# HeyOrca — Social Media Marketing

HeyOrca by HeyOrca Inc. holds a panel rating of 3/5 from 6 AI judges (category median 2.5/5), as of 2026-10-15. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: HeyOrca Inc. (https://www.heyorca.com)
- Category: [Social Media Marketing](https://whats-best.ai/software/social-media-marketing.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/social-media-marketing/heyorca
- Alternatives: https://whats-best.ai/software/social-media-marketing/heyorca/alternatives ([markdown](https://whats-best.ai/software/social-media-marketing/heyorca/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-15 · oldest source captured 2026-10-13

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: HeyOrca Inc.
- Headquarters: Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 13 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 13 Oct 2026

## The panel's verdict

HeyOrca is a social media marketing platform from HeyOrca Inc. that schedules to seven networks — Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok and YouTube — with per-platform customization, bulk creation with individual edits, and best-time picks drawn from each account's own history. Publishing scores cluster at 7; analytics and reporting and collaboration governance both sit at 7–8, backed by custom cross-channel reports with stated retention windows, information icons explaining how each number is calculated, and multiple custom approval workflows with an audit trail recording who changed what, when, and previous versions. The engagement inbox scores 5–6: comments, mentions and DMs from four networks in one queue, but we found no public information on assignment, internal notes or SLA timers. Sovereignty scores 0–2 — no sovereignty attributes are on record — and pricing transparency scores 0–1, with Free, Basic and Pro tier names, unlimited users with no per-user fees, and a free trial without a card stated, but no price figures. No criterion showed a genuine split among the judges.

**Speaks for it:**
- Publishes to seven networks with per-platform customization, bulk creation with individual edits afterward, and best-time picks drawn from the account's own posting history.
- Multiple custom approval workflows let clients approve, reject and leave feedback without ever logging in, backed by an audit trail of who changed what, when, and previous versions.
- Custom cross-channel reports state retention windows outright — Facebook and Instagram up to 2 years, LinkedIn up to 1 year — with information icons explaining how each number is calculated.
- A unified inbox with a separate inbox per client, resolve and hide states, bulk moderation, and AI reply suggestions that are editable before sending.
- The X discontinuation was handled in public with a dated conversion to placeholder accounts that kept approval flows and notification publishing alive, and other networks were unaffected.

**Held against it:**
- We found no public information on hosting location, the contracting entity, subprocessors, or a data processing agreement — no sovereignty attributes are on record.
- We found no public information on assigning inbox conversations to owners, internal notes, SLA timers, saved replies, or a per-person history across networks.
- Workspace admins can override a post's status manually at any point in the workflow, and we found no public information on content locking after approval or granular permissions per account.
- The inbox connects to four networks — Facebook, Instagram, LinkedIn and TikTok — while the publishing list covers seven.
- We found no public information on export of the engagement archive; the calendar exports to XLS.

**Best for:**
- You run an agency with many clients and need each client in its own workspace, with approval workflows where clients approve, reject and leave feedback without ever logging in.
- You hand performance reports to clients and need cross-channel custom reports with competitor benchmarking, white-label branding and scheduled PDF delivery.
- You schedule content in bulk across the major networks and want per-platform customization plus full error codes when a post fails.

**Avoid if:**
- You still need to publish to X (formerly Twitter) — that integration was discontinued and profiles were converted to placeholder accounts that require manual publishing.
- Your approval process must be tamper-resistant — workspace admins can override any post's status manually at any point in the workflow.
- You need to manage engagement on networks beyond the four the inbox connects to — Facebook, Instagram, LinkedIn and TikTok.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Community Manager | The Agency Lead | The Brand Governance Officer | The Analyst | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Publishing & calendar | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Engagement & community inbox | 2.5/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Analytics & reporting | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 4/5 |
| Approvals, roles & brand safety | 3.5/5 | 4/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Network coverage & API resilience | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 | 3/5 | 3/5 |
| European sovereignty | 1/5 | 0.5/5 | 0/5 | 0.5/5 | 0.5/5 | 0/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **3/5** | **3.5/5** | **2.5/5** | **3/5** | **2.5/5** | **3/5** |

### The judges

- **The Community Manager** (v1.0): Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.
- **The Agency Lead** (v1.0): Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.
- **The Brand Governance Officer** (v1.0): Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.
- **The Analyst** (v1.0): Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.
- **The Data Protection Officer** (v1.0): Notes that every comment and message arriving from a network is personal data the company now processes. Wants a DPA that addresses that squarely, retention on the conversation archive, and an answer on where the sentiment analysis sends the text.
- **The Skeptic** (v1.0): Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

## European sovereignty — proven facts

No sovereignty finding yet.

