# Eventfrog — Event Registration & Ticketing

Eventfrog by Eventfrog AG holds a panel rating of 3/5 from 6 AI judges (category median 2.5/5), as of 2026-10-30. Provenance: UK / wider Europe; sovereignty: not determined.

- Vendor: Eventfrog AG (https://eventfrog.de/de/home.html)
- Category: [Event Registration & Ticketing](https://whats-best.ai/software/event-ticketing.md)
- Provenance (editorial classification): UK / wider Europe
- Canonical page: https://whats-best.ai/software/event-ticketing/eventfrog
- Alternatives: https://whats-best.ai/software/event-ticketing/eventfrog/alternatives ([markdown](https://whats-best.ai/software/event-ticketing/eventfrog/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-30 · oldest source captured 2026-10-29

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Eventfrog AG
- Headquarters: Not stated on the vendor’s pages as of 29 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 29 Oct 2026
- Free plan: Yes, per the vendor’s own page [S5]

## The panel's verdict

Eventfrog, a do-it-yourself ticketing platform from Eventfrog AG of Olten, Switzerland, scores strongest on shop and registration, a flat 7, and on pricing transparency, between 7 and 8. Judges point to an iFrame shop embeddable on the organiser's own website with selectable accent colour and font, unlimited ticket categories and a free seating plan, and to fee rules published per model: free events at 0,00 €, online payments at "0,19 € + 1,9 % des Ticketpreises", fee-free selling up to 50.00 €, no fixed costs. Weakest is invoicing and tax, between 3 and 4, with no public information on per-ticket VAT rates, invoices in the organiser's name, credit notes or exports to a named accounting system. Sovereignty sits at a flat 6: the privacy policy states personal data are processed in Switzerland under the EU adequacy decision, while the named subprocessor chain includes Cloudflare and Freshworks in the US under the Data Privacy Framework. No material disagreement was computed; the widest range, check-in and on-site sales between 4 and 6, rests on no public information about offline scanning.

**Speaks for it:**
- Ticket shop embeds as an iFrame on the organiser's own website with unlimited ticket categories and a free seating plan
- Per-model fees are published — online payments at "0,19 € + 1,9 % des Ticketpreises" in the Free model — with no fixed costs and no cost when no ticket sells
- Refunds carry published fees: "0.99 € pro Ticket + 3.9 % zzgl. MwSt." for single tickets and "50.00 €" plus per-ticket fees for a whole event
- On-site sales are built out, with box-office selling in every model, a cashless app at "0,09 € + 0,99 % zzgl. MwSt. pro Transaktion" and QR self-service purchase
- Service fees can be passed to buyers, and subprocessors are listed with addresses, including Adyen in Amsterdam, Stripe Payments Europe in Dublin and Datatrans in Zurich

**Held against it:**
- Invoicing and tax scored between 3 and 4, with no public information on per-ticket VAT rates, invoices in the organiser's name, credit notes or exports to a named accounting system
- Payment processing runs through Eventfrog, with no public information on connecting the organiser's own payment account or on chargeback handling
- In the Free and Plus models revenue is paid out only within a few days after the event ends, with anytime payouts and partial pre-event payouts in the Pro model
- The privacy policy names Eventfrog AG as the responsible party, and events are published automatically to the partner network such as meinestadt.de
- No public information on offline scanning, badge printing or attendance certificates, nor on ISO 27001 or SOC 2 certifications

**Best for:**
- You sell from your own website and want a styled embeddable shop with unlimited ticket categories and a free seating plan
- You run free or low-priced events and want to compute costs from published per-model fees, passing service fees to buyers
- You need on-site sales without hardware: box-office selling, a phone as card terminal and QR self-service
- You need revenue before the event ends and use the Pro model, which lists payouts at any time and partial pre-event payouts

**Avoid if:**
- You need your earnings before the event ends — in the Free and Plus models revenue is paid out only within a few days after the event ends
- You must process payments through your own merchant account rather than Eventfrog's named providers
- Your books depend on invoices in your own name, per-ticket VAT rates or an accounting export — invoicing and tax scored between 3 and 4
- You must be the named controller of your attendee data with a processing agreement — the policy names Eventfrog AG as the responsible party

