# Formbricks — Forms & Surveys

Formbricks by Formbricks GmbH holds a panel rating of 4/5 from 6 AI judges (category median 3/5), as of 2026-10-29. Provenance: EU-Made; sovereignty: not determined.

- Vendor: Formbricks GmbH (https://formbricks.com)
- Category: [Forms & Surveys](https://whats-best.ai/software/forms-and-surveys.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/forms-and-surveys/formbricks
- Alternatives: https://whats-best.ai/software/forms-and-surveys/formbricks/alternatives ([markdown](https://whats-best.ai/software/forms-and-surveys/formbricks/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Formbricks GmbH
- Headquarters: Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting: Default not stated; pages mention Germany [S4]
- Free plan: Not stated on the vendor’s pages as of 1 Nov 2026

## The panel's verdict

Formbricks is an open-source (AGPLv3) survey and experience-management platform from Formbricks GmbH of Kiel, offered as a cloud hosted in Germany or self-hosted on your own infrastructure. The bench's highest scores go to hosting and administration at 8 to 9 and form building at a steady 8: seventeen question types, branching with AND/OR rules and a fallback, multi-language surveys with right-to-left scripts, deployment by Docker or a Helm chart on your own PostgreSQL, SAML or OIDC single sign-on, and seats unlimited on every plan. Analysis and reporting sits at a flat 7, with no public information on significance testing, weighting, or SPSS and R exports. The visible splits are narrow — sovereignty runs 7 to 8 — and the flagged splits flag nothing: the higher scores credit German hosting and a public DPA, while the lower ones weigh US-headquartered parents behind the server locations and Stripe Inc. processing billing data in the USA. Pricing transparency scores 3 to 4: no plan prices are published, and the vendor quotes after a first call.

**Speaks for it:**
- Form building scored 8 with seventeen question types, branching with AND/OR rules and a fallback, and multi-language surveys with right-to-left support in one master survey.
- Self-hosting by Docker, Helm chart or one-click script keeps responses in your own PostgreSQL and uploads in your S3-compatible storage — hosting and administration scored 8 to 9.
- Collection supports single-use links in batches of up to 5,000 with your own IDs, offline collection that syncs later, and signed retried webhooks on a documented REST API.
- The data processing agreement is public, with audit rights including an independent auditor and two weeks' written notice of subprocessor changes with a right to object.
- Direct SQL on the documented PostgreSQL data model connects to Power BI, Tableau, Superset, Looker and Snowflake for reproducible numbers.

**Held against it:**
- Analysis and reporting scored 7, and we found no public information on significance testing, weighting, or SPSS and R exports.
- Server locations sit on AWS and Google Cloud with US-headquartered parents, Stripe Inc. is named processing billing data in the USA, and the captured pages give different figures for where Stripe processes billing data.
- The captured pages give different pictures on AI training: privacy pages state data is never used as training input, while the terms state AI inputs may be used for model training subject to the AI subprocessor's opt-out.
- We found no public information on field-level encryption or masking of sensitive answers, cookie controls on the form itself, or a named data protection officer.
- Dedicated cloud and managed hosting are marked as coming, and the captured pages differ on whether they run today.

**Best for:**
- You need the survey platform on your own infrastructure, with responses in your PostgreSQL, uploads in your S3-compatible storage, mail through your own SMTP and SSO via SAML or OIDC.
- You want advanced authoring — branching, recall piping, multi-language surveys — with seats unlimited on every plan.
- You push completed responses into BI tools such as Power BI, Tableau or Superset through direct PostgreSQL access.
- Your legal review starts from a public DPA with audit rights, subprocessor notice and objection rights.

