# Loomly — Social Media Marketing

Loomly by Loomly holds a panel rating of 2.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-15. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Loomly (https://www.loomly.com)
- Category: [Social Media Marketing](https://whats-best.ai/software/social-media-marketing.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/social-media-marketing/loomly
- Alternatives: https://whats-best.ai/software/social-media-marketing/loomly/alternatives ([markdown](https://whats-best.ai/software/social-media-marketing/loomly/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-15 · oldest source captured 2026-09-30

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Loomly
- Headquarters: Not stated on the vendor’s pages as of 13 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 13 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 13 Oct 2026

## The panel's verdict

Loomly's strongest showing is collaboration and governance, where scores cluster at 7-8: multi-tier approvals with batch monthly sign-off, custom roles, per-workspace permissions, version history, a white-label platform with custom subdomain, and OAuth connections with no stored social credentials. Publishing and the engagement inbox (uniformly 6) are working surfaces — drag-and-drop calendar with scheduling slots, auto-published Reels, Stories, carousels and TikToks, per-channel customization with alt text — though the captured inbox pages name Facebook, Instagram, LinkedIn and TikTok while publishing lists eight networks. Scores split 4-6 on both analytics and reporting and platform coverage: higher scorers credit scheduled reports to up to 25 recipients and eight-network breadth; lower scorers found no public information on custom dashboards, competitor benchmarking, UTM attribution, changelogs or deprecation notice. Weakest is sovereignty: the contracting entity is Bending Spoons US Inc. of New York, hosting is AWS with no region stated, and the subprocessor list is available on request rather than shown. Pricing transparency scored 0-1; the only pricing facts published are a 14-day free trial and Compare Plans links.

**Speaks for it:**
- Multi-tier approval workflows with batch monthly sign-off, custom roles and per-workspace permissions drive the bench's highest scores.
- Publishing handles per-channel customization with alt text, post mockups matching each platform's UI, and auto-publishing for Reels, Stories, carousels and TikToks.
- Analytics cover account and post metrics including posts published outside the tool, with PDF and CSV export and scheduled weekly or monthly reports to up to 25 recipients.
- Social accounts connect through OAuth with no stored credentials, and users can enable TOTP two-factor authentication.
- A white-label platform with custom logo, favicon and subdomain, plus mobile approvals, supports client-facing agency work.

**Held against it:**
- Sovereignty scores 2-3: the contracting entity is Bending Spoons US Inc. of New York and hosting is named as AWS with no region stated.
- We found no public information on failure notifications or retry when a scheduled post fails overnight, nor on bulk CSV import or evergreen queue recycling.
- We found no public information on custom dashboards, competitor benchmarking, UTM attribution into web analytics, or retention beyond the networks' own windows.
- We found no public information on per-network limitations, a changelog, advance notice of deprecations, or export of the engagement archive beyond content export.
- The captured inbox pages document comments, mentions and DMs for Facebook, Instagram, LinkedIn and TikTok, four of the eight connected networks.

**Best for:**
- You manage multiple client brands and need multi-tier approvals that bring the client into the chain, with batch monthly sign-off and per-workspace permissions.
- You publish heavy per-channel short-form video — Reels, Stories, carousels, TikToks — and rely on previews matching each platform's UI.
- You deliver recurring client reports and value scheduled weekly or monthly delivery to up to 25 recipients with PDF and CSV export.
- Your security review favors OAuth account connections with no stored social credentials and TOTP two-factor authentication.

**Avoid if:**
- Your procurement requires a European contracting entity or a stated hosting region — ask the vendor: the public pages we read do not show it
- You moderate communities across all eight connected networks — the captured inbox pages name Facebook, Instagram, LinkedIn and TikTok, four of the eight.
- You depend on custom dashboards, competitor benchmarking or UTM attribution — analytics and reporting scores split 4-6 and the low scorers found no public information on these.
- You must compute an annual invoice before contacting sales — the public pages publish only a 14-day free trial and Compare Plans links.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Community Manager | The Agency Lead | The Brand Governance Officer | The Analyst | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Publishing & calendar | 3/5 | 3/5 | 2.5/5 | 3/5 | 3.5/5 | 3/5 |
| Engagement & community inbox | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Analytics & reporting | 2.5/5 | 3/5 | 3/5 | 2/5 | 3/5 | 2/5 |
| Approvals, roles & brand safety | 3.5/5 | 4/5 | 3.5/5 | 4/5 | 4/5 | 3.5/5 |
| Network coverage & API resilience | 3/5 | 3/5 | 3/5 | 2/5 | 2.5/5 | 2/5 |
| European sovereignty | 1/5 | 1/5 | 1.5/5 | 1/5 | 1/5 | 1/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **3/5** | **3/5** | **3/5** | **2.5/5** | **2.5/5** | **2.5/5** |

