# Luma — Event Registration & Ticketing

Luma by Luma Labs, Inc. holds a panel rating of 2.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-30. Provenance: Rest of world; sovereignty: not determined.

- Vendor: Luma Labs, Inc. (https://luma.com/)
- Category: [Event Registration & Ticketing](https://whats-best.ai/software/event-ticketing.md)
- Provenance (editorial classification): Rest of world
- Canonical page: https://whats-best.ai/software/event-ticketing/luma
- Alternatives: https://whats-best.ai/software/event-ticketing/luma/alternatives ([markdown](https://whats-best.ai/software/event-ticketing/luma/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-30 · oldest source captured 2026-10-29

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Luma Labs, Inc.
- Headquarters: Not stated on the vendor’s pages as of 29 Oct 2026
- Data hosting: Default not stated; pages mention United States [S8]
- Free plan: Not stated on the vendor’s pages as of 29 Oct 2026

## The panel's verdict

Luma is an event registration and ticketing platform from Luma Labs, Inc., a Delaware C corporation in San Francisco. Weighted totals span 4.2 to 5.1, strongest on payments and fees at 4 to 6 and check-in and on-site at 5 to 6: ticket money runs through the organiser's own Stripe account on a rolling payout schedule typically the next business day, and iOS, Android and web scanners cover the door. Weakest are sovereignty and shop and registration, both flat at 4 — the captured pages state that data is hosted on AWS in the United States and that data residency in other countries or regions is not offered, and we found no public information on capacity limits, waiting lists or seating. The 4-to-6 spreads in payments and fees and attendee data ownership trace to emphasis: lower payments scores weighed missing refund and transfer information, while higher ones credited the own-Stripe payout and itemised fee exports. Pricing transparency scores 4 to 5: a 5% platform fee on the free plan, 0% on the paid plan at $59 per month billed annually.

**Speaks for it:**
- Ticket payments run through the organiser's own Stripe account, with funds typically sent on the next business day or shortly after.
- The sales history export itemises each transaction into the Luma fee, the Stripe fee and the net amount.
- iOS, Android and web scanners read a per-guest QR code, with Express Mode, lockable staff modes and hardware scanners for high-volume events.
- Guests can download receipts and invoices carrying the organiser's name, address and VAT number, numbered automatically where the Stripe country requires it.
- A data processing addendum covering GDPR, UK GDPR and CCPA, a published subprocessor list, and SOC 2 Type II and SOC 3 reports are public.

**Held against it:**
- We found no public information on refund handling, ticket transfer, resale or chargebacks.
- Stripe's processing fee rate is not stated on the captured pages, so a paid event's full cost cannot be computed publicly.
- Tax collection and remittance stay with the organiser, with no European VAT numbers provided.
- We found no public information on capacity limits, waiting lists, seating, badge printing or box-office sales.

**Best for:**
- You sell tickets online and want payouts landing in your own Stripe account, typically the next business day or shortly after.
- You reconcile event revenue line by line and need every fee broken out per transaction in a CSV export.
- You check guests in at a physical venue using phone scanners and restricted staff roles.
- You message attendees over email, SMS, push notification and WhatsApp from the platform itself.

**Avoid if:**
- You need your attendee data hosted outside the United States, or data residency in your own region.
- You need per-event tax rates or law-specific DPA terms without entering an Enterprise conversation.
- You need check-in staff accounts on the free plan.
- You expect the platform to remit your taxes or supply a European VAT number.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Conference Organiser | The Venue Promoter | The Course Provider | The Revenue Accountant | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Ticket shop, checkout & registration | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Payments, payouts, fees & refunds | 3/5 | 2.5/5 | 2/5 | 3/5 | 3/5 | 2.5/5 |
| VAT, invoices & accounting handoff | 2.5/5 | 2.5/5 | 2/5 | 2.5/5 | 2/5 | 2/5 |
| Check-in, badges & on-site sales | 2.5/5 | 2.5/5 | 2.5/5 | 3/5 | 3/5 | 2.5/5 |
| Attendee data & the customer relationship | 3/5 | 2.5/5 | 2/5 | 2.5/5 | 2.5/5 | 2/5 |
| European sovereignty | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Pricing transparency | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2/5 |
| **Weighted verdict** | **2.5/5** | **2.5/5** | **2/5** | **2.5/5** | **2.5/5** | **2/5** |