**Avoid if:**
- You field multi-wave samples and depend on managed invitations with reminder waves or panel sourcing — the academic and market researchers scored collection 7, citing these gaps.
- Your analysts need significance testing, weighting or SPSS and R exports inside the tool.
- You need a processing chain with no US-headquartered providers — ask the vendor: the public pages we read do not show it
- You must budget from public prices, which the vendor publishes none of, quoting instead after a first call.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Market Researcher | The Operations Manager | The HR Lead | The Academic Researcher | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Form & survey building | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 |
| Distribution, response collection & workflows | 3.5/5 | 4/5 | 4/5 | 3.5/5 | 4/5 | 4/5 |
| Survey analysis & reporting | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Consent, GDPR & respondent data | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 4/5 | 4/5 |
| Hosting choice, teams & portability | 4/5 | 4/5 | 4/5 | 4/5 | 4.5/5 | 4.5/5 |
| European sovereignty | 3.5/5 | 3.5/5 | 3.5/5 | 4/5 | 4/5 | 3.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **3.5/5** | **4/5** | **3.5/5** | **4/5** | **4/5** | **4/5** |

### The judges

- **The Market Researcher** (v1.0): Runs customer and brand studies for a mid-sized consumer-goods company, three waves a year in four languages. Wants logic and quotas that keep the sample clean, invitations with reminders, cross-tabs and NPS without exporting to a spreadsheet first, and open answers grouped into themes before the board meeting.
- **The Operations Manager** (v1.0): Replaces paper and PDF forms at a service company: event registrations, supplier onboarding, damage reports with photos, order requests with a payment. Wants forms a colleague can build without IT, file uploads, a submission that lands in the right inbox and the CRM or spreadsheet without copy and paste, and a price that does not jump when the response count does.
- **The HR Lead** (v1.0): Runs the yearly engagement survey and pulse checks for a German company of six hundred, with the works council reading every question. Wants anonymity that is real and stated, results hidden below a minimum group size, reports per department that managers can read, and answers that are deleted when the agreement with the works council says so.
- **The Academic Researcher** (v1.0): Runs questionnaire studies at a European university and has to satisfy the ethics board before the first respondent sees a question. Wants complex branching, randomisation and validated scales, an informed-consent page that is part of the instrument, exports to SPSS and R with labels intact, and a licence the faculty can host or at least keep in the EU.
- **The Data Protection Officer** (v1.0): Signs off every form tool a department wants to use and has found health data in a feedback form before. Wants a data processing agreement and a subprocessor list on the vendor's own pages, consent fields and an anonymous mode that drops IP addresses, retention periods that delete on their own, EU hosting the customer can choose, and roles that keep responses away from people who do not need them.
- **The Skeptic** (v1.0): Has seen a "free form builder" put its logo on every customer survey and charge per response the month the campaign worked. Reads "GDPR compliant" with no data processing agreement behind it, "anonymous" surveys that still log IP addresses, "EU hosting" on the enterprise plan only, and AI analysis features with no word on where the answers go — and asks whether the responses can leave with the customer.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Accessibility: yes · yes · yes [S11]
- Accessibility: yes [S13]
- Accessibility report: yes [S1]
- Accessibility report: yes [S12]
- Anonymize responses: yes · no [S11]
- Audit right: yes [S7]
- Auditor independent: yes · yes [S7]
- CCPA: yes [S5]
- Data act: 2025-09-12 · yes [S9]
- Data breach notification: without undue delay [S7]
- DPA: yes · yes [S9]
- DPA available: yes · yes · yes [S1]
- DPA available: DPA · DAA · SLA · GDPR FAQ [S10]
- DPA available: yes [S7]
- DPA contact: privacy@formbricks.com · yes [S3]
- DPA public: yes · yes [S17]
- Encryption: AES-256 · TLS 1.3 [S4]
- GDPR: yes [S5]
- GDPR CCPA: yes · yes [S4]
- GDPR reference: yes [S9]
- GDPR scope: DPA covers EU GDPR and UK GDPR [S7]
- GDPR statement: yes [S3]
- ISO 27001: yes · ISO 27001 [S1]
- ISO 27001: yes [S4]
- ISO 27001: yes [S12]
- ISO 27001: yes [S17]
- ISO 27001: yes [S5]
- ISO 27001: yes · yes [S13]
- No legal action: no legal action against good-faith researchers; public credit offered [S4]
- No new subprocessors: self-hosted · 0 [S1]
- No training on customer data: no · no [S1]

**Data**
- Backup deletion days: 90 [S16]
- Deletion backup retention: 90 [S3]
- Deletion on termination: yes [S7]
- Export CSV excel: CSV · Excel [S15]
- Export deletion: yes · yes [S3]
- Postgresql storage: PostgreSQL · yes [S15]
- Retention post termination: 30 [S9]

