# 123FormBuilder — Forms & Surveys

123FormBuilder by 123FormBuilder S.R.L. holds a panel rating of 3/5 from 6 AI judges (category median 3/5), as of 2026-10-29. Provenance: EU-Made; sovereignty: not determined.

- Vendor: 123FormBuilder S.R.L. (https://www.123formbuilder.com)
- Category: [Forms & Surveys](https://whats-best.ai/software/forms-and-surveys.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/forms-and-surveys/123formbuilder
- Alternatives: https://whats-best.ai/software/forms-and-surveys/123formbuilder/alternatives ([markdown](https://whats-best.ai/software/forms-and-surveys/123formbuilder/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: 123FormBuilder S.R.L.
- Headquarters: Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 28 Oct 2026
- Free plan: Yes, per the vendor’s own page [S2]

## The panel's verdict

123FormBuilder S.R.L., a Romanian form builder, scores best on hosting and administration and pricing transparency, both flat at 7, and worst on analysis and reporting at 4. Those 7s rest on an EU signup site hosted by AWS in Germany, Enterprise choice between US and European storage, a tamper-proof audit trail, and a public price ladder — Basic free with no credit card required, Gold $37, Platinum $49, Diamond $99 each 50% off billed yearly, Enterprise starting at $225/month per user billed yearly — plus per-plan limits on submissions and fields. Form building and collection run 6-7 on deep conditional logic, trigger-based emails and payments. Consent and data protection spreads 4 to 5: the 5s credit the GDPR agreement field's design, the 4s weigh unanswered questions on anonymous collection, a data processing agreement, and retention ("as long as the user account exists"). Analysis sits at 4: reports cover all entries, with no public information on cross-tabs or exports. Sovereignty sits at 6: Romanian law and SCCs, offset by AWS's US CLOUD Act exposure and ownership unclear past a Kiteworks headline.

**Speaks for it:**
- Hosting and administration scores a flat 7, on a separate EU signup site hosted by AWS in Germany, Enterprise choice between US and European storage, Enterprise-plan single sign-on over OpenID Connect and SAML, and a tamper-proof audit trail.
- Pricing transparency scores a flat 7, with the ladder public — Basic free with no credit card required, Gold $37, Platinum $49, Diamond $99 each 50% off billed yearly, Enterprise starting at $225/month per user billed yearly — and per-plan limits on submissions, fields and API calls.
- Form building reaches 6-7 on deeply documented conditional logic — three rule types, AND/OR connectors, subrules — plus a formula calculator and more than 3,000 templates.
- Collection and workflows reaches 6-7 on trigger-based emails with delays from minutes to months, conditional recipients, sixteen named payment processors and 45+ native integrations.
- A dedicated GDPR agreement field carries customizable default text and cancels consent automatically when GDPR fields change after publishing.

**Held against it:**
- Analysis and reporting sits at 4, the lowest mark awarded, with reports calculated across all entries and no public information on filters, cross-tabulation, NPS or export formats.
- Consent and data protection runs 4-5, with no public information on an anonymous mode that drops IP addresses, a published data processing agreement, or retention other than 'as long as the user account exists'.
- The captured pages give different figures for encryption at rest, describing a data-encryption feature as starting from the Diamond/Professional plans.
- Sovereignty sits at 6: AWS is a US-headquartered provider subject to the US CLOUD Act regardless of server region, and we found no public information on a subprocessor list with locations or on ownership beyond a Kiteworks headline.
- The enterprise bill is not computable from public pages: Enterprise is yearly-only starting at $225/month per user, the minimum-user question is unanswered, the captured pages give different figures for submission limits, and an enterprise page offers pricing tailored to your budget.

**Best for:**
- You need EU-hosted collection with enterprise administration — a separate EU signup site hosted by AWS in Germany, single sign-on, custom roles and a tamper-proof audit trail.
- Your team routes responses through approvals, conditional email routing and payments, and analyses results in external tools.
- You want to compare plans on published prices and per-plan limits before buying, starting from a free Basic tier with no credit card required.
- You must embed explicit, revocable GDPR consent inside a form whose branching logic a reviewer can inspect.

