# SurveyMonkey — Forms & Surveys

SurveyMonkey by SurveyMonkey Europe UC holds a panel rating of 3/5 from 6 AI judges (category median 3/5), as of 2026-10-29. Provenance: Rest of world; sovereignty: not determined.

- Vendor: SurveyMonkey Europe UC (https://www.surveymonkey.com)
- Category: [Forms & Surveys](https://whats-best.ai/software/forms-and-surveys.md)
- Provenance (editorial classification): Rest of world
- Canonical page: https://whats-best.ai/software/forms-and-surveys/surveymonkey
- Alternatives: https://whats-best.ai/software/forms-and-surveys/surveymonkey/alternatives ([markdown](https://whats-best.ai/software/forms-and-surveys/surveymonkey/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: SurveyMonkey Europe UC
- Headquarters: Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 28 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 28 Oct 2026

## The panel's verdict

SurveyMonkey is an online survey and forms platform. Its strongest criterion is analysis and reporting, scored 7 to 7 across the table: crosstabs with statistical significance, AI sentiment and thematic analysis, password-protected or SSO-enforced dashboards, and an SPSS export are documented. Form building and collection and workflows follow at 6-7; we found no public information on quotas, reminders or unique links, and the only REST API documented in the captures covers Wufoo accounts. Pricing transparency spans 5-7: team prices are published — Team Advantage €30 per user per month, Team Premier €75 per user per month, from 3 users billed annually — but the Enterprise tier carrying SSO and the EU data centre is "Get a demo" for 5+ users; the market researcher and operations manager scored 7; the HR lead, needing EU hosting, 5. Sovereignty scores 5-6: US storage is the default, the EU centre is Enterprise-only, and AI prompts and de-identified responses still go to the US even from EU-hosted accounts; judges credit the Irish entity, published subprocessor list and online DPA with standard contractual clauses.

**Speaks for it:**
- Analysis and reporting is the strongest criterion at 7 to 7, with crosstabs and statistical significance, AI sentiment and thematic analysis, password-protected or SSO-enforced dashboards, and an SPSS export producing an SAV file.
- The consent pattern is documented in detail: a required yes/no question whose skip logic disqualifies declining respondents, with example texts and a disqualification page.
- Team prices are published — Team Advantage €30 per user per month and Team Premier €75 per user per month from 3 users billed annually, with €0.10 per additional response — alongside stated tax, auto-renewal and cancellation terms.
- Documented webhooks push responses into Tableau, Power BI, Zendesk, HubSpot, Slack and Teams, and Zapier triggers on each new complete response.
- An online DPA with standard contractual clauses is included automatically for self-serve customers, encryption runs AES 256 at rest and RSA in transit, and privacy-rights requests are answered within 30 days.

**Held against it:**
- Storage defaults to US data centres, the EU data centre is Enterprise-only with no data migration on downgrade, and accounts opened before 2019 cannot have their questions and responses moved to the EU or Canada.
- Even with the EU data centre, AI prompts go to a US vendor for processing and de-identified response data may be transferred to the US.
- SSO and the EU data centre sit only in the Enterprise plan, presented as "Get a demo" for 5+ users, and we found no public price for the individual paid plan or the free tier's response limit.
- The only REST API documented in the captured pages covers Wufoo accounts, and the seat permissions table marks direct API access as not included.
- The privacy notice describes IP addresses used for duplicate-response prevention and inferred location, and we found no public information on an anonymous mode or automatic deletion periods.

**Best for:**
- You need research-grade analysis — crosstabs with statistical significance, thematic and sentiment analysis, and an SPSS SAV export — on published team pricing.
- You want every response to flow automatically into Tableau, Power BI, Slack, Teams, HubSpot or Zendesk through webhooks and Zapier.
- You must demonstrate a working consent mechanism to a reviewer — a required yes/no question whose skip logic disqualifies anyone who declines, backed by an online DPA with standard contractual clauses.
- Your procurement accepts an Irish contracting entity and a published subprocessor list without requiring end-to-end EU processing.

