# Hopper HQ — Social Media Marketing

Hopper HQ by Hopper HQ holds a panel rating of 2/5 from 6 AI judges (category median 2.5/5), as of 2026-10-21. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Hopper HQ (https://hopperhq.com)
- Category: [Social Media Marketing](https://whats-best.ai/software/social-media-marketing.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/social-media-marketing/hopper-hq
- Alternatives: https://whats-best.ai/software/social-media-marketing/hopper-hq/alternatives ([markdown](https://whats-best.ai/software/social-media-marketing/hopper-hq/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-21 · oldest source captured 2026-10-20

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Hopper HQ
- Headquarters: Not stated on the vendor’s pages as of 20 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 20 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 20 Oct 2026

## The panel's verdict

Hopper HQ is a social media planning, scheduling and analytics platform. Its strongest scoring is publishing, 7 to 8: bulk and CSV upload, year-long evergreen scheduling and one-click retry on rejection. Platform coverage sits at a flat 6 on official-API connections and claimed Meta Business Partner status. Analytics and reporting scores 4 to 5 on cross-network metrics, demographics, a best-time heat map and PNG, SVG or CSV export. Collaboration governance is a flat 4 — three roles and a single approval step — with no public information on an audit trail. The weakness is the engagement inbox at 0 to 1: no public information confirms a unified inbox, assignment or direct-message handling. Sovereignty scores 0 to 1: the controller is Hopper HQ Ltd, a UK entity; the only hosting statement captured is a Privacy Shield reference, with no public information on subprocessors. Plans are sized by connected social accounts; no public price figures were found, and the 14-day trial takes card details at signup. Scores cluster tightly; the captured pages give different figures for the network list, analytics coverage and plan sizing.

**Speaks for it:**
- Publishing scores 7 to 8, with bulk and CSV import, evergreen scheduling up to a full year, and a rejection alert with one-click retry
- Every connection is stated to use official network APIs, with Meta Business Partner status claimed
- Analytics scores 4 to 5, with follower demographics, a best-time heat map and one-click export to PNG, SVG or CSV
- A single approval step with three roles, a pending-approval toggle and per-client calendars is documented
- Help-centre articles document failure modes such as missing Facebook permissions and a Refresh Connection fix

**Held against it:**
- Engagement inbox scores 0 to 1, with no public information confirming a unified inbox, assignment, statuses or direct-message handling
- Approval is a single step, with no public information on an audit trail of who approved and published what
- Sovereignty scores 0 to 1, on a UK controller, a hosting statement limited to a Privacy Shield reference, and no public information on a subprocessor list or data processing agreement
- Preview evidence covers only the Instagram and TikTok grids, with no public information on link shortening with UTM rules
- The captured pages give different figures for the supported-network list and for which networks analytics covers

**Best for:**
- You schedule in bulk across many networks and want evergreen queues planned up to a year ahead, with alerts and one-click retry when a post is rejected
- You want one clear approval hop before posts go live, with coarse roles and per-client calendars for agency work
- You need cross-network analytics with follower demographics and one-click PNG, SVG or CSV exports to hand to clients

**Avoid if:**
- Your work centres on replying to comments and direct messages from inside one tool — engagement inbox scores run 0 to 1
- You must show an auditor or client who approved and published each post — approval is a single documented step, and no public information covers an audit trail
- You require an EU-based controller and visible subprocessor arrangements — the controller is Hopper HQ Ltd, a UK entity, and we found no public information on a subprocessor list

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Community Manager | The Agency Lead | The Brand Governance Officer | The Analyst | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Publishing & calendar | 4/5 | 4/5 | 3.5/5 | 4/5 | 3.5/5 | 4/5 |
| Engagement & community inbox | 0/5 | 0.5/5 | 0.5/5 | 0/5 | 0.5/5 | 0.5/5 |
| Analytics & reporting | 2.5/5 | 2/5 | 2/5 | 2/5 | 2.5/5 | 2.5/5 |
| Approvals, roles & brand safety | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Network coverage & API resilience | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| European sovereignty | 0/5 | 0.5/5 | 0/5 | 0.5/5 | 0.5/5 | 0.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **2/5** | **2.5/5** | **1.5/5** | **2/5** | **1.5/5** | **2.5/5** |

