# horsemanager+ — Stable & Equestrian Management

horsemanager+ by meinhofkind GmbH holds a panel rating of 3/5 from 6 AI judges (category median 2.5/5), as of 2026-10-16. Provenance: EU-Made; sovereignty: not determined.

- Vendor: meinhofkind GmbH (https://horsemanager.plus)
- Category: [Stable & Equestrian Management](https://whats-best.ai/software/stable-management.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/stable-management/horsemanager-plus
- Alternatives: https://whats-best.ai/software/stable-management/horsemanager-plus/alternatives ([markdown](https://whats-best.ai/software/stable-management/horsemanager-plus/alternatives.md))
- Data as of: 2026-10-20 · evaluated 2026-10-16 · oldest source captured 2026-10-16

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: meinhofkind GmbH
- Headquarters: Not stated on the vendor’s pages as of 16 Oct 2026
- Data hosting: Default not stated; pages mention Germany [S3]
- Free plan: Not stated on the vendor’s pages as of 16 Oct 2026

## The panel's verdict

horsemanager+ is browser-based software for horse businesses from meinhofkind GmbH in Kempten, Germany, sold to businesses only and aimed at operations in DE, AT and CH. The bench's strongest ratings cluster at 7-8 for boarding and billing and for the boarder portal: boarding contracts feed a monthly invoice run, extras come from recorded bookings, SEPA direct debit with mandate management, dunning and a DATEV export are named, and the invitation-only portal shows each owner their horse, invoices with status and announcements with read receipts. The standing weakness is pricing transparency at 1-2: the captured pricing page carries no price figure, only module areas and a personal demo; setup, updates and consultation are stated to cost nothing extra. Staff and operations holds at 6 with no spread — duty roster, tasks and a PIN time clock are named, with no public information on holiday planning or payroll export. Sovereignty runs 5-7: the vendor states servers in Germany on Supabase's EU region and that data does not leave the EU, while independently computed attributes for legal entity, ownership, residency and subprocessors return unknown.

**Speaks for it:**
- Monthly invoicing builds from boarding contracts and recorded extra services, with SEPA direct debit, mandate management, dunning and a DATEV export named on the vendor's pages
- Invitation-only boarder portal shows the horse's feed and health notes, marked due vaccinations, invoices with status, the next three weeks of appointments and announcements with read receipts
- Per-horse records carry the equine passport and life number, rations per feeding time that a substitute sees exactly like the regular hand, and exports as CSV, Excel and PDF
- Vendor pages state servers in Germany on Supabase's EU region, a data processing agreement on request, and AI processing through OpenAI Ireland and Google Ireland with no training on user data
- Setup, updates and consultation are stated to cost nothing extra, and a 30-day export window after termination is documented

**Held against it:**
- No public price figure on any captured page; the pricing page names module areas and invites a personal demo, so an annual cost is not computable
- No public information on holiday and absence planning, on time records flowing to payroll, or on a completion history per task
- Independently computed sovereignty attributes return unknown for legal entity jurisdiction, ownership, data residency and subprocessor exposure, and the email provider, CDN and map services appear only as unnamed categories
- No public information on VAT rates per service type, credit notes or prepaid credit
- No public information on booking rules per user group, capacity limits and closures, or utilisation reporting per facility

**Best for:**
- You run a boarding stable and want contracts, recorded extras and SEPA collections landing in one monthly invoice run
- You want to replace WhatsApp groups with an invitation-only portal whose announcements carry read receipts
- You run a riding school alongside boarding and want courses, ten-lesson cards and school-horse use billed on the same data as board
- You need feeding rations and care due dates that a substitute sees exactly as the regular hand does

**Avoid if:**
- You need a published subscription price, tier or minimum term before entering a sales conversation
- You must plan holidays and absences or export time records to payroll from the system
- Your procurement requires confirmed vendor ownership, residency and subprocessor disclosure beyond the vendor's own statements

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price.