**Hosting**
- Availability: yes · coming · coming [S12]
- Cloud region: Germany · yes [S5]
- Data location: yes · Germany (EU) [S3]
- Deployment options: self-hosted · dedicated cloud (customer's AWS/Azure/GCP) · managed by Formbricks (EU or Saudi Arabia) · EU · Saudi Arabia · yes [S1]
- Managed availability: coming soon [S2]
- Managed regions: yes · AWS · Azure · GCP · EU · Saudi Arabia [S2]
- Region: Germany · Formbricks Surveys [S4]
- Self hosted community: self-hosted community edition [S2]
- Self hosted only: dedicated cloud · Managed by Formbricks · yes · no · no [S13]

**Integrations**
- Activepieces: yes · yes [S13]
- Airtable: yes [S13]
- Apache superset: Hub as PostgreSQL database, SQL Lab · yes [S14]
- API key scoping: read · write · manage · yes [S13]
- API updated filter: updatedAt · yes [S13]
- API webhooks: REST · yes [S1]
- API webhooks mcp: API · webhooks · MCP [S2]
- Automation platforms: HubSpot · Salesforce · Jira · Attio · n8n · Activepieces · Make · Zapier [S13]
- Bi analytics: Superset · Tableau · Power BI · SQL database access [S17]
- Bi direct db: pricing.trial_license · Try it on your own infrastructure with a 15-day trial license. · {"trial_days": 15, "self_hosted": true} [S15]
- Direct sql: Any PostgreSQL-compatible client (psql, DBeaver, DataGrip) · yes [S14]
- Extra fields: created_at · hidden_fields · variables · metadata · person_attributes [S13]
- Google sheets: every completed response as a new row in linked sheets · yes [S13]
- Hub rest API: yes [S13]
- Jira teams via automation: n8n · Make · Zapier · yes · yes [S13]
- Looker: LookML modeling · yes [S14]
- Make: yes [S13]
- Management API: yes · surveys · responses · contacts · webhooks [S13]
- N8n: yes · yes [S13]
- Notion: each question mapped to a column · yes [S13]
- Oauth apps self hosted: self-hosted customers register Slack, Google, Airtable and Notion OAuth apps themselves [S13]
- Power bi: PostgreSQL connector with scheduled refresh or DirectQuery · yes [S14]
- Rest API: yes [S5]
- Rest API openapi: REST API · yes · yes [S17]
- Rest API webhooks: yes [S14]
- Slack: yes [S13]
- Snowflake dbt: Hub replication to Snowflake, dbt transformations, flat schema · yes [S14]
- Sql bi: direct PostgreSQL access for Power BI, Superset, Tableau or SQL [S13]
- Tableau: PostgreSQL driver · yes [S14]
- Webhooks: yes · yes [S13]
- Webhooks: yes · yes [S5]

**Legal**
- Address: 24118 · Kiel · Kuhnkestr. 6 · Germany [S8]
- Affiliate beneficiaries: yes [S7]
- Annexes: Data Processing Addendum, Data Act Addendum, Service Level Addendum, Prices List [S9]
- Contract duration: coincides with duration of Agreement [S7]
- Copyright jurisdiction: German copyright law applies to site content [S8]
- Customer logo license: yes · yes [S9]
- Data controller role: Formbricks · survey creator [S3]
- Disclaimer: Page content is not legal advice; professional legal advice recommended [S16]
- Dispute resolution opt out: no [S8]
- Documents: Imprint · Privacy Policy · Terms · DPA · DAA · SLA · GDPR FAQ [S11]
- DPA available: yes · yes · yes · yes [S14]
- DPA incorporated: yes [S7]
- Entity: Formbricks GmbH [S1]
- Entity: Formbricks GmbH [S10]
- Entity: Formbricks GmbH [S7]
- Entity: Formbricks GmbH [S14]
- Entity: Formbricks GmbH · 2026 [S12]
- Entity: Kuhnkestr. 6, 24118 Kiel, Germany · Formbricks GmbH · Germany [S9]
- Entity: Formbricks GmbH [S11]
- Entity: Formbricks GmbH [S13]
- Entity: Formbricks GmbH [S17]
- Entity: Formbricks GmbH [S5]
- Entity name: Formbricks GmbH · § 5 TMG [S8]
- GDPR roles: data controller · data processor [S16]

