# Speakap — Employee Communication & Intranet

Speakap by Speakap B.V. holds a panel rating of 3/5 from 6 AI judges (category median 2.5/5), as of 2026-10-30. Provenance: EU-Made; sovereignty: not determined.

- Vendor: Speakap B.V. (https://www.speakap.com/de)
- Category: [Employee Communication & Intranet](https://whats-best.ai/software/employee-communications.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/employee-communications/speakap
- Alternatives: https://whats-best.ai/software/employee-communications/speakap/alternatives ([markdown](https://whats-best.ai/software/employee-communications/speakap/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-30 · oldest source captured 2026-10-29

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Speakap B.V.
- Headquarters: Not stated on the vendor’s pages as of 29 Oct 2026
- Data hosting: Default not stated; pages mention the EU and the US [S5]
- Free plan: Not stated on the vendor’s pages as of 29 Oct 2026

## The panel's verdict

Speakap, a Dutch employee app for frontline staff in retail, care and logistics, scores highest on reach and targeting, 8 across the bench: HRIS-synced targeting by location, department and role, simultaneous push and SMS reaching everyone in payroll without an app download, and an exportable record of who was reached. Works council and privacy, from 6 to 7, and integration and administration, at 6, rest on BYOD boundaries—a secure work container, no access to GPS, photos or contacts, a remote wipe confined to work data—plus automatic HR sync and documented APIs. Sovereignty is the weak point at 3 throughout: the captured pages give different statements on where employee data sits, one stating US storage with no transfers elsewhere while the privacy statement discloses transfers outside the EEA under EU standard contractual clauses, and no public information names the chain behind push, SMS, translation or the ChatGPT-based journeys. Judges split on engagement and feedback, 5 to 7: onboarding journeys drew high marks, the external-forms survey route drew low ones. Pricing transparency scored 0 to 2; no figures published.

**Speaks for it:**
- Reach and targeting scored 8 across the bench on mass notification with two-way acknowledgement and an exportable record of who was reached, when and how they responded
- App push and SMS go out simultaneously so workers without the app still receive critical texts, with shared kiosks and desktop logins for staff who prefer no phone
- The private-phone pages document a secure work container with no access to GPS, photos, contacts or personal activity, and a remote wipe confined to the work container on departure
- Rollout support explicitly names involving the works council and the union and preparing the GDPR setup
- HR sync automates new hires, role changes and offboarding, with single sign-on on desktop and mobile and a documented API plus developer documentation

**Held against it:**
- Sovereignty scored 3 across the bench: the captured pages give different statements on where employee data sits, one stating storage in the US with no transfers elsewhere and the privacy statement disclosing transfers outside the EEA under EU standard contractual clauses
- The only subprocessors listed with locations are website cookie providers; we found no public information on the chain behind hosting, push, SMS delivery, translation or the ChatGPT-based journeys
- The analytics pages describe login-time measurement, behavior-pattern analysis to predict burnout and dashboards showing who has not responded, and we found no public information on minimum group sizes or anonymity rules
- Surveys arrive only through integration with an external forms tool, and only analytics data is described as exportable — we found no public information on exporting content and users when leaving
- The pricing page names cost drivers but publishes no figures; a price overview comes from a product specialist after a demo

**Best for:**
- You must reach an entire frontline workforce in payroll — the homepage claims the 89 percent of staff without a company email are still reachable — and need proof of delivery
- You are deploying to employees' own phones and need documented BYOD boundaries to bring to works-council talks
- Your admin load is driven by workforce churn and you want new hires, role changes and offboarding synced automatically from the HR system
- You run onboarding programs tailored by role, region or department with fixed 30, 60, 90 or 180-day windows

**Avoid if:**
- You must confirm EU data residency for workforce data before signing — the captured pages give different statements on where employee data sits, and we found no public information naming the product's own delivery chain
- Your works council requires minimum group sizes or anonymity rules for engagement analytics in writing — the pages describe login-time measurement and dashboards showing who has not responded to safety alerts
- You need surveys built into the platform rather than an integration with an external forms tool