**Avoid if:**
- You need EU storage of survey questions and responses without an Enterprise contract — the EU data centre is Enterprise-only, and downgrade means opening a new US-hosted account with no data migration.
- Your commitments to respondents exclude US transfers — AI prompts go to a US vendor for processing and de-identified response data may be transferred to the US even from the EU data centre.
- You must compute your full annual cost, including SSO and EU hosting, before talking to sales — the Enterprise tier is priced only on request.
- You depend on a documented API to export responses from the core survey product — the captured pages document an API only for Wufoo accounts, and the permissions table lists direct API access as not included.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Market Researcher | The Operations Manager | The HR Lead | The Academic Researcher | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Form & survey building | 3.5/5 | 3.5/5 | 3/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Distribution, response collection & workflows | 3/5 | 3/5 | 3/5 | 3.5/5 | 3/5 | 3.5/5 |
| Survey analysis & reporting | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Consent, GDPR & respondent data | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Hosting choice, teams & portability | 3.5/5 | 3.5/5 | 3/5 | 3.5/5 | 3.5/5 | 3/5 |
| European sovereignty | 3/5 | 2.5/5 | 2.5/5 | 3/5 | 3/5 | 3/5 |
| Pricing transparency | 3.5/5 | 3.5/5 | 2.5/5 | 3/5 | 3/5 | 3/5 |
| **Weighted verdict** | **3.5/5** | **3.5/5** | **3/5** | **3.5/5** | **3/5** | **3/5** |

### The judges

- **The Market Researcher** (v1.0): Runs customer and brand studies for a mid-sized consumer-goods company, three waves a year in four languages. Wants logic and quotas that keep the sample clean, invitations with reminders, cross-tabs and NPS without exporting to a spreadsheet first, and open answers grouped into themes before the board meeting.
- **The Operations Manager** (v1.0): Replaces paper and PDF forms at a service company: event registrations, supplier onboarding, damage reports with photos, order requests with a payment. Wants forms a colleague can build without IT, file uploads, a submission that lands in the right inbox and the CRM or spreadsheet without copy and paste, and a price that does not jump when the response count does.
- **The HR Lead** (v1.0): Runs the yearly engagement survey and pulse checks for a German company of six hundred, with the works council reading every question. Wants anonymity that is real and stated, results hidden below a minimum group size, reports per department that managers can read, and answers that are deleted when the agreement with the works council says so.
- **The Academic Researcher** (v1.0): Runs questionnaire studies at a European university and has to satisfy the ethics board before the first respondent sees a question. Wants complex branching, randomisation and validated scales, an informed-consent page that is part of the instrument, exports to SPSS and R with labels intact, and a licence the faculty can host or at least keep in the EU.
- **The Data Protection Officer** (v1.0): Signs off every form tool a department wants to use and has found health data in a feedback form before. Wants a data processing agreement and a subprocessor list on the vendor's own pages, consent fields and an anonymous mode that drops IP addresses, retention periods that delete on their own, EU hosting the customer can choose, and roles that keep responses away from people who do not need them.
- **The Skeptic** (v1.0): Has seen a "free form builder" put its logo on every customer survey and charge per response the month the campaign worked. Reads "GDPR compliant" with no data processing agreement behind it, "anonymous" surveys that still log IP addresses, "EU hosting" on the enterprise plan only, and AI analysis features with no word on where the answers go — and asks whether the responses can leave with the customer.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Access controls: MFA, SSO, need-to-know access, strong password controls, restricted admin accounts [S5]
- Confidentiality: yes [S9]
- Consent example text: Example consent question about agreeing to processing of personal data [S16]
- Data minimization: pseudonymization or deidentification where appropriate [S5]
- Data transfer disclosure: SurveyMonkey suggests disclosing that personal data may be transferred to countries including the United States where it has offices [S17]
- Dmca: yes [S9]
- DPA online self serve: yes · yes [S5]
- DPA precedence: yes · yes [S9]
- Dpf certification: yes · yes · yes [S7]
- Dpf certification: yes · yes · yes [S5]
- Dpf dispute resolution: https://www.jamsadr.com/dpf-dispute-resolution · JAMS [S7]
- Encryption at rest: data at rest · AES 256 [S5]
- Encryption in transit: RSA 2048-bit public CA · RSA 256 internal CA [S5]
- Eo 12333: no [S5]
- EU data residency: yes · GetFeedback Digital [S5]
- Fisa 702 upstream: no [S5]
- GDPR page: GDPR Compliance page listed in policies [S3]
- Hris integration: yes [S5]
- Minors age: 16 [S7]
- Pci dss: yes · yes [S9]
- Sccs: yes [S5]
- Security statement: security statement for SurveyMonkey and Wufoo self-serve businesses [S7]
- Support locations: US · Canada · Europe · India · Costa Rica · Philippines · Australia [S6]
- Tia conducted: yes [S5]
- Transfer mechanism: standard contractual clauses or other EU-approved transfer mechanisms [S7]

