# QuestionPro — Forms & Surveys

QuestionPro by QuestionPro, Inc. holds a panel rating of 3.5/5 from 6 AI judges (category median 3/5), as of 2026-10-29. Provenance: Rest of world; sovereignty: not determined.

- Vendor: QuestionPro, Inc. (https://www.questionpro.com)
- Category: [Forms & Surveys](https://whats-best.ai/software/forms-and-surveys.md)
- Provenance (editorial classification): Rest of world
- Canonical page: https://whats-best.ai/software/forms-and-surveys/questionpro
- Alternatives: https://whats-best.ai/software/forms-and-surveys/questionpro/alternatives ([markdown](https://whats-best.ai/software/forms-and-surveys/questionpro/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: QuestionPro, Inc.
- Headquarters: Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 28 Oct 2026
- Free plan: Yes, per the vendor’s own page [S3]

## The panel's verdict

QuestionPro, Inc. is a survey and research platform that scored strongest on authoring and analysis and weakest on sovereignty. Form building scored 8-9 on conjoint, MaxDiff, Van Westendorp and Gabor-Granger question types, compound branching and multilingual surveys; analysis and reporting also scored 8-9, with the statistical tests gated to the Research license and sentiment analysis English-only and charged in credits. Consent and data protection scored 6-7: respondent rights are documented, but the pages state IP addresses may be collected and retention is indefinite while the account is active and paid. Sovereignty scored 3-4: the contracting entity is QuestionPro, Inc. of Beaverton, Oregon under Washington state law with JAMS arbitration in San Francisco, subprocessors appear only as categories, hosting location is not confirmed on the vendor's own pages, and ownership and data residency are recorded as unknown. Pricing transparency scored 5-6, with the Research Edition a custom quote. The judges did not genuinely split: every criterion spans one point, and overall totals range from 5.7 to 7.5.

**Speaks for it:**
- Form building scores 8-9 on documented conjoint, MaxDiff, Van Westendorp and Gabor-Granger question types with compound branching
- Analysis and reporting scores 8-9, with cross-tabs, Pearson's chi-square, weighting and an SPSS export
- Distribution spans email, SMS, CATI telephone, a mobile app and PIN-protected kiosk mode on iPad and Android
- Respondents can download their own data and request deletion at individual response level, under a standard processor agreement for all customers
- Public prices cover the free tier (1 user, 200 responses per survey), Advanced at $99 per user / per month Billed annually and Team Edition at $83 per user / per month Billed annually

**Held against it:**
- Sovereignty scores 3-4, the lowest criterion, with the contracting entity QuestionPro, Inc. of Beaverton, Oregon under Washington state law and JAMS arbitration in San Francisco
- Hosting location is not confirmed on the vendor's own pages, and ownership and data residency are recorded as unknown
- The pages state IP addresses may be collected, and we found no public information on an anonymous mode that drops them
- Retention is indefinite while the account is active and paid, with removal after a 30-day grace period following cancellation
- The Research Edition is custom quote, and sentiment analysis runs on a credit wallet at 0.05 credits per response

**Best for:**
- You need research-grade authoring — conjoint, MaxDiff, Van Westendorp, Gabor-Granger, quotas, compound branching — for market research or academic studies
- Your analysis depends on statistical cross-tabs, weighting and SPSS exports
- You collect responses through many channels, including PIN-protected kiosks on iPad or Android
- You run multilingual studies and rely on auto-translate across the eight default languages

**Avoid if:**
- Your procurement requires a European contracting entity — the contracting entity is QuestionPro, Inc. of Beaverton, Oregon under Washington state law with JAMS arbitration in San Francisco
- Your studies must be anonymous by design — the pages state IP addresses may be collected and retention is indefinite while the account is active and paid
- You must compute a full annual cost from public pages alone — the Research Edition is custom quote and sentiment analysis runs on a credit wallet
- You need to remove vendor branding — the terms prohibit removing the 'Powered by QuestionPro' footer

