# Gong — Sales Enablement

Gong by Gong.io Ltd. holds a panel rating of 2/5 from 6 AI judges (category median 2/5), as of 2026-10-15. Provenance: Rest of world; sovereignty: not determined.

- Vendor: Gong.io Ltd. (https://www.gong.io)
- Category: [Sales Enablement](https://whats-best.ai/software/sales-enablement.md)
- Provenance (editorial classification): Rest of world
- Canonical page: https://whats-best.ai/software/sales-enablement/gong
- Alternatives: https://whats-best.ai/software/sales-enablement/gong/alternatives ([markdown](https://whats-best.ai/software/sales-enablement/gong/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-15 · oldest source captured 2026-10-01

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Gong.io Ltd.
- Headquarters: Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting: Default not stated; pages mention United States, Europe and Israel [S3]
- Free plan: Not stated on the vendor’s pages as of 13 Oct 2026

## The panel's verdict

Gong, a conversation-intelligence platform from Gong.io Ltd., an Israeli company with US headquarters, scores highest on CRM and integrations at 5 to 6: native two-way connectors for Salesforce, HubSpot and Dynamics, calls and emails exported to the CRM as objects, and terms promising export of customer data, including recorded calls, within 30 days of termination. Coaching and readiness held at 4, lifted by a required Academy course on recording and consent options before live training. Analytics and monitoring spans 4 to 6, the widest range: judges credit documented inputs — answers from the call transcript, snippets shown to the scorer — and mark down for missing public information on the AI model provider and EU processing. Content management scores 1 to 2: the captured pages show a directory of fifteen third-party connectors, and we found no public information on a native library. Sovereignty scores 1 to 2: the privacy policy places processing in the United States, Europe, Israel "and other locations", and we found no public information on subprocessors. Pricing pages state only "integrate your existing tech stack for free."

**Speaks for it:**
- Native two-way CRM integrations with Salesforce, HubSpot and Dynamics export calls and emails to the CRM as objects, with imported fields editable in Gong and synced back.
- Scorecard answers come from the call transcript with source snippets shown to the scorer, and the question guidance warns the AI has a bias to answer "yes".
- Automatic call review is switched at company level and can be turned on or off at any time.
- A required Academy course on recording and consent options precedes the live training session.
- The terms promise export of customer data, including recorded calls, within 30 days of termination.

**Held against it:**
- The captured content pages show a directory of fifteen third-party connectors such as Highspot, Seismic and Showpad, and we found no public information on a native library, versioning or approval workflows.
- The privacy policy places processing in the United States, Europe, Israel "and other locations", and we found no public information on subprocessors or on where transcription and AI processing run.
- Email tracking runs on an invisible pixel and redirect links, counts clicks on unsubscribe links, and we found no public information on a recipient notice or a per-link limit.
- When a call is scored automatically, the host is reviewed by default, and a published scorecard can be applied to calls from the past 90 days.
- Academy test proctoring collects test-takers' keystrokes and screen-capture events.

**Best for:**
- You run Salesforce, HubSpot or Dynamics and want calls, emails and activities written back to the CRM as objects, with fields editable in Gong and synced back.
- You coach through scorecards and want documented AI inputs, permission-gated score visibility and a company-level switch for automatic review.
- Your sales content already lives in a platform such as Highspot, Seismic or Showpad and you are buying conversation intelligence, not a content library.
- You want a defined exit: the terms promise export of customer data, including recorded calls, within 30 days of termination.

**Avoid if:**
- You must show a works council or legal team where recorded calls are processed and by whom; the privacy policy places processing in the United States, Europe, Israel "and other locations", and we found no public information on subprocessors, on where transcription runs, or on an EU contracting option.
- Your sellers will resist default monitoring: automatic review scores the call host by default, and published scorecards can be applied to calls from the past 90 days.
- You expect a native content library with versioning, approvals and expiry dates inside the product.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Head of Sales | The Enablement Manager | The Product Marketer | The CRM Integrator | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Sales content management | 0.5/5 | 1/5 | 1/5 | 0.5/5 | 0.5/5 | 1/5 |
| Buyer engagement & digital sales rooms | 1.5/5 | 1.5/5 | 1.5/5 | 2/5 | 1.5/5 | 1.5/5 |
| Onboarding, training & coaching | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Analytics, AI & seller monitoring | 2/5 | 2.5/5 | 2/5 | 3/5 | 2.5/5 | 2/5 |
| CRM, workplace integrations & exit | 2.5/5 | 3/5 | 2.5/5 | 3/5 | 3/5 | 2.5/5 |
| European sovereignty | 0.5/5 | 1/5 | 0.5/5 | 1/5 | 1/5 | 0.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **1.5/5** | **2/5** | **1.5/5** | **2/5** | **2/5** | **1.5/5** |