**Data**
- Account closure export: yes [S9]
- Address book: yes [S7]
- Creator retention: active account data retained; creator controls retention [S7]
- Export: yes · yes [S7]
- Export formats: CSV · PDF · PPT · XLS [S3]
- Free account deletion: SurveyMonkey Basic (free) · yes [S7]
- Free plan response limits: yes · yes [S9]
- Inactivity deletion: yes · 12 [S9]
- User backup responsibility: yes [S9]
- Wufoo inactivity: 6 [S9]

**Hosting**
- Account check methods: My Account page · URL domain (e.g. eu.surveymonkey.com) · Customer Success Manager [S6]
- AI processing US: US [S6]
- Apply canada data scope: customer billing data · log data [S6]
- Apply default region: Account Executive · US · Canada [S6]
- Canada center eligibility: Apply · SurveyMonkey [S6]
- Canada surveymonkey data scope: survey questions · responses · login data · logs · respondent contact information · account metadata [S6]
- Data center choice: yes [S6]
- Data center regions: US · Canada · EU [S3]
- Default region: US [S6]
- EU center eligibility: SurveyMonkey · GetFeedback [S6]
- EU deidentified to US: yes [S6]
- EU enterprise only: yes · Enterprise · no [S6]
- EU entity: SurveyMonkey Europe UC · Ireland [S5]
- EU getfeedback data scope: account information · billing details · account metadata · respondent contact information · responses [S6]
- EU surveymonkey data scope: account holder data · survey questions · survey responses [S6]
- Legacy accounts not migratable: no · no [S6]
- No complete US lockdown: as needed · no [S6]
- Provider: Amazon Web Services · yes [S6]
- Remote access disclosure: yes [S6]
- Single jurisdiction storage: yes · yes · yes [S6]
- Third party apps transfer: yes [S6]
- US entity: SurveyMonkey Inc. · US [S5]

**Integrations**
- Hris: HRIS integrations [S1]
- Sign up partners: Facebook · LinkedIn · Microsoft · Google · SSO [S7]
- Templates: Customer Satisfaction · Employee Engagement · Event Feedback · Product Testing · Net Promoter Score (NPS) · Course Evaluation [S1]
- Webhook destinations: Tableau · Power BI · Zendesk · Hubspot · Slack · Microsoft Teams [S13]
- Webhooks purpose: Webhook integration pushes web, app, email, chat and SMS responses to third-party tools [S13]
- Wufoo API: non-exclusive, non-transferable · yes · yes [S9]
- Zapier: SurveyMonkey integrates with Zapier; supports triggers, actions, and searches [S12]
- Zapier action add contact: Action that adds a contact to the SurveyMonkey contact list [S12]
- Zapier action send survey: Action that sends a survey [S12]
- Zapier trigger answer type: Trigger when survey gets a certain kind of answer [S12]
- Zapier trigger new response: Trigger on each new complete survey response [S12]

**Legal**
- Address: Dublin 2 · 70 Sir John Rogerson's Quay · Ireland · D02 R296 [S8]
- Brands covered: TOU apply to SurveyMonkey, Wufoo and GetFeedback branded services; not enterprise sales channel services [S9]
- Contracting entities: SurveyMonkey Inc. · SurveyMonkey Brasil Internet Ltda. · SurveyMonkey Europe UC [S9]
- Controller service entities: SurveyMonkey Inc. · SurveyMonkey Brasil Internet Ltda. · SurveyMonkey Europe UC [S7]
- Copyright entity: SurveyMonkey · 1999 [S1]
- Customer list usage: yes [S9]
- Document updated: November 3, 2025 · December 27, 2025 [S5]
- Effective date: 2025-11-03 · 2025-12-27 [S9]
- Entity name: SurveyMonkey Europe UC [S8]
- Export restrictions: Cuba · North Korea · Iran · Sudan · Syria · Russia · Belarus · prohibited regions of Ukraine [S9]
- Free tools: yes [S1]
- Liability cap: 200 · 12 months of fees paid, whichever is lesser [S9]
- No legal advice: Content is example only, not legal advice; independent legal advice recommended [S17]
- No legal advice: The article is not binding legal advice; independent legal counsel is recommended [S16]
- Register: CRO Ireland · 532327 [S8]
- Termination for convenience: 90 · 30 · yes [S9]
- Trademark claim: SurveyMonkey is the world’s most popular survey software, built for business and loved by users. [S8]
- VAT number: IE3223102GH [S8]