### The judges

- **The Community Manager** (v1.0): Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.
- **The Agency Lead** (v1.0): Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.
- **The Brand Governance Officer** (v1.0): Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.
- **The Analyst** (v1.0): Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.
- **The Data Protection Officer** (v1.0): Notes that every comment and message arriving from a network is personal data the company now processes. Wants a DPA that addresses that squarely, retention on the conversation archive, and an answer on where the sentiment analysis sends the text.
- **The Skeptic** (v1.0): Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Children policy: 13 [S2]
- Google API limited use: Google API Services User Data Policy including Limited Use requirements · yes [S2]
- Legal basis EU law: yes [S2]
- Policy change notification: posting on Site [S2]
- Privacy shield: Hosting providers signed up to Privacy Shield [S2]
- Security measures: administrative · physical · electronic [S2]

**Data**
- Account deletion irreversible: yes [S2]
- Account retention: account permanently deleted or removal requested [S2]
- Breach notification: yes [S2]
- Opt out unsubscribe: yes [S2]
- Portability: yes [S2]
- Social account deletion: yes · yes [S2]

**Integrations**
- Cross posting: yes [S1]
- Mobile apps: web · iOS · Android [S1]
- Supported platforms: Instagram · Facebook · Twitter · Linkedin · TikTok · Pinterest · Youtube · Bluesky [S4]
- Youtube API: yes · https://security.google.com/settings/security/permissions [S2]

**Legal**
- Address: Hopper HQ Ltd · Innovation Birmingham, Holt Street, Birmingham, West Midlands, B7 4BB [S2]
- Company: Hopper HQ Ltd · UK [S3]
- Controller: Hopper HQ Ltd [S2]
- Entity: Hopper HQ Ltd · UK [S1]
- Entity: Hopper HQ Ltd · UK [S7]
- Jurisdiction hint: UK [S2]
- Policy effective date: 2018-05-25 [S2]

**Pricing**
- Free trial: 14 · yes · yes [S3]
- Free trial: yes · 14 [S12]
- Free trial: yes · 14 [S11]
- Free trial days: new users · 14 [S4]
- Model: number of social accounts connected [S1]

