# Coosto — Social Media Marketing

Coosto by Coosto B.V. holds a panel rating of 3.5/5 from 6 AI judges (category median 2.5/5), as of 2026-11-04. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Coosto B.V. (https://www.coosto.com)
- Category: [Social Media Marketing](https://whats-best.ai/software/social-media-marketing.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/social-media-marketing/coosto
- Alternatives: https://whats-best.ai/software/social-media-marketing/coosto/alternatives ([markdown](https://whats-best.ai/software/social-media-marketing/coosto/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-11-04 · oldest source captured 2026-11-03

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Coosto B.V.
- Headquarters: Not stated on the vendor’s pages as of 3 Nov 2026
- Data hosting: Default not stated; pages mention Germany [S2]
- Free plan: Not stated on the vendor’s pages as of 3 Nov 2026

## The panel's verdict

Coosto (Coosto B.V., Eindhoven, KVK 58880771) is strongest on the engagement inbox — the only criterion with a minimum score of 8 — spanning Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews, with automatic case assignment, templates, notes and service-level reporting. Analytics and reporting adds custom dashboards with 100+ widgets, brand-styled reports and GA4 post-level conversion comparison; sovereignty rests on hosting on secured servers in Frankfurt, Germany, a published subprocessor list with countries, and ISO 27001 certification — though it includes Open AI in the US as a default add-on for the AI Content Generator. Collaboration and governance is the weak point and the widest spread: the four-eyes approval step and single sign-on are documented, but we found no public information on an audit trail or per-account permissions — the data protection officer scored 4, while higher marks credit the documented approval workflow. Platform coverage splits on resilience: seven networks are listed, but we found no public information on a status page or changelog. We found no public information on prices.

**Speaks for it:**
- A single inbox covers Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews with automatic case assignment and service-level reporting.
- Custom dashboards built from 100+ widgets support brand-styled reports, scheduled sharing and GA4 post-level conversion comparison.
- Publishing runs from one content calendar to Facebook, Instagram, LinkedIn, TikTok, X, Pinterest and YouTube, with best-time recommendations based on the account's own previous performance.
- The contracting entity is Coosto B.V. of Eindhoven (KVK 58880771), with software and data hosted on secured servers in Frankfurt, Germany on Amazon Web Services and a published subprocessor list naming each party's country.
- Posts pass a four-eyes approval process with internal notes, behind single sign-on and two-factor authentication.

**Held against it:**
- We found no public information on roles or permissions per social account, content locking after approval, or an audit trail of who changed and published what.
- We found no public information on what happens when a scheduled post fails, on bulk upload or on evergreen queueing.
- Facebook and Instagram content is retained at most one calendar year; other collected content runs one year by default and up to five on request.
- The published subprocessor list names Open AI (US) as a default add-on for the AI Content Generator.
- We found no public information on a data processing agreement or on the legal basis for collecting public content.

**Best for:**
- You run a webcare or customer-service team that needs one inbox across Facebook, Instagram, LinkedIn, X, TikTok, Google My Business, WhatsApp Business, live chat and reviews, with reporting on replies within the deadline.
- You hand reports to clients or stakeholders and want brand-styled dashboards, paid-versus-organic comparison including Meta ads, and GA4 attribution down to post-level conversion.
- You want a Dutch contracting entity and named German hosting: Coosto B.V. of Eindhoven (KVK 58880771), with software and data on secured servers in Frankfurt, Germany on Amazon Web Services.

