# Rank Math — SEO

Rank Math by Rank Math holds a panel rating of 2/5 from 6 AI judges (category median 2.5/5), as of 2026-11-04. Provenance: provenance unknown; sovereignty: 1 of 6 dimensions proven.

- Vendor: Rank Math (https://rankmath.com)
- Category: [SEO](https://whats-best.ai/software/seo.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/seo/rank-math
- Alternatives: https://whats-best.ai/software/seo/rank-math/alternatives ([markdown](https://whats-best.ai/software/seo/rank-math/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-11-04 · oldest source captured 2026-11-03

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Rank Math
- Headquarters: Incorporated in India [S2]
- Data hosting: Not stated on the vendor’s pages as of 3 Nov 2026
- Free plan: Not stated on the vendor’s pages as of 3 Nov 2026

## The panel's verdict

Rank Math is a WordPress SEO plugin whose most consistently strong evidence is pricing transparency, at 5 to 7: every tier priced publicly, renewal prices stated (PRO €5.59 per month billed annually, renewing at €8.99 per month + taxes), and a 30-day money-back guarantee. Reporting and API is the sharpest split, 4 to 7: judges crediting white-labelled email reports and Google Analytics 4 and Search Console import scored 7, while the API — one sentence in the terms, and we found no public information on endpoints, limits or credit costs — pulled lower scores down to 4 and 5. Sovereignty is weakest, 1 to 2: the contracting entity is ONE.COM INDIA PRIVATE LIMITED with addresses in India, the EU Representative in Sweden is not the contracting party, and we found no public information on hosting or data residency. Technical audit scores span 2 to 4, keyword and content 2 to 3, and rank and index data 3 to 4; the documented checks are plugin-level, and on the data behind keyword research and backlinks we found no public information.

**Speaks for it:**
- Every paid tier priced publicly with billing period, ex-VAT treatment and exact renewal prices stated, plus a 30-day money-back guarantee.
- White-labelled email reports at 7, 15 or 30 day intervals, Google Analytics 4 and Search Console data import, and client-website counts of 200 and 750 documented.
- Tracked-keyword limits stated per plan — 1,000 on PRO, 20,000 on Business, 75,000 on Agency — with a daily Google data fetch and data preserved without limit on Business.
- Software provided under GNU GPLv3 with source-code access, alongside complete import/export options and a compatible third-party importer for Rank Math field data.
- Contractual right to withdraw within 30 days even after the statutory withdrawal period, with plans cancellable at any time.

**Held against it:**
- Sovereignty scores of 1 to 2: the contracting entity is ONE.COM INDIA PRIVATE LIMITED with registered and office addresses in India, the EU Representative in Sweden is not the contracting party, and an Article 28 GDPR data processing agreement is offered only where required.
- We found no public information on hosting, data residency or subprocessors.
- The API appears only as one sentence in the terms, and we found no public information on endpoints, rate limits or credit costs.
- The documented audit tooling is plugin-level — broken link checker, orphan page detector, redirections module, automated sitemaps — and we found no public information on crawl scale, scheduled audits, Core Web Vitals or JavaScript rendering.
- We found no public information on exporting historical rankings or on retention after cancellation, and AI access may be subject to a credit or quota system whose costs are not published, so the annual invoice is not computable end to end.

**Best for:**
- You run WordPress sites and want every plan price, renewal price and VAT treatment published before you commit.
- You manage many client sites and need white-labelled email reports on a 7, 15 or 30 day cycle, with up to 750 client websites on Agency.
- You need rank tracking with stated limits, up to 75,000 tracked keywords on Agency, and a daily Google data fetch on Business.
- You value source-code access under GNU GPLv3 and documented CSV/XML paths for your on-page field data.

