# Mention — Social Media Marketing

Mention by Mention holds a panel rating of 2/5 from 6 AI judges (category median 2.5/5), as of 2026-10-21. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Mention (https://mention.com)
- Category: [Social Media Marketing](https://whats-best.ai/software/social-media-marketing.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/social-media-marketing/mention
- Alternatives: https://whats-best.ai/software/social-media-marketing/mention/alternatives ([markdown](https://whats-best.ai/software/social-media-marketing/mention/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-21 · oldest source captured 2026-10-20

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Mention
- Headquarters: Not stated on the vendor’s pages as of 20 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 20 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 20 Oct 2026

## The panel's verdict

Mention, acquired by Agorapulse, is a social listening and analytics product whose publishing and engagement module (Publish & Respond) is being retired, with Agorapulse the official recommended replacement. The bench's scores follow that fault line. Analytics and reporting is strongest, scores 7 to 8, with eleven report types, custom report building, white-labeling, scheduled email delivery, exports in PDF, PPTX, Excel and CSV, and page comparison across X, Facebook and Instagram without connecting accounts. Engagement inbox is weakest, at 2 to 3: what is documented is a listening feed, comment replies shown as a legacy feature, and Instagram engagement from the dashboard, with no public information on a unified inbox. Publishing split the bench, 3 to 7 — some judges credited the calendar, queues and 200-post CSV upload; others would not build on a module the vendor is retiring. Platform coverage ranged 2 to 5, the low score weighing the retirement as the one documented platform-change behaviour. No sovereignty attributes are on record; no prices appear, though a free trial and a demo are offered.

**Speaks for it:**
- Eleven report types with a custom report builder, scheduled email delivery and exports in PDF, PPTX, Excel and CSV
- Social page comparison reports across X, Facebook and Instagram run without connecting any accounts
- Listening, alerts, Feed and Analytics remain fully functional after the publishing retirement
- Multi-step approval workflows with assigned roles, shared notes and to-approve and rejected content statuses are documented
- Publishing and monitoring together span Instagram, Facebook, TikTok, X and LinkedIn, with the twelve-month LinkedIn fetch limit documented

**Held against it:**
- Publishing and engagement (Publish & Respond) is being retired, with Agorapulse the official recommended replacement
- We found no public information on a unified inbox, assignment, statuses, saved replies or direct messages
- We found no public information on hosting location, contracting entity, subprocessors or a data processing agreement
- White-labeling and several report types are gated to the Company plan, with Historical Data an add-on to that plan
- We found no public information on failure notifications or retry when a scheduled post fails

**Best for:**
- You need listening and analytics — alerts, sentiment, influence and competitor page comparison — rather than publishing and engagement
- You already publish and engage in Agorapulse and want Mention for the listening and insights that feed it
- You deliver client reporting that needs white-labeling, scheduled email delivery and PDF or PPTX exports
- You monitor Instagram and TikTok conversations, including visual mentions and hashtags

**Avoid if:**
- You need a publishing backbone for client brands — the vendor itself is retiring the publishing module
- Your community team lives in an engagement queue — Respond is being retired and comment replies are shown as a legacy feature
- Your procurement requires documented hosting, subprocessors or a data processing agreement — ask the vendor: the public pages we read do not show it
- Your governance needs one product holding the whole approval record — after the recommended move, it would straddle Mention and Agorapulse

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Community Manager | The Agency Lead | The Brand Governance Officer | The Analyst | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Publishing & calendar | 3/5 | 1.5/5 | 2/5 | 3.5/5 | 3.5/5 | 3/5 |
| Engagement & community inbox | 1.5/5 | 1.5/5 | 1/5 | 1/5 | 1.5/5 | 1/5 |
| Analytics & reporting | 3.5/5 | 3.5/5 | 3.5/5 | 4/5 | 3.5/5 | 3.5/5 |
| Approvals, roles & brand safety | 2.5/5 | 2/5 | 2/5 | 3/5 | 3/5 | 2.5/5 |
| Network coverage & API resilience | 2/5 | 2/5 | 2.5/5 | 2.5/5 | 2/5 | 1/5 |
| European sovereignty | 0.5/5 | 1/5 | 1/5 | 0.5/5 | 0.5/5 | 0/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **2.5/5** | **2/5** | **2/5** | **3/5** | **2/5** | **2/5** |

### The judges

- **The Community Manager** (v1.0): Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.
- **The Agency Lead** (v1.0): Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.
- **The Brand Governance Officer** (v1.0): Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.
- **The Analyst** (v1.0): Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.
- **The Data Protection Officer** (v1.0): Notes that every comment and message arriving from a network is personal data the company now processes. Wants a DPA that addresses that squarely, retention on the conversation archive, and an answer on where the sentiment analysis sends the text.
- **The Skeptic** (v1.0): Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

## European sovereignty — proven facts

No sovereignty finding yet.

