# Clearbit — Lead Generation

Clearbit by Clearbit, Inc. (a HubSpot company) holds a panel rating of 1.5/5 from 6 AI judges (category median 1.5/5), as of 2026-10-21. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Clearbit, Inc. (a HubSpot company) (https://clearbit.com)
- Category: [Lead Generation](https://whats-best.ai/software/lead-generation.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/lead-generation/clearbit
- Alternatives: https://whats-best.ai/software/lead-generation/clearbit/alternatives ([markdown](https://whats-best.ai/software/lead-generation/clearbit/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-21 · oldest source captured 2026-10-20

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Clearbit, Inc. (a HubSpot company)
- Headquarters: Not stated on the vendor’s pages as of 20 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 20 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 20 Oct 2026

## The panel's verdict

Clearbit is provided by HubSpot, Inc. under Delaware law. It scored strongest on CRM sync and export, 4 to 5, and data provenance, 4 to 5: native HubSpot and Salesforce integrations enrich leads, contacts and accounts, the terms let customers keep Product Data after termination where they hold an independent legal basis, and data sources are named openly — customer enrichment traffic, public datasets, third-party paid sources, free tools like Clearbit Connect — though we found no public information on a balancing test or Article 14 notification practice. Sovereignty scored 1 to 2, the weakest counted criterion: hosting is on AWS and Google Cloud Platform data centers located in the United States, transfers rely on the Data Privacy Framework, EU Standard Contractual Clauses and the UK Addendum, and we found no public information on an EU representative, EU hosting or a published subprocessor list. Data coverage and prospecting compliance span the widest ranges, 2 to 4 each — judges crediting the 100-plus attributes and filtering depth scored high, judges weighing DACH granularity and lawful-outreach support scored low. No prices are published.

**Speaks for it:**
- Native HubSpot and Salesforce integrations enrich leads, contacts and accounts, and CRM sync and export scored 4 to 5.
- Data sources are named openly, including contributory collection from customer enrichment traffic, with legitimate interest named among the legal bases.
- The terms let you keep Product Data after termination as long as you hold an independent legal basis.
- 100-plus firmographic, demographic and technographic attributes with six-digit NAICS, GICS and SIC categorization and normalized roles and seniorities give deep filtering.
- Company-level visitor identification with an ICP-matching dashboard and real-time scoring and routing scored 3 to 4.

**Held against it:**
- The contracting entity is HubSpot, Inc. under Delaware law and hosting is on AWS and Google Cloud Platform data centers located in the United States — sovereignty scored 1 to 2.
- We found no public information on an EU representative, an EU hosting option or a published subprocessor list.
- Coverage is claimed only as global coverage across every country, in any language, and we found no public information on country-level breakdowns, record counts or a refresh cadence — data coverage scored 2 to 4.
- We found no public information on suppression lists, do-not-call register checks or EU cold-outreach guidance, and the terms require you to hold an independent legal basis to keep using exported data — prospecting compliance scored 2 to 4.
- We found no public information on consent handling for the tracking script under the German TDDDG, or on cookieless or consent-mode operation — visitor identification scored 3 to 4.

**Best for:**
- Your reps live in HubSpot or Salesforce and want leads, contacts and accounts enriched natively inside the CRM.
- You identify companies behind anonymous website traffic and want ICP-matching accounts pushed to reps with real-time scoring and routing.
- You value a vendor that names its data source categories openly, including contributory collection from customer enrichment traffic.
- You want contract terms that let you keep enriched records after termination while you hold an independent legal basis.

**Avoid if:**
- You need EU hosting, an EU representative or a published subprocessor list — the contracting entity is HubSpot, Inc. under Delaware law with hosting on AWS and Google Cloud Platform data centers located in the United States.
- Your outbound program depends on vendor-side compliance support — the terms require you to hold the independent legal basis for using exported data.
- You must verify coverage depth for Germany, Austria or Switzerland before buying — the public claim is global coverage across every country, in any language, with no country-level breakdown.
- Your DACH privacy review requires documented consent handling for website tracking — the visitor script adds firmographics to visitor IP addresses and we found no public information on a cookieless or consent-mode option.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The SDR Team Lead | The RevOps Manager | The Data Protection Officer | The ABM Marketer | The DACH Sales Director | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Coverage, accuracy & freshness | 1.5/5 | 2/5 | 1.5/5 | 1/5 | 1/5 | 2/5 |
| Data sources & lawful basis | 2/5 | 2/5 | 2.5/5 | 2.5/5 | 2/5 | 2/5 |
| Visitor identification & intent signals | 2/5 | 1.5/5 | 1.5/5 | 2/5 | 1.5/5 | 1.5/5 |
| Prospecting workflow & outreach rules | 1.5/5 | 1.5/5 | 1/5 | 2/5 | 1.5/5 | 1.5/5 |
| CRM sync, enrichment & export | 2/5 | 2/5 | 2/5 | 2.5/5 | 2.5/5 | 2/5 |
| European sovereignty | 0.5/5 | 1/5 | 1/5 | 0.5/5 | 0.5/5 | 1/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **1.5/5** | **2/5** | **1.5/5** | **2/5** | **1.5/5** | **1.5/5** |

