# Swello — Social Media Marketing

Swello by Swello holds a panel rating of 2/5 from 6 AI judges (category median 2.5/5), as of 2026-10-21. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Swello (https://swello.com)
- Category: [Social Media Marketing](https://whats-best.ai/software/social-media-marketing.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/social-media-marketing/swello
- Alternatives: https://whats-best.ai/software/social-media-marketing/swello/alternatives ([markdown](https://whats-best.ai/software/social-media-marketing/swello/alternatives.md))
- Data as of: 2026-10-21 · evaluated 2026-10-21 · oldest source captured 2026-10-20

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Swello
- Headquarters: Not stated on the vendor’s pages as of 20 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 20 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 20 Oct 2026

## The panel's verdict

Swello, a social media marketing platform from French company SocialBuddy SAS, earns its strongest marks on pricing transparency, scored 6 to 7, and sovereignty, scored 4 to 6. The captured pages publish exact prices for three tiers — Medium at 19€ monthly with 1 user and 5 profiles, Large at 59€ with 3 users and 10 profiles, Entreprise at 99€ with 5 users and 15 profiles, annual totals of 228€, 708€ and 1188€ HT, and a 7-day trial with no bank card required — while the legal notice identifies a French contracting entity, RCS Toulon and a French VAT number, with the site and its databases hosted in Paris on Outscale and AWS. Analytics and reporting, scored 4 to 5, is concrete: two years of per-post history, a self-defined engagement-rate formula and PDF, CSV and PNG exports. The weakest criterion is the engagement inbox, scored 1 to 3, where the inbox appears only as a module dated late 2026 and what is live today is monitoring of what is said about the brand.

**Speaks for it:**
- Exact public prices for three tiers — Medium 19€ monthly, Large 59€, Entreprise 99€, annual totals 228€, 708€ and 1188€ HT — each stating users, social profiles, billing period, an annual 2 months free offer and a 7-day trial with no bank card required (pricing transparency scored 6 to 7).
- The legal notice names a fully identified French contracting entity — SocialBuddy SAS, RCS Toulon, French VAT number — and states the site and its databases are hosted in Paris on Outscale and AWS (sovereignty scored 4 to 6).
- Analytics document per-post history up to two years, a custom engagement-rate formula, period comparison, a Top/Flop 10 and exports to PDF, CSV and PNG (scored 4 to 5).
- Seven networks are listed for scheduling — LinkedIn, Instagram, TikTok, Threads, Bluesky, Facebook and X — including the newer Threads and Bluesky, named consistently across the pages (platform coverage scored 3 to 4).
- Publishing includes a client-shareable editorial calendar, drafts, one-click preview, best-publishing-time suggestions and a link shortener with click statistics (publishing scores cluster at 4).

**Held against it:**
- The engagement inbox is listed only as a module dated late 2026, leaving monitoring of brand mentions as the live capability today — scored 1 to 3.
- No public information on approval steps, comments on drafts or an audit trail of who approved and published what, beyond roles assignable to staff and clients — collaboration governance scored 2 to 3.
- The captured scheduling story pushes the same message to every network in one click, with no public information on per-network variants beyond hashtags and mentions in drafts, or on bulk upload.
- The top listed tier stops at 5 users and 15 social profiles, and we found no public information on extra-seat or extra-profile pricing or on which tier carries which capability.
- No public information on a subprocessor list, on certification behind the "100% French & secure" claim, or on how message content arriving from the networks is handled.

**Best for:**
- You are a French-speaking small or mid-sized business or public body whose seats and profiles fit one of the three listed bundles and who values a French contracting entity with published prices.
- You run a franchise or employee advocacy programme pushing the same message across many pages — the simultaneous scheduling pages describe exactly this, with shared drafts for ambassadors.
- You need self-serve per-profile analytics with two years of history and reports exportable to PDF, CSV or PNG.

