# Outreach — Sales Enablement

Outreach by Outreach, Inc. holds a panel rating of 2/5 from 6 AI judges (category median 2/5), as of 2026-10-21. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Outreach, Inc. (https://www.outreach.io)
- Category: [Sales Enablement](https://whats-best.ai/software/sales-enablement.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/sales-enablement/outreach
- Alternatives: https://whats-best.ai/software/sales-enablement/outreach/alternatives ([markdown](https://whats-best.ai/software/sales-enablement/outreach/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-21 · oldest source captured 2026-10-20

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Outreach, Inc.
- Headquarters: Not stated on the vendor’s pages as of 20 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 20 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 20 Oct 2026

## The panel's verdict

Outreach's evidence is strongest on integrations: CRM and integrations scored 5-6, citing a documented REST API, RFC-conformant SCIM provisioning, SAML 2.0 single sign-on, and revenue attribution for Salesforce and Dynamics. Coaching and readiness scored 4 with no variation, resting on the Kaia consent-wrapped join link with customisable notice text and per-provider control. The weakest area is pricing transparency at 2-3: the terms publish mechanics — twelve-month renewals, thirty days' notice to stop renewal, sixty days' notice of price changes — but we found no public information on per-seat prices, minimum seat counts or module bundling, so the annual invoice is a sales conversation. Judges split widest on content management at 2-4: some credit access control through team Collections, others see permissions around a message library; we found no public information on versioning, expiry or approval. Analytics and monitoring sits at 3-4 alongside buyer engagement, with AI agents described as benefits and no model provider named. Sovereignty sits at 3: Outreach Corporation contracts from Seattle under Washington law, EU hosting is an option, and we found no public information on subprocessors.

**Speaks for it:**
- Documented integration depth: RFC 7643/7644-conformant SCIM provisioning, SAML 2.0 single sign-on, an OAuth REST API with reporting access, and revenue attribution for Salesforce and Dynamics
- Consent mechanics for recorded meetings are documented in detail: a consent-wrapped Kaia join link attendees click through, customisable notice text, logo and privacy link, per-provider switching, and consent rules keyed to the prospect's physical location
- Email open and click tracking can be restricted at admin, profile, user and template level, with granular prospect opt-outs from emails and calls
- Reporting is documented across team and rep performance, sequences, pipeline, forecast and revenue attribution, with exports and API access
- The Buyer Intent Score is explained as an account field fed by named providers — Bombora, TechTarget, G2, 6Sense — via the CRM

**Held against it:**
- We found no public information on per-seat prices, which roles need a paid seat, minimum seat counts or which modules a tier includes, leaving the annual invoice to a sales conversation
- Content governance is team Collections over sequences, templates and snippets, with no public information on versioning, expiry of outdated material or approval before publishing
- AI agents across coaching and forecasting are described only as benefits, with no named model provider, no documented inputs and no per-account off switch found
- We found no public information on the subprocessor list, including where recordings are transcribed or analysed, and Trust Center access runs through your Account Executive
- Open tracking is enabled by default when allowed in the organisation, and we found no public information on a notice or consent step for tracked recipients

**Best for:**
- You run Salesforce or Dynamics and want SCIM provisioning, SAML 2.0 single sign-on and a documented API to automate seats and pull reporting
- Your team records prospect meetings and needs documented consent mechanics — consent-wrapped join links, per-provider control, location-based rules — before rollout
- You prioritise accounts on intent data and want a score whose inputs are documented as named third-party feeds via your CRM

**Avoid if:**
- You need a computable annual invoice — published per-seat prices, seat minimums and module bundling — before procurement can commit
- Your works council must review what feeds seller-facing AI scores, who the model provider is and how to switch AI off per account
- You need versioning, expiry and approval workflows so superseded decks leave sellers' hands
- You require a documented exit process that hands back content and analytics when the contract ends

