# Swat.io — Social Media Marketing

Swat.io by Swat.io GmbH holds a panel rating of 3.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-20. Provenance: EU-Made; sovereignty: not determined.

- Vendor: Swat.io GmbH (https://swat.io)
- Category: [Social Media Marketing](https://whats-best.ai/software/social-media-marketing.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/social-media-marketing/swat-io
- Alternatives: https://whats-best.ai/software/social-media-marketing/swat-io/alternatives ([markdown](https://whats-best.ai/software/social-media-marketing/swat-io/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-20 · oldest source captured 2026-09-02

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Swat.io GmbH
- Headquarters: Not stated on the vendor’s pages as of 19 Oct 2026
- Data hosting: Default not stated; pages mention Europe and the EU [S9]
- Free plan: Not stated on the vendor’s pages as of 19 Oct 2026

## The panel's verdict

Swat.io, a social media management tool from Swat.io GmbH of Vienna, scores strongest on the engagement inbox, collaboration governance and pricing transparency and weakest on publishing. Judges credited one inbox queueing comments, mentions, direct messages and Facebook page ratings across ten channels, per-workspace and per-channel permissions with an external approval portal that needs no reviewer account, and fully priced tiers — Small at €39, Medium at €89, Large at €199 monthly. Publishing scored low because judges found no public information on what happens when a scheduled post fails overnight, or on bulk upload, queue-based scheduling or UTM link rules. The only flagged disagreement is platform coverage: the analyst scored 7 for ten networks reached through official APIs and published developer documentation, while the skeptic scored 4 because official-API statements name exactly two networks, Facebook and Instagram, and the captured pages give different figures for which networks publish. Sovereignty credits AWS Frankfurt hosting and an ISO/IEC 27001:2022 certificate but finds no published subprocessor list.

**Speaks for it:**
- Comments, mentions, direct messages and Facebook page ratings land in one inbox across ten channels, with assignment, internal notes, reply templates and automated tagging and hiding.
- Permissions are assignable per workspace and channel — six types on higher tiers, including a read-and-feedback role the vendor names for the legal department — and external reviewers approve through a portal without their own account.
- Small, Medium and Large tiers are priced at €39, €89 and €199 monthly with published user, channel and workspace limits, extras at €20 per user, €25 per social account and €30 per workspace per month, a stated 10 percent annual saving and prices excluding VAT.
- A 21-day trial requires no payment information and carries no automatic renewal.
- Data is stored with AWS in Frankfurt on ISO 27001 and BSI C5 certified infrastructure, under an ISO/IEC 27001:2022 certificate covering the whole platform, with a GDPR data processing agreement in German and English.

**Held against it:**
- We found no public information on failure notifications or retry when a scheduled post fails overnight, or on bulk upload, queue-based scheduling or UTM link rules.
- The captured pages give different channel lists for publishing, and official-API statements name exactly Facebook and Instagram.
- We found no public information on a complete subprocessor list, and third-party AI models are confirmed in use without a named provider or processing location.
- Publishing is always actioned by the team rather than fired by an approval status, and a post's final status can be changed again by anyone with approval rights.
- We found no public information on white-label client reporting, UTM-based attribution into web analytics, SLA timers or escalation into a helpdesk.

**Best for:**
- You manage high comment and message volume across many networks and need one queue with assignment, internal notes and cross-platform person profiles.
- Your legal department needs a read-and-feedback role and your external reviewers approve through a portal without their own account.
- You want to compute most of your invoice from public prices, from Small at €39 to Large at €199 monthly plus à-la-carte extras.
- You deliver scheduled PDF or Excel reports to stakeholders from custom dashboards built from 45-plus widgets.