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Internal Communications Lead | The Frontline Operations Lead | The Microsoft 365 Administrator | The Works Council Member | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Reach & targeted announcements | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 |
| Pages, documents & knowledge | 3/5 | 3/5 | 3/5 | 2.5/5 | 3/5 | 2.5/5 |
| Engagement, surveys & onboarding | 3/5 | 3.5/5 | 3/5 | 3/5 | 3/5 | 2.5/5 |
| Works council, private phones & privacy by design | 3/5 | 3.5/5 | 3.5/5 | 3/5 | 3/5 | 3/5 |
| Integration, identity & administration | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| European sovereignty | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **3/5** | **3.5/5** | **3/5** | **3/5** | **2.5/5** | **3/5** |

### The judges

- **The Internal Communications Lead** (v1.0): Heads internal communications at a 3,000-person manufacturer with eleven sites in four countries, a third of the staff at desks and the rest on the shop floor. Sends the CEO letter, the site news and the safety notice, and wants each to reach the right people in their language, a read confirmation where the law asks for one, and figures that show the board who actually saw it — not an email open rate.
- **The Frontline Operations Lead** (v1.0): Runs HR and operations for a logistics company with 1,800 drivers, pickers and store staff, most of them without a company email address and many on temporary contracts. The notice board and the WhatsApp group are what works today. Wants a login a new picker manages on day one, onboarding before the first shift, content in six languages, and a per-user price that still makes sense for seasonal staff.
- **The Microsoft 365 Administrator** (v1.0): Looks after Entra ID, SharePoint and Teams for a company of 4,000, of whom 2,500 have no Microsoft licence. Has seen an intranet project end as a second SharePoint nobody maintains. Wants provisioning from the HR system including staff without email, SSO and SCIM, the app inside Teams rather than beside it, delegated admin rights per site, a real API, and an export when the contract ends.
- **The Works Council Member** (v1.0): Sits on the works council of a retail chain and negotiates the Betriebsvereinbarung for every new system under § 87 BetrVG. Will not sign off an app that tells a store manager who read a post at eleven at night, or that colleagues must install on their private phones to get their shift news. Reads the analytics pages first and asks what a manager can see about one person.
- **The Data Protection Officer** (v1.0): External data protection officer for several mid-sized employers. Reads the DPA and the subprocessor list before the feature pages: where push notifications, translation and the AI assistant send employee data, how long messages and read receipts are kept, how voluntary use on a private phone stays voluntary, and whether the parent company sits under a non-EU law that reaches the whole workforce's data.
- **The Skeptic** (v1.0): Has seen an "employee super app" that was a news feed with a chat bolted on, "reach every employee" that needed a company email to log in, and "95 percent adoption" that counted downloads. Reads "GDPR compliant" next to a push provider and a translation API that sit outside the EU, and per-user prices that apply only above a thousand seats — and asks what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- CCPA: yes [S5]
- Certifications: yes · yes [S10]
- Datacenter ISO 27001: ISO 27001 · yes [S5]
- Encryption: yes · TLS 1.2, min 2048-bit [S5]
- Encryption: Employee PII encrypted in transit from HRIS, used only for operational safety [S10]
- GDPR: yes [S5]
- GDPR: yes [S8]
- HIPAA: Business Associate (BA) · yes [S5]
- ISO 27001: ISO 27001:2013 · yes [S5]
- Password hashing: BCrypt [S5]
- Pentest: independent security company · annual · ethical hacker platform [S5]
- Privacy contact: privacy@speakap.nl [S8]
- Secure coding owasp: OWASP Top 10 [S5]
- Security claim: Sicherheit und Compliance, sichere Datenspeicherung [S6]
- Security measures: yes [S8]
- SOC 2: SOC 2 Typ II · yes [S5]
- Whitepaper: free · yes [S5]

**Data**
- Analytics retention: yes · 36 [S8]
- Backup: multiple times daily · 1 month [S5]
- Consent withdrawal: yes [S8]
- Demo retention: 6 [S8]
- Job application retention: 1 year · 6 [S8]
- Newsletter basis: until unsubscribe · consent [S8]
- Service retention: 12 [S8]
- Usage restriction: no · no [S10]

**Hosting**
- Data residency: EU · US · no [S5]
- Data residency: US · no [S10]
- Entity address: Speakap Germany GmbH · Mediapark 8, 50670 Köln [S1]
- Transfers eea: EU standard contractual clauses · yes [S8]