**Product**
- AI caption generator: yes [S1]
- AI captions: yes [S3]
- Analytics: yes [S1]
- Analytics: reach · engagement · follows · Instagram · Facebook · X · LinkedIn · yes [S3]
- Analytics export formats: PNG · SVG · CSV [S8]
- Analytics networks: Instagram · Facebook · LinkedIn · Twitter [S8]
- Analytics platform: planning, scheduling and analytics platform for social media [S8]
- Approval draft views: Bulk Edit view · quick edit view [S9]
- Approval permissions: Full Publishing · Admin [S9]
- Approval workflow: yes · yes [S1]
- Audience demographics: Follower Age · Follower Gender · Follower Locations [S8]
- Audience insights: yes [S7]
- Auto publishing: feed posts · reels · stories · carousels · yes [S1]
- Auto publishing: yes · no [S3]
- Best time to post: yes [S7]
- Best time to post: heat map of when followers are online, 24 hours per day of week [S8]
- Bulk set destination platform: Bulk Set Destination Platform sets destination platforms for all posts at once from Bulk Create or Bulk Edit screens [S4]
- Bulk upload: yes · yes · yes [S1]
- Bulk upload: CSV · batch media · yes [S3]
- Bulk upload: yes · image · video [S11]
- Bulk upload CSV: CSV bulk uploader supported [S4]
- Caption first comment: yes · yes [S12]
- Connected platforms: Instagram · Facebook [S2]
- Connections refresh: Hopper HQ provides a 'Refresh Connection' button in account Connection Settings to fix failed publishing [S10]
- Credentials security: no [S3]
- Cross posting: yes · yes [S3]
- CSV importer: yes [S1]
- Customer count: 10000 · 70 [S1]
- Customer count: 10000 [S3]
- Default post times: yes [S3]
- Delete post scope: Posts can be deleted from all platforms or from one account [S4]
- Desktop browser: Mac · Windows · Linux · yes [S3]
- Drafts: yes [S3]
- Edit after scheduling: yes [S3]
- Facebook analytics categories: Post Analytics [S8]
- Facebook publishing: Posts are published to Facebook and can fail due to missing Facebook page permissions [S10]
- Failed posts troubleshooting: Help center includes troubleshooting articles for failed posts and connection errors [S10]
- Failsafe notifications: yes [S3]
- First comment automation: yes [S1]
- First comment instagram: First comment scheduling available for Instagram posts [S4]
- First comments hashtag groups: yes · yes [S3]
- Follower growth trends: yes [S7]
- Getapp rating: 4.7 · GetApp [S3]
- Google data not used for AI: no [S2]
- Grid preview: Instagram · TikTok · yes [S3]
- Hashtag database size: 10000000 [S1]
- Hashtag generator: yes [S1]
- Image editing: yes [S1]
- Image upscaler: yes [S1]
- Instagram account metrics: Total Followers · Total Following · Total Posts · New Followers · Impressions · Reach · Profile Views · Website Clicks · Email Clicks [S8]
- Instagram analytics categories: Account Analytics · Best Time to Post · Post Analytics [S8]
- Instagram connection: Hopper HQ supports connecting Instagram business accounts [S10]
- Instagram formats: Feed · Reels · Carousels · Stories [S3]
- Instagram grid planner: yes [S1]
- Instagram post metrics: Engagement · Likes · Comments · Impressions · Reach · Saves · Instagram [S8]
- Link in bio: yes [S1]
- Link in bio: yes [S3]
- Linked post sync: Edits to linked posts sync automatically across all connected channels [S4]
- Linked post sync: yes [S11]
- Linkedin account metrics: Followers · Profile Views [S8]
- Linkedin analytics categories: Account Analytics · Post Analytics [S8]
- Linkedin targets: profiles · company pages [S3]
- Marketing communications controllable: yes [S2]
- Meta business partner: yes [S3]
- Metrics tracked: engagement, reach, follower growth, website clicks, impressions, and more [S7]
- Multi account publishing: yes [S11]
- Multi account same network: yes [S1]
- Multi platform scheduling: Same post can be scheduled and published across all social media accounts [S4]
- Official API connections: yes [S3]
- Pending approval filter: Posts, Stories and Reel tab, Pending Approval toggle [S9]
- Platforms supported: Instagram · Facebook · TikTok · Threads · X · Bluesky · LinkedIn · Pinterest · YouTube Shorts [S1]
- Platforms supported: Instagram · Facebook · Twitter · LinkedIn · TikTok · Pinterest · YouTube · Bluesky [S11]
- Post analytics all posts: post analytics covers all posts, not only those posted via Hopper HQ [S8]
- Post approval trial cta: yes [S9]
- Post approvals: Team post approvals workflow within the scheduling tool [S9]
- Post creation permissions: any team member [S9]
- Rating: 4.7 · GetApp [S1]
- Report export: yes [S7]
- Schedule horizon: no limit (up to a full year stated) [S3]
- Social account data collected: profile images · display name · username/profile ID/account ID/page ID · access tokens · historic posts · post content · engagement data [S2]
- Social account data not shared: no [S2]
- Supported networks: 9 · Instagram · TikTok · Facebook · LinkedIn · X (Twitter) · Pinterest · Threads · Bluesky · YouTube Shorts [S3]
- Supported platforms: Instagram · Facebook · Threads · LinkedIn · TikTok · Pinterest · X (Twitter) · YouTube Shorts [S7]
- Team roles: admin · publishing · read only [S1]
- Time savings claim: 10-15 · 30-60 [S3]
- Timezone scheduling: yes [S3]
- Top posts report: yes [S7]
- Trial: 14 · yes · yes [S1]
- Twitter account metrics: Followers · Following · Posts [S8]
- Twitter analytics categories: Account Analytics · Post Analytics [S8]
- Twitter post metrics: Engagement · Likes · Comments · Twitter [S8]
- Unlimited posts: yes · yes [S1]
- Unlimited profiles team: yes · yes [S3]
- Unlink account from post: Accounts can be unlinked from a post via Remove Account [S4]
- Unlink account from post: yes [S11]
- Video auto publishing: yes [S12]
- Video file formats: .mp4 · .mov [S12]
- Video scheduling platforms: Instagram · Facebook · Twitter · LinkedIn · Pinterest · TikTok · YouTube · Bluesky [S12]

