- Headquarters: Not stated on the vendor’s pages as of 3 Nov 2026
- Data hosting: Default not stated; pages mention Ireland [S4]
- Free plan: Not stated on the vendor’s pages as of 3 Nov 2026

## The panel's verdict

eSputnik is strongest on campaign and automation (5 to 7) and integrations (4 to 6): the pages document predictive segments that update themselves, more than twenty pre-built trigger scenarios from abandoned cart to back-in-stock, dynamic content across channels, a free Shopify plugin and connectors for WooCommerce, OpenCart, Wix and Horoshop. Deliverability is the weakest surface (0 to 2): we found no public information on SPF, DKIM or DMARC set-up, bounce suppression, dedicated IPs or reputation reporting, and the agreement's 99.95% figure is infrastructure uptime. Consent and proof (2 to 3) documents GDPR rights, but we found no public information on double opt-in, unsubscribe handling or turning tracking off. List data control (3 to 4) rests on contractual return-or-delete rather than documented export formats. The judges split on sovereignty (5 to 8): they credit the Warsaw contracting entity, Amazon Web Services hosting in Dublin and the published subprocessor list, but weigh the US subprocessors Amplitude, Anthropic, Google, Intercom and OpenAI differently, with transfers resting on standard clauses and written consent. We found no public plan prices on any captured page.

**Speaks for it:**
- More than twenty pre-built trigger scenarios — abandoned cart, browse abandonment, wishlist reminders, back-in-stock — fed by a one-click web tracker recording product views, cart changes and purchases.
- Predictive segments that update automatically as customers browse and buy, with purchase-probability scoring usable in the interface without SQL or data scientists.
- A free Shopify plugin promising a first campaign minutes after connecting the store, plus named connectors for WooCommerce, OpenCart, Wix and Horoshop and a documented API with keys.
- A European contracting base: RETENTION YES SP. Z.O.O in Warsaw, services stated to run on Amazon Web Services in Dublin, with Hetzner in Germany and a subprocessor list published with locations.
- A data processing agreement folded into the terms of use, ISO/IEC 27001:2022 stated, and return or deletion of personal data promised on termination or the controller's request.

**Held against it:**
- Deliverability scores range from 0 to 2, and we found no public information on SPF, DKIM or DMARC set-up, bounce or complaint handling, dedicated IPs or reputation reporting.
- We found no public information on double opt-in, per-subscriber consent records, unsubscribe handling, or any switch to turn off open, click or web tracking.
- The list exit path is contractual rather than product-documented: we found no public information on field-mapped import or subscriber export with custom fields and statuses.
- The published subprocessor list names Amplitude, Anthropic, Google, Intercom and OpenAI in the USA, with transfers resting on standard clauses and a written-consent requirement rather than a per-provider legal basis.
- We found no public information on webhooks, documented rate limits, a sandbox, or a named CRM integration — Pipedrive appears in the subprocessor list, not as an integration.

**Best for:**
- You run a store on Shopify, WooCommerce, OpenCart, Wix or Horoshop and want abandoned-cart and back-in-stock triggers running quickly.
- You want AI purchase-probability segmentation your marketers can use without SQL or data scientists.
- You need a Warsaw contracting entity with hosting stated in Dublin, and standard clauses plus written consent for the disclosed US subprocessors are acceptable to your legal review.
- You want campaign results exported to Google BigQuery for analysis in your own warehouse.

**Avoid if:**
- You need documented sender authentication, dedicated IPs and reputation reporting before committing your list.
- You must evidence per-subscriber consent records, double opt-in or unsubscribe handling to a regulator.
- You need documented subscriber export with custom fields and statuses, or field-mapped import, for a clean migration.
- A processing chain free of US subprocessors is a hard requirement for your data protection review.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v2). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The CRM Manager | The Deliverability Engineer | The Data Protection Officer | The Shop Owner | The Integrator | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Campaigns & automation | 3/5 | 3.5/5 | 3.5/5 | 3/5 | 3/5 | 2.5/5 |
| Deliverability infrastructure | 1/5 | 1/5 | n/r | n/r | n/r | 1/5 |
| Consent, proof & tracking limits | 1.5/5 | 1.5/5 | 1/5 | 1.5/5 | 1/5 | 1/5 |
| List ownership, import & exit | 1.5/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Integrations & API | 2.5/5 | 2.5/5 | 2.5/5 | 3/5 | 2/5 | 2.5/5 |
| European sovereignty | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 | 4/5 | 2.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **2/5** | **2/5** | **2.5/5** | **2.5/5** | **2.5/5** | **2/5** |