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- GDPR: yes [S1]
- GDPR page: yes [S2]

**Data**
- Calendar export xls: XLS · yes [S10]

**Integrations**
- Auto dm instagram: yes [S4]
- Dropbox: Canva and DropBox integrations, caption generator, hashtag library, link shortener [S1]
- Networks: Facebook · Instagram · LinkedIn · Pinterest · Threads · TikTok · YouTube [S2]

**Legal**
- Terms: Privacy Policy · Terms of Service · GDPR Compliance · Data Request · Data Security · Cookie Preferences [S1]

**Pricing**
- Free trial: no · yes [S2]
- Free trial no card: yes · no [S1]
- Inbox plan inclusion: yes · yes [S5]
- Pro included: Pro · yes [S6]
- Social inbox availability: Pro · yes [S4]
- Unlimited users: yes [S1]

**Product**
- Admin status override: yes [S8]
- AI reply generator: AI Reply Generator produces three tailored sample responses; can apply Brand Voice [S4]
- AI reply suggestions: AI reply suggestions with AI brand voice; responses editable before sending [S5]
- AI report summaries: AI-generated concise summaries of reports [S6]
- Approval notifications: yes [S8]
- Approval reminders: 24 hours · 3 days · 7 days [S8]
- Approval rules: anyone_can_approve · specific_users_must_approve [S8]
- Approval system: no [S1]
- Audit trail: yes · Logs every edit and change made to a post by any team member [S9]
- Audit trail contents: who made a change · what was changed · when the change was made · previous versions [S9]
- Audit trail error codes: yes [S9]
- Auto publish: yes · yes [S2]
- Automated reports: recurring · one-time · PDF via email · yes [S6]
- Basic pro metrics: views · engagement · saves [S6]
- Best times to post: Best Times to Post feature analyzes historical post performance [S2]
- Brand monitoring: yes [S4]
- Brand monitoring history: July 2025 [S7]
- Bulk actions: resolve · unresolve · hide · unhide · yes [S5]
- Bulk actions menu: Bulk Actions menu: adjust post status, copy or move posts [S3]
- Bulk post creation: Create and edit multiple posts at once [S3]
- Canva integration: yes [S1]
- Client approvals: yes [S2]
- Client draft visibility: yes [S1]
- Client separate inboxes: Separate inbox per client/brand [S5]
- Community management: unified inbox for comments, mentions, DMs [S1]
- Competitor reports history: data collection begins from date competitor is added · Competitor Reports · up to 2 years [S7]
- Content library scheduling: Content Library supports creating and scheduling posts [S3]
- Cross channel reports: yes [S6]
- Custom approval workflows: custom approval workflows · yes · yes [S8]
- Custom reports: yes [S2]
- Custom reports capability: yes [S7]
- Custom reports default graphs: Cross Channel Impressions, Engagements, Audience Growth, Top Performing Posts [S7]
- Custom reports facebook graphs: Page Engagements · Page Impressions · Change in Page Likes · Total Page Likes · Post Engagements · Post Views [S7]
- Custom reports graph types: bar graph or line graph [S7]
- Custom reports instagram graphs: Net Follower Growth · Total Followers · Impressions · Account Engagement · Post Engagement · Stories Performance · Reels Play · Reels Engagement [S7]
- Custom reports linkedin graphs: Audience Growth · Impressions · Engagements [S7]
- Custom reports tiktok graphs: Net Follower Growth · Total Followers · Profile Engagement · Profile Video Views · Profile Views · Post Engagement · Post Views [S7]
- Date range comparison: yes [S6]
- Facebook competitor reports: yes [S7]
- Facebook competitor top posts limit: 3 [S7]
- Facebook history: Facebook · up to 2 years [S7]
- Facebook overview metrics: Views, Engagement Rate, Total Engagement, Change in Page Follows [S7]
- Facebook page engagements: Reactions, Comments, Shares, Clicks, Page Actions, total [S7]
- Facebook page follows: Page Follows, Page Unfollows, Change in Page Follows [S7]
- Facebook page views: organic views, paid views, total views [S7]
- Facebook post engagement metrics: post engagements, post engagement rate, post impressions, post reach [S7]
- Facebook reels engagement: follows, likes, social actions (comments and shares combined) [S7]
- Facebook report sections: Engagements · Impressions · Page Likes · Top Posts [S7]
- Free plan metrics: limited metrics [S6]
- Free trial: yes · no [S5]
- Inbox filtering: Filter inbox by social network and message type [S5]
- Individual edit after bulk create: yes [S3]
- Instagram account engagement: Likes, Comments, Saves, Shares, Story replies; filterable organic/paid [S7]