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Head of Sales | The Enablement Manager | The Product Marketer | The CRM Integrator | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Sales content management | 1.5/5 | 2/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1/5 |
| Buyer engagement & digital sales rooms | 2/5 | 2/5 | 1.5/5 | 2/5 | 2/5 | 2/5 |
| Onboarding, training & coaching | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Analytics, AI & seller monitoring | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 1.5/5 |
| CRM, workplace integrations & exit | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 2.5/5 |
| European sovereignty | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 |
| Pricing transparency | 1/5 | 1.5/5 | 1/5 | 1/5 | 1/5 | 1/5 |
| **Weighted verdict** | **2/5** | **2/5** | **2/5** | **2/5** | **2/5** | **1.5/5** |

### The judges

- **The Head of Sales** (v1.0): Runs twenty account executives across DACH and is measured on win rate and cycle length. Wants a sales room the buyer's committee actually opens, a mutual action plan that keeps the deal moving after the demo, and content sellers find from the opportunity rather than in last year's email.
- **The Enablement Manager** (v1.0): Owns onboarding and wants a new hire selling in weeks, not quarters. Wants onboarding paths with certifications, practice with feedback a manager can actually give, and call recording that starts with the consent of everyone on the line, because a German customer has to agree before anything is recorded.
- **The Product Marketer** (v1.0): Writes the decks and wants the old ones gone. Wants versioning that replaces a superseded slide everywhere it was shared, approval before a claim goes out, brand-locked templates sellers can personalise within limits, and usage per asset so content nobody sends can be retired.
- **The CRM Integrator** (v1.0): Runs the Salesforce or Dynamics org and the Microsoft 365 tenant. Wants engagement data written back to the opportunity rather than kept in one more dashboard, SSO and SCIM, an API with webhooks, and a documented export of the content library for the day the contract ends.
- **The Data Protection Officer** (v1.0): Sees two groups being measured who never signed the vendor's terms: the buyer's employees in every tracked room and the company's own sellers in every scored call. Wants the tracking documented and switchable, recordings with a consent step and a retention period, transcription and AI providers named, and seller analytics a works council can agree to.
- **The Skeptic** (v1.0): Knows that "buyer intent" means tracking named people at the customer, that "AI coaching" means scoring employees, and that "reps find content 50% faster" rests on a vendor survey. Reads for what a room records about its visitors, what a readiness score is built from, whether call recording asks everyone on the line, and how many seats the minimum contract really buys.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Bug bounty: yes · yes [S4]
- Certifications: ISO 27001 · ISO 27701 [S3]
- Data protection measures: yes [S2]
- DPA incorporated: yes [S2]
- Encryption: yes · yes · yes [S4]
- Export controls: Subject to US export controls (EAR) and OFAC sanctions programs [S2]
- GDPR page: yes [S1]
- GDPR page: yes [S13]
- Germany voip address requirement: Germany requires VOIP users to have a German address to use a German number. [S9]
- Governance: yes [S13]
- ISO 27001: yes [S4]
- Iso27701 GDPR audit: yes [S4]
- Privacy by design: privacy-by-design approach including responsible AI applications [S3]
- Scc: yes [S4]
- Standards basis: GDPR (EU/UK) · California Privacy Legislation [S3]
- Trust center access: yes · Account Executive [S3]
- Two party states listed: Page lists 15 two-party consent states including California, Florida, Washington. [S9]

**Hosting**
- Data localization: yes [S3]
- EU data tenancy: yes [S4]

**Integrations**
- API access registration: yes · yes [S13]
- API access request: yes [S13]
- API documentation: yes [S13]
- Buyer intent providers: via CRM · Bombora · TechTarget · G2 · 6Sense [S12]
- Competitor comparisons: Gong · Salesloft · Clari [S13]
- Reporting API: Reporting data can be pulled through the Outreach API [S11]
- SCIM auth oauth2: yes [S14]
- SCIM base uri: https://api.outreach.io/scim/v2/org_id/ [S14]
- SCIM beta status: beta [S14]
- SCIM filter support: yes · 1000 [S14]
- SCIM group patch: yes [S14]
- SCIM groups crud: yes · yes · yes · yes · yes [S14]
- SCIM groups type: OutreachTeam [S14]
- SCIM oauth scopes: users.all · users.aggregate · teams.all · profiles.all · roles.all · scim [S14]
- SCIM patch support: yes [S14]
- SCIM rate limits: yes · yes [S14]
- SCIM rfc conformance: RFC 7643 · RFC 7644 [S14]
- SCIM token expiry: 7200 [S14]
- SCIM user custom fields: profileName · roleName · custom<N> [S14]
- SCIM users crud: yes · yes · yes · yes · yes [S14]
- Third party products: Customers may connect third-party products/integrations to the Services at their own responsibility [S2]