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Integrations**
- Agency module: yes [S2]
- Emoji API: yes [S4]
- Mention list export formats: PDF · Excel · CSV [S7]
- Report export formats: PDF · PPTX [S7]
- Social report export format: PDF [S7]

**Legal**
- Ownership: Agorapulse [S1]

**Pricing**
- Advanced historical addon: Historical Data · Advanced Alerts · add-on to the Company plan [S4]
- Company plan only reports: Mention List · Market Trends · Custom Report · White-labeling · Social Page Comparison Reports [S7]
- Free trial: yes [S5]
- Free trial: yes [S8]
- Trial: free trial available [S1]

**Product**
- AI content repurposing: yes [S2]
- AI writing assistant: yes [S2]
- Alert comparison report: overview of data from multiple alerts in your Feed [S7]
- Alert filters: language · country · blocked domains · excluded keywords [S4]
- Analytics articles: analytics · 19 [S6]
- Approval workflows: yes [S2]
- Cloud AI model: yes [S7]
- Cloud default reports: Listening · Alert Comparison · Market Trends [S7]
- Combined use: yes [S3]
- Content editing: image cropper · video thumbnail customization · saved hashtags · post preview · yes [S2]
- Content status views: scheduled · published · to-approve · rejected [S2]
- Create data report: yes [S6]
- Custom fields: yes [S2]
- Custom report: build your own report using the metrics that you want to see [S7]
- Dashboard: yes [S6]
- Data export: yes [S6]
- Emoji alert types: Standard · Advanced [S4]
- Emoji crawling: Emoji Crawling · yes [S4]
- Emotion analysis: yes [S6]
- Facebook post boosting: yes [S2]
- First comments threads: yes · Facebook · Instagram · LinkedIn [S2]
- Hashtag cloud: displays hashtags commonly appearing in alert, size indicates frequency [S7]
- Hashtag monitoring: yes [S4]
- Highlights details: 3 · 2 · yes [S7]
- Influence score: yes [S6]
- Influencer list: yes [S6]
- Instagram product tagging: yes [S2]
- Instagram tracking: Mention offers Instagram tracking as a monitoring capability [S9]
- Kpis: yes [S6]
- Legacy features: schedule posts · reply to comments · yes [S3]
- Linkedin history months: 12 [S7]
- Listening continues: yes [S3]
- Listening report: overview of data from one alert in your Feed [S7]
- Market trends report: discover industry trends for one alert from your Feed [S7]
- Mention list report: review your mentions in a list format similar to the Feed [S7]
- Mentions list: yes [S6]
- Multi step approval workflows: yes [S2]
- Publishing calendar: yes [S2]
- Pulselink in bio: yes [S2]
- Queues bulk publishing: yes · 200 [S2]
- Quickchart: yes [S6]
- Quickchart clouds: QuickChart · Reports · Word Cloud · Hashtag Cloud [S7]
- Reach metric: yes [S6]
- Realtime tracking: yes [S8]
- Recommended replacement: Agorapulse [S3]
- Report alert data sources: sentiment · language · reach · influence [S7]
- Report categories: alert data reports · social media account reports (X, LinkedIn, IG, FB) [S7]
- Report editing: move graphs · add/duplicate/delete graphs · filter by language, country, sources · white-labeling [S7]
- Report filtering: yes [S6]
- Report highlights AI: yes [S7]
- Report modules: Reports include modules: reach, volume, influencers [S6]
- Report public link sharing: yes [S7]
- Report scheduling email: yes [S7]
- Report templates count: 4 [S7]
- Report types count: 11 [S7]
- Reports: yes [S6]
- Same company: Mention and Agorapulse are part of the same company [S3]
- Schedule report: yes [S6]
- Scheduled reports: yes [S6]
- Sentiment analysis: yes [S6]
- Share export report: yes [S6]
- Social comparison no connection needed: Twitter/X · Facebook Pages · Instagram Business Accounts · no [S7]
- Social page analytic report: review the performance of your own Twitter/X account, Facebook Page, Instagram Business Account, or LinkedIn Page [S7]
- Social page comparison report: review the performance of multiple Twitter/X accounts, Facebook Pages, or Instagram Business Accounts [S7]
- Social report data source: no [S7]
- Social report platforms: Twitter/X Accounts · Facebook Business Pages · Instagram Business Account · LinkedIn Company Pages [S7]
- Supported networks: Instagram · Facebook · TikTok · X (Twitter) · LinkedIn · Reels · Stories · Pins · TikTok videos [S2]
- Team collaboration: schedule · approve · publish · yes [S2]
- Tiktok monitoring: Mention lets you monitor TikTok mentions, trends, influencers and content [S8]
- Trending hashtags: yes [S6]
- Unclassified mentions: Mentions can be classified as unclassified [S6]
- URL tracking: yes · yes [S2]
- Visual monitoring: yes · yes · yes [S9]
- Word cloud: displays words commonly appearing in alert, size indicates frequency [S7]