**Pricing**
- Additional response fee: yes · 0.1 [S3]
- Downgrade data loss: yes [S9]
- Enterprise contact: 5 · yes [S3]
- Fees nonrefundable: no [S9]
- Mid cycle cancellation refunds: material uncured breach by SurveyMonkey · required by law · SurveyMonkey discretion · no [S9]
- Overage fees: no · yes [S9]
- Page link: yes [S1]
- Price changes: end of current billing cycle · yes [S9]
- Subscription renewal: monthly · annual · yes · yes [S9]
- Taxes excluded: no [S9]
- Team advantage: 3 · annual · 30 [S3]
- Team premier: 3 · annual · 75 [S3]
- Team premier responses: 100000 [S3]

**Product**
- Account sharing prohibited: no [S9]
- Add seats permission: no · yes [S18]
- Advanced actions: Redirect to a URL · Randomly Traverse a Page Range [S10]
- AI features: AI features combining AI and human expertise [S1]
- AI response analysis: ML/AI provides sentiment and trend insights on open text responses; de-identified response data used to train models [S7]
- AI vendor sharing: survey prompts/responses may be shared with AI vendor [S7]
- Analyst integrations: no [S18]
- Analyst permissions: yes [S18]
- Analyst phone support: no [S18]
- Apply: yes [S1]
- Apply branching logic: Advanced Branching Logic in Apply customizes form behaviour based on user responses to questions [S10]
- Audience: yes · country · gender · age · income · employment status [S3]
- Audience design features: yes [S3]
- Auto labels: Auto labels can be added or edited per condition and are applied to feedback [S11]
- Branching actions: Skip to Page · Complete the form · Terminate the form · Skip to a Random Page [S10]
- Branching logic types: Branching · Dynamic · Advanced [S10]
- Capability areas: Employee feedback · Customer feedback · Market research · Product development · Event management · Online forms [S1]
- Complete marks complete: Complete · yes [S10]
- Conditional forms: Drop-down conditional form question shows relevant follow-up questions and categorizes feedback [S11]
- Conditional forms setup: Conditional forms are configured in app.usabilla.com under Buttons & Forms > Setup [S11]
- Consent logic disqualify: Skip logic can exclude respondents who do not consent from the survey [S16]
- Consent setup steps: Setup uses an Intro Page, a required Yes/No multiple choice question, and skip logic disqualifying respondents who select No [S17]
- Consent statement: Surveys can include a consent statement; skip logic can remove non-consenting respondents [S17]
- Consent statement support: Surveys can ask respondents to consent to a consent statement covering data transfer, privacy and cookie practices [S16]

**Subprocessors**
- Abacus: Abacus.ai · Operationalization of machine learning models · SurveyMonkey · USA [S5]
- Affiliates: SurveyMonkey Affiliates · USA · Australia · Canada · UK · Costa Rica · India [S5]
- Anthropic: Anthropic · AI tool for customer-requested professional services · USA [S5]
- Aws: Amazon Web Services (AWS) · Cloud hosting and data storage; generative AI (AWS Bedrock) · USA · Canada · Ireland [S5]
- Google: Google · Translation, asset hosting, NLP · GetFeedback Direct · GetFeedback Digital · USA [S5]
- Heroku: Heroku (Salesforce) · Application host and data store · GetFeedback Direct · USA [S5]
- Merge: Merge API, Inc. · HRIS integration data transfer · SurveyMonkey · USA [S5]
- Notifications available: yes [S5]
- Openai: OpenAI · Machine Learning services to support AI product features · USA [S5]
- Pdf download: yes [S5]
- Salesforce: Salesforce · Customer Support · USA [S5]
- Scalegrid: ScaleGrid · Database hosting · GetFeedback Digital · Ireland [S5]
- Segmented by service: yes [S5]
- Sentry: Functional Software Inc. (Sentry.io) · Error capturing and site health monitoring · GetFeedback Direct · USA [S5]
- Snowflake: Snowflake · Usage data analytics, product development, de-identified response quality analysis · USA [S5]
- Sparkpost: Sparkpost (MessageBird) · Email delivery · USA [S5]
- Twilio: Twilio · SMS delivery · USA [S5]
- Upwork: Upwork · Professional services, support, engineering contractors · USA · Australia · Italy · Brazil [S5]

**Support**
- Availability: 24/7 [S6]
- Enterprise tier: Enterprise offering listed in products [S1]
- Maintenance 2026: 2026-11-07 · extended response times; chat and phone may be unavailable [S13]
- Related resources: Related help resources: Data Collection and Privacy Best Practices; SurveyMonkey and Privacy Compliance; How to Exercise Privacy Rights [S17]
- Response time notice: Email response times longer than usual; chat and phone support available on some plans [S13]
- Rights response time: 30 [S7]
- Trust center: yes [S1]

82 more facts on the canonical page: https://whats-best.ai/software/forms-and-surveys/surveymonkey

## Questions

### Is SurveyMonkey European?

No. whats-best.ai classifies SurveyMonkey as Rest of world.