**Avoid if:**
- You must keep Facebook and Instagram content beyond one calendar year — the vendor states it is limited to a maximum of one calendar year only.
- Your procurement rules exclude US subprocessors — Open AI (US) is listed as a default add-on for the AI Content Generator.
- You need a durable archive of social media messages — the vendor states they are not archived and only short fragments are visible.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v2). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Community Manager | The Agency Lead | The Brand Governance Officer | The Analyst | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Publishing & calendar | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 |
| Engagement & community inbox | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 |
| Analytics & reporting | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 | 3.5/5 |
| Approvals, roles & brand safety | 2.5/5 | 2.5/5 | 3/5 | 3/5 | 2/5 | 2.5/5 |
| Network coverage & API resilience | 3/5 | 3/5 | 3/5 | 3/5 | 2.5/5 | 2.5/5 |
| European sovereignty | 4/5 | 4/5 | 4/5 | 4/5 | 3.5/5 | 3.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **3.5/5** | **3.5/5** | **3.5/5** | **3.5/5** | **3/5** | **3/5** |

### The judges

- **The Community Manager** (v1.0): Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.
- **The Agency Lead** (v1.0): Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.
- **The Brand Governance Officer** (v1.0): Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.
- **The Analyst** (v1.0): Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.
- **The Data Protection Officer** (v1.0): Notes that every comment and message arriving from a network is personal data the company now processes. Wants a DPA that addresses that squarely, retention on the conversation archive, and an answer on where the sentiment analysis sends the text.
- **The Skeptic** (v1.0): Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Complaint authority: Netherlands · Autoriteit Persoonsgegevens [S2]
- GDPR: yes [S1]
- ISO 27001: yes [S1]
- ISO 27001: ISO 27001 · yes [S2]
- No automated decision making: no · no [S2]
- Penetration testing: independent third parties · yes [S2]
- Privacy by design: access control · segregation of environments · encryption · monitoring · auditing · yes [S2]
- Wcag: 2.2 [S1]

**Data**
- Account deletion: request via Customer Success Manager [S2]
- Messages not archived: no [S2]
- Pseudonymization: yes · non-customer-managed Facebook/Instagram comments shown as Anonymous user [S2]
- Public sources: social media · news sites · blogs · fora · yes [S2]
- Retention default: 5 · 1 · 1 [S2]
- User export delete: yes · yes · yes [S2]

**Hosting**
- Data storage: European data centres · Netherlands [S1]
- Offices: Eindhoven · Netherlands · Alicante · Spain [S2]
- Region: Frankfurt, Germany [S2]

**Integrations**
- Ga4: yes [S6]
- Ga4 support: yes [S7]
- Google analytics: Google Analytics · yes [S7]
- Livechat: yes [S7]
- Livechat: respond to website questions via integrated livechat · yes [S5]
- Salesforce service cloud: Salesforce Service Cloud · yes [S5]
- Whatsapp: yes [S7]
- Whatsapp business: respond to incoming messages in the Engage inbox · yes [S5]

**Legal**
- Address: Kennedyplein 101, 5611 ZS Eindhoven, Netherlands [S1]
- Address: Eindhoven · Netherlands [S6]
- Customer rating: 5 · 4.6 [S7]
- Entity: Coosto B.V. · Kennedyplein 101, 5611 ZS Eindhoven [S2]
- Headquarters address: Kennedyplein 101, 5611 ZS Eindhoven, Netherlands [S7]
- Headquarters address: Kennedyplein 101, 5611 ZS Eindhoven, Netherlands [S5]
- Hq address: 5611 ZS · Eindhoven · Kennedyplein 101 · Netherlands [S4]
- Hq address: 5611 ZS · Eindhoven · Kennedyplein 101 · Netherlands [S3]
- Kvk: 58880771 [S1]
- Kvk: 58880771 [S7]
- Kvk number: 58880771 [S3]
- Kvk number: 58880771 [S6]
- Kvk number: 58880771 [S5]
- Kvk number: 58880771 [S2]
- Privacy contact: privacy@coosto.com [S2]
- Registration: 58880771 · NL853221510B01 [S4]
- Roles: yes · yes [S2]
- Spain office: Calle Ángel Lozano, 18 5º izq, 03001 Alicante, Spain [S1]
- Spain office: 03001 · Alicante · Calle Ángel Lozano, 18 5º izq · Spain [S4]
- Spain office: Alicante · Spain [S3]
- Spain office: Calle Ángel Lozano, 18 5º izq, 03001 Alicante, Spain [S7]
- Spain office: Alicante · Spain [S6]
- Spain office address: Calle Ángel Lozano, 18 5º izq, 03001 Alicante, Spain [S5]
- Statement last update: 2025-01-15 [S2]
- VAT: NL853221510B01 [S1]
- VAT number: NL853221510B01 [S3]
- VAT number: NL853221510B01 [S7]
- VAT number: NL853221510B01 [S6]
- VAT number: NL853221510B01 [S5]
- VAT number: NL853221510B01 [S2]