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Market Researcher | The Operations Manager | The HR Lead | The Academic Researcher | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Form & survey building | 4.5/5 | 4/5 | 4.5/5 | 4.5/5 | 4/5 | 4/5 |
| Distribution, response collection & workflows | 4/5 | 3.5/5 | 3.5/5 | 4/5 | 3.5/5 | 3.5/5 |
| Survey analysis & reporting | 4.5/5 | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 |
| Consent, GDPR & respondent data | 3.5/5 | 3/5 | 3.5/5 | 3.5/5 | 3/5 | 3.5/5 |
| Hosting choice, teams & portability | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 | 3/5 | 3/5 |
| European sovereignty | 2/5 | 1.5/5 | 2/5 | 2/5 | 1.5/5 | 1.5/5 |
| Pricing transparency | 3/5 | 3/5 | 3/5 | 2.5/5 | 2.5/5 | 2.5/5 |
| **Weighted verdict** | **4/5** | **3.5/5** | **3.5/5** | **3.5/5** | **3/5** | **3/5** |

### The judges

- **The Market Researcher** (v1.0): Runs customer and brand studies for a mid-sized consumer-goods company, three waves a year in four languages. Wants logic and quotas that keep the sample clean, invitations with reminders, cross-tabs and NPS without exporting to a spreadsheet first, and open answers grouped into themes before the board meeting.
- **The Operations Manager** (v1.0): Replaces paper and PDF forms at a service company: event registrations, supplier onboarding, damage reports with photos, order requests with a payment. Wants forms a colleague can build without IT, file uploads, a submission that lands in the right inbox and the CRM or spreadsheet without copy and paste, and a price that does not jump when the response count does.
- **The HR Lead** (v1.0): Runs the yearly engagement survey and pulse checks for a German company of six hundred, with the works council reading every question. Wants anonymity that is real and stated, results hidden below a minimum group size, reports per department that managers can read, and answers that are deleted when the agreement with the works council says so.
- **The Academic Researcher** (v1.0): Runs questionnaire studies at a European university and has to satisfy the ethics board before the first respondent sees a question. Wants complex branching, randomisation and validated scales, an informed-consent page that is part of the instrument, exports to SPSS and R with labels intact, and a licence the faculty can host or at least keep in the EU.
- **The Data Protection Officer** (v1.0): Signs off every form tool a department wants to use and has found health data in a feedback form before. Wants a data processing agreement and a subprocessor list on the vendor's own pages, consent fields and an anonymous mode that drops IP addresses, retention periods that delete on their own, EU hosting the customer can choose, and roles that keep responses away from people who do not need them.
- **The Skeptic** (v1.0): Has seen a "free form builder" put its logo on every customer survey and charge per response the month the campaign worked. Reads "GDPR compliant" with no data processing agreement behind it, "anonymous" surveys that still log IP addresses, "EU hosting" on the enterprise plan only, and AI analysis features with no word on where the answers go — and asks whether the responses can leave with the customer.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- AI data retention: no [S7]
- AI no training on client data: no [S7]
- Bcp: COVID-19 & Pandemic BCP Considerations · yes [S5]
- Breach notification hours: 72 [S4]
- CCPA: assessed compliance readiness and has action plan · no [S5]
- Client supervisory authority: EU users · yes [S4]
- Cyber essentials: yes [S5]
- Dp officer edge support: yes · Edge Service Contract only [S4]
- Dpf certification: yes · yes · yes [S6]
- Dpf dispute resolution: JAMS · yes [S6]
- Ferpa: yes [S5]
- Ftc jurisdiction: FTC [S6]
- Fwa: HHS OHRP · yes [S5]
- Gcloud13: yes · RM1557.13 [S5]
- GDPR: fully compliant [S5]
- GDPR CCPA: yes · yes [S2]
- GDPR compliance: yes [S14]
- GDPR default EU servers: yes · no [S4]
- GDPR respondent rights: GDPR individual rights request form available for survey respondents [S6]
- GDPR setting path: GDPR settings at Account > Compliance > GDPR, with an ON/OFF checkbox [S4]
- HIPAA: yes · yes [S5]
- Irb approval: 1000 [S5]
- ISO 27001: yes · ISO 27001:2022 [S5]
- ISO 27001: yes [S2]
- Lead supervisory authority: Dutch DPA [S4]
- Pci dss: yes [S5]
- Section508: yes [S5]
- Section508: yes [S2]
- SOC 2 datacenters: periodic SOC 2 audits by an independent accounting firm · 24 hours a day [S5]
- SOC 2 pci: yes · yes [S2]
- Ssl encryption: yes · credit card data on order forms [S6]