| Criterion | The Boarding-Stable Owner | The Stable Manager | The Boarder | The Riding-School Lead | The Tax Adviser | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Board contracts, extra services & billing | 4/5 | 3.5/5 | 4/5 | 3.5/5 | 4/5 | 3.5/5 |
| Horse records, feeding & health | 3.5/5 | 3/5 | 4/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Staff, rotas & daily operations | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Boarder portal & communication | 3.5/5 | 3.5/5 | 3.5/5 | 4/5 | 4/5 | 4/5 |
| Facilities, lessons & events | 3.5/5 | 3/5 | 3.5/5 | 4/5 | 3.5/5 | 3/5 |
| European sovereignty | 3.5/5 | 3/5 | 2.5/5 | 3/5 | 3/5 | 3/5 |
| Pricing transparency | 1/5 | 1/5 | 1/5 | 0.5/5 | 1/5 | 0.5/5 |
| **Weighted verdict** | **3/5** | **3/5** | **3.5/5** | **3/5** | **3.5/5** | **3/5** |

### The judges

- **The Boarding-Stable Owner** (v1.0): Runs a forty-box Pensionsstall and loses a few hundred euros a month to blanket changes and leg wraps nobody wrote down. Wants extra services logged where they happen and billed without retyping, direct debit that collects on time, and one system instead of a spreadsheet and three WhatsApp groups.
- **The Stable Manager** (v1.0): Runs the morning round with two grooms, a trainee and a mini-jobber, and is the one the vet calls. Wants feeding plans the night shift can read on a phone, medication logged with who gave what, rotas and time records that hold up, and an app that still works at the far end of the barn.
- **The Boarder** (v1.0): Pays five hundred euros a month for her mare and works full time. Wants to see what the farrier did, why the bill has three extra wraps, and whether her turnout instruction was read — and does not want the other boarders, or an analytics company, seeing her horse's file.
- **The Riding-School Lead** (v1.0): Runs lessons six days a week on twelve school horses, plus weekend clinics with guest riders. Wants lessons and arena slots booked without double bookings, school horses not over-worked, ten-lesson cards that count themselves, and course payments that land in the same books as board.
- **The Tax Adviser** (v1.0): Does the books for a dozen equestrian businesses and knows that board, lessons and sold hay are not taxed alike. Wants invoices with GoBD-compliant numbering, VAT per service, a DATEV export instead of a shoebox of PDFs, and time records for the staff that would survive a customs minimum-wage check.
- **The Skeptic** (v1.0): Has seen stable apps arrive with a launch post and vanish two seasons later with the horse records inside. Reads "billing" that is a price list, "staff management" that is a chat, geofencing with no word on staff consent, and an imprint that names a riding stable rather than a software company — and asks what happens to the data then.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- AI act: no [S5]
- AI act not high risk: Software-Dokumentation · no [S6]
- Audit log: yes [S1]
- Automated decision making: no [S6]
- Breach notification: yes [S5]
- Consent logging: yes [S6]
- Cookies consent: § 25 Abs. 1 TDDDG, Art. 6 Abs. 1 lit. a DSGVO · yes [S6]
- DPA: yes · yes [S5]
- DPA available: yes · yes [S6]
- Drittland: yes · no [S1]
- Encryption at rest: yes [S5]
- Encryption backup: 1.3 · yes [S1]
- GDPR: yes [S1]
- GDPR: yes [S3]
- GDPR: yes [S4]
- GDPR hosting claim: yes · yes · yes [S6]
- Third country transfer basis: EU-US Data Privacy Framework · EU-Standardvertragsklauseln (SCC) · Einwilligung Art. 49 Abs. 1 lit. a DSGVO [S6]
- Third country transfers: EU-Standardvertragsklauseln · Angemessenheitsbeschluss [S5]
- Tom measures: yes [S5]

**Data**
- Admin deletion: yes [S6]
- Article15 17 20: yes · 15 · 17 · 20 · yes · yes [S1]
- Deletion after termination: gesetzliche Aufbewahrungspflichten · yes [S5]
- Export: yes [S1]
- Export formats: maschinenlesbares Format (Art. 20 DSGVO) · CSV · Excel · PDF [S5]
- Post termination export: 30 [S5]
- Retention: Vertragsdauer + 30 Tage · 7 · 6 · 10 · 3 [S6]
- Trial deletion period: 30 [S5]

**Hosting**
- EU region: EU · Supabase · EU [S6]
- EU servers: EU [S4]
- EU servers: yes · EU · Germany [S7]
- EU servers: EU · yes [S5]
- Region: Deutschland / EU [S1]
- Region: yes · Germany [S2]
- Server location: Germany · EU/Deutschland [S3]
- Servers germany: no · yes [S1]