**Avoid if:**
- Your compliance review requires a European contracting party — the terms name ONE.COM INDIA PRIVATE LIMITED in India as the owner, and the Swedish EU Representative is a representative, not the contracting entity.
- Your developers need a documented API to build on — the captured terms show only a sentence that users may access their data via the API.
- You need site audits at crawl scale — the documented tooling is per-install WordPress checking rather than a crawler with scheduled audits and page limits.
- You are buying primarily for keyword data such as search volume, difficulty or intent — the captured pages document the writing toolkit (40+ AI tools, 125+ templates, 30 languages), and we found no public information on the data layer underneath.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v2). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The In-House SEO Lead | The Agency Owner | The Technical SEO | The Content Strategist | The Data Analyst | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Crawling & technical audit | 1.5/5 | 1.5/5 | 1.5/5 | 2/5 | 1/5 | 1.5/5 |
| Keyword research & content guidance | 1.5/5 | 1/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 |
| Rank tracking & index quality | 2/5 | 2/5 | 1.5/5 | 2/5 | 1.5/5 | 1.5/5 |
| Reporting, integrations & API | 3/5 | 3.5/5 | 2/5 | 3.5/5 | 2.5/5 | 2.5/5 |
| Data portability & exit | 2/5 | 2/5 | 1.5/5 | 2.5/5 | 1.5/5 | 1.5/5 |
| European sovereignty | 1/5 | 0.5/5 | 0.5/5 | 0.5/5 | 1/5 | 0.5/5 |
| Pricing transparency | 3/5 | 3/5 | 2.5/5 | 3.5/5 | 3/5 | 3/5 |
| **Weighted verdict** | **2/5** | **2/5** | **1.5/5** | **2.5/5** | **2/5** | **2/5** |

### The judges

- **The In-House SEO Lead** (v1.0): Owns organic traffic for one large German site and reports on it monthly. Wants German-language keyword data that is not an afterthought, rankings she can defend when they disagree with Search Console, and audit findings specific enough to become a developer ticket.
- **The Agency Owner** (v1.0): Runs forty client sites and rebills the licence. Wants multi-client management, white-label reports a client can receive unedited, and per-seat costs that do not punish a growing team. Reads "contact us" on a pricing page as a margin problem.
- **The Technical SEO** (v1.0): Lives in crawl data and log files. Wants JavaScript rendering, crawl budget analysed, indexation diagnosed rather than listed, and regressions caught between crawls. Treats an issue list sorted by count rather than by traffic impact as busywork.
- **The Content Strategist** (v1.0): Decides what gets written and can only commission so much. Wants topic clusters, honest opportunity sizing, cannibalisation caught before it happens, and briefs scored against what actually ranks rather than against keyword density.
- **The Data Analyst** (v1.0): Wants the numbers in the warehouse, not in a PDF. Cares about a documented API with published credit costs, bulk historical export, and whether three years of ranking history leaves with the customer or dies with the subscription.
- **The Skeptic** (v1.0): Knows every vendor claims the largest index and the most accurate rankings, and that no buyer can check either. Reads instead for what can be held to: refresh frequency, stated limits, credit costs per endpoint, and what the invoice does when the team adds a seat.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: 1 of 6 dimensions proven.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Incorporated in IN | 0/2 | [S2] |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- AI DPA: yes [S2]

**Data**
- Collection usage: tracking account registration and license activation · monitoring usage of key features within Rank Math · yes [S2]
- Service termination export: yes [S2]

**Integrations**
- API access: yes [S2]
- Compatibility tested by smackcoders: Smackcoders [S9]
- Google trends: yes [S3]
- Import export unlimited: scheduling · bulk_imports · updates_for_existing_records · unlimited [S9]
- Migration use case: migrate website data to a new website · CSV · XML [S9]
- Wp ultimate CSV importer compatible: Smackcoders · WordPress Ultimate CSV, XML Importer Pro · import_rank_math_field_data · import_posts · import_pages · import_custom_posts · import_events · import_woocommerce · import_categories · import_tags · yes [S9]

**Legal**
- Liability cap: amount paid in preceding 12 months or agreement duration, whichever shorter [S2]
- Online dispute resolution: yes [S2]
- Owner contact email: admin@rankmath.com [S2]
- Owner entity: ONE.COM INDIA PRIVATE LIMITED · Office No. 2, Floor 5, Tower A, Building. 9 DLF Cyber City Complex, Phase III, Haryana, Gurgaon, India, Pin: 122002 [S2]
- Registered address: G-58, FIRST FLOOR, REAR PORTION EAST OF KAILASH, South Delhi, India, Pin: 110065 [S2]
- Warranty disclaimer US: yes [S2]