**Avoid if:**
- You need a unified inbox with assignment and per-person conversation history today — the pages date the inbox for late 2026 and show monitoring only.
- You manage more than 5 users or 15 social profiles — the top listed tier stops there, and we found no public information on extra-seat or extra-profile pricing.
- Your content workflow needs fully distinct posts per network — the captured pages build scheduling around the same message to all channels in one click, with drafts offering hashtag and mention personalisation.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Community Manager | The Agency Lead | The Brand Governance Officer | The Analyst | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Publishing & calendar | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Engagement & community inbox | 1/5 | 1/5 | 1/5 | 0.5/5 | 1.5/5 | 1/5 |
| Analytics & reporting | 2/5 | 2/5 | 2/5 | 2/5 | 2.5/5 | 2/5 |
| Approvals, roles & brand safety | 1.5/5 | 1.5/5 | 1/5 | 1.5/5 | 1.5/5 | 1/5 |
| Network coverage & API resilience | 2/5 | 1.5/5 | 2/5 | 2/5 | 2/5 | 1.5/5 |
| European sovereignty | 3/5 | 2/5 | 3/5 | 2.5/5 | 3/5 | 2.5/5 |
| Pricing transparency | 3.5/5 | 3/5 | 3.5/5 | 3/5 | 3.5/5 | 3/5 |
| **Weighted verdict** | **2/5** | **2/5** | **2/5** | **2/5** | **2.5/5** | **2/5** |

### The judges

- **The Community Manager** (v1.0): Answers the comments, including the angry ones, and lives in the inbox. Wants every mention and message in one queue with ownership and history, saved replies that save real time, and a failed 3am post that tells her rather than silently not existing.
- **The Agency Lead** (v1.0): Runs twelve client brands from one tool and must keep them strictly apart. Wants client workspaces, approval chains that include the client, white-label reporting, and per-account pricing that does not make a small client unprofitable.
- **The Brand Governance Officer** (v1.0): Answers to the board for what appears on the corporate account. Wants enforced approval before anything publishes, an audit trail of who wrote and released it, granular permissions, and no shared credentials anywhere in the design.
- **The Analyst** (v1.0): Has to compare metrics the networks define differently and report a number the board believes. Wants history retained past the platforms' own windows, normalisation documented rather than hidden, and UTM attribution that reaches web analytics.
- **The Data Protection Officer** (v1.0): Notes that every comment and message arriving from a network is personal data the company now processes. Wants a DPA that addresses that squarely, retention on the conversation archive, and an answer on where the sentiment analysis sends the text.
- **The Skeptic** (v1.0): Counts the network logos, then asks which are official API integrations and what each one cannot do. Has watched a platform change break a feature overnight, and wants to know what the vendor did last time and whether the archive survived it.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- French secure: yes · yes [S9]
- GDPR: yes [S6]
- GDPR page: yes [S5]
- GDPR security page: Site offers a GDPR and Security page [S4]

**Hosting**
- Made in france: Toulon, France [S1]
- Providers: Paris · Outscale · AWS [S2]

**Integrations**
- Comparisons: Metricool · Agorapulse · Hootsuite · Buffer · Later · Meta Business Suite · Meltwater [S6]

**Legal**
- Address: 14 Rue Hoche, 83000 Toulon [S2]
- Copyright: Swello · 2010 – 2026 [S6]
- Entity: SocialBuddy SAS · 50000 [S2]
- GDPR page: yes [S1]
- Registration: 6312Z · Toulon · 818 725 939 00032 [S2]
- VAT number: FR 89 818 725 939 [S2]

**Pricing**
- Annual discount: 2 months free [S1]
- Association plans: yes [S1]
- Entreprise: HT · 5 · annual · 1188 · 99 · 15 [S1]
- Free trial: yes · 7 [S1]
- Free trial: yes · 7 [S4]
- Free trial: 7 · no [S7]
- Free trial: free trial · 7 [S9]
- Large: HT · 3 · annual · 708 · 59 · 10 [S1]
- Medium: HT · 1 · annual · 228 · 19 · 5 [S1]
- No bank card: no [S9]
- No credit card: no [S7]
- Trial: 7 · yes · no [S6]
- Trial days: 7 · no [S3]
- Trial no credit card: no [S4]