**Legal**
- Confidentiality period: 1 [S2]
- Disclaimer scope: Content is informational only; buyers should consult legal counsel for compliance questions. [S9]
- Governing law: federal or state courts of Washington · Washington, USA [S2]
- Legal entity address: Outreach Corporation · 333 Elliott Ave W, Suite 500, Seattle, WA 98119, United States [S2]
- Liability cap: fees paid or owing in preceding 12 months [S2]
- Locations: Seattle HQ · Prague · Atlanta [S1]
- Locations: Seattle HQ · Prague · Atlanta [S13]
- Minimum age: 18 [S2]
- Terms last updated: 2024-04-12 [S2]
- Terms order precedence: yes [S2]

**Pricing**
- Billing contact: billing@outreach.io [S2]
- Expansion prorated: Mid-term expansion orders invoiced at then-current pricing, pro-rated [S2]
- Late payment suspension: 5 [S2]
- Page available: yes [S1]
- Renewal notice days: 30 [S2]
- Renewal price change notice: 60 [S2]
- Renewal term months: 12 [S2]
- Taxes customer pays: customer [S2]
- Terms archive available: yes [S2]
- Voice normal use limit: usd_unclear · yes · 3000 [S2]
- Voice paid addon: Outreach Voice may carry additional fees for calls and phone numbers, priced at outreach.ai/outreach-voice-pricing [S2]