**Avoid if:**
- You need approval enforced as a gate before anything reaches a network and content locked after approval — publishing is always actioned by the team and the final status can be changed again by anyone with approval rights.
- You can sign only with a published subprocessor list and named AI model providers or locations — third-party models are confirmed in use and we found no public information naming them.
- You must budget the top tiers in advance — Agency is a from-price of €599 monthly, Custom, Premium Insights and Monitoring are quoted on request, and we found no public statement of a minimum term.
- You need one authoritative published channel list before rollout — the captured pages give different figures for which networks publish.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Community Manager | The Agency Lead | The Brand Governance Officer | The Analyst | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Publishing & calendar | 2/5 | 2.5/5 | 2/5 | 3/5 | 2.5/5 | 3/5 |
| Engagement & community inbox | 4/5 | 4/5 | 3.5/5 | 4/5 | 4/5 | 3.5/5 |
| Analytics & reporting | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 |
| Approvals, roles & brand safety | 4/5 | 3.5/5 | 4/5 | 4/5 | 3.5/5 | 3.5/5 |
| Network coverage & API resilience | 3/5 | 3/5 | 3/5 | 3.5/5 | 3/5 | 2/5 |
| European sovereignty | 3/5 | 3/5 | 3/5 | 3.5/5 | 3.5/5 | 3/5 |
| Pricing transparency | 3.5/5 | 4/5 | 4/5 | 4/5 | 4/5 | 3.5/5 |
| **Weighted verdict** | **3.5/5** | **3.5/5** | **3.5/5** | **3.5/5** | **3.5/5** | **3/5** |

### The judges

- **The Community Manager** (v1.0): Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.
- **The Agency Lead** (v1.0): Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.
- **The Brand Governance Officer** (v1.0): Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.
- **The Analyst** (v1.0): Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.
- **The Data Protection Officer** (v1.0): Notes that every comment and message arriving from a network is personal data the company now processes. Wants a DPA that addresses that squarely, retention on the conversation archive, and an answer on where the sentiment analysis sends the text.
- **The Skeptic** (v1.0): Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- 2FA: yes [S4]
- AI act: limited risk · no · no [S4]
- Certifications: yes · yes [S15]
- DPA availability: yes · de · en · yes [S5]
- DPA custom: Custom · yes [S4]
- Encryption: AES-256 · TLS 1.2+ [S4]
- GDPR since: 2018 · yes [S4]
- Hosting: Frankfurt, Germany · AWS · ISO 27001 · BSI C5 [S15]
- Insurance: yes [S4]
- ISO 27001: yes · yes [S9]
- ISO 27001: yes · yes [S14]
- ISO 27001 certificate: gesamte SaaS-Plattform · ISO/IEC 27001:2022 [S5]
- Nis2: no · yes [S4]
- Pen tests: unabhängiger Drittanbieter · annual [S4]
- SLA uptime: 99.5 [S4]
- Tom document: yes [S5]
- Two factor auth: yes [S9]

**Data**
- Backups: yes · yes · täglich [S4]
- Deletion requests: privacy@swat.io · 30 [S4]
- Deletion routines: yes [S4]

**Hosting**
- Aws frankfurt: Frankfurt, Germany · AWS · ISO 27001 · BSI C5 [S14]
- Region: EU [S4]
- Server location: Europe [S9]

**Integrations**
- AI connect: MCP · yes [S6]
- AI connect mcp: yes · yes [S1]
- AI models: yes [S4]
- Canva: yes [S2]
- Canva: yes [S6]
- Competitor migration: Positioniert als Alternative zu SocialHub [S1]
- Developer docs: yes [S1]
- Developer documentation: yes [S9]
- Developer documentation: yes [S10]
- Networks: Facebook · Instagram · LinkedIn · YouTube · Pinterest · TikTok · WhatsApp · Google My Business · Bluesky · Threads [S2]
- Networks: Instagram · Facebook · LinkedIn · TikTok · YouTube · Pinterest · Bluesky · Threads [S6]
- Overview page: yes [S1]
- Supported channels: Instagram · Facebook · LinkedIn · YouTube · TikTok · Google My Business · WhatsApp · Messenger · Bluesky · Threads [S9]
- Ticket export: date · tags · yes [S8]