### The judges

- **The Head of Sales** (v1.0): Runs twenty account executives across DACH and is measured on win rate and cycle length. Wants a sales room the buyer's committee actually opens, a mutual action plan that keeps the deal moving after the demo, and content sellers find from the opportunity rather than in last year's email.
- **The Enablement Manager** (v1.0): Owns onboarding and wants a new hire selling in weeks, not quarters. Wants onboarding paths with certifications, practice with feedback a manager can actually give, and call recording that starts with the consent of everyone on the line, because a German customer has to agree before anything is recorded.
- **The Product Marketer** (v1.0): Writes the decks and wants the old ones gone. Wants versioning that replaces a superseded slide everywhere it was shared, approval before a claim goes out, brand-locked templates sellers can personalise within limits, and usage per asset so content nobody sends can be retired.
- **The CRM Integrator** (v1.0): Runs the Salesforce or Dynamics org and the Microsoft 365 tenant. Wants engagement data written back to the opportunity rather than kept in one more dashboard, SSO and SCIM, an API with webhooks, and a documented export of the content library for the day the contract ends.
- **The Data Protection Officer** (v1.0): Sees two groups being measured who never signed the vendor's terms: the buyer's employees in every tracked room and the company's own sellers in every scored call. Wants the tracking documented and switchable, recordings with a consent step and a retention period, transcription and AI providers named, and seller analytics a works council can agree to.
- **The Skeptic** (v1.0): Knows that "buyer intent" means tracking named people at the customer, that "AI coaching" means scoring employees, and that "reps find content 50% faster" rests on a vendor survey. Reads for what a room records about its visitors, what a readiness score is built from, whether call recording asks everyone on the line, and how many seats the minimum contract really buys.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Analytics tool: Google Analytics · https://tools.google.com/dlpage/gaoptout [S3]
- Cctv: yes [S3]
- DPA: yes [S3]
- DPA incorporated: yes [S4]
- DPA precedence: yes [S4]
- Enterprise security: yes [S1]
- EU data center: yes · yes [S1]
- No sensitive data: no [S3]

**Data**
- Backup restore: commercially reasonable efforts from latest backup [S4]
- Children policy: 16 [S3]
- Law enforcement disclosure: yes [S3]
- Opt out sale: yes · Gong Enrich opt-out [S3]
- Post termination deletion: 30 [S4]
- Post termination export: 30 · yes [S4]

**Hosting**
- Regions: United States · Europe · Israel [S3]

**Integrations**
- Availability: Tech admin · Any Gong plan [S14]
- Categories: Account insights · Buyer Intent · Contact enrichment · Content · CRM · Custom Microsites · Data Visualization & BI · Email & Calendar · Identity & Provisioning · Performance Management · Product insights · Telephony & Dialer · Web Conferen… [S14]
- Content count: 15 [S5]
- Content list: Content integrations available in the Gong Collective: Highspot, Docket AI, Hippo Video, Laudable, Seismic, Showpad, Spekit AI, Storydoc, Vidyard, Naro HQ, Lavender, Copy.ai, Minoa, Peerbound, Consensus [S5]
- Detailed docs: Slack · Tonkean · Workato · Zapier · Zendesk [S14]
- Free tech stack: integrate existing tech stack for free [S2]
- Location: Admin center > Settings > Ecosystem > Integrations [S14]
- Supported crms: Salesforce · HubSpot · MS Dynamics · CRM API [S13]
- Third party: Third-party integrations via API key; passwords not stored [S3]

**Legal**
- Claims limitation: 2 [S4]
- Consequential damages excluded: yes [S4]
- Copyright: 2026 · Gong.io Ltd. [S2]
- Copyright holder: 2024-2026 · Gong.io Inc. [S10]
- Dpft complaints: dpo@gong.io [S3]
- Entity: Gong.io Ltd. · Israel [S3]
- EU UK representative: Prighter Group · EU · UK [S3]
- Export control: yes [S4]
- Federal government end use: customary public rights only [S4]
- Governing law: San Francisco, California · California [S4]
- Ip indemnification: copyright, U.S. patent, trademark · yes [S4]
- Last updated: 2026-09-29 [S3]
- Last updated: June 2026 [S4]
- Liability cap: fees received in twelve months prior [S4]
- Marketing reference use: yes · yes [S4]
- Notice address: P.O. Box 190250, San Francisco, CA 94119 · legal@gong.io [S4]
- Page metadata: 2026-09-13 · 2024-11-06 [S11]
- Provider entity: Gong.io Inc. and its affiliates [S4]
- Refund on termination: yes [S4]
- Termination cure period: 30 [S4]
- US subsidary dpf: Gong.io Inc. · EU-U.S. DPF · UK Extension · Swiss-U.S. DPF [S3]
- Warranty commitments: security documentation accurate · no material security decrease · performance per Documentation · no material functionality decrease [S4]