**Product**
- AI tools: AI tools: writing, hashtags, alt text generation [S1]
- Analytics: analytics [S1]
- Analytics dashboard: Dashboard with metrics for each social media profile and Instagram Stories [S7]
- Analytics export formats: PDF · CSV · PNG [S7]
- Analytics metrics: posts count · followers · reactions · shares · comments · reach · engagement rate (custom formula) [S7]
- Analytics per post history: 2 years [S7]
- Analytics per post metrics: reactions · comments · shares · impressions [S7]
- Analytics period comparison: yes [S7]
- Analytics post type charts: 3 [S7]
- Analytics time range: 2 years · 24 hours [S7]
- Analytics top flop 10: yes [S7]
- Apps: yes · yes [S7]
- Association rates: yes [S5]
- Associations pricing: yes [S6]
- Best publishing times: yes [S7]
- Customer scale: 160000 · 600 [S1]
- Draft feature: Draft feature allows adding hashtags or mentions to personalize messages [S4]
- Editorial calendar: editorial calendar [S1]
- Employee advocacy: Simultaneous scheduling supports Employee Advocacy programs via shared drafts for ambassadors [S4]
- Franchise use: Suited for franchises posting the same message across multiple pages [S4]
- Free account setup time: 7 · 2 [S9]
- Link shortener: link shortener with tracking [S1]
- Link shortener analytics: click count · origin · click trend · geolocation [S7]
- Link shortener CSV export: yes [S7]
- Mobile apps: yes · yes [S3]
- Mobile apps: iOS · Android · mobile apps [S1]
- Mobile apps: iPhone · Android [S5]
- Mobile apps: iPhone · Android [S4]
- Mobile apps: iPhone · Android [S6]
- Mobile apps: yes · yes [S9]
- Monitoring: social monitoring [S1]
- Networks: LinkedIn · Instagram · TikTok · Threads · Bluesky · Facebook · X [S1]
- Other modules: Monitoring Dashboard · Scheduling · Inbox (late 2026) · Analysis · Swello Pixel [S9]
- Pixel: Swello Pixel image editor [S1]
- Pixel: yes [S6]
- Post preview: yes [S3]
- Quality coach: Quality Coach writing advice [S1]
- Satisfaction rating: 4.9/5 [S9]
- Scheduling: post scheduling [S1]
- Scheduling steps: 4 [S3]
- Shared library: shared content library [S1]
- Signup free: yes [S9]
- Simultaneous scheduling: Schedule the same message on all social media channels in one click [S4]
- Support channels: FAQ · Video presentation · Contact [S5]
- Supported networks: LinkedIn · Instagram · TikTok · Threads · Bluesky · Facebook · X (ex-Twitter) [S3]
- Swello pixel: yes [S5]
- Swello pixel: Swello Pixel product listed [S4]
- Target segments: entités publiques · franchises · PME · grands groupes [S1]
- Team roles: yes [S3]
- Team roles: lecteur · rédacteur · éditeur · team roles [S1]
- Trial free 7 days: yes · 7 [S5]
- Trial no credit card: no [S5]

## Questions

### Is Swello European?

Not determined: the vendor’s pages as captured do not say where Swello is based.

### Where does Swello store data?

Not stated on the vendor’s pages as of 20 Oct 2026.

### Does Swello have a free plan?

Not stated on the vendor’s pages as of 20 Oct 2026.

### What are the best alternatives to Swello?

As of 21 Oct 2026, the panel rates [Swat.io (3.5/5)](https://whats-best.ai/software/social-media-marketing/swat-io), [Hootsuite (3/5)](https://whats-best.ai/software/social-media-marketing/hootsuite) and [Agorapulse (3/5)](https://whats-best.ai/software/social-media-marketing/agorapulse) highest among the other 28 Social Media Marketing products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Swat.io](https://whats-best.ai/software/social-media-marketing/swat-io) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Swello alternatives](https://whats-best.ai/software/social-media-marketing/swello/alternatives).

## What this page leaves out

- 49 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 integrations fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 pricing fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.

## Sources

- [S1] Vendor page: https://swello.com (checked 2026-10-20)
- [S2] Legal notice — found from the homepage: https://swello.com/fr/mentions-legales (checked 2026-10-20)
- [S3] Publishing & calendar — found from sitemap: https://swello.com/en/features/scheduling (checked 2026-10-20)
- [S4] Publishing & calendar — found from sitemap: https://swello.com/en/features/simultaneous-scheduling (checked 2026-10-20)
- [S5] Engagement & community inbox — found from sitemap: https://swello.com/en/features/community-management (checked 2026-10-20)
- [S6] Engagement & community inbox — found from sitemap: https://swello.com/de/funktionen/community-management (checked 2026-10-20)
- [S7] Analytics & reporting — found from sitemap: https://swello.com/de/funktionen/analyse (checked 2026-10-20)
- [S8] Approvals, roles & brand safety — found from sitemap: https://swello.com/en/features/team-management (checked 2026-10-20)
- [S9] Network coverage & API resilience — found from sitemap: https://swello.com/en/social-networks (checked 2026-10-20)

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Cite as: whats-best.ai, "Swello — Social Media Marketing", AI panel analysis, as of 2026-10-21. https://whats-best.ai/software/social-media-marketing/swello

Corrections: https://whats-best.ai/correct/957?target=page