**Product**
- AI content generator: AI Content Generator powered by Open AI as default add-on · yes [S2]
- AI insights: yes [S3]
- Analytics dashboards: Insights into reach, engagement, trends with dashboards and reports [S4]
- Approval four eyes: yes · yes [S3]
- Audience targeting: Extensive audience targeting options [S4]
- Audience targeting: yes [S3]
- Author information: followers · reach · average sentiment · yes [S5]
- Automatic case assignment: yes [S5]
- Branded reports: yes [S6]
- Capabilities: Listen · Publish · Report · Engage · Discover [S1]
- Case tagging: yes · yes [S5]
- Central dashboard: Central dashboard comparing social media stats across channels [S6]
- Central publishing: Plan, preview and publish social media content from one central environment [S4]
- Content calendar: Content calendar: create, plan, publish from one place [S4]
- Content calendar: Create, plan, and publish posts from a single environment. [S3]
- Content library: Content Library reuses posts, media assets and templates across teams, brands, projects [S4]
- Content library: Reuse posts and media across projects. [S3]
- Conversation history: yes [S5]
- Custom feeds: yes [S5]
- Custom reports dashboards: yes · yes · yes [S7]
- Customer count: 1,800+ [S1]
- Customer rating: 4.6 out of 5 · 4.8 out of 5 [S1]
- Description: content & social media marketing tool [S2]
- Discover module: yes [S7]
- Engage module: yes [S7]
- Export: yes [S6]
- Hashtag generator: Hashtag Generator with trending hashtag suggestions [S4]
- Hashtag suggestions: Automatic hashtag suggestions [S4]
- Hashtags generator: smart suggestions for trending hashtags [S3]
- Image editor: Image Editor with filters, cropping, scaling, colour adjustments [S4]
- Image editor: filters, cropping, scaling, color correction [S3]
- Industries: Municipalities · Government · Education · Housing [S1]
- Instagram direct publishing: Instagram · Facebook · X · LinkedIn · TikTok · YouTube · yes [S3]
- Instagram story formats: yes [S3]
- Internal notes: yes [S5]
- Kpi dashboards realtime: yes · yes [S5]
- Kpi management: yes [S6]
- Labels campaigns: yes [S6]
- Link shortener bitly: Bitly · yes [S3]
- Listen module: yes [S7]
- Meta ads statistics: yes [S6]
- Mobile app: Coosto mobile app with calendar access [S4]
- Modules: content creation · publish · engage/community · monitor and report [S2]
- Nps score: yes [S5]
- Optimal timing: Optimal posting time recommendations [S4]
- Paid owned earned analytics: yes [S6]
- Periodic reports: yes [S6]
- Platforms supported: Facebook · Instagram · LinkedIn · TikTok · X · Pinterest · YouTube [S3]
- Post approval: Post Approval workflow with colleagues [S4]
- Post approval: Review and approve social posts from colleagues before publishing [S3]
- Post level conversion comparison: yes [S7]
- Post optimizer: Post Optimizer gives data-driven advice [S4]
- Post optimizer: data-driven advice to boost reach, engagement, conversions [S3]
- Prime time: best-time-to-post recommendations based on previous performance [S3]
- Publish module: yes [S7]
- Quick replies: yes [S5]
- Rating: 4.6 · 4.8 [S6]
- Ratings: 4.6 · 4.8 [S3]
- Realtime dashboards: yes [S6]
- Realtime notifications: yes [S5]
- Report module: yes [S7]
- Report sharing: yes [S6]
- Sentiment analysis: yes [S5]
- Service level reporting: yes [S5]
- Social listening emotionai: social listening and EmotionAI for emerging issues, sentiment and emotions [S1]
- SSO 2FA: yes · yes [S1]
- Tagging: yes · Instagram · Facebook · LinkedIn · X [S3]
- Tagging platforms: Instagram · Facebook · LinkedIn · X [S4]
- Team collaboration: Feedback on drafts, notes, review posts [S4]
- Templates: yes [S6]
- Unified inbox channels: Facebook · Instagram · LinkedIn · X · TikTok · Google My Business · WhatsApp Business · live chat · reviews · keyword mentions [S5]
- URL shortener: UTM URLs and bit.ly shortening [S4]
- Webcare dashboards: reaction speed · case completion · yes [S5]
- Webcare monitoring: yes [S6]
- Widgets 100 plus: 100+ [S6]