**Avoid if:**
- Your analysts need cross-tabulation, segments, NPS or SPSS/Excel exports inside the tool; the captured pages describe aggregate charts across all entries only.
- Your procurement must compute a full per-seat annual cost; Enterprise is yearly-only starting at $225/month per user, with tailored quotes offered and the minimum-user question unanswered on the page.
- Your sovereignty standard excludes a US-headquartered cloud host; AWS is subject to the US CLOUD Act regardless of server region.
- You need an unbranded form on the free Basic plan; that plan requires a backlink to 123FormBuilder.com below every form.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Market Researcher | The Operations Manager | The HR Lead | The Academic Researcher | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Form & survey building | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3.5/5 |
| Distribution, response collection & workflows | 3/5 | 3.5/5 | 3.5/5 | 3/5 | 3/5 | 3.5/5 |
| Survey analysis & reporting | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Consent, GDPR & respondent data | 2/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2/5 | 2.5/5 |
| Hosting choice, teams & portability | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| European sovereignty | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Pricing transparency | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| **Weighted verdict** | **3/5** | **3/5** | **3/5** | **3/5** | **3/5** | **3/5** |

### The judges

- **The Market Researcher** (v1.0): Runs customer and brand studies for a mid-sized consumer-goods company, three waves a year in four languages. Wants logic and quotas that keep the sample clean, invitations with reminders, cross-tabs and NPS without exporting to a spreadsheet first, and open answers grouped into themes before the board meeting.
- **The Operations Manager** (v1.0): Replaces paper and PDF forms at a service company: event registrations, supplier onboarding, damage reports with photos, order requests with a payment. Wants forms a colleague can build without IT, file uploads, a submission that lands in the right inbox and the CRM or spreadsheet without copy and paste, and a price that does not jump when the response count does.
- **The HR Lead** (v1.0): Runs the yearly engagement survey and pulse checks for a German company of six hundred, with the works council reading every question. Wants anonymity that is real and stated, results hidden below a minimum group size, reports per department that managers can read, and answers that are deleted when the agreement with the works council says so.
- **The Academic Researcher** (v1.0): Runs questionnaire studies at a European university and has to satisfy the ethics board before the first respondent sees a question. Wants complex branching, randomisation and validated scales, an informed-consent page that is part of the instrument, exports to SPSS and R with labels intact, and a licence the faculty can host or at least keep in the EU.
- **The Data Protection Officer** (v1.0): Signs off every form tool a department wants to use and has found health data in a feedback form before. Wants a data processing agreement and a subprocessor list on the vendor's own pages, consent fields and an anonymous mode that drops IP addresses, retention periods that delete on their own, EU hosting the customer can choose, and roles that keep responses away from people who do not need them.
- **The Skeptic** (v1.0): Has seen a "free form builder" put its logo on every customer survey and charge per response the month the campaign worked. Reads "GDPR compliant" with no data processing agreement behind it, "anonymous" surveys that still log IP addresses, "EU hosting" on the enterprise plan only, and AI analysis features with no word on where the answers go — and asks whether the responses can leave with the customer.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- CCPA: yes [S5]
- Certifications: yes · yes · yes [S4]
- Consent invalidated on change: changes to GDPR form fields after publishing cancel consent [S15]
- Coppa: yes [S5]
- Employee training: yes · yes [S4]
- Employee training: yes [S5]
- Export control: 5D992.c [S6]
- GDPR: yes [S5]
- GDPR: yes [S6]
- GDPR claim: yes [S4]
- GDPR HIPAA: yes · yes [S7]
- GDPR platform: yes · yes [S15]
- HIPAA: yes · yes [S5]
- HIPAA baa insurance: 2 · yes · 1000000 [S6]
- HIPAA enterprise only: Enterprise · yes [S6]
- ISO 27001: yes [S5]
- ISO 9001: yes [S5]
- Pentest policy: yes [S6]
- Security audits: yes · yes [S4]
- Security audits: yes · yes [S5]
- Shared responsibility: yes [S4]
- Ssl encryption all plans: 256 · yes [S6]
- Transfer mechanism: yes [S6]
- Uptime: no · yes [S6]

**Data**
- Backup retention: AWS · 30 · daily real-time · 30 [S5]
- Collected: email · phone number · skype ID · username [S6]
- Consent revocation: yes [S6]
- Encryption at rest: Diamond/Professional [S6]
- Retention: as long as the user account exists [S6]
- Rights: access · rectification · erasure · restriction · portability · objection · revocation of consent · 2 · 1 [S6]