- Instagram competitor reports: yes [S7]
- Instagram competitor top posts limit: 3 [S7]
- Instagram demographics: age · location · gender [S6]
- Instagram history: Stories data only from date of account connection; follower & engagement data may be limited before connection · Instagram · up to 2 years [S7]
- Instagram overview metrics: Views, Engagement Rate, Total Engagement, Change in Followers [S7]
- Instagram post performance metrics: post reach, post engagement, post views, story views, average watch time, total watch time, total plays [S7]
- Instagram stories metrics: Views, Reach, Replies, Exits, Taps Back, Taps Forward, Shares, Follows, Profile Visits [S7]
- Linkedin engagements: Likes, Comments, Shares, Post Clicks (all), Total [S7]
- Linkedin history: LinkedIn · up to 1 year [S7]
- Linkedin overview metrics: Impressions, Engagement Rate, Post Clicks, Audience Growth [S7]
- Media format errors: Unsupported media type on a selected platform triggers an error listing supported formats per platform [S3]
- Media storage: yes [S1]
- Metric calculation info icons: yes [S7]
- Mobile app notifications scheduling: HeyOrca mobile app can schedule posts through notifications [S3]
- Multi channel scheduling: yes [S3]
- Multi location management: Supports managing multiple locations, business units, or product lines [S2]
- No per user fees: no [S2]
- Other networks unaffected: no [S10]
- Per client workspaces: Each client gets their own workspace [S2]
- Per platform post customization: yes [S3]
- Per post metrics: yes [S6]
- Post performance filters: yes [S6]
- Post preview: Expand post preview to view all comments; click to open post on native platform [S5]
- Reporting: custom, automated, and competitor reports [S1]
- Reports dashboard access: Reports accessed via Reports button in left sidebar; reports selectable from Reports Dashboard or left navigation bar [S7]
- Scheduling: scheduling and publishing of social content [S1]
- Shareable report links: yes [S6]
- Social inbox bulk actions: resolve · unresolve · hide · unhide [S4]
- Social inbox channels: Facebook, Instagram, LinkedIn and TikTok [S4]
- Social inbox comment platforms: Facebook · Instagram · LinkedIn · TikTok [S4]
- Social inbox connected accounts: Facebook Pages, Instagram, LinkedIn Company Pages (not personal profiles) and TikTok [S4]
- Social inbox dm platforms: Facebook · Instagram [S4]
- Social inbox hide comment: yes [S4]
- Social inbox hide like facebook comments: yes [S4]
- Social inbox interaction filtering: yes [S4]
- Social inbox mention platforms: Facebook · Instagram · LinkedIn [S4]
- Social inbox mentions like: Facebook · LinkedIn [S4]
- Social inbox reauthorization: yes [S4]
- Social inbox reply elements: GIFs · emojis [S4]
- Social inbox resolve: yes [S4]
- Social inbox resolve chats: yes [S4]
- Social inbox resolved filter: yes [S4]
- Social inbox sorting: yes [S4]
- Social inbox unresolve: yes [S4]
- Stage status tracking: yes · yes [S8]
- Supported networks: Instagram · Facebook · TikTok · LinkedIn [S5]
- Tiktok aspect ratio: 9:16 or 1:1 [S11]
- Tiktok carousel notification publishing: notification publishing for image carousels [S11]
- Tiktok connection requirement: must be logged into the account being connected [S11]
- Tiktok custom thumbnail: directly published TikTok videos · yes · must be made before video is published [S11]
- Tiktok description length: 2200 [S11]
- Tiktok file formats: MP4 · MOV [S11]
- Tiktok frame rate: 60 · 23 [S11]
- Tiktok history: post data may not refresh after 7 days of inactivity · TikTok · up to 2 years · up to 60 days before data collection began [S7]
- Tiktok max size: GB · 1 [S11]
- Tiktok overview metrics: Post Views, Engagement Rate, Total Engagement, Change in Followers [S7]
- Tiktok profile views: total number of times users viewed TikTok profile page [S7]
- Tiktok resolution: 540 pixels and above [S11]
- Tiktok top posts metrics: Likes, Comments, Shares, Views, Average Watch Time, Reach [S7]
- Tiktok video dimensions: 4096 × 2160 px · 360 × 360 px [S11]
- Tiktok video duration: 10 minutes · 3 seconds [S11]
- Trending audio tiktok: yes · top 100 from Commercial Music Library [S11]
- Unified inbox: Unified social media inbox for managing client conversations [S5]
- Unlimited users: yes [S2]
- White label: yes [S1]
- X placeholder accounts: X profiles convert to placeholder accounts supporting approval flows and notification publishing [S10]