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Conference Organiser | The Venue Promoter | The Course Provider | The Revenue Accountant | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Ticket shop, checkout & registration | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Payments, payouts, fees & refunds | 3.5/5 | 3.5/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| VAT, invoices & accounting handoff | 1.5/5 | 1.5/5 | 2/5 | 1.5/5 | 1.5/5 | 1.5/5 |
| Check-in, badges & on-site sales | 3/5 | 2/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Attendee data & the customer relationship | 2/5 | 2/5 | 2/5 | 2.5/5 | 2/5 | 2/5 |
| European sovereignty | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Pricing transparency | 4/5 | 3.5/5 | 4/5 | 3.5/5 | 4/5 | 3.5/5 |
| **Weighted verdict** | **3/5** | **3/5** | **3/5** | **2.5/5** | **2.5/5** | **2.5/5** |

### The judges

- **The Conference Organiser** (v1.0): Runs the annual congress of a trade association: 900 attendees over two days, member and non-member prices, workshops with twenty seats each, and half the bookings made by an assistant for three colleagues at once. Wants the shop on the association's own site, invoices that a company's accounts payable accepts without a phone call, badges printed at the door from the same data, and session check-in that counts towards continuing-education points.
- **The Venue Promoter** (v1.0): Books bands and DJs into a 250-capacity club, four nights a week, and pays the artists their guarantee before the show. Needs the ticket money before the event rather than three weeks after, a fee that buyers pay on top of a twelve-euro ticket, a door app two volunteers can run on their phones without signal in the basement, and the buyers of last month's show on a list the club can mail, not the platform.
- **The Course Provider** (v1.0): Runs a small adult education business: evening courses over eight weeks, weekend workshops for coaches, and a few seminars that employers pay for. Wants registrations with the questions each course needs, a waiting list that fills a cancelled seat by itself, VAT that is right for exempt teaching and taxable workshops in one shop, invoices to employers in her own name, and cancellation rules her terms can point to.
- **The Revenue Accountant** (v1.0): Keeps the books for a concert promoter and two conference organisers and gets a payout statement each month that nets ticket sales, refunds and platform fees into one number. Wants to know who sold the ticket in whose name, which VAT rate applied to each ticket, a fee invoice kept apart from the revenue, credit notes for every refund, and an export that reaches DATEV without a spreadsheet in between.
- **The Data Protection Officer** (v1.0): Advises a federation of sports clubs whose events collect names, employers, dietary needs and the odd wheelchair note. Reads the ticket buyer terms before the feature list, because they say whether the platform is a processor or a controller with its own newsletter. Wants a DPA that names the organiser as controller, subprocessors with their countries, and attendee lists that are deleted after the event instead of kept for marketing.
- **The Skeptic** (v1.0): Has seen "free for free events" turn into a fee on every paid ticket that buyers blame the organiser for, payouts held until a week after the show, and a platform that emails the organiser's audience about a rival's concert. Reads "your data belongs to you" next to buyer accounts on the platform's own app, and an export that stops at names and emails — and asks what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Buyer protection: Buyer data protected with the same high security standards [S8]
- Cloudflare dpf: yes [S14]
- Cookie consent: yes · yes [S14]
- Cookies consent: yes · yes [S7]
- Data access limited: Access restricted, encrypted data transmission on website, employees trained on privacy and security [S8]
- Encrypted transmission: encrypted website transmission, access restriction, staff trained on privacy/security [S15]
- Freshworks AI training optout: yes [S14]
- Freshworks dpf: yes [S14]
- GDPR rights: GDPR rights: access, rectification, deletion, withdrawal of consent at any time [S8]
- GDPR rights: access · correction · deletion · withdraw_consent [S15]
- Google dpf: yes [S14]
- Google scc DPA: yes · yes [S14]
- No data sale: Customer data not sold; organizers and payment providers only receive necessary data [S8]
- Payment providers: collaboration with established payment providers [S15]
- Payment providers established: Encrypted transmission and cooperation with established payment providers [S8]
- Swiss adequacy: yes [S14]

**Data**
- Account deletion: statutory retention obligations · yes [S7]
- Account deletion: yes [S14]
- Buyer data protection: buyer data protected with same security standards [S15]
- Creditcard alias deletable: yes [S7]
- Creditcard alias deletable: yes [S14]
- Log anonymization days: 30 [S14]
- Log retention days: 30 [S7]
- No data selling: no [S15]
- Ticket purchase fields: Anrede · Vor- und Nachname · Anschrift · ggf. Mobilfunknummer · ggf. Geburtsdatum · veranstaltungsbezogene Informationen · Zahlungsart [S14]