### The judges

- **The Conference Organiser** (v1.0): Runs the annual congress of a trade association: 900 attendees over two days, member and non-member prices, workshops with twenty seats each, and half the bookings made by an assistant for three colleagues at once. Wants the shop on the association's own site, invoices that a company's accounts payable accepts without a phone call, badges printed at the door from the same data, and session check-in that counts towards continuing-education points.
- **The Venue Promoter** (v1.0): Books bands and DJs into a 250-capacity club, four nights a week, and pays the artists their guarantee before the show. Needs the ticket money before the event rather than three weeks after, a fee that buyers pay on top of a twelve-euro ticket, a door app two volunteers can run on their phones without signal in the basement, and the buyers of last month's show on a list the club can mail, not the platform.
- **The Course Provider** (v1.0): Runs a small adult education business: evening courses over eight weeks, weekend workshops for coaches, and a few seminars that employers pay for. Wants registrations with the questions each course needs, a waiting list that fills a cancelled seat by itself, VAT that is right for exempt teaching and taxable workshops in one shop, invoices to employers in her own name, and cancellation rules her terms can point to.
- **The Revenue Accountant** (v1.0): Keeps the books for a concert promoter and two conference organisers and gets a payout statement each month that nets ticket sales, refunds and platform fees into one number. Wants to know who sold the ticket in whose name, which VAT rate applied to each ticket, a fee invoice kept apart from the revenue, credit notes for every refund, and an export that reaches DATEV without a spreadsheet in between.
- **The Data Protection Officer** (v1.0): Advises a federation of sports clubs whose events collect names, employers, dietary needs and the odd wheelchair note. Reads the ticket buyer terms before the feature list, because they say whether the platform is a processor or a controller with its own newsletter. Wants a DPA that names the organiser as controller, subprocessors with their countries, and attendee lists that are deleted after the event instead of kept for marketing.
- **The Skeptic** (v1.0): Has seen "free for free events" turn into a fee on every paid ticket that buyers blame the organiser for, payouts held until a week after the show, and a platform that emails the organiser's audience about a rival's concert. Reads "your data belongs to you" next to buyer accounts on the platform's own app, and an export that stops at names and emails — and asks what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- DPA available: luma.com/dpa · yes [S8]
- DPA scope laws: GDPR · UK GDPR · CCPA · LGPD · PIPEDA · DPDP Act [S8]
- DPA transfer clauses: No country-specific transfer clauses such as Brazil's ANPD SCCs in standard DPA [S8]
- GDPR compliant: yes [S8]
- Google limited use: yes [S7]
- No EU VAT number: no [S4]
- Security documentation: luma.com/security · yes [S8]
- SOC 2 soc3 reports: trust.luma.com · SOC 2 Type II · SOC 3 · yes [S8]

**Data**
- Cookies used: yes · yes [S7]
- Log data collection: yes · yes · yes · yes [S7]
- No sms sharing: no [S7]
- Personal information collected: name · email address [S7]
- Retention policy: retention periods vary by data type and use [S7]
- Third party sharing event hosts: yes · yes [S7]

**Hosting**
- Access from outside country: United States · no [S8]
- Contracting entity: Luma Labs, Inc. · US [S8]
- Provider region: yes · United States · no [S8]

**Integrations**
- External check in systems: yes [S3]
- Hardware scanners: yes [S3]

**Legal**
- Ein: 85-1451475 · yes [S4]
- Entity: Delaware C corporation · Luma Labs, Inc. · US · San Francisco [S4]
- Entity name: Luma Labs, Inc. [S7]
- Material change notification: yes · yes [S7]
- Policy last updated: October 1, 2025 [S7]

**Pricing**
- Enterprise DPA law specific: Luma Enterprise · enterprise@luma.com · yes [S8]
- Fee deduction timing: per transaction as it occurs · Luma · Stripe [S5]
- Fee invoices: monthly · yes [S5]
- Free admin limit: 3 [S6]
- Free invite limit: 500 [S6]
- Free platform fee: 5 [S6]
- Free tier available: yes [S6]
- Free unlimited events guests: unlimited · unlimited [S6]
- Plus admin seats: 5 · yes [S6]
- Plus card billed: self-serve subscription at listed price · card [S4]
- Plus custom URL: Custom URL for event pages [S6]
- Plus invite limit: 5000 [S6]
- Plus platform fee: 0 [S6]
- Plus price: 59 · annual · 14 [S6]
- Plus priority support: Priority support [S6]
- Plus tax collection: Ability to collect taxes for ticket sales [S6]
- Plus zapier: Automate workflows with Zapier [S6]