**Pricing**
- Billing error window: 60 [S4]
- Fee models: subscription-based · usage-based · other [S4]
- Late fee: 1 [S4]
- License model: yes [S2]
- Payment terms: Order Form · 30 [S4]
- Platform fee: number of users supported · yes [S2]
- Subscription renewal: yes · 60 · one-year [S4]
- Tax treatment: yes · yes [S4]
- Team size options: 1 - 50 · 51 - 1,000 · 1,001 - 9,999 · 10,000+ [S2]

**Product**
- Academy proctoring: Gong Academy test monitoring collects browser-based proctoring data [S3]
- Academy registration required: Registration required to access the course [S9]
- Activity timeline review tip: review sent emails via activity timeline to avoid counted opens [S8]
- Affiliate access: yes [S4]
- AI agents: Gong Agenten automatisieren Follow-ups, Pipeline & Forecast-Korrekturen [S1]
- AI agents controls: yes [S1]
- AI call reviewer: suggests answers · scores entire call automatically based on filters [S12]
- AI model update: AI model update for AI Call Reviewer (Scorecards) [S11]
- AI scoring availability: Enable Essentials · Enable [S11]
- AI scoring permission: Access to score calls · Override scorecard answers [S11]
- AI scoring purpose: Gong AI analyzes call transcripts to answer scorecard questions [S11]
- AI tracker answer source: AI trackers can be set as an answer source; scorer clicks Look for answer in this call to see summary of relevant snippets [S11]
- Asset management tour: Gong offers a self-guided tour of capabilities for asset management teams focused on growing AUM and deepening client relationships [S6]
- Auto context no CRM: Auto Context creates accounts and contacts from imported calls and calendar events when no CRM connected [S13]
- Automatic review company setting: Admin Center > General settings > AI Call Reviewer [S12]
- Automatic review host: When a call is scored automatically, the host is reviewed by default [S12]
- Automatic review past calls: 90 [S12]
- Automatic review scorecards: all questions set to Get answer by AI [S11]
- Automatic review toggle: yes [S12]
- Automatic scoring requirements: all questions set to Get answer by AI · overall score set to calculated score [S12]
- Beta services: no · yes · no [S4]
- Click timeline review tip: review/test links via activity timeline to avoid counted clicks [S8]
- Collective: Gong Collective - Integrationen in den Tech-Stack [S1]
- CRM association algorithm: Default algorithm associates accounts/opportunities with activities; configurable and testable [S13]
- CRM field variables: CRM fields configurable as variables for Engage emails or AI briefs [S13]
- Customer count: 5000 [S1]
- Customer data license: host, use, copy, transmit, display Customer Data to provide Services [S4]
- Dedicated integration user: Dedicated integration user recommended to avoid disconnection [S13]
- Downtime notice: yes [S4]
- Edit CRM data in gong: Imported CRM fields editable in Gong and synced back to CRM [S13]
- End user training course: End User Training course covering end-user training options at Gong [S9]
- Engage: Gong Engage - KI für Vertriebsteams, persönlichere und effizientere Sales-Touchpoints [S1]
- Engage outreach: Engage users can continue outreach directly from Gong [S13]
- Enrichment: Gong Enrich uses Professional Data for matching and enrichment [S3]
- Evaluation services: as is, limited evaluation purposes · yes [S4]
- Export to CRM: Calls, emails, and activities exported to CRM as objects [S13]
- Forecast: Gong Forecast - objektive Insights und zentrale Analytics für präzise Forecasts [S1]
- G2 ratings count: 6200 [S1]
- Gtm roles: CRO · RevOps · Vertriebsteams · Customer success · Enablement [S1]
- Import CRM data: Import accounts, contacts, and opportunities from CRM to Gong [S13]
- Industries: Finanzsektor · Gesundheitswesen · Produktion & Fertigung [S1]
- License scope: non-exclusive, non-transferable, worldwide, internal business purposes [S4]
- Link click tracking mechanism: custom_tracking_url_redirect [S8]
- Link click unsubscribe: yes [S8]
- Manage scorecards permission: Manage scorecards · business admins [S12]
- Manual review scorecards: option can be set per question; scorer may use AI answer or enter own [S11]
- Microsite integrations: Accord · Docket AI · Enable Us by Mindtickle · EverAfter · Loxo · Aligned · Distribute · Dock · Trumpet · GTM Buddy [S7]
- Multilingual: 70 [S1]
- Multiple scorecards per call: yes [S12]
- Navigation modules: Plattformübersicht · Gong Engage · Gong Forecast · Gong Enable · Gong Revenue Graph · Gong AI [S1]
- Plan availability: Tech admin · Any Gong plan [S13]
- Plan seat dependency: Feature availability depends on company plan and assigned seats [S13]
- Prerequisite live training: The Gong Recording and Consent Options course is a required prerequisite before the live training session. [S10]
- Privacy policy URL: www.gong.io/privacy-policy/ [S4]
- Question configuration: Question editing, details/examples, tips, Improve question suggestions, and Test it against a real call are available [S11]
- Question guidance: Answers based primarily on call transcript; guidance includes avoiding compound questions, defining terms, small ranges, and noting AI has a bias to answer 'yes' [S11]
- Recording consent course: Gong Academy offers a course covering Gong's recording and consent options, how each option works, and best practices for setting up call recording. [S10]
- Results CSV export: yes · yes [S12]
- Revenue AI os: Gong Revenue AI OS [S1]
- Revenue graph: Gong Revenue Graph erfasst und verbindet Kundeninteraktionen automatisch [S1]
- Scorecard availability: Enable Essentials · Enable [S12]
- Scorecard delete question: yes [S12]
- Scorecard permissions: Anyone with necessary permissions in their permission profile can score a call and view the score [S12]
- Scorecard save vs publish: stored but not active · makes live [S12]
- Scorecard unpublish: yes [S12]
- Scorecard visibility: Visibility depends on scorecard setting; users see only scorecards they have permission to access [S12]
- Search by CRM fields: Search or filter Gong conversations using CRM fields [S13]
- Service description: Gong Revenue Intelligence Platform and related products/services [S4]
- Use case cs: Customer success: Kundenerlebnisse, Churn-Reduktion, Upsells [S1]
- Use case enablement: Enablement: schnellere Rampen, Skalierung von Top-Performern, Erfolgsmessung [S1]