### The judges

- **The SDR Team Lead** (v1.0): Runs eight SDRs against a monthly meeting target. Wants filters that find the right buyer at the right company, emails that do not bounce, and direct dials that reach a person. Measures a database by connect rate, not by the record count on the homepage.
- **The RevOps Manager** (v1.0): Owns the CRM and cleans up after every tool sales buys. Wants sync with field mapping and deduplication, re-enrichment that updates rather than duplicates, objections that propagate into synced records, and exit terms that say what the company may keep.
- **The Data Protection Officer** (v1.0): Knows the company becomes controller the moment a list is exported. Wants the source and legal basis of every record stated, the Art. 14 notice actually sent, a removal route for the people in the database, and a visitor script that does not fire before consent.
- **The ABM Marketer** (v1.0): Works a list of three hundred target accounts and wants to know which of them are in market. Cares about company-level visitor identification, intent data with a named source, and alerts that reach the account owner while the signal is still warm.
- **The DACH Sales Director** (v1.0): Sells into German Mittelstand companies that are barely visible in US-built databases. Wants register-based company data, coverage stated for Germany, Austria and Switzerland rather than for "Europe", and a tool that knows a cold call under UWG §7 is not a growth hack.
- **The Skeptic** (v1.0): Has read "98% accuracy" and "GDPR-compliant data" on every homepage in the category. Reads instead for the refresh cadence, the credit-back rule for a bounced email, what a mobile number costs in credits, and the source the privacy notice admits to.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Background checks: yes · yes [S4]
- CCPA data broker: yes · yes [S4]
- DPA incorporated: yes [S2]
- Dpf certification: yes · yes · yes [S3]
- Encryption: 1.2 · 1.3 · AES-256 [S4]
- GDPR alignment: yes [S4]
- Legal basis: legitimate interest among other legal bases [S4]
- Marketing optout: yes [S3]
- No sensitive data: no [S4]
- Opt out ga: yes [S3]
- Pentesting: yes · yes [S4]
- Privacy policy: https://clearbit.com/privacy-policy [S2]
- Privacy training: yes [S4]
- Security audit framework: independent auditor · AICPA SOC 2 Trust Services Criteria / COSO 2013 [S4]
- SOC 2 type2: yes [S4]

**Data**
- Deletion on termination: 90 [S4]
- Opt out deletion: yes [S4]
- Retention after termination: no [S2]
- Subject rights form: yes [S4]
- Verification: yes [S4]

**Hosting**
- Providers: United States · AWS · Google Cloud Platform [S4]
- Transfer mechanisms: Data Privacy Framework · EU Standard Contractual Clauses · UK Addendum [S3]

**Integrations**
- API security: yes [S4]
- Third party applications: integrations · webhooks · connections [S2]

**Legal**
- Age requirement: 18 [S2]
- Breach cure period: 30 [S2]
- Breach refund: Clearbit material breach · yes [S2]
- Confidentiality period: 36 · yes [S2]
- Contracting entity: Clearbit · HubSpot, Inc. · APIHub, Inc. [S2]
- Copyright: © 2026 Clearbit [S7]
- Customer list use: yes [S2]
- Entity: Clearbit · HubSpot, Inc. · United States [S3]
- Governing law: Delaware · Delaware courts [S2]
- Ip indemnification: third party registered U.S. Intellectual Property Rights infringement by the Services [S2]
- Legacy terms: https://clearbit.com/legal/legacy · 2024-01-02 [S2]
- Non renewal notice: 30 [S2]
- Notices address: legal@clearbit.com · HubSpot, Inc. · Two Canal Park, Cambridge, MA 02141, U.S.A. [S2]
- Privacy policy URL: https://clearbit.com/privacy [S4]
- Terms last updated: 2025-05-30 [S2]
- Terms scope: https://clearbit.com/legal · 2024-01-02 [S2]
- Terms updates: yes [S2]

**Pricing**
- None on page: No pricing information stated on page; only a Get Started CTA · no [S5]
- Subscription renewal terms: 12 · 1 [S2]
- Taxes exclusive: yes [S2]