**Pricing**
- Agency price: ex VAT · 41 · 64.99 · 38.59 [S3]
- Agency renewal: yes · 64.99 [S3]
- Annual content AI: 71.88 [S5]
- Automatic renewal: yes [S2]
- Business price: ex VAT · 37 · 27.99 · 17.59 [S3]
- Business renewal: yes · 27.99 [S3]
- Cancel anytime: yes [S3]
- Competitor annual: 614 · 232 · 250 · 208 [S5]
- Competitor price 1site: 118.8 · 158 · 148 · 107.88 [S3]
- Contractual cancellation: 30 [S2]
- Contractual withdrawal extension: 30 [S2]
- Digital delivery: download [S2]
- Free limits: free plan limits row: 2,1,1,5,1 for features [S5]
- Free SEO test fix: plan feature grid includes SEO test fix, AI command center, free Rank Math PRO trial [S5]
- Halloween sale: 40 · 20000 [S8]
- Halloween sale: 20000 · 40 [S3]
- Halloween sale discount: limited-time sale · 40 [S4]
- Money back guarantee: 30 [S2]
- Prices tax display: varies by section [S2]
- Pro price: ex VAT · 38 · 8.99 · 5.59 [S3]
- Pro renewal: yes · 8.99 [S3]
- Refund guarantee: 30 · yes [S3]
- SEO course subscription required: SEO Course · yes [S8]
- Subscription renewal term: equal to original term [S2]
- Tax note: no · Jun 3, 2026 [S3]
- Third party payments: no · yes [S2]
- VAT: yes [S5]

**Product**
- Account one per user: yes [S2]
- Account termination: by contacting Owner, at any time [S2]
- Agency keywords: Agency · 75000 [S3]
- Agency sites: Agency · 750 [S3]
- AI credits: yes [S2]
- AI search traffic tracker: yes [S3]
- AI tool count: 40+ [S4]
- AI trial: Free Rank Math AI trial included: Starter (PRO), Creator (Business), Expert (Agency) [S3]
- Alt text: yes [S5]
- Analytics ga4: yes [S3]
- Any wordpress plugin compatible: yes [S7]
- Automatic submissions: yes [S6]
- Automatic submissions: yes [S7]
- Batch limit: 100 [S6]
- Batch limit urls: 100 [S7]
- Broken link checker: yes [S3]
- Bulk generation: yes [S5]
- Business data preservation: Business · Daily · No Limit · 7 · 15 · 30 [S3]
- Business keywords: Business · 20000 [S3]
- Business sites: Business · 200 [S3]
- Claimed first google indexing API plugin: yes [S7]
- Company brands: one.com · WP Rocket · Imagify · RocketCDN · Termly · Shore · SocialPilot [S4]
- CSV import: yes [S3]
- Demo available: yes [S6]
- Demo available: yes [S7]
- Description: WordPress SEO plugin with optimization suggestions, indexability control, structured data for rich snippets, and tracking in classic search and AI answers [S1]
- Divi integration: yes [S3]
- Editor support: yes · yes [S5]
- Elementor integration: yes [S3]
- Exclude post types: yes [S7]
- Excludes custom post types: yes [S6]
- First plugin claim: Claims to be the first WordPress plugin to utilize Google Indexing API [S6]
- Free download: yes [S1]
- Free download: yes [S6]
- Free download: yes [S7]
- Free with free plugin: yes · yes [S5]
- Gnu gplv3 license: GNU GPLv3 · yes [S2]
- Google API scope note: Google recommends the Indexing API only for job postings and livestream sites [S7]
- Google indexing API: no · yes [S6]
- Google indexing API: yes · yes [S7]
- Gsc import: yes [S3]
- Halloween sale: Halloween · 40 [S5]
- History: yes [S5]
- Import export: yes [S3]
- Indexing API notice: yes · Job Posting and Live Streaming websites [S6]
- Instant indexing plugin: Instant Indexing WordPress plugin [S7]
- Keyword linking: yes [S3]
- Keyword research: 1 Minute · Keyword Research · 60 Minutes [S4]
- Languages: 30 [S5]
- Local SEO: PRO and up · yes [S3]
- Long articles: yes [S5]
- Manual submissions: yes [S6]
- Manual submissions: yes [S7]
- Mcp tools: yes [S3]
- One time setup: One-time setup for automatic indexing [S6]
- One time setup: yes [S7]
- Openai API question: FAQ asks about OpenAI API usage; answer not shown on page [S5]
- Orphan page detector: yes [S3]
- Page builder support: yes · yes [S5]
- Plugin compatibility: yes [S6]
- Post outline: 1 Minute · Post Outline · 30 Minutes [S4]
- Post status check: Post status feature to check whether posts are indexed [S6]
- Post status check: yes [S7]
- Pro keywords: PRO · 1000 [S3]
- Pro sites: PRO · unlimited [S3]
- Publish or update indexing: yes [S7]
- Publish update indexing: Indexing or re-indexing on publish or update of a post [S6]
- Rank tracker: yes [S3]
- Rankbot: yes [S5]
- Rating: 4.8 · 7516 [S5]
- Rating: 4.8 · 7516 [S3]
- Redirections: yes [S3]
- Remove from serps: yes [S7]
- Remove post: Can remove deleted posts from Google SERPs [S6]
- Schema builder: yes [S3]
- Schema generator: Schema generator included in all paid plans [S3]
- Schema types: 840 [S3]
- SEO test fix: yes [S5]
- Service reselling prohibited: no [S2]
- Setup time: 5 [S5]
- Setup wizard: step-by-step installation and configuration wizard [S1]
- Sitemaps: yes [S3]
- Snippet previews: SERP, rich snippet, and social media preview [S1]
- Support round the clock: round the clock [S1]
- Tell a friend: yes [S2]
- Template count: 125 [S5]
- Tool count: 40 [S5]
- Topic ideas: 1 Minute · New Topic Ideas · 30 Minutes [S4]
- Unlimited keyword optimization: yes [S3]
- User count: 4 Million+ [S1]
- User count: 4 Million+ [S6]
- User count claim: 4 Million+ [S4]
- User rating: 4.8 · 7516 [S7]
- White label reports: yes [S3]
- Woocommerce SEO: yes [S3]
- Word count basis: Human time comparison caveat stated [S4]
- Wordpress integration: AI content creation with SEO optimization · WordPress [S4]
- Wordpress integration: yes [S5]
- Writing speed: 3 Minutes · Writing 1500 Words · 180 Minutes [S4]