**Product**
- Access enforcement after enablement: team membership only [S6]
- Aggregated data use: Outreach may use aggregated customer data for improving Services and marketing statistics without identifying customers [S2]
- AI agents scope: AI agents act across prospecting, deal execution, conversation intelligence, coaching, and forecasting [S1]
- Analyst recognition: Named Leader by Gartner, Forrester, and IDC in Revenue Orchestration and Revenue Intelligence [S1]
- Buyer intent score export API: yes · yes [S12]
- Buyer intent score field: numeric field on Account object · prioritize accounts likely to become customers [S12]
- Buyer intent score filter sort: Accounts List View · yes · yes [S12]
- Buyer intent score smart views: Buyer Intent Score usable in Smart Views and account list views [S12]
- Buyer intent score triggers: Usable in triggers to automate task creation based on score thresholds [S12]
- Buyer intent score values: yes · yes · yes · yes [S12]
- Call recording: Outreach provides call recording with configuration guidance for US and international call recording laws. [S9]
- Call recording consent: Call recording features exist; customer must obtain consent; no warranty of compliance [S2]
- Capabilities list: Sales engagement · Deal management · Mutual Action Plans · Conversation intelligence · Rep coaching · Deal insights · Pipeline management · Sales forecasting [S1]
- Communication preferences: yes · yes [S4]
- Consent based on prospect location: Consent requirement is based on the physical location of the prospect, not the area code. [S9]
- Consent setup location: Enabled by admin in Administration > Tools > Kaia > Compliance [S10]
- Content governance description: Restricts access to Sequences, Templates, and Snippets via Collections associated with Teams [S6]
- Content manager role: yes · yes · yes [S6]
- Controller processor: yes · yes [S4]
- Conversation intelligence: Conversation intelligence [S13]
- Custom reports layouts: Build custom reporting layouts and filters [S11]
- Customer reference right: yes [S2]
- Data ownership customer: yes [S2]
- Data types imported: calendar · social media contacts · call history · call recordings · files · comments [S2]
- Deal execution: Meetings start with a brief and end with an updated deal record; real-time guidance on objections [S1]
- Deal insights: Deal insights [S13]
- Deal management: Deal management [S13]
- Default content manager profile: yes [S6]
- Existing meetings unaffected: Consent feature only affects new meetings; existing and recurring meetings unaffected [S10]
- Feature disable rollback: yes [S6]
- Feedback license: Feedback may be used freely by Outreach without compensation [S2]
- Forecasting coaching: Leaders inspect activity, meetings, deals, pipeline, and forecast in one place with early risk flagging [S1]
- Google calendar dynamic links: supported · supported · supported · supported [S10]
- Google scheduling requirement: Scheduling via Google requires the Outreach Everywhere extension [S10]
- Governance controls: data deletion · data retention · recording consent · role-based access controls [S3]
- Governance scope per profile: Profile [S6]
- Governance without feature sharing: Others can only see it · Others can see and use it [S6]
- Kaia consent page overview: Consent page hosted by Outreach replaces video join link with consent-wrapped link; attendees click through before joining [S10]
- Kaia join timing: Kaia joins approximately 1 minute before meeting start [S10]
- Landing page customization: Custom consent page text, privacy policy link, org logo upload [S10]
- License requirement: Requires Meet license or equivalent [S10]
- Marketplace: yes [S13]
- Metric deal size: 45 [S1]
- Metric meeting prep: 50 [S1]
- Metric prospecting time: 90 [S1]
- Mutual action plans: Mutual Action Plans [S13]
- Nonadmin permissions requirement: Admins must grant non-admins Teams and Collection management permissions [S6]
- Open click tracking: Outreach templates support open tracking and click tracking features which can be enabled or disabled per template [S8]
- Open tracking default: yes [S7]
- Opportunities claim: Sellers close over 2 million opportunities every month with Outreach [S13]
- Outlook addin permission: OnlineMeetings.ReadWrite · yes [S10]
- Outlook addin static links: supported · supported · supported · supported [S10]
- Outlook ribbon button: 'Add Kaia meeting' button adds consent-wrapped link from Outlook ribbon in one click; for orgs without consent page it shows a message and existing workflows unchanged [S10]
- Outlook scheduling requirement: Scheduling via Outlook requires Outreach add-in with calendar support version 3.1.1 [S10]
- Per provider control: yes [S10]
- Pipeline forecast reporting: Report on pipeline generation and win/loss [S11]
- Pipeline generation: Signals trigger research on inbound leads and outbound targets with buyer-fitted messaging [S1]
- Pipeline management: Pipeline management [S13]
- Positioning: Agentic AI platform for revenue teams [S1]
- Public calendar static links: supported · supported · supported · supported [S10]
- Public collection: entire organization · yes [S6]
- Public collection reserved name: yes · Public · yes [S6]
- Rbac compatibility: yes · yes · yes [S6]
- Rbac governance: yes · yes [S4]
- Rbac hierarchy model: RBAC can provide derived access through organizational hierarchy [S6]
- Rep coaching: Rep coaching [S13]
- Reporting analytics scope: Reporting & Analytics covers team and rep results, sequence and activity reporting, pipeline and forecast reporting, and revenue attribution [S11]
- Reporting audience: Sellers, managers, and revenue leaders, with some admin setup [S11]
- Reporting suite exports refresh: Reporting suite includes exports, refresh timing, and coverage overview [S11]
- Revenue attribution crms: Revenue attribution available for Salesforce and Dynamics [S11]
- Rtbf feature: yes · yes [S4]
- Sales AI: Sales AI [S13]
- Sales engagement: Sales engagement [S13]
- Sales forecasting: Sales forecasting [S13]
- Scale opportunities: >2000000 [S1]
- SCIM active controls license seats: yes [S14]
- Sequence activity reporting: Report on sequence performance, activity, and outcomes [S11]
- Shared content use intent: Owner's original sharing intent enforced on use [S6]
- Software license: Limited, revocable license to client software; auto-updates may occur [S2]
- SSO SAML: yes · 1.2 [S4]
- Supported content types: Sequences · Templates · Snippets [S6]
- Team rep performance reporting: Report on team and rep activity, tasks, and performance [S11]
- Teams collections hierarchy: no [S6]
- Teams collections relationship: multiple · multiple [S6]