**Product**
- Audit logs standard plans: per-guest activity timelines · check-in and email delivery records · self-serve data export and deletion [S8]
- Check in inperson only: yes [S3]
- Check in staff requires plus: Luma Plus [S3]
- Check in staff restrictions: csv_export · edit_event · message_guests · approve_or_decline_registrations [S3]
- Check in staff role: yes [S3]
- Check in staff visible fields: name · email · phone · profile_photo · registration_status · ticket_type · registration_date · amount_paid · coupon_code · pending_payments · registration_question_answers [S3]
- Community description: Community of API practitioners, designers and builders sharing experience around API development [S12]
- CSV import export: Import and export data via CSV [S6]
- Event hosting: Luma hosts events, from run clubs to launch parties and firework shows [S1]
- Event submission: Calendar visitors can submit events for admin approval [S10]
- Express invalid feedback: yes · yes [S3]
- External account revocation: yes · yes · Zoom [S7]
- Fees transparent: platform fees included in set price [S4]
- Follow option: Calendar supports following to keep up with new events [S10]
- Free approval token gating: Require approval or token gating for registration [S6]
- Invoice numbering: Stripe country requires numbered invoices · yes [S4]
- Invoices receipts: name · address · VAT number · yes [S4]
- Manual check in search: yes [S3]
- Page subject: Page is an events calendar hosted on Luma for 'Embedding', an early-stage VC firm [S10]
- Payment methods: iDEAL · Konbini · PayNow · credit cards · Apple Pay · Google Pay [S6]
- Payout default schedule: rolling · next business day or shortly after [S5]
- Payout history: yes [S5]
- Payout schedule owner: Stripe [S5]
- Payout timing explanation: settlement timing, not extra fees [S5]
- Perevent tax enterprise: Luma Enterprise · yes [S4]
- Proceeds CSV formats: By User · By Ticket [S5]
- Proceeds CSV ticket type filter: yes [S5]
- Qr code per guest: yes [S3]
- Reminder channels: email · SMS · push notification · WhatsApp [S6]
- Restrict ticket types: yes [S3]
- Sales history CSV: yes · Stripe · csv [S5]
- Sales history CSV columns: charge_id · email · created_at · charge_name · card_brand · card_last4 · currency · amount · amount_refunded · tax_name · tax_percent · amount_tax · luma_application_fee · stripe_processing_fee · total_fees · amount_after_fees · stripe_acc… [S5]
- Sales tracking levels: event · calendar [S5]
- Scan mode express: express · yes [S3]
- Scan mode lock: yes [S3]
- Scan mode standard: standard · yes [S3]
- Scanner mobile apps: yes [S3]
- Scanner web: yes [S3]
- Tax config plus: Luma Plus [S4]
- Tax included price: 12 · 20 · 10 · yes [S4]
- Tax remitted by host: no · yes [S4]
- Tax scope: event tickets only · yes [S4]
- Ticket qr locations: Ticket QR code available in confirmation email, event page, Luma iOS/Android app, and Apple/Google Wallet passes [S3]
- Ticketing features: Set up ticket types, group purchasing and coupons [S6]
- User rights access correction erasure: yes · yes · where and when required by law · yes [S7]
- Wallet pass offline: yes [S3]
- Wallet passes: apple_wallet · google_wallet · yes [S3]
- Zoom integration: Zoom integration with attendance tracking [S6]

**Subprocessors**
- Google analytics: Google Analytics · visit analytics [S7]
- Google youtube APIs: Google and YouTube APIs · embed videos, upload videos to YouTube, pull associated data [S7]
- List available: luma.com/subprocessors · yes [S8]
- Stripe payments: Stripe · payment processing [S7]

**Support**
- Security questionnaires: yes · Luma Enterprise plan only [S8]
- Security vulnerability faq: yes [S8]

## Questions

### Is Luma European?

No. whats-best.ai classifies Luma as Rest of world.

### Where does Luma store data?

The default storage location for customer data is not stated on the vendor’s pages as of 29 Oct 2026. The vendor’s pages mention United States as hosting location, per [the vendor’s page captured 29 Oct 2026](https://whats-best.ai/evidence/13093).

### Does Luma have a free plan?

Not stated on the vendor’s pages as of 29 Oct 2026.

### What are the best alternatives to Luma?

As of 3 Nov 2026, the panel rates [pretix (3/5)](https://whats-best.ai/software/event-ticketing/pretix), [Converia (3/5)](https://whats-best.ai/software/event-ticketing/converia) and [doo (3/5)](https://whats-best.ai/software/event-ticketing/doo) highest among the other 13 Event Registration & Ticketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [pretix](https://whats-best.ai/software/event-ticketing/pretix) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Luma alternatives](https://whats-best.ai/software/event-ticketing/luma/alternatives).

## What this page leaves out

- 10 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 pricing fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://luma.com/ (checked 2026-10-29)
- [S2] Help article (embedding): https://help.luma.com/p/embed-luma-on-your-website (checked 2026-10-29)
- [S3] Help article (check-in): https://help.luma.com/p/check-in (checked 2026-10-29)
- [S4] Help article (taxes and VAT): https://help.luma.com/p/taxes-and-vat (checked 2026-10-29)
- [S5] Help article (payouts): https://help.luma.com/p/understanding-payouts-and-event-proceeds (checked 2026-10-29)
- [S6] Pricing page: https://luma.com/pricing (checked 2026-10-29)
- [S7] Privacy policy: https://luma.com/privacy-policy (checked 2026-10-29)
- [S8] Data protection / gdpr page: https://help.luma.com/p/gdpr-security (checked 2026-10-29)
- [S9] Ticket shop, checkout & registration — found from sitemap: https://luma.com/embedder (checked 2026-10-29)
- [S10] Ticket shop, checkout & registration — found from sitemap: https://luma.com/embedding (checked 2026-10-29)
- [S11] Attendee data & the customer relationship — found from sitemap: https://luma.com/dpa_events (checked 2026-10-29)
- [S12] Attendee data & the customer relationship — found from sitemap: https://luma.com/all-things-api (checked 2026-10-29)

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Cite as: whats-best.ai, "Luma — Event Registration & Ticketing", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/event-ticketing/luma

Corrections: https://whats-best.ai/correct/1208?target=page