**Hosting**
- Aws regions: US (North Virginia) · EU (Frankfurt) · AWS · yes [S5]
- Company address: registered address in Timisoara, Romania, EU [S8]
- Data residency options: EU · US · yes [S16]
- EU platform: yes [S4]
- EU site: AWS · https://app-eu.123formbuilder.com/ · Germany [S6]
- EU site option: separate EU signup site · yes [S15]
- Provider: Amazon AWS · EU only · US only [S4]
- Provider: United States · Europe · AWS · yes [S16]
- Providers: US · EU · AWS [S6]

**Integrations**
- Builtin count: 23+ · 3 · 44+ · 42+ · 45+ [S2]
- Clover unavailable: no · Clover [S11]
- Count 3000: 3K+ [S16]
- Count 45: Salesforce · Mailchimp · Zapier · Google Drive · 45 [S16]
- Dropbox: yes [S16]
- Mailchimp: yes [S16]
- Named integrations: Salesforce · Google Sheets · Wix · PayPal · Dropbox · Zendesk · MailChimp [S3]
- Named tools: Salesforce, Google Drive, Evernote, Dropbox, Mailchimp, WordPress, Wix, AWeber [S4]
- Native count: >45 [S4]
- Payment processors: PayPal Express Checkout, Square, Stripe, Authorize.net, PayPal, PayPal Pro, SagePay, PayPal Payflow, Braintree, PayU, FreshBooks, Stripe Checkout, Payfast, Sisow, Worldpay, Civica [S11]
- Paypal: yes [S16]
- Salesforce: Create forms and collect leads to any object in Salesforce [S16]
- Shopify: yes [S16]
- Square: yes [S16]
- Wix: yes [S16]
- Wix partner program: yes [S6]
- Zapier: yes [S16]

**Legal**
- Address: Gheorghe Lazar, no. 24, Fructus Plaza, Second Floor, SAD 13, Timisoara 300081, Romania, EU [S3]
- Address: Timisoara · Romania, EU [S4]
- Address: Timisoara · Romania, EU [S5]
- Address: yes · Timisoara · Romania [S10]
- Address: yes · Timisoara · Romania [S13]
- Address: Gheorghe Lazar, no. 24, Fructus Plaza, Second Floor, SAD 13, Timisoara 300081, Romania, EU [S14]
- Address: Gheorghe Lazar, no. 24, Fructus Plaza, Second Floor, SAD 13, Timisoara 300081, Romania, EU [S17]
- Address: Timisoara · EU · Romania [S15]
- Company address: Timisoara · Romania, EU [S11]
- Company name: 123FormBuilder [S3]
- Entity: 10 Tudor Vladimirescu Street, Flavia Palace Building, Timişoara, Timiş county · 29147442 · 123FORMBUILDER S.R.L. · J35/2122/2011 [S6]
- Entity address: Gheorghe Lazar, no. 24, Fructus Plaza, Second Floor, SAD 13, Timisoara 300081, Romania, EU [S2]
- Entity address: Gheorghe Lazar, no. 24, Fructus Plaza, Second Floor, SAD 13, Timisoara 300081, Romania, EU [S16]
- Founded: Timișoara · 2008 · Romania [S7]
- Jurisdiction: Romanian courts · Romanian law [S6]

**Pricing**
- Automatic renewal: yes · 14 [S6]
- Basic free: 0 · USD · yes · no [S2]
- Compliance price: Compliance · billed yearly · Everything in Enterprise, plus HIPAA · yes · yes · 255 [S3]
- Custom contract SLA: yes [S3]
- Custom user roles: yes [S3]
- Data residency: US · Europe [S3]
- Database manager dynamic prefill: yes [S3]
- Dedicated account manager: yes [S3]
- Diamond price: USD · 99 · yearly · 49.5 [S2]
- Dormant plan: yes [S6]
- Enterprise invoice terms: 30 [S6]
- Enterprise minimum users: yes [S3]
- Enterprise no refund: no [S6]
- Enterprise price: Enterprise · billed yearly · yes · yes · 225 [S3]
- Enterprise price: USD · yearly · 225 [S2]
- Enterprise security SSO: yes [S3]
- Enterprise yearly only: yes · no [S6]
- Gold price: USD · 37 · yearly · 18.5 [S2]
- Grandfathering: 1 · 6 [S6]
- Money back guarantee: 30 · yes [S2]
- Money back guarantee: 30 [S6]
- Npo education discount: yes [S3]
- Payment failure grace: Basic · 15 [S6]
- Platinum price: USD · 49 · yearly · 24.5 [S2]
- Processor: 2Checkout [S6]
- Refund exclusions: additional user licenses · sub-user accounts · SMS credits · PDF form layout credits [S6]
- Renewal deduction: 6 [S6]
- SLA uptime: Enterprise · 99.99 [S5]
- Tailored quotes: tailored pricing plans, no public prices on page [S16]
- Unlimited forms submissions: yes [S3]
- VAT: 15 · 25 · no · yes [S6]
- White labeling: yes [S3]
- Wix starter no refund: no [S6]
- Yearly discount: 50 [S2]