**Hosting**
- Data residency switzerland: Schweiz · yes [S7]
- Made in switzerland: Switzerland [S4]
- Provider: Google Cloud / Google Inc. (EU: Google Ireland Limited) [S7]
- Provider: Google Cloud (Google Inc. / Google Ireland Limited) [S14]

**Integrations**
- API: yes [S3]
- API: API interface offered for direct data connection [S9]
- API: API-Schnittstellen & Kalendereinbettung · yes [S5]
- API interfaces: API interfaces and calendar embedding [S2]
- API interfaces: API interfaces & calendar embedding [S6]
- API interfaces: yes · yes [S4]
- Automatic publication: meinestadt.de · eventfrog.de · yes [S4]
- Calendar embedding: embed calendar of all events, event category, or region [S3]
- Facebook linking: yes · yes [S4]
- Payment methods: Free · Plus · Pro · PayPal · Kreditkarte · Google Pay · Apple Pay [S5]

**Legal**
- Commercial register: Handelsregister Kanton Solothurn · CHE-329.064.459 [S6]
- Controller: support@eventfrog.net · Neuhardstrasse 38, 4600 Olten, Schweiz · Eventfrog AG [S7]
- Controller: Eventfrog AG · Neuhardstrasse 38, 4600 Olten, Schweiz [S14]
- Copyright year: © 2026 Eventfrog [S12]
- Documents linked: AGB · Datenschutzerklärung · Barrierefreiheit · Cookie-Einstellungen · Impressum · Sitemap [S12]
- Entity name: Olten · Neuhardstrasse 38 · Eventfrog AG · Schweiz [S6]
- German uid: DE348493882 [S6]
- Jurisdiction: Switzerland [S2]
- Organizer payout requirements: IBAN · BIC · Bankname · Personalausweis-ID · Personalausweis-Kopie · ggf. USt-ID [S14]

**Pricing**
- Advertising: 10 [S5]
- Buyer fee transfer: yes [S4]
- Cashless: 0,09 € + 0,99 % zzgl. MwSt. pro Transaktion · Eventfrog Cashless [S5]
- Embed free: 0 [S3]
- Embed free: Embedding the ticket shop incurs no additional costs [S9]
- Free: Free · 0 · 0,19 € + 1,9 % des Ticketpreises [S5]
- Free calendar entry: yes · 0 [S5]
- Free model fee: yes [S4]
- Free model online payment fee: 0.19 · 1.9 · EUR [S4]
- Free model publication: yes [S4]
- Free selling threshold: Free · 50 [S5]
- No cost if no sales: no [S5]
- No fixed costs: no · no · no [S5]
- Payout timing: yes · yes [S4]
- Plus auto threshold: Plus-Modell automatisch gewählt · 50 [S5]
- Plus model threshold: 50 [S4]
- Plus reduced: 0,49 € + 2,4 % des Ticketpreises [S5]
- Pro reduced: 0,69 € + 2,9 % des Ticketpreises [S5]
- Refund conditions: nur bei Online-Transaktion · yes [S5]
- Refund single: Stornierung einzelner Tickets · 0.99 · 3.9 [S5]
- Refund whole event: Rückerstattung des gesamten Events · 0.99 € + 3.9 % · 50 [S5]
- VAT: EUR · yes [S5]