**Legal**
- Address: 1120 · Wien · Schönbrunner Straße 213-215, 3. Stock · Austria [S3]
- Address: Wien · Schönbrunner Straße 213-215 · Österreich [S2]
- Address: Wien · Schönbrunner Straße 213-215 · Österreich [S6]
- Address: Schönbrunner Straße 213-215, 1120 Wien, Österreich [S14]
- Address: Wien · Österreich [S4]
- Chamber membership: Wirtschaftskammer Österreich [S3]
- Company address: Wien · Schönbrunner Straße 213-215 · Österreich [S5]
- Company address: Wien · Schönbrunner Straße 213-215 · Österreich [S9]
- Company address: Schönbrunner Straße 213-215, 1120 Wien, Österreich [S1]
- Company background: 0 · yes · 20000 [S1]
- Company name: Swat.io GmbH [S5]
- Company register: Handelsgericht Wien · FN 348798 p [S3]
- Document archive: yes [S5]
- Dsa contact: communication in English and German possible · privacy@swat.io [S3]
- Dsa report procedure: yes · 16 [S5]
- Entity name: Swat.io GmbH [S3]
- Privacy policy customer: yes [S5]
- Privacy policy website: yes [S5]
- Publication disclosure: § 5 ECG and § 25 MedienG disclosure [S3]
- Terms enterprise naming: Der Begriff Enterprise bezieht sich auf die aktuelle Lizenz Custom [S5]
- Terms enterprise naming: Enterprise = Custom plan [S4]
- VAT id: ATU 65871657 [S3]

**Pricing**
- Advanced insights limits: 5 · 5 · 12 [S10]
- Advanced insights price: add-on · monthly · 79 [S10]
- Agency features: Account Manager, Zahlung per Rechnung, externe Freigaben, inkl. Inbox Add-On, unbegrenzte Planungskanäle [S2]
- Agency price: monthly · EUR · 599 [S2]
- Annual discount: 10 [S2]
- Annual discount: 10 [S6]
- B2b only: yes [S2]
- Basic permission system: Basic Permission System · Medium [S12]
- Expanded permission system: Expanded Permission System · Large · Custom · Enterprise [S12]
- Extra user price: 20 · 30 · 25 [S2]
- Free trial: 21 · no · no [S7]
- Free trial: yes [S11]
- Inbox addon large features: Shitstorm Alarm, Priority Support, Mini CRM, Community Stimmung, erweiterte Analytics [S2]
- Inbox addon large price: 199 · EUR [S2]
- Inbox addon medium price: 89 · EUR [S2]
- Inbox addon small: Small · Inbox · 39 [S6]
- Inbox addon small price: 39 · EUR [S2]
- Inbox billing options: monthly · annual · 10 [S9]
- Inbox large: add-on, additional per month · PUBLISHER Large · 199 · EUR [S9]
- Inbox large features: Mini CRM · community sentiment · Insights · shitstorm alarm · priority support · comment list · unlimited [S9]
- Inbox medium: add-on, additional per month · PUBLISHER Medium · 89 · EUR [S9]
- Inbox medium features: AI answers · automations · tags · filters · shortlinks · 2 years [S9]
- Inbox small: add-on, additional per month · PUBLISHER Small · 39 · EUR [S9]
- Inbox small features: no ticket limit · reply/like/hide/delete/block · activity log · 1 year [S9]
- Insights addon: Insights · 79 [S6]
- Insights addon price: 79 · EUR [S2]
- Insights advanced limits: 5 · 5 · 12 [S2]
- Insights advanced price: 79 · EUR [S2]
- Insights availability: Medium [S6]
- Large features: yes · yes · yes · yes [S6]
- Large included: 8 · 8 · 3 [S2]
- Large limits: 8 · 8 · 3 [S6]
- Large price: 199 · monthly · EUR [S2]
- License change: yes [S2]
- Medium features: Freigabeprozesse, Bild/Video Editor, Kampagnen, Canva-Integration [S2]
- Medium features: yes · yes · yes · 2 years · yes · yes · yes · yes [S6]
- Medium included: 5 · 5 · 2 [S2]
- Medium limits: 5 · 5 · 2 [S6]
- Medium price: 89 · monthly · EUR [S2]
- Monitoring addon: yes [S2]
- Nonprofit discount: yes [S2]
- Nonprofit discount: yes [S6]
- Payment methods: credit card · PayPal · SEPA direct debit [S2]
- Premium insights availability: Custom · Agency · upon request [S6]
- Premium insights limits: unlimited · unlimited · 24 [S2]
- Premium insights limits: unlimited · unlimited · 24 [S10]
- Premium insights price: no · on_request [S10]
- Small data storage: 1 year [S6]
- Small features: Content Kalender, Publishing ohne Posting-Limit, AI Features, Analytics & Reports, Assets Library [S2]
- Small included: 2 · 3 · 1 [S2]
- Small limits: 2 · 3 · 1 [S6]
- Small permission system: Small Permission System · Small [S12]
- Small price: 39 · monthly · EUR [S2]
- Trial: 21 · yes · yes [S2]
- Trial: 21 · no · no [S14]
- Trial: 21 · yes [S1]
- Trial days: 21 · no [S6]
- Trial includes: yes [S6]
- Trial terms: no · no [S6]
- Trial terms: 21 · yes · yes [S9]
- VAT: no [S2]