### The judges

- **The CRM Manager** (v1.0): Owns the lifecycle programme and measures it. Wants segmentation on real behaviour, journeys that branch, and testing that reports significance rather than a bigger number. Treats a tool that can only broadcast as a mailing list with invoicing.
- **The Deliverability Engineer** (v1.0): Cares about one number nobody publishes honestly: what reaches the inbox. Reads for authentication, IP and domain reputation, bounce discipline and sunsetting. Ignores every advertised delivery rate on principle — the infrastructure either is documented or it is not.
- **The Data Protection Officer** (v1.0): Signs off the tool that holds named people and records what each of them opened. Wants double opt-in with a proof that survives a complaint, tracking that can be switched off, and an answer to where the behavioural data lives that does not require a Schrems II argument.
- **The Shop Owner** (v1.0): Runs a shop where the newsletter is a revenue channel. Wants the shop connected properly — orders, carts, products flowing in, abandoned-cart and post-purchase flows out — and revenue attributed per campaign. Judges price against contribution, not against a competitor's tier.
- **The Integrator** (v1.0): Has to wire this into a stack that already exists. Wants a documented API with rate limits, webhooks that retry, a sandbox and a deprecation policy. Treats a partner-form integration page as a missing API, and reads "Zapier supported" as an outsourced one.
- **The Skeptic** (v1.0): Has seen every vendor claim 99% deliverability and GDPR compliance on the same page. Reads for the contact-tier staircase, the overage rate, the feature that begins two tiers up, and whether "EU hosting" covers the sending infrastructure or only the database.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Audit notice: 2 [S2]
- Audit rights: yes · yes [S2]
- Breach notification: yes [S2]
- DPA: yes · yes · no [S4]
- Encryption at rest: yes [S2]
- Encryption in transit: yes [S2]
- GDPR: yes [S3]
- GDPR scope: DPA supplements Terms of Use for GDPR-covered processing [S2]
- GDPR support: yes [S4]
- ISO 27001: ISO/IEC 27001:2022 [S4]
- Other laws: CCPA · LGPD · CASL [S4]
- SOC 2 ISO: infrastructure providers' physical/environmental controls · yes · yes [S2]
- Special categories: yes [S2]
- Uptime: 99.95 [S2]

**Data**
- Data subject assistance: yes [S2]
- Deletion on termination: yes [S2]
- Legally required disclosures: yes [S2]
- Retention: as long as Agreement execution needed; removed on controller request [S2]
- Transfer consent: yes [S2]

**Hosting**
- EU: yes [S3]
- Location: Dublin · Ireland · Amazon Web Services Inc. · yes [S4]

**Integrations**
- API available: yes · yes · yes [S3]
- API keys: yes [S5]
- Ecommerce platforms: Shopify · WooCommerce · OpenCart · Wix · Horoshop [S5]
- Ecommerce plugins: Shopify · WooCommerce · OpenCart · Wix · Horoshop [S3]
- Google bigquery export: yes [S3]
- Google bigquery export: yes [S5]
- Viber: yes [S5]

**Legal**
- Contracting entity: Warsaw · RETENTION YES SP. Z.O.O · Poland · Oleksii Danchenko [S2]
- Data processing agreement: yes [S5]
- DPA effective: DPA effective from date Customer agrees to Terms of Use [S2]
- Entity address: Adama Branickiego Street 21, office U3, 02-972 Warsaw, Poland [S2]
- GDPR page available: yes [S5]
- Governing law sccs: SCC governing law: Member State of data exporter [S2]
- Signatory role: Oleksii Danchenko · Director [S2]
- Terms of use: yes · yes · yes · yes [S4]