**Integrations**
- API: automation of routine tasks · synchronizing external content · yes [S4]
- App directory: yes [S6]
- App directory: yes [S7]
- Data export: Exportierbare Analysedaten, Integration mit externen Tools möglich [S3]
- Developer docs: yes [S4]
- Developer docs: Entwickler-Dokumentation und App Directory vorhanden (Navigationslinks) [S3]
- Developer docs: yes [S16]
- Page reference: Integrationen werden als Thema ausgewiesen [S2]
- Stated: Tools-Integrationen auf einer Plattform [S1]
- Third party: team communication · shift scheduling · HR [S9]

**Legal**
- Address: Köln · Im Mediapark 8 · Germany · 50670 [S7]
- Address: 10019 · New York · NY · Avenue of the Americas [S10]
- Address: Avenue of the Americas, New York NY 10019 [S13]
- Address: Pedro de Medinalaan 5, 1086 XK Amsterdam, Netherlands [S8]
- Company name: Speakap [S13]
- Company register: HRB 87072 [S7]
- Entity: Speakap Germany GmbH · Mediapark 8 50670 Köln [S5]
- Entity: Speakap B.V. [S8]
- Entity name: Speakap Germany GmbH [S7]
- German entity: Speakap Germany GmbH · Mediapark 8, 50670 Köln [S6]
- German entity address: Speakap Germany GmbH · Mediapark 8, 50670 Köln [S12]
- Germany entity: Speakap Germany GmbH · Mediapark 8, 50670 Köln [S2]
- Germany entity: Speakap Germany GmbH · Mediapark 8, 50670 Köln [S3]
- Germany entity address: Speakap Germany GmbH · Mediapark 8, 50670 Köln [S4]
- Germany office: Speakap Germany GmbH · Mediapark 8, 50670 Köln [S8]
- Linked documents: Allgemeine Geschäftsbedingungen · Politik gegen Sklaverei und Menschenhandel · Erklärung zur ökologischen Nachhaltigkeit · Erklärung zum Datenschutz [S7]
- Roles: Auftragsverarbeiter (processor) [S8]
- Social media imprint coverage: Facebook · Twitter · YouTube · LinkedIn · Xing [S7]
- Supervisory authority: Netherlands · Autoriteit Persoonsgegevens [S8]
- VAT id: DE 30760 7931 [S7]
- VAT id: 51753847 [S8]
- Version date: 2026-10-01 · 1.6 [S8]
- Website: www.speakap.de [S7]