**Product**
- Activity log: yes [S9]
- Activity log: yes [S4]
- Addon automated reports: yes [S10]
- Addon dashboard builder widgets: 45 [S10]
- Addon export formats: PDF · Excel [S10]
- Addon time views: daily · weekly · monthly [S10]
- Address: Schönbrunner Straße 213-215, 1120 Wien, Österreich [S15]
- Advanced insights target: Medium · Large [S10]
- Advertiser notifications: yes [S7]
- AI: yes · yes · yes [S6]
- AI assistant: yes [S7]
- AI assistant: yes [S1]
- AI assistant module: AI Assistent listed among Swat.io platform features [S9]
- AI enhance: AI Enhance adjusts tone and length; available from Medium package [S9]
- AI features: yes · yes · yes · yes · yes [S6]
- AI reply suggestions: AI-gestützte Antwortvorschläge, automatische Ticket-Priorisierung & intelligente Zuweisung (Inbox Add-On Medium) [S2]
- AI reply suggestions: AI-suggested replies plus individual reply templates [S9]
- AI two suggestions: 2 [S9]
- Analysis scope: channels · content · formats · campaigns · efficiency [S11]
- Analytics: yes · yes [S14]
- Analytics: yes [S15]
- Analytics dashboards: yes · yes [S14]
- Analytics detail: community growth · post performance · engagement · team statistics · yes · yes · yes [S15]
- Analytics export: yes [S15]
- Approval process: suggested · approved · yes · yes [S6]
- Approval workflow: yes · yes [S15]
- Approvals: yes · yes [S1]
- Audience targeting: demographic · geographic · yes · yes [S7]
- Auto publish on approval: no [S13]
- Automated email reports: yes [S11]
- Automation: AI- and keyword-based automations and assignments [S9]
- Automations: auto_tags · ticket_allocation · mark_as_read · comment_mood [S15]
- Automations sentiment: yes · yes [S15]
- Calendar: yes [S1]
- Can approve role actions: approve individually · set final status via dropdown [S13]
- Channel filtering: Filter inbox by one, multiple, or all channels [S8]
- Channel prerequisite: At least one social media channel must be connected to receive tickets [S8]
- Channels: Facebook · Instagram · LinkedIn · TikTok · YouTube · Pinterest · Bluesky · Threads · GoogleBusiness · WhatsApp [S1]
- Claims time saved: average across customers · 20 [S1]
- Claims time savings: 55 [S11]
- Cloud file integration: Dropbox · Google Drive [S7]
- Comment list workflow: yes [S9]
- Company since: 2010 [S14]
- Company since: 2010 [S15]
- Content channels: Threads · Snapchat · Tumblr · Vimeo · Xing · newsletter [S15]
- CRM profiles: cross-platform customer profile linking (CRM) [S9]
- Cross posting: yes [S7]
- Custom dashboards stakeholders: unlimited · 5 [S10]
- Custom views: day · week · month · list [S6]
- Customer count: 18000 [S14]
- Customer quote company: customer cites Austrian service provider [S15]
- Dashboard customization: yes · yes · yes [S11]
- Data granularity: day · week · month [S11]
- Duplicate permission rule: read or higher · suggest or higher [S12]
- Editorial calendar: yes [S7]
- Expanded permission types: Full · Assigned / Full · Suggest Only · Assigned Feedback · Read Only · None [S12]
- Expanded tier types: Large · Custom · Enterprise · 2 [S12]
- Explorer dashboards: posts · audience · community engagement · tags [S10]
- Explorer excel export: yes [S10]
- Explorer included all plans: no · yes [S10]