**Product**
- Ab testing: yes [S3]
- Adjustable probability range: yes [S3]
- AI agents: coming soon · no [S5]
- AI features: product recommendations, predictive segmentation [S5]
- Analytics metrics: analytics on campaign and segment performance for ROMI, conversion, CTR, campaign revenue [S3]
- Cdp data unification: unifies customer data from CRM, ESP, analytics and other sources [S5]
- Channels list: email · SMS · web push · mobile push · widgets/popups · App Inbox [S5]
- Cost reduction claim: 50 [S3]
- Customer base claim: 3500 [S3]
- Customer count claim: 3500 [S5]
- Customer profile 360: 360° customer profile [S3]
- Data subject rights: yes · yes · yes [S4]
- Dynamic content channels: Email · SMS · Web push · Mobile push · Viber · Telegram · App Inbox · In-App · widgets · web pages [S3]
- Features list: 360° customer profile, behavioral analytics, advanced segmentation [S5]
- Multilanguage personalization: yes · yes [S5]
- No data scientists needed: pre-built purchase probability model usable in UI without SQL or data scientists [S3]
- Nps score: 8.5/10 · 2361 [S3]
- Part of cdp not addon: yes [S3]
- Positioning: eSputnik – омніканальна CDP (Customer Data Platform) [S1]
- Predictive segmentation available: yes [S3]
- Predictive segments auto update: yes [S3]
- Purchase probability scoring: AI rates each contact by purchase probability based on behavior and purchase history [S3]
- Push personalization: push notifications can include customer names, selected products, promo codes [S5]
- Readymade templates: coming soon · no [S5]
- Segmentation channels: email · SMS · web push · Viber · mobile push · website · popups [S5]
- Shopify free plugin: Shopify · yes [S5]
- Support channels: callback · chat · email [S5]
- Trigger scenarios count: 20 [S5]
- Trigger use cases: abandoned cart, browse abandonment, wishlist reminders, back-in-stock notifications [S5]
- Web tracking: product views · cart changes · purchases · yes [S5]
- Widget types: 8 · subscription forms · surveys · NPS [S5]

**Subprocessors**
- Amplitude: Amplitude, Inc · product analytics and event tracking · San Francisco, California, USA [S2]
- Anthropic: Anthropic PBC · LLM API services · San Francisco, California, USA [S2]
- Aws: Amazon Web Services · leasing servers and other resources to process the data · Dublin, Ireland [S2]
- Consent required: yes [S2]
- Disclosure: Appendix 1 of Data Processing Agreement [S4]
- Google: Google LLC · cloud infrastructure, storage, and AI/ML platform services · San Francisco, California, USA [S2]
- Hetzner: Hetzner Online GmbH · leasing servers and other resources to host online services · Gunzenhausen, Germany [S2]
- Intercom: Intercom · live chat & help desk solutions · California, USA [S2]
- Listed: yes [S2]
- Openai: OpenAI, L.L.C. · LLM API services · San Francisco, California, USA [S2]
- Pipedrive: Pipedrive OU · customer relationship and sales pipeline management · Tallinn, Estonia [S2]

**Support**
- Custom feature requests: yes [S5]

## Questions

### Is eSputnik European?

Not determined: the vendor’s pages as captured do not say where eSputnik is based.

### Where does eSputnik store data?

The default storage location for customer data is not stated on the vendor’s pages as of 3 Nov 2026. The vendor’s pages mention Ireland as hosting location, per [the vendor’s page captured 3 Nov 2026](https://whats-best.ai/evidence/17227).

### Does eSputnik have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

### What are the best alternatives to eSputnik?

As of 3 Nov 2026, the panel rates [Brevo (3.5/5)](https://whats-best.ai/software/email-marketing/brevo), [CleverReach (3/5)](https://whats-best.ai/software/email-marketing/cleverreach) and [Dotdigital (3/5)](https://whats-best.ai/software/email-marketing/dotdigital) highest among the other 31 Email Marketing & Newsletter products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Brevo](https://whats-best.ai/software/email-marketing/brevo) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [eSputnik alternatives](https://whats-best.ai/software/email-marketing/esputnik/alternatives).

## What this page leaves out

- We found no public information on pricing on the pages we read (esputnik.com, esputnik.com/uk/data-processing-agreement, esputnik.com/predictive-segmentation, esputnik.com/gdpr, esputnik.com/shopify, esputnik.com/woocommerce). If the vendor publishes it somewhere else, send us the page.
- 20 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 9 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.

## Sources

- [S1] Vendor page: https://esputnik.com (checked 2026-11-03)
- [S2] Data processing agreement (dpa) — found from the homepage: https://esputnik.com/uk/data-processing-agreement (checked 2026-11-03)
- [S3] Campaigns & automation — found from sitemap: https://esputnik.com/predictive-segmentation (checked 2026-11-03)
- [S4] Consent, proof & tracking limits — found from sitemap: https://esputnik.com/gdpr (checked 2026-11-03)
- [S5] Integrations & API — found from sitemap: https://esputnik.com/shopify (checked 2026-11-03)
- [S6] Integrations & API — found from sitemap: https://esputnik.com/woocommerce (checked 2026-11-03)

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Cite as: whats-best.ai, "eSputnik — Email Marketing & Newsletter", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/email-marketing/esputnik

Corrections: https://whats-best.ai/correct/1417?target=page