**Data**
- Access requests: yes [S6]
- Backup restore policy: yes [S6]
- Backup retention days: 7 [S6]
- Client export responsibility: yes [S7]
- Download formats: PDF · JSON [S4]
- Download scope: IP address · browser information [S4]
- Export formats: PDF · JSON · yes [S14]
- Recycle bin days: 7 [S6]
- Retention period: indefinite while account active and paid · 30 [S4]
- Retention policy: Data retained while account is active; deleted data removed from primary database immediately, backups purged after 7 days [S6]
- Retention policy: indefinite while account active and paid · data removed from servers · 30 [S14]
- Right to be forgotten: individual response · all responses · complete user data including cookies · yes [S4]
- Termination content deletion: yes [S7]

**Hosting**
- Datacenters: co-located off-site data centers · QuestionPro owned and managed servers [S5]

**Integrations**
- API: yes [S2]
- Available on all tiers: yes [S3]
- Crosstab download formats: XLS · PDF [S12]
- Data export formats: xls · pdf · doc [S9]
- Google sheets: yes [S2]
- Other: Integrations include Marketo, Microsoft Dynamics, HubSpot, Caspio, Tableau, Google Analytics, SMTP relay, FTP, IVR, Qualtrics data import [S2]
- Salesforce: yes [S2]
- Sentiment analysis export: Excel · Theme · Raw Data · yes [S13]
- Third party credentials encrypted: yes [S6]
- Zapier webhooks: yes [S2]

**Legal**
- Address: 9450 SW Gemini Dr #62790, Beaverton, OR 97008-7105, USA [S6]
- Arbitration: San Francisco, California · JAMS [S7]
- Available plans listed: Free · Essentials · Professional · Advanced · Corporate · Team Edition · Research Edition [S7]
- Company name: QuestionPro, Inc. [S7]
- Consent to marketing emails: yes [S7]
- Custom DPA changes: 30-60 [S4]
- Effective date: June 18th, 2026 [S6]
- Jurisdiction: Washington state law [S7]
- Liability cap: 500 [S7]
- Locations: US · India · UAE · Germany · Mexico · UK [S5]
- Minimum age: 18 [S7]
- No class actions: no [S7]
- Non solicitation: 1 [S7]
- Privacy officer: Erik Koto · Privacy Compliance Officer [S6]
- Regulated codes: ICC/ESOMAR International Code; CASRO Code of Standards and Ethics for Survey Research [S6]
- Renewal price increase: 13.6 [S7]
- Standard DPA: yes · not modified or negotiated for standard customers [S4]
- Subprocessor dpas: yes [S4]
- Termination notice period: 30 [S7]
- Terms last updated: 2026-03-03 [S7]
- Warranty disclaimer: yes [S7]

**Pricing**
- Academic nonprofit: yes [S3]
- Advanced limits: 1 · 25000 [S3]
- Advanced price: USD · annual · 99 [S3]
- Advanced trial: 10 · yes [S3]
- Auto renewal: yes [S7]
- Billing inquiries address: 9450 SW Gemini Dr #62790, Beaverton, OR 97008-7105, USA [S7]
- Billing timing: in advance at start of subscription term [S7]
- Essentials limit: 10 · 200 [S2]
- Finance charge: 0.015 [S7]
- Free account: yes [S7]
- Free support: 24/7 · chat · email [S3]
- Free tier: 0 · yes · yes [S3]
- Free tier limits: 1 · 200 [S3]
- Free trial: free · 10 [S9]
- Inactive free account deletion: 365 · yes [S7]
- Non refundable: no [S7]
- Research suite price: yes · 10 · custom_quote [S3]
- Research suite support: yes [S3]
- Right to be forgotten licenses: Essentials · Advanced · Team Edition · Research Edition [S15]
- Sentiment analysis credits: 0.05 · 5 [S13]
- Sentiment analysis license: Research Edition [S13]
- Sentiment analysis repeat charges: yes [S13]
- System audit logs license: Research Edition [S17]
- Team edition limits: 5 · 100000 [S3]
- Team edition price: USD · annual · 83 [S3]
- Team edition support: yes [S3]