### Where does SurveyMonkey store data?

Not stated on the vendor’s pages as of 28 Oct 2026.

### Does SurveyMonkey have a free plan?

Not stated on the vendor’s pages as of 28 Oct 2026.

### What are the best alternatives to SurveyMonkey?

As of 3 Nov 2026, the panel rates [Formbricks (4/5)](https://whats-best.ai/software/forms-and-surveys/formbricks), [easyfeedback (3.5/5)](https://whats-best.ai/software/forms-and-surveys/easyfeedback) and [Netigate (3.5/5)](https://whats-best.ai/software/forms-and-surveys/netigate) highest among the other 19 Forms & Surveys products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Formbricks](https://whats-best.ai/software/forms-and-surveys/formbricks) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [SurveyMonkey alternatives](https://whats-best.ai/software/forms-and-surveys/surveymonkey/alternatives).

## Head-to-head

- [SurveyMonkey vs Qualtrics](https://whats-best.ai/compare/qualtrics-vs-surveymonkey.md)
- [SurveyMonkey vs LimeSurvey](https://whats-best.ai/compare/limesurvey-vs-surveymonkey.md)

## What this page leaves out

- 19 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 8 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 pricing fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 5 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.surveymonkey.com/ (checked 2026-10-28)
- [S2] Features page: https://www.surveymonkey.com/product/features/ (checked 2026-10-28)
- [S3] Pricing page: https://www.surveymonkey.com/pricing/ (checked 2026-10-28)
- [S4] Trust centre: https://www.surveymonkey.com/learn/trust-center/ (checked 2026-10-28)
- [S5] Subprocessor list: https://www.surveymonkey.com/mp/legal/subprocessor-list/ (checked 2026-10-28)
- [S6] Data centre overview: https://www.surveymonkey.com/mp/legal/international-data-center-overview/ (checked 2026-10-28)
- [S7] Privacy policy: https://www.surveymonkey.com/mp/legal/privacy/ (checked 2026-10-28)
- [S8] Legal notice: https://www.surveymonkey.com/about/imprint/ (checked 2026-10-28)
- [S9] Terms of service: https://www.surveymonkey.com/mp/legal/terms-of-use/ (checked 2026-10-28)
- [S10] Form & survey building — found from sitemap: https://help.surveymonkey.com/en/apply/build/branching-logic/ (checked 2026-10-28)
- [S11] Form & survey building — found from sitemap: https://help.surveymonkey.com/en/getfeedback/builder/conditional-logic/ (checked 2026-10-28)
- [S12] Distribution, response collection & workflows — found from sitemap: https://help.surveymonkey.com/en/surveymonkey/integrations/zapier/ (checked 2026-10-28)
- [S13] Distribution, response collection & workflows — found from sitemap: https://help.surveymonkey.com/en/getfeedback/integrations/webhooks-integration/ (checked 2026-10-28)
- [S14] Survey analysis & reporting — found from sitemap: https://help.surveymonkey.com/en/surveymonkey/analyze/spss-exports/ (checked 2026-10-28)
- [S15] Survey analysis & reporting — found from sitemap: https://help.surveymonkey.com/en/surveymonkey/analyze/results-dashboards/ (checked 2026-10-28)
- [S16] Consent, GDPR & respondent data — found from sitemap: https://help.surveymonkey.com/de/surveymonkey/create/consent-statements-privacy-notices/ (checked 2026-10-28)
- [S17] Consent, GDPR & respondent data — found from sitemap: https://help.surveymonkey.com/en/surveymonkey/create/consent-statements-privacy-notices/ (checked 2026-10-28)
- [S18] Hosting choice, teams & portability — found from sitemap: https://help.surveymonkey.com/en/surveymonkey/teams/team-roles-permissions/ (checked 2026-10-28)
- [S19] Hosting choice, teams & portability — found from sitemap: https://help.surveymonkey.com/en/surveymonkey/teams/scim/ (checked 2026-10-28)

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Cite as: whats-best.ai, "SurveyMonkey — Forms & Surveys", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/forms-and-surveys/surveymonkey

Corrections: https://whats-best.ai/correct/1112?target=page