**Support**
- Channels: Email · Live Chat · Help Center · Blog [S1]
- Channels: Email · Live Chat · Help Center [S3]
- Channels: Users can reach out directly for further assistance [S10]
- Intercom: Help center runs on Intercom [S12]

## Questions

### Is Hopper HQ European?

Not determined: the vendor’s pages as captured do not say where Hopper HQ is based.

### Where does Hopper HQ store data?

Not stated on the vendor’s pages as of 20 Oct 2026.

### Does Hopper HQ have a free plan?

Not stated on the vendor’s pages as of 20 Oct 2026.

### What are the best alternatives to Hopper HQ?

As of 21 Oct 2026, the panel rates [Swat.io (3.5/5)](https://whats-best.ai/software/social-media-marketing/swat-io), [Hootsuite (3/5)](https://whats-best.ai/software/social-media-marketing/hootsuite) and [Agorapulse (3/5)](https://whats-best.ai/software/social-media-marketing/agorapulse) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Swat.io](https://whats-best.ai/software/social-media-marketing/swat-io) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Hopper HQ alternatives](https://whats-best.ai/software/social-media-marketing/hopper-hq/alternatives).

## What this page leaves out

- 6 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown.

## Sources

- [S1] Vendor page: https://hopperhq.com (checked 2026-10-20)
- [S2] Privacy policy — found from the homepage: https://www.hopperhq.com/privacy/ (checked 2026-10-20)
- [S3] Publishing & calendar — found from sitemap: https://www.hopperhq.com/features/social-media-scheduler/ (checked 2026-10-20)
- [S4] Publishing & calendar — found from sitemap: http://help.hopperhq.com/en/articles/9847674-multi-platform-scheduling (checked 2026-10-20)
- [S5] Engagement & community inbox — found from sitemap: http://help.hopperhq.com/en/articles/9865209-can-i-manage-my-social-inbox-with-hopper-hq (checked 2026-10-20)
- [S6] Engagement & community inbox — found from sitemap: http://help.hopperhq.com/en/articles/2768977-can-i-read-and-send-direct-messages (checked 2026-10-20)
- [S7] Analytics & reporting — found from sitemap: https://www.hopperhq.com/features/analytics/ (checked 2026-10-20)
- [S8] Analytics & reporting — found from sitemap: http://help.hopperhq.com/en/articles/5268250-hopper-hq-analytics (checked 2026-10-20)
- [S9] Approvals, roles & brand safety — found from sitemap: http://help.hopperhq.com/en/articles/8291614-post-approvals (checked 2026-10-20)
- [S10] Approvals, roles & brand safety — found from sitemap: http://help.hopperhq.com/en/articles/5086488-error-no-publishing-permissions (checked 2026-10-20)
- [S11] Network coverage & API resilience — found from sitemap: http://help.hopperhq.com/en/articles/1856758-schedule-posts-to-instagram-facebook-twitter-linkedin-tiktok-pinterest-youtube-bluesky (checked 2026-10-20)
- [S12] Network coverage & API resilience — found from sitemap: http://help.hopperhq.com/en/articles/2765664-schedule-video-posts-to-instagram-facebook-twitter-linkedin-pinterest-tiktok-youtube-bluesky (checked 2026-10-20)

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Cite as: whats-best.ai, "Hopper HQ — Social Media Marketing", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/social-media-marketing/hopper-hq

Corrections: https://whats-best.ai/correct/959?target=page