**Support**
- Demo: demo available [S1]
- Demo: yes [S9]
- Demo available: yes [S5]
- Free trial: yes [S9]
- Legacy contact: support@agorapulse.com [S3]
- Missed mention email: support@mention.com [S4]

## Questions

### Is Mention European?

Not determined: the vendor’s pages as captured do not say where Mention is based.

### Where does Mention store data?

Not stated on the vendor’s pages as of 20 Oct 2026.

### Does Mention have a free plan?

Not stated on the vendor’s pages as of 20 Oct 2026.

### What are the best alternatives to Mention?

As of 21 Oct 2026, the panel rates [Swat.io (3.5/5)](https://whats-best.ai/software/social-media-marketing/swat-io), [Hootsuite (3/5)](https://whats-best.ai/software/social-media-marketing/hootsuite) and [Agorapulse (3/5)](https://whats-best.ai/software/social-media-marketing/agorapulse) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Swat.io](https://whats-best.ai/software/social-media-marketing/swat-io) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Mention alternatives](https://whats-best.ai/software/social-media-marketing/mention/alternatives).

## What this page leaves out

- We found no public information on compliance on the pages we read (mention.com, mention.com/en/publish, support.mention.com/en/articles/13350756-does-mention-offer-social-media-publishing, support.mention.com/en/articles/13420837-mention-monitoring-frequently-asked-questions-faq, mention.com/en/media-monitoring, support.mention.com/en/collections/17818168-analytics and 3 more). If the vendor publishes it somewhere else, send us the page.
- 60 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 6 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.

## Sources

- [S1] Vendor page: https://mention.com (checked 2026-10-20)
- [S2] Publishing & calendar — found from sitemap: https://mention.com/en/publish/ (checked 2026-10-20)
- [S3] Publishing & calendar — found from sitemap: https://support.mention.com/en/articles/13350756-does-mention-offer-social-media-publishing (checked 2026-10-20)
- [S4] Engagement & community inbox — found from sitemap: https://support.mention.com/en/articles/13420837-mention-monitoring-frequently-asked-questions-faq (checked 2026-10-20)
- [S5] Engagement & community inbox — found from sitemap: https://mention.com/en/media-monitoring/ (checked 2026-10-20)
- [S6] Analytics & reporting — found from sitemap: https://support.mention.com/en/collections/17818168-analytics (checked 2026-10-20)
- [S7] Analytics & reporting — found from sitemap: https://support.mention.com/en/articles/13354965-mention-reports-explained (checked 2026-10-20)
- [S8] Network coverage & API resilience — found from sitemap: https://mention.com/en/social-media-monitoring-tools/tiktok-mentions/ (checked 2026-10-20)
- [S9] Network coverage & API resilience — found from sitemap: https://mention.com/en/social-media-monitoring-tools/instagram-tracking/ (checked 2026-10-20)

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Cite as: whats-best.ai, "Mention — Social Media Marketing", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/social-media-marketing/mention

Corrections: https://whats-best.ai/correct/958?target=page