**Pricing**
- Cost factors: Benutzeranzahl, Funktionsumfang, Zugang zu Integrationen [S6]
- Custom quote: no · yes [S6]

**Product**
- Acknowledgment tracking: yes [S9]
- Adoption activation retention: Tracks platform adoption rates, activation and retention [S14]
- Adoption rates: Annahme- und Aktivierungsraten-Tracking [S3]
- Advanced search: titles · descriptions · article content [S11]
- AI content chatgpt: yes [S13]
- AI foundation: yes [S1]
- Alphabetical search: view latest updates or search information alphabetically [S12]
- Alternative access: : "shared kiosks", "desktop logins"}, [S15]
- Analytics: Workforce Analytics [S1]
- Analytics dashboard: yes [S2]
- Analytics replace: Newsletters · Email [S9]
- API customization: APIs available for customization, automation and syncing external content [S16]
- API marketplace: built-in Task Management and API marketplace [S16]
- Audit trail: Complete exportable audit trail of who was reached, when, and responses [S10]
- Behavior patterns: Verhaltensmuster-Analyse zur frühzeitigen Problemerkennung [S3]
- Behavioral trends: Behavioral trends to predict workflow bottlenecks [S14]
- Built in no setup: yes · no [S11]
- Built in translation: yes [S11]
- Business continuity: yes [S5]
- Byod no monitoring: no · no · GPS · photos · contacts · personal activity [S15]
- Byod secure work profile: secure work profile / container separating work data from personal data on employee devices [S15]
- Capabilities: Onboarding · Schulungen · Aufgabenmanagement · Arbeitsplatzkommunikation · Dienstpläne [S2]
- Capabilities: onboarding · training · task_management · workplace_messaging · scheduling [S9]
- Channels: yes · yes · no [S10]
- Compass premium positioning: Compass Premium ist Speakaps Analyse-/Statistik-Tool ohne Notwendigkeit von Analyse-Experten [S3]
- Completion rate stat: 150% higher than industry average [S13]
- Compliance training: yes [S13]
- Content analytics: Inhaltsanalysen: Reaktionen und Kommentare für interne Kommunikation [S3]
- Content insights: Content insights track reactions and comments on content [S14]
- Content publishing: Schreiben, Bearbeiten, Planen und Veröffentlichen personalisierter Inhalte [S2]
- Content scheduling: yes [S9]
- Content types: video · images · files · links · text [S12]
- Coverage non app users: Reaches all employees in payroll system, not only app users [S10]
- Cross device access: desktop · mobile [S11]
- Custom journeys by role: yes [S13]
- Custom labels: Individuelle Labels/Tags, z.B. Gruppierung von Standorten in Regionen [S3]
- Custom labels: Custom labels: combine locations into regions for regional analysis [S14]
- Customer count: 600+ [S1]
- Customer count: Über 600 Unternehmen nutzen Speakap [S3]
- Customer count: branded employee app · 600 [S9]
- Customer count: 600 [S12]
- Customer count: 600+ industry leaders [S13]
- Customer story healthcare: Friedrich-Ebert-Krankenhaus Neumünster GmbH [S2]
- Customers count: mehr als 600 Unternehmen weltweit [S2]
- Dashboard filters: Dashboards with visuals and customizable filters [S14]
- Dashboard metrics listed: Dashboards answer engagement rates across regions, monthly updates, daily sign-ins, active user percentage, popular content types, content engagement [S14]
- Dashboard questions: Dashboards mit Visualisierungen und anpassbaren Filtern; beantwortet u.a. Engagement nach Regionen, monatliche Updates, tägliche Logins, aktive Nutzeranteil, beliebtester Inhaltstyp [S3]
- Demo call length: 15 [S6]
- Designed for frontline: yes · frontline teams · no [S15]
- Elearning integration: onboarding · compliance training · further education [S4]
- Elearning integrations: e-learning integrations deliver onboarding, compliance training and courses in Speakap [S16]
- Employee app: intuitive, benutzerfreundliche Mitarbeiter-App zur internen Kommunikation [S2]
- Employee app frontline office: mobile-first employee app for internal communication [S9]
- Employee journeys automation: Multi-step processes simplified, automated, tailored to groups, regions, departments [S13]
- Engagement analytics: yes [S6]
- Engagement metrics: Engagement-Kennzahlen: Annahme- und Interaktionsdaten, filterbar nach Standorte, Abteilungen, Gruppen [S3]
- Engagement metrics: Engagement metrics feature: engagement and interaction data within groups and across the platform [S14]
- Enrolled employees: 231398 [S13]
- Experience years: 10 [S2]
- Experience years: 10 [S6]
- Exportable data: Export workforce metrics in multiple formats [S14]
- Features day1 day2: Erreichbarkeit ab Tag 1; Engagement, Journeys, Aufgaben, KI und Insights ab Tag 2; Demo in 30 Minuten [S1]
- Folder like categories: folder-like categories with granular permissions [S11]
- Forms surveys integration: real-time feedback · yes [S4]
- Forms surveys integrations: forms and survey tool integration with real-time feedback [S16]
- Homepage overview: clear homepage overview of categories, subcategories and articles [S12]
- HR integration: new hires · role changes · offboarding · yes [S4]
- HR sync: HR system integration with automatic syncing of new hires, role changes, offboarding [S16]
- Implementation timeline: Live in 4 bis 6 Wochen [S1]
- Industries: Einzelhandel · Fertigung · Gesundheitswesen · Bauwesen · Logistik · Hotellerie [S1]
- Integrated features: task management · employee onboarding · API marketplace [S4]
- Integrated in speakap: Knowledge Base is directly integrated in Speakap and usable immediately, no IT support required [S12]
- Integration categories: HR management · Employee engagement · Internal communication · Task management · Productivity tools [S16]
- Integration hub: Speakap offers integrations and APIs to centralize tools on one platform [S4]

**Subprocessors**
- Act on: Act-On Software Inc. (USA) · max 1 year [S8]
- Categories: IT suppliers and service providers · cookie service providers · web hosting providers [S8]
- Google tag manager: functional · Google LLC (USA) · session [S8]
- Hotjar: user behavior analytics · Hotjar Ltd., Malta · 1 year [S8]
- Hubspot forms: forms · HubSpot, Inc. (USA) · max 13 months [S8]
- Linkedin analytics: analytics · LinkedIn Corporation (USA) · max 13 months [S8]