**Subprocessors**
- List: Amazon Web Services · DE · hosting and infrastructure · Sendgrid · EU · email functionality · Open AI · US · default add-on for the AI Content Generator · Wireless Services of CM.com · NL · optional add-on for Mobile Messaging · TalkJS · E… [S2]

**Support**
- Center: yes [S1]
- Demo available: demo · yes [S5]
- Support center: yes [S3]
- Support center: yes [S7]
- Support center: yes [S5]

## Questions

### Is Coosto European?

Not determined: the vendor’s pages as captured do not say where Coosto is based.

### Where does Coosto store data?

The default storage location for customer data is not stated on the vendor’s pages as of 3 Nov 2026. The vendor’s pages mention Germany as hosting location, per [the vendor’s page captured 3 Nov 2026](https://whats-best.ai/evidence/17765).

### Does Coosto have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

### What are the best alternatives to Coosto?

As of 4 Nov 2026, the panel rates [Swat.io (3.5/5)](https://whats-best.ai/software/social-media-marketing/swat-io), [HeyOrca (3.5/5)](https://whats-best.ai/software/social-media-marketing/heyorca) and [Agorapulse (3.5/5)](https://whats-best.ai/software/social-media-marketing/agorapulse) highest among the other 32 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Swat.io](https://whats-best.ai/software/social-media-marketing/swat-io) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Coosto alternatives](https://whats-best.ai/software/social-media-marketing/coosto/alternatives).

## What this page leaves out

- We found no public information on pricing on the pages we read (coosto.com, coosto.com/en/privacy-statement, coosto.com/en/platform/social-media-publishing, coosto.com/en/solutions/social-media-scheduling, coosto.com/en/platform/social-media-engagement, coosto.com/en/platform/social-media-analytics and 1 more). If the vendor publishes it somewhere else, send us the page.
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 product fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.

## Sources

- [S1] Vendor page: https://www.coosto.com (checked 2026-11-03)
- [S2] Privacy policy — found from the homepage: https://www.coosto.com/en/privacy-statement (checked 2026-11-03)
- [S3] Publishing & calendar — found from sitemap: https://www.coosto.com/en/platform/social-media-publishing (checked 2026-11-03)
- [S4] Publishing & calendar — found from sitemap: https://www.coosto.com/en/solutions/social-media-scheduling (checked 2026-11-03)
- [S5] Engagement & community inbox — found from sitemap: https://www.coosto.com/en/platform/social-media-engagement (checked 2026-11-03)
- [S6] Analytics & reporting — found from sitemap: https://www.coosto.com/en/platform/social-media-analytics (checked 2026-11-03)
- [S7] Analytics & reporting — found from sitemap: https://www.coosto.com/en/integrations/google-analytics-coosto (checked 2026-11-03)

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Cite as: whats-best.ai, "Coosto — Social Media Marketing", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/social-media-marketing/coosto

Corrections: https://whats-best.ai/correct/1499?target=page