**Support**
- Academy faqs: Gong Academy FAQs page available for questions [S9]
- Academy faqs: Gong Academy FAQs page is available for questions. [S10]
- Hours channels: weekdays 6:00am-6:00pm Pacific Time · online portal [S4]
- Trust center security: https://www.gong.io/trust-center/security/ [S3]

## Questions

### Is Gong European?

No. whats-best.ai classifies Gong as Rest of world.

### Where does Gong store data?

The default storage location for customer data is not stated on the vendor’s pages as of 13 Oct 2026. The vendor’s pages mention United States, Europe and Israel as hosting locations, per [the vendor’s page captured 13 Oct 2026](https://whats-best.ai/evidence/5924).

### Does Gong have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

### What are the best alternatives to Gong?

As of 21 Oct 2026, the panel rates [Showpad (2.5/5)](https://whats-best.ai/software/sales-enablement/showpad), [Modjo (2.5/5)](https://whats-best.ai/software/sales-enablement/modjo) and [Bigtincan (2/5)](https://whats-best.ai/software/sales-enablement/bigtincan) highest among the other 18 Sales Enablement products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Showpad](https://whats-best.ai/software/sales-enablement/showpad) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Gong alternatives](https://whats-best.ai/software/sales-enablement/gong/alternatives).

## What this page leaves out

- 9 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.gong.io/de/ (checked 2026-10-13)
- [S2] Pricing page: https://www.gong.io/pricing (checked 2026-10-13)
- [S3] Privacy policy: https://www.gong.io/legal/privacy-policy (checked 2026-10-13)
- [S4] Terms of service: https://www.gong.io/legal/terms-and-conditions (checked 2026-10-13)
- [S5] Sales content management — found from sitemap: https://help.gong.io/docs/content (checked 2026-10-13)
- [S6] Sales content management — found from sitemap: https://www.gong.io/platform-tour/asset-management (checked 2026-10-13)
- [S7] Buyer engagement & digital sales rooms — found from sitemap: https://help.gong.io/docs/custom-microsites (checked 2026-10-13)
- [S8] Buyer engagement & digital sales rooms — found from sitemap: https://help.gong.io/docs/how-does-email-tracking-work (checked 2026-10-13)
- [S9] Onboarding, training & coaching — found from sitemap: https://academy.gong.io/courses/end-user-training (checked 2026-10-13)
- [S10] Onboarding, training & coaching — found from sitemap: https://academy.gong.io/courses/gong-recording-and-consent-options (checked 2026-10-13)
- [S11] Analytics, AI & seller monitoring — found from sitemap: https://help.gong.io/docs/gong-ai-for-scoring (checked 2026-10-13)
- [S12] Analytics, AI & seller monitoring — found from sitemap: https://help.gong.io/docs/scorecard-faqs (checked 2026-10-13)
- [S13] CRM, workplace integrations & exit — found from sitemap: https://help.gong.io/docs/crm-integrations (checked 2026-10-13)
- [S14] CRM, workplace integrations & exit — found from sitemap: https://help.gong.io/docs/integrations-with-gong (checked 2026-10-13)

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Cite as: whats-best.ai, "Gong — Sales Enablement", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/sales-enablement/gong

Corrections: https://whats-best.ai/correct/577?target=page