**Pricing**
- Authorization hold: up to approximately one month of service [S9]
- Aws marketplace purchase: AWS Marketplace private offer · yes [S2]
- Billing unit: responses_per_month [S9]
- Cancellation: yes · yes [S9]
- Community edition free: yes · Community Edition [S2]
- Enterprise license model: license key on top of open source community edition · no [S17]
- Free community edition: yes [S17]
- Free plan: yes · 15 · no [S10]
- Free plan trial: yes · 15 · no [S16]
- Free services: beta_services · trial_services · yes [S9]
- Free services warranty: no · no · no [S9]
- Hobby free: yes · 15 · no [S11]
- Included license: integrations, webhooks, Management API, MCP server in every instance; Unify Feedback part of Experience Suite license with unlimited seats [S13]
- Invoice billing: invoice, annual contract · yes [S2]
- License: yes · Experience Suite · yes [S12]
- Marketplace: yes [S1]
- Model: responses and workspaces · yes · yes [S1]
- Overage billing: yes [S9]
- Overage treatment: software keeps running; settled at renewal [S2]
- Partners resellers purchase: partners and resellers · yes [S2]
- Payment processor: Dublin, Ireland · Stripe Payments Europe Ltd. [S9]
- Quote process: no [S1]
- Quote process: yes · no [S2]
- Refund policy: no · no [S9]
- Response carryover: no [S9]
- Seats unlimited: unlimited · no [S2]
- Suspension policy: 5 · yes [S9]
- Taxes excluded: no [S9]
- Term lengths: 1 · 2 · 3 [S2]
- Trial: 15 [S12]
- Trial: trial license · 15 [S13]

**Product**
- AI and dashboards: unified feedback · AI analysis · dashboards [S2]
- AI chart builder: AI chart builder via natural language prompt [S15]
- AI disabled by default: no · yes [S5]
- AI draft only: yes [S12]
- AI embeddings hosting: Formbricks-owned infrastructure · no [S5]
- AI features: AI Survey Translation · AI Chart Creation · Germany [S5]
- AI functionality: yes [S9]
- AI insights: yes [S10]
- AI model choice: self-hosted open model · Google Gemini · Azure OpenAI · Amazon Bedrock · OpenAI-compatible endpoint · Gemini [S1]
- AI model training opt out: per AI subprocessor · yes [S9]
- AI optional toggle: yes · organization-wide · Owners · Managers [S5]
- AI privacy prompt: Owners · Managers · no · yes [S15]
- AI self hosted support: yes · yes · yes [S5]
- AI tagging: yes · yes [S1]
- AI workflow builder: yes [S12]
- Analytics: yes · yes [S11]
- Bi analytics postgres: Feedback stored in Formbricks Hub as typed rows per response field; NPS/CSAT computable via SQL SELECT; joinable with revenue, product and CRM tables [S14]
- Branch logic: yes · yes · yes [S11]
- Branding multilanguage: yes · yes · yes · color · animation · image [S11]
- Capabilities: surveys · feedback integration · AI analysis · reports · dashboards · workflows · SSO · roles · audit logs [S1]
- Case languages scale: 30 · 1M+ [S1]
- Case qualtrics replacement: Qualtrics · 1M+ [S1]
- Chart types: Line · Area · Bar · Pie · Big number · Matrix [S15]
- Code quality: SonarQube · critical issues must be fixed before merge [S4]
- Community edition includes: yes · form builder · every question type · logic · multi-language surveys · webhooks · API [S11]
- Consent collection: opt-in checkbox · no [S16]
- Container deployment: you · Formbricks · partner · container images [S17]
- Custom integration services: yes [S5]
- Dashboard duplication: yes [S15]
- Data egress: REST API · webhooks · MCP server [S17]

**Subprocessors**
- AI providers: Microsoft Corporation · OpenAI Ireland Ltd. [S9]
- Approved list location: Annex IV of Exhibit D [S7]
- Change notice period: 2 · yes [S7]
- General authorization: yes · yes [S7]
- List location: privacy policy [S3]
- Objection termination: termination of affected portion of Agreement [S7]