**Product**
- Advanced branching definition: Advanced branching logic customizes survey behavior based on multiple responses; simple branching cannot base logic on answers to multiple questions [S9]
- Advanced question types: Advanced research question types: Van Westendorp price sensitivity, Gabor-Granger, Conjoint, MaxDiff [S2]
- AI platform: AI-powered insights platform: generate surveys, summarize open-ends, build dashboards, integrate tools [S1]
- AI survey features: survey building · content generation · dashboards · data and sentiment analysis [S7]
- Alternate names: Advanced survey logic is also known as compound or delayed branching and can be based on questions asked earlier in the survey [S9]
- Analysis features: Analysis includes trend, geocoding, grouping, crosstab, dropout, GAP, correlation, heatmap, sentiment, conjoint, Max-Diff, TURF [S2]
- Anonymity program: Track Respondents · Send Reminders · Anti-Ballot Box Stuffing Capability · yes [S5]
- Anti ballot stuffing: yes [S5]
- Anti spam policy: immediate termination · yes [S7]
- Auto translate: yes [S2]
- Boolean operators: AND · OR [S9]
- Branching skip logic: Branching/skip logic lets respondents answer selected/relevant questions based on answers to screening questions [S8]
- Branding footer removal: yes [S7]
- Cati: yes [S2]
- Claimed benefits: Advanced branching reduces questions viewed and improves completion rate [S9]
- Content backup responsibility: yes [S7]
- Content ownership: yes [S7]
- Criteria actions: jump_to_question · terminate_survey · go_to_thank_you_page · chain_survey [S9]
- Criteria editing: Existing criteria rules can be modified at any time [S9]
- Criteria operators: is · is_not · is_not_displayed · is_not_answered [S9]
- Criteria parameters: question · system_variable_1_to_255 · geolocation · email_list_code · device_type [S9]
- Crosstab access path: Access via My Surveys > Analytics [S12]
- Crosstab chi square: Cross-tab report shows Pearson's Chi-Square Statistics with chi-square, p-value, and degrees of freedom [S12]
- Crosstab display options: Count · Row Percentage · Column Percentage · Column Percentage (Base N) · Overall · Row Mean · Column Mean [S12]
- Crosstab filter types: responses to questions · response status · custom variable · pre-defined [S12]
- Crosstab purpose: Cross-tabulation measures interaction between two questions; table includes only respondents who answered both questions [S12]
- Crosstab related features: Banner/pivot tables · Significant Cells · Pearson's Chi-Square Test · Column proportions test [S12]
- Crosstab share report link: yes [S12]
- Crosstab statistical options research license: Heatmap Rows · Heatmap Columns · Pearson's Chi Square · Column Proportion Test · Fisher's Exact Test · Research license [S12]
- Custom scripting: yes [S2]
- Dashboards: yes [S1]
- Data deletion scope: Deletion supported at individual response level and for all survey responses [S15]
- Data ownership: username and password · survey creator [S5]
- Data quality: yes [S1]
- Default languages: English · Spanish · French · German · Arabic · Hebrew · Japanese · Chinese [S4]
- Default logic: Default logic sets the action taken if criteria are not met [S9]
- Default research language: default language: research-only use, no commercial sale, no marketing contact [S4]
- Demo: yes [S1]
- Distribution channels: Distribution includes email, social media, custom URLs, mobile app, SMS surveys, telephone surveys (CATI) [S2]
- Domains: questionpro.com, questionpro.de, eu.questionpro.com, ca.questionpro.com, ae.questionpro.com, au.questionpro.com, sa.questionpro.com, questionpro.io, questionprogov.com, surveyanalytics.com [S6]
- Dp officer field: can add name and contact details of organization's Data Protection officer [S14]
- Editions: Essentials · Advanced · Team Edition · Research Edition · 10-day free trial [S2]
- Free tier: yes [S1]
- Free version limits: yes · yes [S7]
- GDPR settings scope: organizational scope, limited to a single user [S4]
- Import contacts: yes [S6]
- Ip collection: yes [S6]
- Jump to options: Jump To options: Survey Questions, Terminate Survey, Thank You page, Chain Survey [S8]
- Kiosk mode enablement: Enabled via device key settings under Distribute > Mobile App [S11]
- Kiosk mode restriction: Respondents can only answer surveys and cannot access other device settings during deployment [S11]

