# Braze alternatives — Marketing Automation As of 3 Nov 2026, the panel rates [HubSpot Marketing Hub (3/5)](https://whats-best.ai/software/marketing-automation/hubspot-marketing-hub), [ActiveCampaign (Automation) (3/5)](https://whats-best.ai/software/marketing-automation/activecampaign-automation) and [Bloomreach Engagement (3/5)](https://whats-best.ai/software/marketing-automation/bloomreach-engagement) highest among the other 18 Marketing Automation products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Evalanche](https://whats-best.ai/software/marketing-automation/evalanche) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). - Canonical page: https://whats-best.ai/software/marketing-automation/braze/alternatives - Braze: https://whats-best.ai/software/marketing-automation/braze.md - Data as of: 2026-11-03 **AI-generated.** Ratings and verdicts are the opinion of a panel of AI judges, formed from public evidence against a published rubric — an analysis, not a hands-on test. Listed by panel rating (products the panel could not rate follow alphabetically); no placement is for sale. How lists are ordered: https://whats-best.ai/methodology#ordering ## European alternatives to Braze - [Evalanche](https://whats-best.ai/software/marketing-automation/evalanche) · EU-Made · panel rating 3/5 · data hosting: not stated on the vendor’s pages Evalanche is the marketing automation platform of SC-Networks GmbH of Starnberg, strongest on consent and profiling, the only criterion scoring 6–7. - [Brevo (Automation)](https://whats-best.ai/software/marketing-automation/brevo-automation) · EU-Made · panel rating 2.5/5 · data hosting: Default not stated; pages mention the EU Brevo's automation bench is strongest on channel coverage: email, SMS, WhatsApp, web and mobile push, live chat and mobile wallet are documented as running from one platform with one customer record, coordinated by behaviour-driven workflows — email first, then SMS if unopened, then WhatsApp. - [CleverReach (Automation)](https://whats-best.ai/software/marketing-automation/cleverreach-automation) · EU-Made · panel rating 2/5 · data hosting: Default not stated; pages mention Germany and the EU · free plan per the vendor’s page captured 2026-10-19 CleverReach (Automation), the email-marketing automation tool of CleverReach GmbH & Co. - [Emarsys](https://whats-best.ai/software/marketing-automation/sendinblue-crm) · EU-Made · panel rating 2/5 · data hosting: not stated on the vendor’s pages SAP Emarsys, rebranded as SAP Engagement Cloud, is strongest on channel coverage at 5-7: ten channels are listed, from email, web and digital ads to conversational messaging, direct mail and call centre, with personalisation claimed across every channel. ## Other alternatives - [HubSpot Marketing Hub](https://whats-best.ai/software/marketing-automation/hubspot-marketing-hub) · Rest of world · panel rating 3/5 · free plan per the vendor’s page captured 2026-09-16 HubSpot Marketing Hub is strongest where scores run 6-7: CRM and data (native CRM, bidirectional sync with over 100 apps, sync monitoring with guided error troubleshooting) and consent and profiling (a copy of the notice shown, the consent type and the timestamp stored per contact, double opt-in, irreversible GDPR deletion). - [ActiveCampaign (Automation)](https://whats-best.ai/software/marketing-automation/activecampaign-automation) · Rest of world · panel rating 3/5 ActiveCampaign's marketing automation platform earns its highest marks on lead management and channel coverage, where scores cluster at 7: separate scoring models per line of business route high scorers to reps and auto-create CRM deals, and email, SMS, WhatsApp, site messages and Google, Facebook and LinkedIn ads run off one contact profile. - [Bloomreach Engagement](https://whats-best.ai/software/marketing-automation/bloomreach-engagement) · provenance unknown · panel rating 3/5 Bloomreach Engagement, a marketing automation platform from Bloomreach, Inc., scores highest on channel coverage, 7 to 9: email, SMS, MMS, RCS, WhatsApp, display ads, on-site and in-app delivery are documented to run from one always-up-to-date customer profile, though the captured pages give different figures for the channel count, 17 on one and at least 13 on another. - [Ortto](https://whats-best.ai/software/marketing-automation/ortto) · provenance unknown · panel rating 3/5 Ortto, formerly Autopilot, is a marketing automation platform built around a customer data platform that feeds a visual journey builder. - [Customer.io](https://whats-best.ai/software/marketing-automation/customerio) · provenance unknown · panel rating 2.5/5 Customer.io scores highest on CRM and data and on journey orchestration, both clustering at 6-7. - [Encharge](https://whats-best.ai/software/marketing-automation/encharge) · provenance unknown · panel rating 2.5/5 Encharge is a marketing automation platform for B2B SaaS businesses, strongest at journeys and integrations, weakest on sovereignty. - [Deployteq](https://whats-best.ai/software/marketing-automation/deployteq) · provenance unknown · panel rating 2.5/5 Deployteq, a marketing automation platform from Deployteq B.V. - [SALESmanago](https://whats-best.ai/software/marketing-automation/salesmanago) · provenance unknown · panel rating 2.5/5 Manago AI — the new name for SALESmanago — is an e-commerce-oriented customer engagement platform. - [Klaviyo (Automation)](https://whats-best.ai/software/marketing-automation/klaviyo-automation) · Rest of world · panel rating 2/5 · free plan per the vendor’s page captured 2026-09-16 Klaviyo is a US marketing automation platform — contracting entity Klaviyo, Inc. - [Acoustic Campaign](https://whats-best.ai/software/marketing-automation/acoustic-campaign) · provenance unknown · panel rating 2/5 Acoustic Campaign scored strongest on channel coverage, 6 to 7: email, SMS, WhatsApp and mobile compose in one shared editor and send from a single real-time profile whose per-channel consent state reroutes a journey when someone opts out. - [Insider](https://whats-best.ai/software/marketing-automation/insider) · provenance unknown · panel rating 2/5 Insider One is a marketing automation platform whose public pages show breadth rather than depth. - [Iterable](https://whats-best.ai/software/marketing-automation/iterable) · provenance unknown · panel rating 2/5 Iterable is an AI customer engagement platform, and the bench's scores put its strength in channels and journeys rather than sales-side lead handling. - [Adobe Marketo Engage](https://whats-best.ai/software/marketing-automation/adobe-marketo) · Rest of world · panel rating 1.5/5 Adobe Marketo Engage was judged here on two captured developer pages — a data ingestion API reference and a journeys capping-and-throttling reference — and that evidence shapes every score. - [Mautic](https://whats-best.ai/software/marketing-automation/mautic) · Rest of world · panel rating 1.5/5 Mautic, an open-source marketing-automation product stewarded by Acquia, Inc. Ratings are out of 5 (the panel's mean, half steps). --- Cite as: whats-best.ai, "Braze alternatives — Marketing Automation", AI panel analysis, as of 2026-11-03. https://whats-best.ai/software/marketing-automation/braze/alternatives