**Support**
- Community support: community [S2]
- Docs bi: Hub docs include guides for Power BI and Superset [S14]
- Documentation URL: formbricks.com/docs [S9]
- Included: yes · human support with response-time SLA [S1]
- Premium deployment plan: Premium deployment success plan · environment setup · cluster hosting · AI hosting · yes [S17]
- Premium plan: yes [S1]
- Security updates email: email · yes [S4]
- Self host guides: HubSpot · Salesforce · Attio [S13]
- Self hosting docs: yes [S17]
- SLA: availability · response_times · resolution_times · update_frequency · yes [S9]
- SLA included: yes [S2]
- Trust center: yes [S4]

114 more facts on the canonical page: https://whats-best.ai/software/forms-and-surveys/formbricks

## Questions

### Is Formbricks European?

Yes. whats-best.ai classifies Formbricks as EU-Made.

### Where does Formbricks store data?

The default storage location for customer data is not stated on the vendor’s pages as of 1 Nov 2026. The vendor’s pages mention Germany as hosting location, per [the vendor’s page captured 28 Oct 2026](https://whats-best.ai/evidence/11686).

### Does Formbricks have a free plan?

Not stated on the vendor’s pages as of 1 Nov 2026.

### What are the best alternatives to Formbricks?

As of 3 Nov 2026, the panel rates [easyfeedback (3.5/5)](https://whats-best.ai/software/forms-and-surveys/easyfeedback), [Netigate (3.5/5)](https://whats-best.ai/software/forms-and-surveys/netigate) and [QuestionPro (3.5/5)](https://whats-best.ai/software/forms-and-surveys/questionpro) highest among the other 19 Forms & Surveys products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [easyfeedback](https://whats-best.ai/software/forms-and-surveys/easyfeedback) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Formbricks alternatives](https://whats-best.ai/software/forms-and-surveys/formbricks/alternatives).

## What this page leaves out

- 13 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 10 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://formbricks.com/ (checked 2026-10-28)
- [S2] Pricing page: https://formbricks.com/pricing (checked 2026-10-28)
- [S3] GDPR page: https://formbricks.com/gdpr (checked 2026-10-28)
- [S4] Security page: https://formbricks.com/security (checked 2026-10-28)
- [S5] AI and privacy page: https://formbricks.com/privacy (checked 2026-10-28)
- [S6] Privacy policy: https://formbricks.com/privacy-policy (checked 2026-10-28)
- [S7] Data processing agreement: https://formbricks.com/dpa (checked 2026-10-28)
- [S8] Legal notice: https://formbricks.com/imprint (checked 2026-10-28)
- [S9] Terms of service: https://formbricks.com/terms (checked 2026-10-28)
- [S10] Form & survey building — found from sitemap: https://formbricks.com/survey-templates (checked 2026-10-28)
- [S11] Form & survey building — found from sitemap: https://formbricks.com/open-source-form-builder (checked 2026-10-28)
- [S12] Distribution, response collection & workflows — found from sitemap: https://formbricks.com/workflows (checked 2026-10-28)
- [S13] Distribution, response collection & workflows — found from sitemap: https://formbricks.com/integrations (checked 2026-10-28)
- [S14] Survey analysis & reporting — found from sitemap: https://formbricks.com/bi-analytics (checked 2026-10-28)
- [S15] Survey analysis & reporting — found from sitemap: https://formbricks.com/feedback-analytics (checked 2026-10-28)
- [S16] Consent, GDPR & respondent data — found from sitemap: https://formbricks.com/gdpr-survey-guide (checked 2026-10-28)
- [S17] Hosting choice, teams & portability — found from sitemap: https://formbricks.com/why-open-source (checked 2026-10-28)
- [S18] Code repository (open-source licence) — found from the homepage: https://github.com/formbricks/formbricks (checked 2026-11-01)

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Cite as: whats-best.ai, "Formbricks — Forms & Surveys", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/forms-and-surveys/formbricks

Corrections: https://whats-best.ai/correct/1106?target=page