**Product**
- Access key categories: Plus · Pro [S5]
- Account registration: email · password · yes [S7]
- AI: yes [S6]
- AI assistant froggy: AI assistant Froggy creates events via chat or voice message [S2]
- AI features: Free · Plus · Pro · Eventfrog AI [S5]
- Analytics tools: Google Analytics (inkl. Google Signals) · VWO (Visual Website Optimizer) [S14]
- App personalization: yes · yes · Hochschule Luzern (HSLU) [S7]
- App personalization: yes [S14]
- Billing export: Free · Plus · Pro · Abrechnung exportieren [S5]
- Box office: Free · Plus · Pro · Tickets an Abendkasse / vor Ort verkaufen [S5]
- Buyer app: yes [S4]
- Buyer data export: Free · Plus · Pro · Käufer:innendaten & Exportfunktionen [S5]
- Calendar embed: Embed a calendar of all events, an event category or a region instead of single events [S9]
- Calendar entry: free event calendar listing [S2]
- Cashless: yes [S6]
- Cashless app pos: yes · Eventfrog Cashless App turns a phone into a cashless box office [S13]
- Cashless feature: Cashless (listed under Highlight Features) [S4]
- Cashless free: Self-service and Cashless can be set up free of charge [S13]
- Cashless germany: Deutschland · Eventfrog Cashless · yes [S5]
- Cashless payments: cashless payments via smartphone [S2]
- Cashless payments: Eventfrog supports cashless on-site payment at events, charged to the same card [S12]
- Categories discounts seating: Categories, discounts and seating plans appear in the shop as on Eventfrog, managed in one place [S9]
- Change confirmation: critical account changes require confirmation via passkey, MFA or email code [S15]
- Change confirmation required: Critical changes (bank details, password, email, event cancellation) require confirmation via Passkey, MFA or email code [S8]
- Cockpit embedding section: HTML embed code available in Cockpit under 'Kurz-URL, Einbetten' [S10]
- Combo categories: Plus · Pro [S5]
- Custom branding: Accent color and font selectable so shop matches organizer's appearance [S9]
- Custom ticket design: Pro [S5]
- Customizable design: yes · yes [S3]
- Discount codes: Plus · Pro [S5]
- Diy platform: yes [S4]
- Documentation screenshots: instructions with screenshots available [S3]
- Embed on own website: Tickets can be sold directly on the organizer's own website [S3]
- Embedded shop: Ticketshop can be embedded on the organizer's own website via iFrame, selling tickets directly on their site [S9]
- Embedded ticketshop: yes [S6]
- Entry app: yes [S6]
- Entry app: yes · yes [S4]
- Entry app: Free · Plus · Pro · Entry-App · yes · iOS · Android [S5]
- Entry app live stats: Free · Plus · Pro [S5]
- Entry app multi device: Free · Plus · Pro [S5]
- Entry modes: calendar entry · ticket selling via Eventfrog [S2]
- Entry scanning: Tickets scanned at entry with the Entry-App on a smartphone [S9]
- Event advertising: event advertising [S2]
- Event cancel payout: Free · Plus · Pro [S5]
- Event creation: Free · Plus · Pro · Event erstellen & veröffentlichen [S5]
- Event series: Free · Plus · Pro [S5]
- Eventfrog AI: Eventfrog AI (listed under Highlight Features) [S4]
- Express checkout: yes · Express-Checkout feature speeds up on-site purchase [S13]
- Facebook integration: Ticket URL can be added to Facebook events; short URL generated under 'Vermarktung' in Cockpit [S10]
- Fee transfer: yes [S5]
- Flex early bird: Free · Plus · Pro · Early-Bird-Tickets · Flex-Tickets [S5]
- Free default: Free · yes [S5]
- Free registration: yes [S4]
- GDPR compliant payment processing: yes · Eventfrog [S3]
- Geolite2 data: Uses GeoLite2 data from MaxMind [S6]
- Google signals: Einwilligung · yes [S14]
- Iframe embed: yes [S9]
- Iframe embedding: iframe [S3]
- Iframe ticketshop: Free · Plus · Pro · Ticketshop per iFrame einbetten [S5]
- Keep online sales open event day: Online ticket sales can remain active on the event day for on-site self-service [S13]
- Logo downloads: Eventfrog logos downloadable in white, green and transparent for web and print [S10]

**Subprocessors**
- Adyen: Adyen N.V. · Zahlungsabwicklung, Geldwäscheprävention [S14]
- Cloudflare turnstile: Cloudflare, Inc. · Bot-/Spam-Schutz · Turnstile [S14]
- Crif: CRIF AG / CRIF GmbH · Identitäts- und Bonitätsprüfung [S14]
- Datatrans: Datatrans AG · yes · Zahlungsabwicklung [S14]
- Freshworks: Freshworks Inc. · Kontakt- und Chat-System [S14]
- Freshworks compliance: yes · yes · yes · yes [S7]
- Google maps: IP addresses · location data · Eventerfassung und Eventdarstellung [S7]
- Google maps: Google Maps · Eventerfassung und Eventdarstellung [S14]
- Hslu: Hochschule Luzern · App-Empfehlungen/Personalisierung [S14]
- Stripe: Stripe Payments Europe Ltd. · Zahlungsabwicklung, Geldwäscheprävention [S14]