**Product**
- Antispam: Smart CAPTCHA · reCAPTCHA · IP/URL/country limits · password protection [S5]
- Antispm captcha: yes · yes [S6]
- API calls: unlimited · up to 100/day · unlimited · unlimited · unlimited [S2]
- Approval trigger requirement: yes · 3 · submission approval option enabled [S10]
- Audit trail: logins · form deletions · field edits · new user additions · submissions · yes · yes [S5]
- Client count: >35000 [S4]
- Complete form customization: Granular form styling control: padding, fonts, backgrounds, checkboxes, corners [S16]
- Conditional email recipients: email recipients can be routed conditionally based on answers [S8]
- Conditional logic: conditional logic changes form behavior based on respondent input [S8]
- Conditional logic: unlimited · yes [S2]
- Consent mechanism: yes [S4]
- Copy submission email: send copy of completed form to sender · yes [S15]
- Custom amount: Number field with value 1 · yes [S11]
- Custom branding: yes [S16]
- Custom css platform: Platform customization via custom CSS and JavaScript [S17]
- Custom css scope: Dashboard, My Forms, My Account & Users · URL of online hosted CSS file [S17]
- Custom domain: yes [S16]
- Custom js scope: Dashboard, My Forms, My Account & Users · URL of online hosted JS file [S17]
- Custom reports: Users can create custom reports from form results, choosing chart types per field [S13]
- Custom roles: Enterprise · yes [S5]
- Custom URL: yes [S16]
- Delay options: minutes · hours · days · weeks · months [S10]
- Description: cloud-based online form builder for designing and embedding forms on websites [S7]
- Edit submission: yes [S4]
- Edit submission feature: edit submission · users correct/update their own data [S15]
- Esignature warranty: none · yes [S6]
- Fair usage caps: 400 · 800 [S6]
- Field rules realtime: field rules show/hide fields in real time during form filling [S8]
- Fields per form: 250 · 10 · 800 · 500 · unlimited [S2]
- Form rules payment priority: form rule redirect overrides payment page redirect, enabling optional payments [S8]
- Form rules redirect: form rules redirect users to a provided web page after submit [S8]
- Formula field: Formula field / calculator · yes [S11]
- Free plan backlink: yes [S6]
- GDPR agreement field: A GDPR Agreement field lets form builders request respondents' consent on storing their data [S14]
- GDPR agreement field: GDPR agreement field · yes [S15]
- GDPR default text: yes · yes [S14]
- GDPR field category: The GDPR Agreement field is located under the Uploads & Consent category [S14]
- GDPR field options: yes · yes · yes [S14]
- GDPR readonly option: yes [S14]
- High volume notice: 5000 [S6]
- Metrics: 2+ million · 35K · 185 · 200+ million [S7]
- MFA: yes [S5]
- Monthly submissions: 5000 · 100 · 100000 · 20000 · unlimited [S2]
- Multiple choice consent: multiple-choice fields for consent capture [S15]
- No coding required: yes [S7]
- Notifications system: yes [S4]
- Obligations documented: yes [S4]
- Order summary settings: yes · yes · yes · yes · yes · yes · yes [S11]
- Password policy: 90 · 5 [S5]
- Payment currency: currency · yes [S11]
- Payment gateways: PayPal · Authorize.Net · Stripe [S6]
- Payment trigger requirement: payment processor added to form [S10]
- Payments: yes [S7]
- Per field discount tax: yes · percentage · fixed amount · yes · yes [S11]
- Prefill dynamic database: Virtual Database and Dynamic prefill from external database, enterprise plan and up [S8]
- Price assignment: Single choice · Multiple choice · Dropdown · Product field [S11]
- Quantity field: Number field as quantity · yes [S11]
- Reference id: yes [S4]
- Reference id feature: Reference ID · track user submissions [S15]
- Report auto update: yes · yes [S13]
- Report duplicate: yes [S13]
- Report management: Reports can be edited, deleted or set as default [S13]
- Report scope: no · yes [S13]
- Report widgets: Reports support adding and editing widgets [S13]
- Rule actions show hide: show · hide [S8]
- Rule connectors: AND · OR [S8]
- Rule duplicate delete: yes · yes [S8]
- Rule fields language quiz: language field · quiz score [S8]

