# Lumar — SEO

Lumar by Lumar (formerly DeepCrawl) holds a panel rating of 2/5 from 6 AI judges (category median 2.5/5), as of 2026-10-15. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Lumar (formerly DeepCrawl) (https://www.lumar.io)
- Category: [SEO](https://whats-best.ai/software/seo.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/seo/lumar
- Alternatives: https://whats-best.ai/software/seo/lumar/alternatives ([markdown](https://whats-best.ai/software/seo/lumar/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-15 · oldest source captured 2026-10-13

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Lumar (formerly DeepCrawl)
- Headquarters: Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 13 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 13 Oct 2026

## The panel's verdict

Lumar (formerly DeepCrawl) is strongest on technical audit, where scores hold at 9: a crawler at up to 450 URLs per second non-rendered and 350 rendered on Google's own engine, log-file crawl-budget breakdowns, Source Gap charts, build gates and an AI dev-ticket writer. Weakest are keyword and content, 1 to 2, and rank and index data, 2 to 3 — the captured keyword pages are educational notes from Google's Office Hours and title-length guidance, with no public information on volumes, difficulty, intent or SERP features. Its documented dataset is AI-answer visibility — six named models, a chosen refresh cadence and up to two years of stored data — with no public information on traditional rank tracking or backlink data. Reporting and API scores span 5 to 7 — a GraphQL API and a Data Studio connector — with no published rate limits or per-endpoint costs; data portability spans 4 to 5, and sovereignty 0 to 1, with no public information about hosting or subprocessors. Captured pages give different figures for built-in report counts (250+, 350+, 500+); pricing is a "Get pricing" enquiry.

**Speaks for it:**
- Technical audit scores sit at 9, with crawl speeds of up to 450 URLs per second non-rendered and 350 rendered on Google's own rendering engine.
- Log-file crawl-budget breakdowns and Source Gap charts set what the crawler found against sitemaps, Search Console, analytics and log files.
- A single documented GraphQL API makes every report pullable, with custom apps deployable in your own environment and a Data Studio connector.
- AI visibility is documented across six named models, refreshed at your chosen cadence and backed by up to two years of stored data.
- Pre-production QA gates can halt a CI/CD build when metrics dip, and an AI dev-ticket writer turns findings into developer-ready tasks.

**Held against it:**
- Keyword and content scores sit at 1 to 2, with the captured keyword material limited to educational advice and no public information on volumes, difficulty or intent.
- No public information on traditional rank tracking or a backlink index leaves rank and index data at 2 to 3.
- Sovereignty scores sit at 0 to 1 on no public information about hosting location, contracting entity or subprocessors.
- No published API rate limits, per-endpoint credit costs or white-label client reporting keep reporting and API at 5 to 7.
- No public information on export formats, bulk historical export or retention after cancellation, with data portability at 4 to 5.

**Best for:**
- You run technical SEO at scale and need log-file analysis, crawl-budget breakdowns and pre-production gates inside your CI/CD pipeline.
- You want crawler findings converted into developer-ready tickets your engineering teams can action.
- You are tracking AI-answer visibility — brand mentions, sentiment and citations across named models — and want a defined, weighted score with stored history.
- You build in-house tooling on a documented GraphQL API and deploy custom apps in your own environment.

**Avoid if:**
- You need keyword research — volumes, difficulty, intent or SERP feature data — to plan content; keyword and content scored 1 to 2.
- You depend on traditional rank tracking or a backlink index with stated size and freshness.
- Your procurement must see published hosting, contracting-entity or subprocessor details before signing.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The In-House SEO Lead | The Agency Owner | The Technical SEO | The Content Strategist | The Data Analyst | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Crawling & technical audit | 4.5/5 | 4.5/5 | 4.5/5 | 4.5/5 | 4.5/5 | 4.5/5 |
| Keyword research & content guidance | 1/5 | 1/5 | 1/5 | 1/5 | 0.5/5 | 1/5 |
| Rank tracking & index quality | 1/5 | 1.5/5 | 1/5 | 1/5 | 1/5 | 1.5/5 |
| Reporting, integrations & API | 3.5/5 | 3/5 | 3/5 | 2.5/5 | 3/5 | 3/5 |
| Data portability & exit | 2/5 | 2/5 | 2/5 | 2.5/5 | 2/5 | 2.5/5 |
| European sovereignty | 0.5/5 | 0.5/5 | 0/5 | 0/5 | 0/5 | 0/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **2/5** | **2.5/5** | **2.5/5** | **2/5** | **2/5** | **2/5** |