**Support**
- AI assisted: yes · yes · yes [S7]
- AI human review: yes [S14]
- AI suggestions: yes [S14]
- AI tool: Freddy AI · Freshworks [S14]
- Availability: yes [S2]
- Channels: Kontaktformular · Supportformular · Chatsystem · E-Mail [S14]
- Chat provider: contact and chat system, Freddy AI · Freshworks Inc. [S7]
- Credit card contact: Verifiable credit card charges support contact [S12]
- Data retention months: 18 [S7]
- Data retention months: 18 [S14]
- Help area: help area with payment instructions available [S11]
- Help area contact: questions handled via help area [S15]
- Help center contact: Contact via help center [S8]
- Languages: German · English · French [S2]
- Languages: DE · EN · FR · yes [S4]
- Languages: Technical support available in three languages [S9]
- Teams locations: Olten · Berlin [S2]

67 more facts on the canonical page: https://whats-best.ai/software/event-ticketing/eventfrog

## Questions

### Is Eventfrog European?

Yes, though not from the EU. whats-best.ai classifies Eventfrog as UK / wider Europe.

### Where does Eventfrog store data?

Not stated on the vendor’s pages as of 29 Oct 2026.

### Does Eventfrog have a free plan?

Yes. Eventfrog has a free plan, per [the vendor’s page captured 29 Oct 2026](https://whats-best.ai/evidence/13059).

### What are the best alternatives to Eventfrog?

As of 3 Nov 2026, the panel rates [pretix (3/5)](https://whats-best.ai/software/event-ticketing/pretix), [Converia (3/5)](https://whats-best.ai/software/event-ticketing/converia) and [doo (3/5)](https://whats-best.ai/software/event-ticketing/doo) highest among the other 13 Event Registration & Ticketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [pretix](https://whats-best.ai/software/event-ticketing/pretix) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Eventfrog alternatives](https://whats-best.ai/software/event-ticketing/eventfrog/alternatives).

## What this page leaves out

- 7 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://eventfrog.de/de/home.html (checked 2026-10-29)
- [S2] Features page (for organisers): https://eventfrog.de/de/veranstalten/start.html (checked 2026-10-29)
- [S3] Features page (own ticket shop): https://eventfrog.de/de/eigener-ticketshop.html (checked 2026-10-29)
- [S4] Features page (organising events): https://eventfrog.de/de/events-organisieren.html (checked 2026-10-29)
- [S5] Pricing page: https://eventfrog.de/de/veranstalten/preise-funktionen.html (checked 2026-10-29)
- [S6] Legal notice: https://eventfrog.de/de/impressum.html (checked 2026-10-29)
- [S7] Privacy policy: https://eventfrog.de/de/datenschutzerklaerung.html (checked 2026-10-29)
- [S8] Security / trust page: https://eventfrog.de/de/datenschutz-sicherheit.html (checked 2026-10-29)
- [S9] Ticket shop, checkout & registration — found from sitemap: https://eventfrog.ch/de/eigener-ticketshop.html (checked 2026-10-29)
- [S10] Ticket shop, checkout & registration — found from sitemap: https://eventfrog.ch/de/veranstalten/einbindung-vorverkauf.html (checked 2026-10-29)
- [S11] Payments, payouts, fees & refunds — found from sitemap: https://eventfrog.ch/de/tickets/zahlungsarten.html (checked 2026-10-29)
- [S12] VAT, invoices & accounting handoff — found from sitemap: https://eventfrog.ch/de/tickets/rechnung.html (checked 2026-10-29)
- [S13] Check-in, badges & on-site sales — found from sitemap: https://eventfrog.ch/de/veranstalten/abendkasse.html (checked 2026-10-29)
- [S14] Attendee data & the customer relationship — found from sitemap: https://eventfrog.ch/de/datenschutzerklaerung.html (checked 2026-10-29)
- [S15] Attendee data & the customer relationship — found from sitemap: https://eventfrog.ch/de/datenschutz-sicherheit.html (checked 2026-10-29)

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Cite as: whats-best.ai, "Eventfrog — Event Registration & Ticketing", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/event-ticketing/eventfrog

Corrections: https://whats-best.ai/correct/1206?target=page