# Brand24 — Social Media Marketing

Brand24 by Brand24 holds a panel rating of 2/5 from 6 AI judges (category median 2.5/5), as of 2026-11-04. Provenance: provenance unknown; sovereignty: 1 of 6 dimensions proven.

- Vendor: Brand24 (https://brand24.com)
- Category: [Social Media Marketing](https://whats-best.ai/software/social-media-marketing.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/social-media-marketing/brand24
- Alternatives: https://whats-best.ai/software/social-media-marketing/brand24/alternatives ([markdown](https://whats-best.ai/software/social-media-marketing/brand24/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-11-04 · oldest source captured 2026-11-03

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Brand24
- Headquarters: Incorporated in United States [S3]
- Data hosting: Default not stated; pages mention United States and Poland [S3]
- Free plan: Not stated on the vendor’s pages as of 3 Nov 2026

## The panel's verdict

Brand24 is, on its own captured pages, a social listening and analytics product. Analytics and reporting is its strength at 6-7: mention analytics across monitored sources in one view, competitor benchmarking, and a branded PDF report builder with reorderable slides and shareable live links. Publishing sits at 0 (minimum 0, maximum 0) — the captured pages describe monitoring, and no public information on a composer, calendar or scheduling was found. Engagement scores sit at 3: replies to collected mentions via "engage" are shown, but no unified inbox, assignment or saved replies are documented, and post statistics are the values at the moment of collection, not live. The genuine split is collaboration and governance at 0-3: five of six judges scored 2-3, crediting several users per account from the LinkedIn setup note, while the Data Protection Officer scored 0, finding no public information on roles, approvals or audit trails. Sovereignty clusters at 3-4: a Polish processor, a data processing agreement and a published subprocessor list sit under a US controller, Brand24 Global Inc., with servers stated in the United States and Poland.

**Speaks for it:**
- Mention analytics across monitored sources in one view — reach, sentiment, share of voice, competitor benchmarking — with analytics and reporting scored 6-7.
- Branded PDF report builder with selectable, reorderable slides, custom logo and fonts, plus shareable links with live data that need no Brand24 account.
- Monitoring spans 25 million sources — X, Facebook, Instagram, LinkedIn, TikTok, YouTube, plus news, blogs, forums, podcasts, reviews, Reddit and Telegram — with platform coverage scored 5-6.
- Per-network limits are documented in the help centre, including LinkedIn collection restricted to organizational profiles where a user holds superadministrator rights, alongside articles on past Facebook and Instagram API changes.
- European elements are documented: Brand24 S.A. of Poland acts as processor and Article 27 EU representative, a data processing agreement is offered, and a subprocessor list states what each does and where.

**Held against it:**
- Publishing scored 0 — the captured pages describe a listening and monitoring product, with no public information on a composer, calendar or scheduling.
- Engagement scored 3 — replies to collected mentions via 'engage' are the documented layer, with no public information on a unified inbox, assignment, saved replies or direct messages.
- Post statistics are the values visible at the moment a mention was collected, not live figures, per the vendor's own help centre.
- Collaboration and governance ranged 0-3, with no public information on role-based permissions, an approval step, client workspace separation or an audit trail.
- The controller named in the privacy policy is Brand24 Global Inc. of Daytona Beach, Florida, with servers stated in both the United States and Poland, and sentiment analysis sends text to OpenAI, Google and Anthropic via API.

**Best for:**
- You need listening and measurement — reach, sentiment, share of voice and competitor benchmarking across 25 million monitored sources — rather than a publishing tool.
- Your team hands branded reports to clients — the PDF builder supports a custom logo, fonts and languages, and shareable live links without a login.
- You monitor conversation beyond the big social networks — news, blogs, forums, podcasts, reviews, Reddit and Telegram all sit in the source list.

**Avoid if:**
- You need to plan, schedule and publish posts — publishing scored 0 because the captured pages show a listening tool of a different kind.
- Your team staffs a shared inbox with assignment, saved replies and per-person conversation history — engagement scored 3 with no public information on those.
- You require approval workflows, role-based permissions and an audit trail before anything ships — collaboration scores ranged 0-3.
- You need a European contracting entity — the controller is a US corporation, Brand24 Global Inc., with servers stated in the United States and Poland.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v2). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Community Manager | The Agency Lead | The Brand Governance Officer | The Analyst | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Publishing & calendar | 0/5 | 0/5 | 0/5 | 0/5 | 0/5 | 0/5 |
| Engagement & community inbox | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 |
| Analytics & reporting | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 | 3.5/5 | 3.5/5 |
| Approvals, roles & brand safety | 1/5 | 1/5 | 1.5/5 | 1/5 | n/r | 1.5/5 |
| Network coverage & API resilience | 2.5/5 | 3/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 |
| European sovereignty | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 1.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **1.5/5** | **1.5/5** | **2/5** | **2/5** | **2/5** | **2/5** |