**Support**
- Language channels: Chat · de · Österreich [S1]
- Priority in large: Priority Support · PUBLISHER Large [S9]
- Response time: a couple of minutes [S14]
- Response time: a couple of minutes [S15]
- Webinars: yes · yes [S1]

103 more facts on the canonical page: https://whats-best.ai/software/social-media-marketing/swat-io

## Questions

### Is Swat.io European?

Yes. whats-best.ai classifies Swat.io as EU-Made.

### Where does Swat.io store data?

The default storage location for customer data is not stated on the vendor’s pages as of 19 Oct 2026. The vendor’s pages mention Europe and the EU as hosting locations, per [the vendor’s page captured 19 Oct 2026](https://whats-best.ai/evidence/4239).

### Does Swat.io have a free plan?

Not stated on the vendor’s pages as of 19 Oct 2026.

### What are the best alternatives to Swat.io?

As of 21 Oct 2026, the panel rates [Hootsuite (3/5)](https://whats-best.ai/software/social-media-marketing/hootsuite), [Agorapulse (3/5)](https://whats-best.ai/software/social-media-marketing/agorapulse) and [Metricool (3/5)](https://whats-best.ai/software/social-media-marketing/metricool) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Agorapulse](https://whats-best.ai/software/social-media-marketing/agorapulse) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Swat.io alternatives](https://whats-best.ai/software/social-media-marketing/swat-io/alternatives).

## What this page leaves out

- 51 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 47 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 15 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 7 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.

## Sources

- [S1] Vendor homepage: https://swat.io/de/ (checked 2026-10-19)
- [S2] Pricing: https://swat.io/de/preise/ (checked 2026-10-19)
- [S3] Imprint: https://swat.io/de/impressum/ (checked 2026-10-19)
- [S4] Compliance and data protection: https://swat.io/de/compliance-hub/ (checked 2026-10-19)
- [S5] Legal document index — AVV, TOM, ISO 27001: https://swat.io/de/legal/ (checked 2026-10-19)
- [S6] Publishing & calendar — found from sitemap: https://swat.io/en/products/publisher/ (checked 2026-10-19)
- [S7] Publishing & calendar — found from sitemap: https://swat.io/en/features/social-media-publishing/ (checked 2026-10-19)
- [S8] Engagement & community inbox — found from sitemap: https://help.swat.io/en/articles/10855579-swat-io-inbox-your-central-message-hub (checked 2026-10-19)
- [S9] Engagement & community inbox — found from sitemap: https://swat.io/de/produkte/inbox/ (checked 2026-10-19)
- [S10] Analytics & reporting — found from sitemap: https://swat.io/en/products/insights/ (checked 2026-10-19)
- [S11] Analytics & reporting — found from sitemap: https://swat.io/en/features/social-media-analytics/ (checked 2026-10-19)
- [S12] Approvals, roles & brand safety — found from sitemap: https://help.swat.io/en/articles/12058876-publisher-permission-types (checked 2026-10-19)
- [S13] Approvals, roles & brand safety — found from sitemap: https://help.swat.io/en/articles/17008268-swat-io-portal-for-external-approvals (checked 2026-10-19)
- [S14] Network coverage & API resilience — found from sitemap: https://swat.io/en/facebook/ (checked 2026-10-19)
- [S15] Network coverage & API resilience — found from sitemap: https://swat.io/en/instagram/ (checked 2026-10-19)

---

Cite as: whats-best.ai, "Swat.io — Social Media Marketing", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/social-media-marketing/swat-io

Corrections: https://whats-best.ai/correct/267?target=page