### The judges

- **The In-House SEO Lead** (v1.0): Owns organic traffic for one large German site and reports on it monthly. Wants German-language keyword data that is not an afterthought, rankings she can defend when they disagree with Search Console, and audit findings specific enough to become a developer ticket.
- **The Agency Owner** (v1.0): Runs forty client sites and rebills the licence. Wants multi-client management, white-label reports a client can receive unedited, and per-seat costs that do not punish a growing team. Reads "contact us" on a pricing page as a margin problem.
- **The Technical SEO** (v1.0): Lives in crawl data and log files. Wants JavaScript rendering, crawl budget analysed, indexation diagnosed rather than listed, and regressions caught between crawls. Treats an issue list sorted by count rather than by traffic impact as busywork.
- **The Content Strategist** (v1.0): Decides what gets written and can only commission so much. Wants topic clusters, honest opportunity sizing, cannibalisation caught before it happens, and briefs scored against what actually ranks rather than against keyword density.
- **The Data Analyst** (v1.0): Wants the numbers in the warehouse, not in a PDF. Cares about a documented API with published credit costs, bulk historical export, and whether three years of ranking history leaves with the customer or dies with the subscription.
- **The Skeptic** (v1.0): Knows every vendor claims the largest index and the most accurate rankings, and that no buyer can check either. Reads instead for what can be held to: refresh frequency, stated limits, credit costs per endpoint, and what the invoice does when the team adds a seat.

## European sovereignty — proven facts

No sovereignty finding yet.

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- SOC 2 type2: yes · SOC 2 Type 2 [S1]

**Integrations**
- API docs: yes [S8]
- API reports: yes [S3]
- Cicd: CI/CD pipeline integration [S1]
- Custom apps: yes [S8]
- Data studio: existing dashboards must edit the data source and reconnect · yes [S3]
- Graphql API: GraphQL · yes [S8]
- Graphql type system: yes [S8]
- Programmatic access: programmatic access to crawler and website intelligence data [S8]
- Single API: yes [S8]
- Use cases: custom dashboards, auto-trigger crawls on staging updates, integrate SEO data into client-facing platforms [S8]

**Legal**
- Copyright: 2022-2026 · Lumar [S5]
- Terms pages: Privacy · Terms of Use · Cookies · Accessibility Statement [S5]

**Pricing**
- No prices on page: no [S6]
- Site speed module subscription: site speed metrics available as an add-on module to subscription [S3]