**Support**
- Business agency: Business · Agency · yes [S3]
- Complaint SLA: 21 [S2]
- Pro: PRO · no [S3]

## Questions

### Is Rank Math European?

Not determined: the vendor’s pages as captured do not say where Rank Math is based. Its vendor, Rank Math, is incorporated in India, per [the vendor’s page captured 3 Nov 2026](https://whats-best.ai/evidence/17726).

### Where does Rank Math store data?

Not stated on the vendor’s pages as of 3 Nov 2026.

### Does Rank Math have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

### What are the best alternatives to Rank Math?

As of 4 Nov 2026, the panel rates [SE Ranking (3.5/5)](https://whats-best.ai/software/seo/se-ranking), [SISTRIX (3/5)](https://whats-best.ai/software/seo/sistrix) and [Semrush (3/5)](https://whats-best.ai/software/seo/semrush) highest among the other 37 SEO products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [SISTRIX](https://whats-best.ai/software/seo/sistrix) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Rank Math alternatives](https://whats-best.ai/software/seo/rank-math/alternatives).

## What this page leaves out

- 5 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.

## Sources

- [S1] Vendor page: https://rankmath.com (checked 2026-11-03)
- [S2] Terms of service — found from the homepage: https://rankmath.com/terms-and-conditions/ (checked 2026-11-03)
- [S3] Self-hosting / on-premises installation docs — found from the homepage: https://rankmath.com/offer/ (checked 2026-11-03)
- [S4] Keyword research & content guidance — found from sitemap: https://rankmath.com/content-ai/ (checked 2026-11-03)
- [S5] Keyword research & content guidance — found from sitemap: https://rankmath.com/de/content-ai/ (checked 2026-11-03)
- [S6] Rank tracking & index quality — found from sitemap: https://rankmath.com/wordpress/plugin/instant-indexing/ (checked 2026-11-03)
- [S7] Rank tracking & index quality — found from sitemap: https://rankmath.com/de/wordpress/plugin/instant-indexing/ (checked 2026-11-03)
- [S8] Reporting, integrations & API — found from sitemap: https://rankmath.com/course/indexnow-and-indexing-api/ (checked 2026-11-03)
- [S9] Data portability & exit — found from sitemap: https://rankmath.com/compatibility/wordpress-ultimate-csv-xml-importer-pro/ (checked 2026-11-03)

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Cite as: whats-best.ai, "Rank Math — SEO", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/seo/rank-math

Corrections: https://whats-best.ai/correct/1496?target=page