### The judges

- **The Community Manager** (v1.0): Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.
- **The Agency Lead** (v1.0): Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.
- **The Brand Governance Officer** (v1.0): Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.
- **The Analyst** (v1.0): Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.
- **The Data Protection Officer** (v1.0): Notes that every comment and message arriving from a network is personal data the company now processes. Wants a DPA that addresses that squarely, retention on the conversation archive, and an answer on where the sentiment analysis sends the text.
- **The Skeptic** (v1.0): Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: 1 of 6 dimensions proven.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Incorporated in US | 0/2 | [S3] |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Complaint channels: ICO · FTC · state attorney general [S3]
- Dmca policy: DMCA Policy · yes [S2]
- DPA: https://brand24.com/legal/dpa/ · yes [S3]
- Dsa: Digital Services Act compliance page · transparency reports · content moderation practices [S2]
- Encryption: yes · 128 [S3]
- EU data act: EU Data Act · yes [S2]
- Google workspace: no [S3]
- Transfer mechanism: Article 46(2)(c) · Article 45 [S3]

**Data**
- Children age: 13 [S3]
- Retention billing: 4 [S3]
- Retention legal: 10 [S3]
- User rights: yes · yes · yes · yes [S3]

**Hosting**
- Locations: United States · Poland [S3]

**Integrations**
- Linkedin collected mentions: own profile mentions · comments under mentions if enabled · mentions where organization is tagged or mentioned [S10]
- Linkedin per account: account [S10]
- Linkedin per project: yes [S10]
- Linkedin removal: yes [S10]
- Linkedin scope: LinkedIn data collection limited to organizational profiles where user has superadministrator rights [S10]
- Linkedin setup URL: https://app.brand24.com/account/linkedin-integration/ [S10]
- Mobile app: yes [S6]

**Legal**
- Address: 121 Executive Circle, Daytona Beach, FL 32114, USA [S3]
- AI terms: AI Terms · yes [S2]
- Copyright: 2026 · Brand24 Global, Inc. [S1]
- Entity: Brand24 Global Inc. · 121 Executive Circle, Daytona Beach, FL 32114, USA [S2]
- Entity: Brand24 Global Inc. · 121 Executive Circle, Daytona Beach, FL 32114, USA [S6]
- Entity address: Brand24 Global Inc. · 121 Executive Circle, Daytona Beach, FL 32114, USA [S1]
- EU representative: 27 · Brand24 S.A. [S3]
- Personal data internet page: Personal Data from Internet · yes [S2]
- Privacy policy: Privacy Policy · yes [S2]
- Processor: Processor · Brand24 S.A. [S3]
- Support email: help@brand24.com · coops and help [S2]
- Terms of service: Terms of Service · yes [S2]

**Pricing**
- Free trial: yes · no [S6]
- Pdf report plans: Pro · Business · Enterprise [S7]

**Product**
- AI data isolation: yes [S3]
- AI modules: Sentiment Analysis · Emotion Analysis · Events Detector · Topic Analysis · Intents Analysis [S6]
- AI no training: no [S3]
- AI project specific models: yes [S3]
- AI providers: OpenAI · Google · Anthropic [S3]
- AI services: AI Insights · AI-assisted report and summary generation · Automated anomaly and event detection · Brand Assistant · Intelligent contextual and semantic search · Automated content classification including sentiment and topic analysis [S3]
- AI terms URL: https://brand24.com/legal/ai-terms/ [S3]
- Alert channels: Slack · MS Teams · email · in-app [S6]
- Awareness measurement: yes [S1]
- Brand monitoring project: Setup via project creation wizard with company name; dashboard shows mentions of the business [S4]
- Competitor monitoring: yes [S6]
- Customer insights: yes [S1]
- Engage mentions: Users can click 'engage' on mentions to reply and join the conversation [S4]
- Engagement stats available: likes · comments · shares · yes [S5]
- Engagement stats timing: Stats reflect values at time of mention collection, not live updates [S5]
- Facebook API privacy changes: Facebook API privacy-related changes were initiated with an announcement at about.fb.com/news/2018/04/restricting-data-access/ [S9]
- Filters: 12+ [S6]
- Free worksheet: social listening worksheet · yes [S8]
- Hashtag tracking: yes [S1]
- Instagram legacy API disabled: Instagram legacy API platform was disabled Mar 31, 2020 per developers.facebook.com blog post [S9]
- Languages: EN · ES · PT · FR [S6]
- Languages interface: EN · ES · PT · FR [S1]
- Languages supported: 108 [S1]
- Mention analytics: Mention analytics covering reach, engagement, sentiment, UGC, influence metrics [S6]
- Metrics: 154 · 25B+ · 25M [S1]
- Metrics awareness: Mention volume, reach (social + non-social) [S6]
- Metrics engagement: Likes, comments, shares, interactions [S6]
- Metrics impact: Custom Presence Score, UGC, share of voice, AVE [S6]
- Mobile app: yes [S1]
- Monitored platforms: social, news, blogs, videos, forums, podcasts, reviews [S1]
- Pdf aspect ratio: Vertical · Horizontal [S7]
- Pdf exact numbers setting: yes · User Settings, "Show exact numbers" [S7]
- Pdf fonts: Roboto · Georgia · Montserrat · Roboto Slab · Kalam [S7]
- Pdf languages: English · Spanish · Indonesian · Polish [S7]
- Pdf logo upload: PNG · JPG · SVG · yes · 2 [S7]
- Pdf mentions tag limit: 100 · 20 [S7]
- Pdf report builder: yes · branded shareable PDF built from selectable, reorderable slides [S7]
- Pdf report limits: 100 · 200 [S7]
- Pdf report sections: Summary · Analysis · AI Visibility · Demographics · Project Comparison · Period Comparison · Influencers & Sources · Mentions Tag [S7]
- Pdf reports: yes [S6]
- Quickshare reports: yes [S6]
- Reach tracking: yes [S1]
- Real time alerts: yes [S6]
- Report contents: mentions, engagement, reach, sentiment charts, AI summaries, filters [S6]
- Reporting: yes [S1]
- Sentiment analysis: yes [S1]
- Sentiment analysis: yes [S6]
- Smart filtering: Track influential voices · Limit sources · Include or exclude phrases · Isolate sentiment [S6]
- Source coverage: Collects mentions from public sources including blogs, forums, and other sites [S4]
- Source coverage: 25000000 [S6]
- Source list: X (Twitter) · Facebook · Instagram · Youtube · Spotify · News · Linkedin · Blogs · Forums · Reviews · Reddit · Telegram · TripAdvisor · AppStore · TikTok [S1]
- Source types: news sites, social media, blogs, forums, review sites and other platforms [S6]
- Sources count: yes · 25000000 [S1]
- Trial available: yes [S1]
- Trial cta brands: Join 4000+ brands [S6]
- Untagged mentions: 97 [S4]
- Word cloud: yes [S1]

