# Searchmetrics alternatives — SEO

As of 21 Oct 2026, the panel rates [SE Ranking (3/5)](https://whats-best.ai/software/seo/se-ranking), [Semrush (3/5)](https://whats-best.ai/software/seo/semrush) and [SISTRIX (3/5)](https://whats-best.ai/software/seo/sistrix) highest among the other 32 SEO products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [SISTRIX](https://whats-best.ai/software/seo/sistrix) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering).

- Canonical page: https://whats-best.ai/software/seo/searchmetrics/alternatives
- Searchmetrics: https://whats-best.ai/software/seo/searchmetrics.md
- Data as of: 2026-10-21

**AI-generated.** Ratings and verdicts are the opinion of a panel of AI judges, formed from public evidence against a published rubric — an analysis, not a hands-on test. Listed by panel rating (products the panel could not rate follow alphabetically); no placement is for sale. How lists are ordered: https://whats-best.ai/methodology#ordering

## European alternatives to Searchmetrics

- [SISTRIX](https://whats-best.ai/software/seo/sistrix) · EU-Made · panel rating 3/5 · data hosting: not stated on the vendor’s pages
  SISTRIX is an SEO toolbox from SISTRIX GmbH whose public pricing is its strongest suit: four tiers at 119 €, 239 €, 419 € and 799 € per month excluding VAT, earning pricing transparency the top scores of 8 to 9.
- [XOVI](https://whats-best.ai/software/seo/xovi) · EU-Made · panel rating 3/5 · data hosting: not stated on the vendor’s pages
  XOVI is an SEO suite from XOVI GmbH in Cologne, part of the WebPros family, aimed at German agencies and SMEs.
- [Seobility](https://whats-best.ai/software/seo/seobility) · EU-Made · panel rating 3/5 · data hosting: not stated on the vendor’s pages · free plan per the vendor’s page captured 2026-09-16
  Seobility, an SEO suite from Seobility GmbH of Nuremberg, leaves the judges' scores within a single point of each other on every criterion — no genuine split here, only differences of emphasis.
- [Screaming Frog SEO Spider](https://whats-best.ai/software/seo/screaming-frog) · UK / wider Europe · panel rating 2.5/5 · data hosting: not stated on the vendor’s pages · free plan per the vendor’s page captured 2026-09-16
  Screaming Frog SEO Spider is a desktop site crawler from Screaming Frog Ltd, a UK company under the laws of England and Wales, and it scores like one: technical audit is the strongest criterion at a flat 9, built on Chromium rendering, indexation and canonical diagnosis through Google's URL Inspection API, over 300 issue checks with estimated priority, and crawl comparison between staging and production.
- [Sitebulb](https://whats-best.ai/software/seo/sitebulb) · UK / wider Europe · panel rating 2/5 · data hosting: not stated on the vendor’s pages
  Sitebulb is a technical SEO crawler in desktop and Cloud editions; the scoring follows that focus.
- [Ryte](https://whats-best.ai/software/seo/ryte) · EU-Made · panel rating 0.5/5 · data hosting: not stated on the vendor’s pages
  Ryte GmbH (Paul-Heyse-Str.