**Support**
- Channels: onboarding_or_training_call · live_chat · email · yes [S2]
- Channels response time: live chat · email · 5 [S5]
- Customer care: personalized customer care including team training [S1]
- Free onboarding: Free onboarding or training call [S5]
- Help center: Help Centre · Academy · Release Notes · System Status [S2]
- Rating: 10 · 9.8 [S1]
- Response time: 5 [S2]

## Questions

### Is HeyOrca European?

Not determined: the vendor’s pages as captured do not say where HeyOrca is based.

### Where does HeyOrca store data?

Not stated on the vendor’s pages as of 13 Oct 2026.

### Does HeyOrca have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

### What are the best alternatives to HeyOrca?

As of 21 Oct 2026, the panel rates [Swat.io (3.5/5)](https://whats-best.ai/software/social-media-marketing/swat-io), [Hootsuite (3/5)](https://whats-best.ai/software/social-media-marketing/hootsuite) and [Agorapulse (3/5)](https://whats-best.ai/software/social-media-marketing/agorapulse) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Swat.io](https://whats-best.ai/software/social-media-marketing/swat-io) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [HeyOrca alternatives](https://whats-best.ai/software/social-media-marketing/heyorca/alternatives).

## What this page leaves out

- 22 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor page: https://www.heyorca.com (checked 2026-10-13)
- [S2] Publishing & calendar — found from sitemap: https://www.heyorca.com/features/scheduling (checked 2026-10-13)
- [S3] Publishing & calendar — found from sitemap: https://help.heyorca.com/en/articles/10485374-bulk-create-posts-for-faster-scheduling (checked 2026-10-13)
- [S4] Engagement & community inbox — found from sitemap: https://help.heyorca.com/en/articles/7179956-use-social-inbox-to-manage-comments-mentions-and-dms (checked 2026-10-13)
- [S5] Engagement & community inbox — found from sitemap: https://www.heyorca.com/features/social-inbox (checked 2026-10-13)
- [S6] Analytics & reporting — found from sitemap: https://www.heyorca.com/features/reporting (checked 2026-10-13)
- [S7] Analytics & reporting — found from sitemap: https://help.heyorca.com/en/articles/4622627-what-metrics-are-available-for-each-report (checked 2026-10-13)
- [S8] Approvals, roles & brand safety — found from sitemap: https://help.heyorca.com/en/articles/16597026-set-up-custom-approval-workflows (checked 2026-10-13)
- [S9] Approvals, roles & brand safety — found from sitemap: https://help.heyorca.com/en/articles/632376-track-post-changes-in-the-audit-trail (checked 2026-10-13)
- [S10] Network coverage & API resilience — found from sitemap: https://help.heyorca.com/en/articles/13863296-x-formerly-twitter-integration-discontinuation (checked 2026-10-13)
- [S11] Network coverage & API resilience — found from sitemap: https://help.heyorca.com/en/articles/6637725-connect-and-publish-to-tiktok (checked 2026-10-13)

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Cite as: whats-best.ai, "HeyOrca — Social Media Marketing", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/social-media-marketing/heyorca

Corrections: https://whats-best.ai/correct/832?target=page