**Product**
- Acquired by hubspot: yes [S1]
- Analytics drilldown: Enrich and explore go-to-market data to analyze close rates by company size or technologies used [S5]
- Attribute data reference: https://www.clearbit.com/attributes [S4]
- Backup encryption: AES-256 · yes [S4]
- Campaign attribution: Reports on which campaigns drive traffic, which content attracts target market, and which key accounts are most engaged [S5]
- Community data opt out: opt out of adding data to Clearbit's commercial database via Help Center article [S2]
- Connect gmail integration: Clearbit Connect · yes [S3]
- Corporate hierarchies: yes [S1]
- Corporate hierarchies: corporate hierarchies: parent companies and subsidiaries [S6]
- Corporate hierarchies: Corporate hierarchies: parent companies and subsidiaries [S7]
- Data accuracy commitment: commercially reasonable steps to correct Product Data errors and omissions [S2]
- Data sources: customers via enrichment services · public datasets · third-party paid sources · free tools like Clearbit Connect [S4]
- Description: Helps determine best-fit companies, identify contacts by department/role/seniority, and personalize interactions [S3]
- Disaster recovery plan: yes [S4]
- Dynamic form shortening: Dynamic form shortening based on enrichment availability [S7]
- Enrichment by email: Enrichment from email address only [S7]
- Enrichment feature: enrichment · appending · cleansing · matching [S2]
- Enrichment scope: leads · contacts · accounts [S6]
- Form shortening: yes [S1]
- Form shortening: dynamic form shortening based on email enrichment [S6]
- Free products: yes [S3]
- Global coverage: yes [S1]
- Global coverage: every country, any language [S6]
- Global coverage: Global coverage across every country, in any language [S7]
- Headquarters: United States [S4]
- Hubspot acquisition: Clearbit has joined HubSpot [S6]
- Hubspot acquisition: Clearbit is part of HubSpot [S7]
- Icp attributes count: 100+ firmographic, demographic, and technographic attributes to define ICP [S5]
- Indexers: https://www.clearbit.com/attributes [S3]
- Industry categorization: 6 digit NAICS, GICS, and SIC [S1]
- Industry categorization: NAICS-6digit · GICS · SIC [S6]
- Industry categorization: 6 digit NAICS, GICS, and SIC industry categorization [S7]
- Intent identification: yes [S1]
- Intent identification: IP intelligence · yes [S6]
- Ip based firmographic identification: Identifies website visitors by adding firmographic data to visitor IP addresses; claims over 90% of visitors are unidentified [S5]
- Lead scoring routing: yes [S1]
- Realtime scoring: Real-time lead scoring and routing [S7]
- Record enrichment scope: Enrichment for leads, contacts, and accounts [S7]
- Redundancy: N+1 [S4]
- Related solutions: Related solutions listed: Advanced Segmentation, Data Enrichment, Lead Scoring & Routing [S5]
- Role seniority normalization: yes [S1]
- Role seniority normalization: normalized roles and seniorities [S6]
- Role seniority normalization: Normalized Role & Seniority from titles [S7]
- Scoring routing: real-time lead scoring and routing [S6]
- Traffic identification: Website traffic identification via IP intelligence [S7]
- Visitor dashboard: yes [S1]
- Visitor dashboard: visitor dashboard matching ICP companies [S6]
- Visitor dashboard: Visitor dashboard highlighting ICP-matching companies [S7]
- Visitor insights purpose: Visitor Insights provides fresh B2B data to go-to-market tools for insights on prospects, customers, and their website/product actions [S5]

**Support**
- Status page: https://status.clearbit.com/uptime · yes [S4]
- Trust center: Trust Center · Privacy Policy · Status · Support · Legal · Do Not Sell My Info · Manage Cookies [S6]

## Questions

### Is Clearbit European?

Not determined: the vendor’s pages as captured do not say where Clearbit is based.

### Where does Clearbit store data?

Not stated on the vendor’s pages as of 20 Oct 2026.

### Does Clearbit have a free plan?

Not stated on the vendor’s pages as of 20 Oct 2026.

### What are the best alternatives to Clearbit?

As of 21 Oct 2026, the panel rates [Cognism (3/5)](https://whats-best.ai/software/lead-generation/cognism), [Dealfront (2.5/5)](https://whats-best.ai/software/lead-generation/dealfront) and [Apollo.io (2.5/5)](https://whats-best.ai/software/lead-generation/apollo) highest among the other 35 Lead Generation products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Cognism](https://whats-best.ai/software/lead-generation/cognism) (UK / wider Europe). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Clearbit alternatives](https://whats-best.ai/software/lead-generation/clearbit/alternatives).

## What this page leaves out

- 10 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 6 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.

## Sources

- [S1] Vendor page: https://clearbit.com (checked 2026-10-20)
- [S2] Legal notice — found from the homepage: https://clearbit.com/legal (checked 2026-10-20)
- [S3] Privacy policy — found from the homepage: https://clearbit.com/privacy-policy (checked 2026-10-20)
- [S4] Security / trust page — found from the homepage: https://clearbit.com/trust (checked 2026-10-20)
- [S5] Visitor identification & intent signals — found from sitemap: https://clearbit.com/solutions/visitor-insights (checked 2026-10-20)
- [S6] CRM sync, enrichment & export — found from sitemap: https://clearbit.com/integrations/hubspot (checked 2026-10-20)
- [S7] CRM sync, enrichment & export — found from sitemap: https://clearbit.com/integrations/salesforce (checked 2026-10-20)

---

Cite as: whats-best.ai, "Clearbit — Lead Generation", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/lead-generation/clearbit

Corrections: https://whats-best.ai/correct/921?target=page