## Other alternatives

- [SE Ranking](https://whats-best.ai/software/seo/se-ranking) · provenance unknown · panel rating 3/5 · free plan per the vendor’s page captured 2026-10-01
  SE Ranking is an SEO platform from SE Ranking Ltd whose strongest showing is reporting and API, scoring 7-8: white-label reporting on a custom domain, read-only client seats, two documented API layers with published rate limits and per-endpoint credit costs, and connectors including Data Studio, Matomo, GA, Search Console, Make, n8n, Zapier and MCP.
- [Semrush](https://whats-best.ai/software/seo/semrush) · Rest of world · panel rating 3/5 · free plan per the vendor’s page captured 2026-10-19
  Semrush scores highest on reporting and API, 7 to 8: API versions 3 and 4 with OAuth 2.0, per-endpoint costs such as 20 API units per keyword-metrics request, free balance checks and a vendor-maintained MCP server for AI tools, and no public information on data-warehouse export or a deprecation policy.
- [SEO PowerSuite](https://whats-best.ai/software/seo/seo-powersuite) · provenance unknown · panel rating 3/5
  SEO PowerSuite is a desktop toolkit of four SEO tools — Rank Tracker, WebSite Auditor, SEO SpyGlass and LinkAssistant.
- [Serpstat](https://whats-best.ai/software/seo/serpstat) · provenance unknown · panel rating 3/5
  Serpstat is an SEO platform from Serpstat Inc., strongest on keyword and content work, where scores run 6 to 8, and on reporting and API, at 7 to 8.
- [Ahrefs](https://whats-best.ai/software/seo/ahrefs) · Rest of world · panel rating 3/5 · free plan per the vendor’s page captured 2026-10-19
  Ahrefs is an SEO platform judged strongest on pricing transparency, 7–8: tier prices from the free tier and €27/mo Starter to €1,394/mo Enterprise with annual commitment required are public, alongside keyword, crawl-credit, API-unit and export-row limits, per-seat costs and overage rates.
- [Advanced Web Ranking](https://whats-best.ai/software/seo/advanced-web-ranking) · provenance unknown · panel rating 2.5/5
  Advanced Web Ranking, from Caphyon, reads as a rank-tracking and data-delivery product rather than a site-audit suite; weighted verdicts span 4.5 to 6.1.
- [Nightwatch](https://whats-best.ai/software/seo/nightwatch) · provenance unknown · panel rating 2.5/5
  Nightwatch's strongest scores are reporting and API at 7-8 and rank and index data at 6-7: a REST API with Postman collections and GitHub scripts, a Looker Studio connector, white-label reporting on a CNAME'd domain, and a rank methodology with daily updates, raw SERP HTML stored per check and history since 2012.
- [OnCrawl](https://whats-best.ai/software/seo/oncrawl) · provenance unknown · panel rating 2.5/5
  OnCrawl, from Data On Focus SAS, is a technical SEO platform built around crawling and log analysis: JavaScript-rendered crawls, Core Web Vitals as lab data, log analysis of Googlebot, Bingbot and AI bots at a claimed +500M lines daily, impact reports weighted by organic visits and bot crawl frequency, and a log-based Fresh Rank metric tying first Googlebot crawl to first SEO visit.
- [Moz Pro](https://whats-best.ai/software/seo/moz-pro) · Rest of world · panel rating 2.5/5 · [compare with Searchmetrics](https://whats-best.ai/compare/moz-pro-vs-searchmetrics.md)
  Moz Pro is an SEO and AI visibility platform from Moz, Inc.
- [Morningscore](https://whats-best.ai/software/seo/morningscore) · provenance unknown · panel rating 2.5/5
  Morningscore, an SEO platform from Morningscore ApS of Odense, Denmark, scores highest on reporting and API and on sovereignty, 6 to 7: a documented API on all active subscriptions at 2 requests per second, white-label reporting, and a published DPA with 24-hour breach notice; databases sit in Germany, file storage in Ireland.
- [Botify](https://whats-best.ai/software/seo/botify) · provenance unknown · panel rating 2.5/5
  Botify (Botify SAS) earns its best scores on technical audit, reporting and API, and data portability, each 6 to 7: judges credited scheduled recurring crawls with diff filters between analyses, Core Web Vitals field data from the CrUX API, log analysis beside a daily full Search Console import, a documented developer portal with BQL export queries, and complete-file exports to your own AWS S3 or Google Cloud Storage bucket.
- [Conductor](https://whats-best.ai/software/seo/conductor) · provenance unknown · panel rating 2.5/5
  Conductor is an SEO platform that earns its best scores on keyword and content work, at 6–7: a stated index of over 20 billion keywords, intent classification across search and social, one-click cannibalisation detection, topic-level gap audits, and AI Overview win/loss attribution.