**Product**
- Accessibility wcag: platform supports achieving WCAG compliance via accessibility metrics [S2]
- AI search visibility: yes [S1]
- AI visibility platform: yes [S6]
- AI visibility score: yes [S6]
- Analytics reports: Primary Pages with Visits · Primary Pages without Visits · Duplicate Pages with Visits · Non-indexable Pages with Visits · Redirects with Visits · Error Pages with Visits · Traffic > Search Analytics [S9]
- Analyze crawler: crawler audits millions of pages [S1]
- Analyze reports: 250 · yes [S1]
- Apps count: 4 · 500 [S1]
- Baidu title guideline: 80 [S5]
- Bing title guideline: 65 [S5]
- Bold text advice: Bold text gives a little more value than plain text but likely doesn't have a big SEO impact. [S4]
- Brand sentiment monitoring: yes [S6]
- Built in reports: 350+ [S2]
- Category dashboards: Dedicated dashboards per category and subcategory with charts and trend lines; clicking a data point takes you to the relevant report [S9]
- Category page text advice: Useful topical text on category pages helps Google understand them, but page must remain recognisable as a shopping page. [S4]
- Chart categories: New charts organized under Indexation, Content, Config, Links, Structured Data, Traffic, Mobile, Log Files, Performance and Source Gap categories [S9]
- Competitor benchmarking: yes [S6]
- Core web vitals: Core Web Vitals reporting [S1]
- Crawl AI visibility integration: yes · yes [S6]
- Crawl progress dashboard: crawl progress screen shows requests per second, failure rate, URLs per status code [S2]
- Crawl safeguard: failure rate thresholds automatically pause crawl and notify user when breached [S2]
- Crawl speed: urls_per_second · 350 [S2]
- Crux field data: yes [S1]
- Custom extraction: custom metrics via custom extractions, extraction of practically any info from page HTML, external data integration [S2]
- Custom prompts: yes [S6]
- Cwv metrics: Lumar captures web performance and Core Web Vitals metrics at scale in dedicated Site Speed projects; basic reporting in SEO projects [S3]
- Demo and pricing cta: yes · yes [S7]
- Dev ticket writer: AI dev ticket writer tool [S1]
- Dmoz shutdown: DMOZ shut down and no longer used by Google [S5]
- Error status codes: 400 · 404 · 410 · 500 · 501 [S9]
- Geo content evaluation: yes [S6]
- Geo suggestions: yes · yes [S1]
- Geo toolkit: GEO Toolkit for AI visibility (optimize, be understood, get cited by AI) [S2]
- Geo toolkit: Lumar offers a GEO Toolkit for AI optimization [S5]
- Geo toolkit: Lumar offers a GEO Toolkit for AI visibility optimization [S7]
- Geo toolkit: yes [S8]
- Geo tracking: tracks AI brand mentions and sentiment across major AI platforms [S1]
- Google desktop title pixels: 600 · 65-70 [S5]
- Google mobile title chars: 78 [S5]
- Google rendering engine: uses Google's rendering and parsing engine for JavaScript-rendered pages [S2]
- Gsc click bands: Primary Pages with X to Y Clicks broken into quantity groups from 1 to over 10,000 clicks [S9]
- Gsc date range: 100 [S9]
- Gsc reports: Primary Pages in SERP with Clicks · Primary Pages in SERP without Clicks · Primary Pages not in SERP · Duplicate Pages in SERP · Non-Indexable Pages in SERP · Redirects in SERP · Error Pages in SERP · Traffic > Search Console [S9]
- Hyphen advice: Adding/removing hyphens in keywords can lead to words being seen as different by Google, depending on circumstances and language. [S4]
- Inp crux only: CrUX origin-level data only [S3]
- Keyword optimization definition: Keyword optimization is the practice of researching and selecting the best keyword terms to use within your website’s traffic. [S4]
- Keyword repetition advice: Repeating the same keywords doesn't help. [S4]
- Keyword stuffing advice: Adding arbitrary keyword text to product listing pages may trigger Google's keyword stuffing algorithms. [S4]
- Learn resources: Academy · Blog · E-Books · Webinars · Product Guides · Website Health Wiki [S7]
- Lighthouse: yes [S1]
- Lighthouse vs crux inp: LCP · CLS · INP [S3]
- Log file bot depth: Bot Hits Breakdown Depth shows depth of pages with bot hits [S9]
- Log file bot trends: Log file category includes trend charts for how Google and other search engines access the site over time [S9]
- Log file crawl budget: Log file reporting includes Crawl Budget Breakdown of primary pages with and without bot hits, duplicate pages, non-indexable pages, error pages and redirects with bot hits [S9]
- Measurement method SEO module: own Page Rendering Service (PRS) in a lab environment [S3]
- Measurement method site speed: run on Lumar's own servers · CrUX API [S3]
- Metrics available: FCP · Lighthouse and CrUX [S3]
- Monitor alerts: yes [S1]
- Monitor multisite: yes · yes [S1]
- New experience launch: New Lumar platform experience launched January 2022 with new navigation, categories and dashboards [S9]
- Office hours notes source: Notes compile key SEO tips relating to keyword optimization from Google’s SEO Office Hours sessions. [S4]
- Performance core web vitals: Performance charts cover fetch time, TTFB, FCP, LCP, CLS, Time to Interactive and DOM Content Load [S9]
- Platform modules: Monitor · Analyze · Protect · Impact [S4]
- Platform modules: Monitor · Analyze · Protect · Impact [S5]
- Platform modules: Monitor · Analyze · Protect · Impact [S7]
- Platform scope: single platform for GEO/AEO, tech SEO, site speed, web accessibility, custom analytics [S1]
- Protect qa: pre-production QA testing [S1]
- Protect thresholds: yes [S1]
- Refresh cadence: yes [S6]
- Report count: site speed · 90 [S3]
- Resources: Academy · Blog · E-Books · Webinars · Product Guides · Website Health Wiki [S5]
- Sentiment scoring: yes [S6]
- SEO module reports available: Page Speed section of the Experience category · JavaScript rendering must be enabled for the crawl [S3]
- SEO project extra metrics: TTI · FCP · TTFB · HTML size · fetch time [S3]
- Serverless architecture: crawler uses serverless architecture [S2]
- Site speed data sources: origin-level · lab data at scale · Chrome User Experience Report [S3]
- Source gap: Source Gap charts show pages found/not found in individual crawl sources [S9]
- Status page: yes [S1]
- Tbt lighthouse only: Lighthouse only [S3]
- Technical geo alerts: yes [S6]
- Techseo reports: hundreds of built-in tech SEO reports [S1]
- Title rewrite behavior: Search engines may rewrite title tags in search results [S5]
- Topic cluster aggregation: yes [S6]
- Topic rollups: yes [S6]
- Tracked AI models: ChatGPT · Gemini · Perplexity · Google AI Overviews · Google AI Mode · Claude [S6]
- Traffic subcategories: Search traffic reporting split into separate Search Console and Analytics subcategories within Traffic [S9]
- Visibility score definition: yes · 2 [S6]
- Yandex title guideline: 70 [S5]