### The judges

- **The Community Manager** (v1.0): Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.
- **The Agency Lead** (v1.0): Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.
- **The Brand Governance Officer** (v1.0): Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.
- **The Analyst** (v1.0): Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.
- **The Data Protection Officer** (v1.0): Notes that every comment and message arriving from a network is personal data the company now processes. Wants a DPA that addresses that squarely, retention on the conversation archive, and an answer on where the sentiment analysis sends the text.
- **The Skeptic** (v1.0): Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Audit rights: yes · no more than once per year · 90 · Customer [S2]
- Aws certifications: ISO 27001 · PCI DSS Service Provider Level 1 · SOC 1 · SOC 2 · SOC 3 [S3]
- Breach notification: without undue delay · yes [S2]
- CCPA no sale: yes [S2]
- CCPA no sale: yes [S2]
- DPA: yes [S4]
- DPA available: yes [S6]
- DPA available: yes [S9]
- Encryption at rest: AES via AWS [S3]
- Encryption in transit: yes [S3]
- GDPR CCPA scope: yes · yes [S2]
- Pentest frequency: yes [S3]
- Privacy laws: GDPR · CCPA [S2]
- Scc applicable: yes [S2]
- Scc italian law: Italy [S2]
- Scc jurisdiction: courts of Milan, Italy [S2]
- Scc module for subprocessors: MODULE THREE: Transfer processor to processor [S2]
- Scc transfers: Standard Contractual Clauses (EU 2021/914) or Adequacy Decision [S2]
- Security measures link: /security · yes [S2]
- Security page: Security and Vulnerability Reporting Policy pages exist [S4]
- Security page: Security and Vulnerability Reporting Policy pages in footer [S8]
- Security policy: yes · yes [S6]
- Security training: yes · yes [S3]
- Staff 2FA required: yes [S3]
- Supervisory authority: Italian Garante per la protezione dei dati personali [S2]
- Vendor management: yes [S3]

**Data**
- Breach notification: without undue delay [S2]
- Categories: Images and other personal data potentially included in the social media content and calendars managed by the users. [S2]
- Content export: yes [S9]
- Retention: 3 · yes [S2]
- Retention: 3 · yes [S2]
- Sensitive data: no [S2]
- Subprocessor scc flowdown: yes [S2]

**Hosting**
- Multi az: yes · yes [S3]
- Provider: AWS [S3]

**Integrations**
- Canva google drive: Canva · Google Drive [S4]
- Canva import: Video import from Canva [S9]
- Content partners: Canva · Unsplash · GIPHY · Google Drive [S4]
- Giphy: Giphy [S4]
- Google drive import: Video upload from Google Drive [S9]
- Google SSO: Google SSO · yes [S3]
- Listed channels: Facebook · Instagram · LinkedIn · TikTok · YouTube · Pinterest · Google Business Profile · Threads [S6]
- Microsoft teams: Microsoft Teams integration for notifications [S8]
- Networks: Facebook · Instagram · LinkedIn · TikTok · YouTube · Pinterest · Google Business Profile · Threads [S8]
- Notifications channels: email · Slack · Microsoft Teams [S9]
- Slack: Slack integration for notifications [S8]
- Social channels: Facebook · Instagram · LinkedIn · TikTok · YouTube · Pinterest · Google Business Profile · Threads [S5]
- Social networks: Facebook · Instagram · LinkedIn · TikTok · YouTube · Pinterest · Google Business Profile · Threads [S4]
- Supported networks: Facebook · Instagram · LinkedIn · TikTok · YouTube · Pinterest · Google Business Profile · Threads [S9]
- Unsplash: millions of free high quality images [S4]

**Legal**
- Data processing agreement: yes [S7]
- Data processing agreement: Data Processing Agreement available in footer [S8]
- Data subject categories: data subjects in social media content/calendars and owners of connected accounts [S2]
- DPA: yes · yes · yes [S10]
- DPA available: yes [S3]
- DPA last updated: 1 October 2026 [S2]
- DPA precedence: yes [S2]
- DPA precedence: yes [S2]
- Entity address: Bending Spoons US Inc. · 169 Madison Ave, Suite 11218, New York, NY 10016 [S2]
- Importer address: Bending Spoons Operations S.p.A. · Via Nino Bonnet, 10 [S2]
- Parent controller: Bending Spoons S.p.A. acts as autonomous data controller under clause 11 [S2]
- Provider entity: Bending Spoons US Inc. [S2]
- Provider entity: Bending Spoons Operations S.p.A. [S2]
- Provider role: data processor [S2]
- Scc governing law: Italy [S2]
- Scc jurisdiction: Milan, Italy [S2]
- Subprocessor scc: MODULE THREE: Transfer processor to processor [S2]
- Supervisory authority: Italian Garante per la protezione dei dati personali [S2]
- Terms of use: yes [S7]
- Withdrawal right: at no cost and without penalties · yes [S2]