- [Senuto](https://whats-best.ai/software/seo/senuto) · provenance unknown · panel rating 2.5/5
  Senuto, an SEO and content marketing platform from Senuto Sp.
- [CognitiveSEO](https://whats-best.ai/software/seo/cognitiveseo) · provenance unknown · panel rating 2.5/5
  CognitiveSEO is an SEO platform scored here across technical audit, keyword and content, rank and index data, reporting and API, data portability, sovereignty and pricing transparency.
- [Mangools](https://whats-best.ai/software/seo/mangools) · provenance unknown · panel rating 2.5/5 · free plan per the vendor’s page captured 2026-09-29
  Mangools is an SEO suite whose package of five tools — KWFinder, SERPWatcher, SERPChecker, LinkMiner and SiteProfiler — is built on keyword and SERP data rather than site crawling.
- [Wincher](https://whats-best.ai/software/seo/wincher) · provenance unknown · panel rating 2.5/5
  Wincher is strongest at reporting and API, which scores 6 at both the low and the high end, credited to white-label reports, customisable scheduling, multi-project agency tooling and a free Looker Studio connector with a pre-built template.
- [AccuRanker](https://whats-best.ai/software/seo/accuranker) · provenance unknown · panel rating 2/5
  AccuRanker ApS positions itself as rank tracking and LLM visibility for agencies and enterprises, and the bench scores it highest as a data source: reporting and API at 7-8 and data portability at 6-8, built on unlimited API calls at no additional cost, BigQuery and Data Studio connectors, scheduled drag-and-drop reports with selectable recipients, CSV export of historical data, and unlimited users and domains.
- [BrightEdge](https://whats-best.ai/software/seo/brightedge) · provenance unknown · panel rating 2/5
  BrightEdge, an enterprise SEO and AI-search platform, scores strongest on technical audit, keyword and content and reporting and API.
- [Lumar](https://whats-best.ai/software/seo/lumar) · provenance unknown · panel rating 2/5
  Lumar (formerly DeepCrawl) is strongest on technical audit, where scores hold at 9: a crawler at up to 450 URLs per second non-rendered and 350 rendered on Google's own engine, log-file crawl-budget breakdowns, Source Gap charts, build gates and an AI dev-ticket writer.
- [Surfer](https://whats-best.ai/software/seo/surfer) · provenance unknown · panel rating 2/5
  Surfer is an SEO content workflow tool, strongest on keyword and content: research builds clusters with search intent, sub-keywords and a Content Score Benchmark averaged from top-ranking pages, flowing into Content Editor briefs.
- [WooRank](https://whats-best.ai/software/seo/woorank) · provenance unknown · panel rating 2/5
  WooRank is an SEO suite the bench scores highest on client reporting: reporting and API runs from 4 to 6, on white-label PDF reports with unlimited branded templates in six languages, chosen data points, multi-site analysis, bulk reporting across thousands of URLs, and an API for pushing data into dashboards and CRM enrichment.
- [Netpeak Spider](https://whats-best.ai/software/seo/netpeak-spider) · provenance unknown · panel rating 2/5
  Netpeak Spider is a desktop SEO crawler whose strength is technical auditing: technical audit scores cluster at 6-7, crediting JavaScript rendering, off by default, automatic duplicate and canonical-chain detection with internal PageRank, and robots.txt directives checked with line numbers.
- [Majestic](https://whats-best.ai/software/seo/majestic) · provenance unknown · panel rating 1.5/5 · free plan per the vendor’s page captured 2026-10-19
  Majestic positions itself as "Specialists in backlink analysis, established 2004", and the scoring follows that shape.
- [Yoast SEO](https://whats-best.ai/software/seo/yoast-seo) · provenance unknown · panel rating 1.5/5
  Yoast SEO is a WordPress and Shopify plugin judged strongest on pricing transparency (5 to 7) and data portability (3 to 6): every tier carries a public price with VAT treatment stated — €118.80 / year (ex.
- [LinkResearchTools](https://whats-best.ai/software/seo/linkresearchtools) · provenance unknown · panel rating 1.5/5
- [Pro Rank Tracker](https://whats-best.ai/software/seo/pro-rank-tracker) · provenance unknown · panel rating 1.5/5
  Pro Rank Tracker is a rank and AI-visibility tracker: daily Top-100 Google rankings on desktop and mobile for any location and any language, Local 3-Pack, Top-100 Maps, YouTube and Google Videos, plus daily AI visibility across AI Overviews, AI Mode, Gemini, ChatGPT, Copilot and Perplexity.

Ratings are out of 5 (the panel's mean, half steps).

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Cite as: whats-best.ai, "Searchmetrics alternatives — SEO", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/seo/searchmetrics/alternatives