**Support**
- Knowledge base: yes [S13]
- Professional services: yes [S13]
- Resources: Knowledge base · Outreach Success Center · Outreach University · Professional services [S1]
- Resources: Outreach University · Success Center · API Documentation · Platform Status · Support Offerings [S11]
- Resources listed: Outreach University · Success Center · API Documentation · Platform Status · Support Info · Outreach Support Offerings · Best Practices for Contacting Support [S9]
- SLA warranty: Support and SLA detailed in applicable Order [S2]
- Status page: yes [S13]

9 more facts on the canonical page: https://whats-best.ai/software/sales-enablement/outreach

## Questions

### Is Outreach European?

Not determined: the vendor’s pages as captured do not say where Outreach is based.

### Where does Outreach store data?

Not stated on the vendor’s pages as of 20 Oct 2026.

### Does Outreach have a free plan?

Not stated on the vendor’s pages as of 20 Oct 2026.

### What are the best alternatives to Outreach?

As of 21 Oct 2026, the panel rates [Showpad (2.5/5)](https://whats-best.ai/software/sales-enablement/showpad), [Modjo (2.5/5)](https://whats-best.ai/software/sales-enablement/modjo) and [Bigtincan (2/5)](https://whats-best.ai/software/sales-enablement/bigtincan) highest among the other 18 Sales Enablement products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Showpad](https://whats-best.ai/software/sales-enablement/showpad) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Outreach alternatives](https://whats-best.ai/software/sales-enablement/outreach/alternatives).

## What this page leaves out

- 23 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 7 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 pricing fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown.

## Sources

- [S1] Vendor page: https://www.outreach.io (checked 2026-10-20)
- [S2] Terms of service — found from the homepage: https://www.outreach.ai/terms (checked 2026-10-20)
- [S3] Privacy policy — found from the homepage: https://www.outreach.ai/platform/privacy (checked 2026-10-20)
- [S4] Security / trust page — found from the homepage: https://www.outreach.ai/gdpr (checked 2026-10-20)
- [S5] Sales content management — found from sitemap: https://support.outreach.io/support/solutions/articles/159000425371-how-to-enable-outreach-content-governance (checked 2026-10-20)
- [S6] Sales content management — found from sitemap: https://support.outreach.io/support/solutions/articles/159000425880-outreach-content-governance-overview-and-faq (checked 2026-10-20)
- [S7] Buyer engagement & digital sales rooms — found from sitemap: https://support.outreach.io/support/solutions/articles/159000425284-how-to-enable-or-disable-email-open-and-click-tracking-in-outreach-at-all-levels (checked 2026-10-20)
- [S8] Buyer engagement & digital sales rooms — found from sitemap: https://support.outreach.io/support/solutions/articles/159000425649-new-tracking-activity-from-prospects-after-tracking-disabled (checked 2026-10-20)
- [S9] Onboarding, training & coaching — found from sitemap: https://support.outreach.io/support/solutions/articles/159000426409-call-recording-laws-and-regulations-us-and-international (checked 2026-10-20)
- [S10] Onboarding, training & coaching — found from sitemap: https://support.outreach.io/support/solutions/articles/159000420901-kaia-meetings-recording-consent-page-admin-set-up (checked 2026-10-20)
- [S11] Analytics, AI & seller monitoring — found from sitemap: https://support.outreach.io/support/solutions/articles/159000433244-reporting-analytics-overview (checked 2026-10-20)
- [S12] Analytics, AI & seller monitoring — found from sitemap: https://support.outreach.io/support/solutions/articles/159000426353-outreach-buyer-intent-score-faqs (checked 2026-10-20)
- [S13] CRM, workplace integrations & exit — found from sitemap: https://www.outreach.ai/platform/api (checked 2026-10-20)
- [S14] CRM, workplace integrations & exit — found from sitemap: https://support.outreach.io/support/solutions/articles/159000426344-outreach-scim-protocol (checked 2026-10-20)

---

Cite as: whats-best.ai, "Outreach — Sales Enablement", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/sales-enablement/outreach

Corrections: https://whats-best.ai/correct/947?target=page