**Support**
- Channels: yes · yes · yes [S2]
- Communication recording: yes [S7]
- Communication retention: All chats, emails and calls are saved for record-keeping, training and quality assurance [S6]
- Crosstab help resources: Webinar · Free Training · Support · Certification [S12]
- Dedicated managers: yes [S2]
- Docs security pdf: yes [S5]
- Edge dp representation: custom DPA handled via sales representative [S4]
- Live chat: yes [S5]
- Live chat: help_center · live_chat [S9]
- Privacy email: privacy@questionpro.com [S6]
- SLA claim window: 30 [S7]
- SLA remedy: one additional month of service credit [S7]
- Uptime SLA: Enterprise Client users · 99.5 [S7]

47 more facts on the canonical page: https://whats-best.ai/software/forms-and-surveys/questionpro

## Questions

### Is QuestionPro European?

No. whats-best.ai classifies QuestionPro as Rest of world.

### Where does QuestionPro store data?

Not stated on the vendor’s pages as of 28 Oct 2026.

### Does QuestionPro have a free plan?

Yes. QuestionPro has a free plan, per [the vendor’s page captured 28 Oct 2026](https://whats-best.ai/evidence/12085).

### What are the best alternatives to QuestionPro?

As of 3 Nov 2026, the panel rates [Formbricks (4/5)](https://whats-best.ai/software/forms-and-surveys/formbricks), [easyfeedback (3.5/5)](https://whats-best.ai/software/forms-and-surveys/easyfeedback) and [Netigate (3.5/5)](https://whats-best.ai/software/forms-and-surveys/netigate) highest among the other 19 Forms & Surveys products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Formbricks](https://whats-best.ai/software/forms-and-surveys/formbricks) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [QuestionPro alternatives](https://whats-best.ai/software/forms-and-surveys/questionpro/alternatives).

## What this page leaves out

- 28 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 8 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.questionpro.com/ (checked 2026-10-28)
- [S2] Features page: https://www.questionpro.com/features/ (checked 2026-10-28)
- [S3] Pricing page: https://www.questionpro.com/pricing/ (checked 2026-10-28)
- [S4] GDPR page: https://www.questionpro.com/gdpr/ (checked 2026-10-28)
- [S5] Security page: https://www.questionpro.com/security/ (checked 2026-10-28)
- [S6] Privacy policy: https://www.questionpro.com/help/privacy-policy.html (checked 2026-10-28)
- [S7] Terms of service: https://www.questionpro.com/help/terms-of-use.html (checked 2026-10-28)
- [S8] Form & survey building — found from sitemap: https://www.questionpro.com/help/branching-skip-logic.html (checked 2026-10-28)
- [S9] Form & survey building — found from sitemap: https://www.questionpro.com/features/advanced-branching-logic.html (checked 2026-10-28)
- [S10] Distribution, response collection & workflows — found from sitemap: https://www.questionpro.com/help/share-survey.html (checked 2026-10-28)
- [S11] Distribution, response collection & workflows — found from sitemap: https://www.questionpro.com/help/kiosk-mode.html (checked 2026-10-28)
- [S12] Survey analysis & reporting — found from sitemap: https://www.questionpro.com/help/cross-tab-reports.html (checked 2026-10-28)
- [S13] Survey analysis & reporting — found from sitemap: https://www.questionpro.com/help/sentiment-analysis.html (checked 2026-10-28)
- [S14] Consent, GDPR & respondent data — found from sitemap: https://www.questionpro.com/features/gdpr.html (checked 2026-10-28)
- [S15] Consent, GDPR & respondent data — found from sitemap: https://www.questionpro.com/help/gdpr-right-to-be-forgotten.html (checked 2026-10-28)
- [S16] Hosting choice, teams & portability — found from sitemap: https://www.questionpro.com/features/saml-sso.html (checked 2026-10-28)
- [S17] Hosting choice, teams & portability — found from sitemap: https://www.questionpro.com/help/system-audit-logs.html (checked 2026-10-28)

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Cite as: whats-best.ai, "QuestionPro — Forms & Surveys", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/forms-and-surveys/questionpro

Corrections: https://whats-best.ai/correct/1115?target=page