**Subprocessors**
- List URL: https://brand24.com/legal/sub-processors/ [S3]
- Page available: Sub-processors list · yes [S2]
- Payment: Recurly · Stripe [S3]

**Support**
- Team size: 80+ [S1]

## Questions

### Is Brand24 European?

Not determined: the vendor’s pages as captured do not say where Brand24 is based. Its vendor, Brand24, is incorporated in United States, per [the vendor’s page captured 3 Nov 2026](https://whats-best.ai/evidence/17796).

### Where does Brand24 store data?

The default storage location for customer data is not stated on the vendor’s pages as of 3 Nov 2026. The vendor’s pages mention United States and Poland as hosting locations, per [the vendor’s page captured 3 Nov 2026](https://whats-best.ai/evidence/17796).

### Does Brand24 have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

### What are the best alternatives to Brand24?

As of 4 Nov 2026, the panel rates [Swat.io (3.5/5)](https://whats-best.ai/software/social-media-marketing/swat-io), [HeyOrca (3.5/5)](https://whats-best.ai/software/social-media-marketing/heyorca) and [Coosto (3.5/5)](https://whats-best.ai/software/social-media-marketing/coosto) highest among the other 32 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Swat.io](https://whats-best.ai/software/social-media-marketing/swat-io) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Brand24 alternatives](https://whats-best.ai/software/social-media-marketing/brand24/alternatives).

## What this page leaves out

- 8 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.

## Sources

- [S1] Vendor page: https://brand24.com (checked 2026-11-03)
- [S2] Legal notice — found from the homepage: https://brand24.com/legal/ (checked 2026-11-03)
- [S3] Privacy policy — found from the homepage: https://brand24.com/privacy-policy/ (checked 2026-11-03)
- [S4] Engagement & community inbox — found from sitemap: https://help.brand24.com/en/articles/3618197-how-to-connect-with-your-audience-using-media-monitoring (checked 2026-11-03)
- [S5] Engagement & community inbox — found from sitemap: https://help.brand24.com/en/articles/3814879-can-i-access-stats-such-as-number-of-likes-comments-and-shares-for-public-posts-collected-via-brand24 (checked 2026-11-03)
- [S6] Analytics & reporting — found from sitemap: https://brand24.com/mention-analytics/ (checked 2026-11-03)
- [S7] Analytics & reporting — found from sitemap: https://help.brand24.com/en/articles/5336578-pdf-report (checked 2026-11-03)
- [S8] Approvals, roles & brand safety — found from sitemap: https://brand24.com/social-listening-workflow/ (checked 2026-11-03)
- [S9] Network coverage & API resilience — found from sitemap: https://help.brand24.com/en/articles/3838265-can-you-provide-a-link-to-past-changes-in-facebook-and-instagram-api-that-influenced-data-collection-process (checked 2026-11-03)
- [S10] Network coverage & API resilience — found from sitemap: https://help.brand24.com/en/articles/6611963-how-to-start-collecting-linkedin-data (checked 2026-11-03)

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Cite as: whats-best.ai, "Brand24 — Social Media Marketing", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/social-media-marketing/brand24

Corrections: https://whats-best.ai/correct/1498?target=page