**Pricing**
- Free trial: yes [S6]
- Free trial: 14 [S9]

**Product**
- Advanced analytics export: Advanced Analytics export [S8]
- Analytics: Unified analytics to track overall social health [S4]
- Analytics account and post data: yes · yes [S7]
- Analytics export: PDF · CSV · yes [S7]
- Analytics realtime post performance: Measure post performance in real-time [S7]
- Analytics scheduled reports: yes · weekly · monthly · 25 [S7]
- Approval workflows: yes [S4]
- Approval workflows: custom permissions, roles, and approval workflows [S8]
- Approval workflows: Multi-level approval workflows [S9]
- Asset filtering: yes [S5]
- Asset labels: yes [S5]
- Asset library: Loomly Library for visual assets [S4]
- Assignee filtering tracking: Assign interactions to team members, track responses, filter by assignee [S6]
- Assignment rules: assignment rules and safeguards against accidental posting [S8]
- Audience demographics: View demographics, metrics, and stats for posts and campaigns [S4]
- Audience targeting: Audience targeting and post sponsoring [S4]
- Automatic reports: Schedule automatic reports [S4]
- Brand calendars: dedicated calendars per brand/project/location with preset or custom workflows [S8]
- Builtin image video editor: yes [S4]
- Bulk actions: Bulk actions on interactions [S6]
- Calendar drag drop: Drag and drop posts to another day in the Calendar View [S4]
- Calendar views: calendar · list [S5]
- Calendar views: List View and Calendar View available [S9]
- Canva integration: Canva · Unsplash · Google Drive [S5]
- Centralized channels: Facebook · Instagram · LinkedIn · TikTok [S6]
- Collaboration comments: yes [S5]
- Comment moderation: Like, engage, hide or delete comments [S6]
- Competitor note: page repeatedly links to Compare Plans [S8]
- Content library: Content Library stores files for content creation [S5]
- Content library: Content Calendar and Library [S2]
- Conversation assignment: Assign conversations to teammates [S6]
- Conversation assignment: Assigning conversations to team members [S9]
- Custom logo favicon: custom logo and favicon [S8]
- Custom roles: Custom roles and collaborator assignment [S4]
- Custom subdomain: yes [S8]
- Custom user permissions: custom user permissions per workspace/calendar [S8]
- Ddos protection: yes [S3]
- Dm viewing: Respond to DMs/private messages and see post natively [S6]
- Drag drop scheduling: drag and drop scheduling · scheduling slots [S5]
- Environment segregation: yes · yes [S3]
- Export pdf: calendar export to PDF by date range [S8]
- Facebook analytics: audience growth and engagement · demographics and impressions · top performing posts · yes [S7]
- Free trial: yes [S4]
- Free trial: yes [S5]
- Free trial: yes [S7]
- Free trial: yes [S8]
- Hashtag manager: yes [S4]
- Hashtag manager: yes [S5]
- Hashtag suggestions: Hashtag suggestions [S4]
- Inbox scope: Comments, mentions, and DMs [S4]
- Inbox status filters: Mark messages Read/Unread/Archived and filter by assignees [S6]
- Instagram analytics: top performing posts · reach and impressions · Instagram Stories analytics · post engagement and video views · yes [S7]
- Instagram analytics: post · reels · stories · yes · weekly · monthly [S10]
- Instagram auto publish: yes · Reels · Stories · Posts · Carousels [S10]
- Instagram community management: direct_messages · mentions · comments · yes · yes · yes [S10]
- Instagram content creation: yes · yes · yes · yes · yes [S10]
- Instagram feed planning: yes · yes · yes [S10]
- Instagram hashtags boost: yes · yes [S10]
- Instagram publishing: reels · stories · feed_posts · engagement · analytics [S10]
- Instagram tagging: users · locations · products_from_instagram_shops · yes [S10]
- Instagram workflows: yes · yes · yes · yes · yes [S10]
- Integrations list: Facebook · Instagram · LinkedIn · TikTok · YouTube · Pinterest · Google Business Profile · Threads [S10]
- Integrations platforms: Facebook · Instagram · LinkedIn · TikTok · YouTube · Pinterest · Google Business Profile · Threads [S7]
- Labels: Labels to categorize campaigns and posts [S9]
- Least privilege access: yes [S3]
- Link shortener: Loom.ly · yes [S4]
- Linkedin analytics: top performing posts · engagement and impressions · click counts, views, shares, and reactions · yes [S7]
- Loomly studio: trim video · crop images and videos · per-channel dimensions · yes [S5]
- Loomly URL shortener: click counts for campaigns · sources · audience location · yes [S7]
- Mobile app: mobile app for approvals [S8]
- Mockups: Post mockups matching each platform UI [S4]
- Multi brand calendars: Create a new calendar for each brand and client [S4]
- Multi tier approvals: multi-tier approval workflows with batch monthly approval [S8]
- Notifications new tags: Instant notifications, NEW tags, thread view of conversations [S6]
- Oauth credentials: yes · no [S3]
- Per channel customization: Per-channel customization incl. alt text, tagging, cover images [S4]
- Post duplication: yes [S5]
- Post history: yes [S5]
- Post history versions: post history and asset version tracking [S8]
- Post ideas: Get inspired with daily Post Ideas [S4]
- Post ideas: post ideas · hashtag suggestions · calendar reminders · yes [S5]
- Post ideas: Content inspiration calendar plus daily post ideas [S9]
- Post labels: Group and filter posts using labels for campaign tracking [S4]
- Post optimization tips: Post Optimization Tips [S4]
- Post preview: yes [S5]
- Post previews: Automatically generated post previews and grid previews [S4]
- Post scheduling core: Plan image/video posts, Reels, Stories, carousels [S4]
- Post templates: yes [S5]
- Private comments: comment privacy toggle private/public for client-facing approval [S8]