**Support**
- Channels: phone · contact form · email · chat during opening hours [S8]
- Customer success: belgisches Customer-Success-Team [S1]
- Customer success manager: yes · yes [S2]
- Demo: no · yes [S4]
- Demo response time: Demo requests answered within the same business day [S10]
- Developer documentation: yes [S7]
- Onboarding assistance: Betriebsrat/Gewerkschaft einbeziehen · DSGVO-Setup · HR-Integration · Inhalte [S1]

70 more facts on the canonical page: https://whats-best.ai/software/employee-communications/speakap

## Questions

### Is Speakap European?

Yes. whats-best.ai classifies Speakap as EU-Made.

### Where does Speakap store data?

The default storage location for customer data is not stated on the vendor’s pages as of 29 Oct 2026. The vendor’s pages mention the EU and the US as hosting locations, per [the vendor’s page captured 29 Oct 2026](https://whats-best.ai/evidence/12673).

### Does Speakap have a free plan?

Not stated on the vendor’s pages as of 29 Oct 2026.

### What are the best alternatives to Speakap?

As of 3 Nov 2026, the panel rates [Flip (3.5/5)](https://whats-best.ai/software/employee-communications/flip), [Workvivo by Zoom (3/5)](https://whats-best.ai/software/employee-communications/workvivo) and [Staffbase (3/5)](https://whats-best.ai/software/employee-communications/staffbase) highest among the other 17 Employee Communication & Intranet products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Flip](https://whats-best.ai/software/employee-communications/flip) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Speakap alternatives](https://whats-best.ai/software/employee-communications/speakap/alternatives).

## Head-to-head

- [Speakap vs Flip](https://whats-best.ai/compare/flip-vs-speakap.md)

## What this page leaves out

- 19 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.speakap.com/de (checked 2026-10-29)
- [S2] Features page (employee app): https://www.speakap.com/de/losungen/mitarbeiter-app (checked 2026-10-29)
- [S3] Features page (analytics): https://www.speakap.com/de/produkt/workforce-analytics-insights (checked 2026-10-29)
- [S4] Integrations page: https://www.speakap.com/de/produkt/integrations (checked 2026-10-29)
- [S5] Security / trust page: https://www.speakap.com/de/produkt/security-compliance (checked 2026-10-29)
- [S6] Pricing page: https://www.speakap.com/de/pricing (checked 2026-10-29)
- [S7] Legal notice: https://www.speakap.com/de/impressum (checked 2026-10-29)
- [S8] Privacy policy: https://www.speakap.com/de/privacy-statement (checked 2026-10-29)
- [S9] Reach & targeted announcements — found from sitemap: https://www.speakap.com/solutions/employee-app (checked 2026-10-29)
- [S10] Reach & targeted announcements — found from sitemap: https://www.speakap.com/solutions/mass-notification-system (checked 2026-10-29)
- [S11] Pages, documents & knowledge — found from sitemap: https://www.speakap.com/product/knowledge-base (checked 2026-10-29)
- [S12] Pages, documents & knowledge — found from sitemap: https://www.speakap.com/de/produkt/knowledge-base (checked 2026-10-29)
- [S13] Engagement, surveys & onboarding — found from sitemap: https://www.speakap.com/product/employee-journeys (checked 2026-10-29)
- [S14] Engagement, surveys & onboarding — found from sitemap: https://www.speakap.com/product/workforce-analytics-insights (checked 2026-10-29)
- [S15] Works council, private phones & privacy by design — found from sitemap: https://www.speakap.com/insights/secure-byod-policy-for-frontline-employees (checked 2026-10-29)
- [S16] Integration, identity & administration — found from sitemap: https://www.speakap.com/product/integrations (checked 2026-10-29)
- [S17] Integration, identity & administration — found from sitemap: https://www.speakap.com/apps/ms-sharepoint (checked 2026-10-29)

---

Cite as: whats-best.ai, "Speakap — Employee Communication & Intranet", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/employee-communications/speakap

Corrections: https://whats-best.ai/correct/1168?target=page