**Support**
- Professional services: paid Pro Services: SEO/GEO support, strategy, crawl reviews [S1]
- Professional services: technical site audits · parity audits · SEO & GEO strategy guidance · log file analysis · custom dashboard development · website migration support · yes [S6]
- Service status: Service Status page listed under Platform [S5]
- Status page: yes [S7]

## Questions

### Is Lumar European?

Not determined: the vendor’s pages as captured do not say where Lumar is based.

### Where does Lumar store data?

Not stated on the vendor’s pages as of 13 Oct 2026.

### Does Lumar have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

### What are the best alternatives to Lumar?

As of 21 Oct 2026, the panel rates [SE Ranking (3/5)](https://whats-best.ai/software/seo/se-ranking), [Semrush (3/5)](https://whats-best.ai/software/seo/semrush) and [SISTRIX (3/5)](https://whats-best.ai/software/seo/sistrix) highest among the other 32 SEO products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [SISTRIX](https://whats-best.ai/software/seo/sistrix) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Lumar alternatives](https://whats-best.ai/software/seo/lumar/alternatives).

## What this page leaves out

- 9 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor page: https://www.lumar.io (checked 2026-10-13)
- [S2] Crawling & technical audit — found from sitemap: https://www.lumar.io/platform/website-crawler/ (checked 2026-10-13)
- [S3] Crawling & technical audit — found from sitemap: https://www.lumar.io/product-guides/how-to-crawl/core-web-vitals-metrics/ (checked 2026-10-13)
- [S4] Keyword research & content guidance — found from sitemap: https://www.lumar.io/office-hours/keyword-optimization/ (checked 2026-10-13)
- [S5] Keyword research & content guidance — found from sitemap: https://www.lumar.io/learn/seo/content/page-titles/ (checked 2026-10-13)
- [S6] Rank tracking & index quality — found from sitemap: https://www.lumar.io/ai-visibility-tracking-lumar/ (checked 2026-10-13)
- [S7] Rank tracking & index quality — found from sitemap: https://www.lumar.io/office-hours/indexing/ (checked 2026-10-13)
- [S8] Reporting, integrations & API — found from sitemap: https://www.lumar.io/api/ (checked 2026-10-13)
- [S9] Reporting, integrations & API — found from sitemap: https://www.lumar.io/product-guides/new-releases/new-category-dashboards-charts-reports-log-files-search-console-analytics/ (checked 2026-10-13)

---

Cite as: whats-best.ai, "Lumar — SEO", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/seo/lumar

Corrections: https://whats-best.ai/correct/745?target=page