**Subprocessors**
- List available: /security · yes · yes [S2]

**Support**
- Resources: Courses · Tutorials · Webinars · Free guides and templates · Help Center [S4]
- Security email: security@loomly.com [S3]
- Status page: yes [S4]

29 more facts on the canonical page: https://whats-best.ai/software/social-media-marketing/loomly

## Questions

### Is Loomly European?

Not determined: the vendor’s pages as captured do not say where Loomly is based.

### Where does Loomly store data?

Not stated on the vendor’s pages as of 13 Oct 2026.

### Does Loomly have a free plan?

Not stated on the vendor’s pages as of 13 Oct 2026.

### What are the best alternatives to Loomly?

As of 21 Oct 2026, the panel rates [Swat.io (3.5/5)](https://whats-best.ai/software/social-media-marketing/swat-io), [Hootsuite (3/5)](https://whats-best.ai/software/social-media-marketing/hootsuite) and [Agorapulse (3/5)](https://whats-best.ai/software/social-media-marketing/agorapulse) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Swat.io](https://whats-best.ai/software/social-media-marketing/swat-io) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Loomly alternatives](https://whats-best.ai/software/social-media-marketing/loomly/alternatives).

## What this page leaves out

- 10 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 8 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor page: https://www.loomly.com (checked 2026-10-13)
- [S2] Data processing agreement (dpa) — found from the homepage: https://www.loomly.com/dpa/en (checked 2026-10-13)
- [S3] Security / trust page — found from the homepage: https://www.loomly.com/security (checked 2026-10-13)
- [S4] Publishing & calendar — found from sitemap: https://www.loomly.com/features/post-planning-scheduling (checked 2026-10-13)
- [S5] Publishing & calendar — found from sitemap: https://www.loomly.com/features/content-calendar-library (checked 2026-10-13)
- [S6] Engagement & community inbox — found from sitemap: https://www.loomly.com/features/community-management (checked 2026-10-13)
- [S7] Analytics & reporting — found from sitemap: https://www.loomly.com/features/analytics-reports (checked 2026-10-13)
- [S8] Approvals, roles & brand safety — found from sitemap: https://www.loomly.com/features/collaboration-approvals (checked 2026-10-13)
- [S9] Network coverage & API resilience — found from sitemap: https://www.loomly.com/integrations/tiktok (checked 2026-10-13)
- [S10] Network coverage & API resilience — found from sitemap: https://www.loomly.com/integrations/instagram (checked 2026-10-13)

---

Cite as: whats-best.ai, "Loomly — Social Media Marketing", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/social-media-marketing/loomly

Corrections: https://whats-best.ai/correct/508?target=page