**Support**
- Channels: tickets · live chat [S6]
- Channels: Knowledge Base · Customer Care Team · yes [S16]
- GDPR contact: gdpr@123formbuilder.com [S4]
- Sales contact: yes [S3]

24 more facts on the canonical page: https://whats-best.ai/software/forms-and-surveys/123formbuilder

## Questions

### Is 123FormBuilder European?

Yes. whats-best.ai classifies 123FormBuilder as EU-Made.

### Where does 123FormBuilder store data?

Not stated on the vendor’s pages as of 28 Oct 2026.

### Does 123FormBuilder have a free plan?

Yes. 123FormBuilder has a free plan, per [the vendor’s page captured 28 Oct 2026](https://whats-best.ai/evidence/11633).

### What are the best alternatives to 123FormBuilder?

As of 3 Nov 2026, the panel rates [Formbricks (4/5)](https://whats-best.ai/software/forms-and-surveys/formbricks), [easyfeedback (3.5/5)](https://whats-best.ai/software/forms-and-surveys/easyfeedback) and [Netigate (3.5/5)](https://whats-best.ai/software/forms-and-surveys/netigate) highest among the other 19 Forms & Surveys products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Formbricks](https://whats-best.ai/software/forms-and-surveys/formbricks) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [123FormBuilder alternatives](https://whats-best.ai/software/forms-and-surveys/123formbuilder/alternatives).

## What this page leaves out

- 32 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 7 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 7 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.123formbuilder.com/ (checked 2026-10-28)
- [S2] Features page: https://www.123formbuilder.com/features-matrix.html (checked 2026-10-28)
- [S3] Pricing page (enterprise plans): https://www.123formbuilder.com/enterprise/pricing (checked 2026-10-28)
- [S4] GDPR page: https://www.123formbuilder.com/gdpr-compliant-forms/ (checked 2026-10-28)
- [S5] Security page: https://www.123formbuilder.com/enterprise/security/ (checked 2026-10-28)
- [S6] Terms of service and privacy notice: https://www.123formbuilder.com/termsofservice.html (checked 2026-10-28)
- [S7] Company page: https://www.123formbuilder.com/aboutus.html (checked 2026-10-28)
- [S8] Form & survey building — found from sitemap: https://www.123formbuilder.com/docs/branching-conditional-logic-guide/ (checked 2026-10-28)
- [S9] Form & survey building — found from sitemap: https://www.123formbuilder.com/smart-forms-conditional-logic/ (checked 2026-10-28)
- [S10] Distribution, response collection & workflows — found from sitemap: https://www.123formbuilder.com/docs/email-automation-and-trigger-based-notifications/ (checked 2026-10-28)
- [S11] Distribution, response collection & workflows — found from sitemap: https://www.123formbuilder.com/docs/payment-integration/ (checked 2026-10-28)
- [S12] Survey analysis & reporting — found from sitemap: https://www.123formbuilder.com/docs/reports/ (checked 2026-10-28)
- [S13] Survey analysis & reporting — found from sitemap: https://www.123formbuilder.com/docs/customize-reports/ (checked 2026-10-28)
- [S14] Consent, GDPR & respondent data — found from sitemap: https://www.123formbuilder.com/docs/gdpr-agreement/ (checked 2026-10-28)
- [S15] Consent, GDPR & respondent data — found from sitemap: https://www.123formbuilder.com/docs/how-to-make-your-forms-gdpr-compliant/ (checked 2026-10-28)
- [S16] Hosting choice, teams & portability — found from sitemap: https://www.123formbuilder.com/enterprise/white-label/ (checked 2026-10-28)
- [S17] Hosting choice, teams & portability — found from sitemap: https://www.123formbuilder.com/docs/white-label-platform-customization/ (checked 2026-10-28)

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Cite as: whats-best.ai, "123FormBuilder — Forms & Surveys", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/forms-and-surveys/123formbuilder

Corrections: https://whats-best.ai/correct/1109?target=page