**Integrations**
- CSV: yes · yes [S1]
- DPA available: yes [S4]
- Ics: yes [S1]
- Qr: yes [S1]
- SEPA: yes [S1]
- Smtp: yes [S1]

**Legal**
- Address: Kempten (Allgäu) · Sommers 2b · 87435 [S4]
- Annual auto renewal: 1 Jahr · 1 [S5]
- AVV available: yes [S7]
- B2b only: yes [S4]
- B2b only: yes [S5]
- Company: meinhofkind GmbH · Kempten (Allgäu) · Germany [S2]
- Company: meinhofkind GmbH · Deutschland · Kempten (Allgäu) [S7]
- Contract term: yes [S5]
- Dispute resolution: no [S4]
- DPA available: yes [S3]
- DPA available: AVV (DPA) document linked in footer [S2]
- Entity: meinhofkind GmbH · Kempten (Allgäu), Deutschland [S1]
- Entity name: meinhofkind GmbH [S4]
- Former name: paddocks+ [S1]
- Former name: ehemals paddocks+ [S3]
- Former name: paddocks+ [S7]
- Markets: DE · AT · CH [S1]
- Markets: DE · AT · CH [S7]
- Notice period monthly: 1 [S5]
- Partnership: In exklusiver Beteiligung mit der Robin Gassmann Beteiligungsgesellschaft mbH [S3]
- Partnership: Exclusive participation with Robin Gassmann Beteiligungsgesellschaft mbH [S2]
- Prior name: formerly paddocks+ [S2]
- Provider entity: meinhofkind GmbH · Sommers 2b, 87435 Kempten (Allgäu) · yes [S5]
- Reference customer: Textform · yes [S5]
- Register entry: Amtsgericht Kempten (Allgäu) · HRB 18237 [S4]
- Terms version: 2026-08-28 [S5]
- VAT id: DE452384872 [S4]
- Vendor: Kempten (Allgäu) · meinhofkind GmbH · Deutschland [S3]

**Pricing**
- Billing periods: yes · yes [S5]
- Demo no login: yes · 3 [S1]
- Discount forfeit on arrears: 14 · yes [S5]
- Invoice delivery: PDF per E-Mail [S5]
- No public pricelist: quote-based custom offer · no [S3]
- Offer process: Vorführung oder Angaben schreiben · Demo am Demo-Hof · schriftliches Angebot mit allen Konditionen [S3]
- Payment terms: im Voraus · 14 [S5]
- Price increase notice: 6 · 4 [S5]
- Trial exists: individuell · yes [S5]
- VAT excluded: no [S5]

**Product**
- Account required: Name · E-Mail-Adresse · Telefonnummer (optional) · Betriebszugehörigkeit · yes [S6]
- Admin role: yes [S6]
- Affiliate program: yes · yes [S6]
- AI features: OpenAI Ireland Ltd. · Google Ireland Ltd. · Textentwürfe · Bildanalyse · Texterkennung · Sprachverarbeitung · Datenanalysen [S6]
- AI features: Textentwürfe, Bildanalyse, Texterkennung, Sprachverarbeitung, Datenanalysen [S5]
- AI no training on data: no [S6]
- AI providers: Lovable AI-Gateway · OpenAI · Google [S5]
- Billing module: Abrechnung: Rechnungen, Zusatzleistungen, SEPA-Lastschriften, Mahnwesen, Zahlungsbelege [S5]
- Boarder permissions: Boarder portal: horse, appointments, invoices, messages; visibility controlled by operator [S2]
- Boxen hofplan: Hofplan mit Drag-and-Drop, Belegungsampel, Quarantäne-Sperrzeiten, Belegungshistorie [S1]
- Communication module: Kommunikation (E-Mail, Aushang, Benachrichtigungen) und Protokollierung [S5]
- Contracts invoicing: Boarding contracts with services; monthly run generates invoices; extras from recorded bookings [S2]
- Contracts module: Verträge (Pension, Reitbeteiligung, Weide, Unterricht) inkl. Kündigungsfristen und Verlängerungen [S5]
- Customer management: Einsteller- und Kundenverwaltung inkl. Reitbeteiligungen und Ansprechpartnern [S5]
- Data categories: Einsteller-/Interessenten-/Reitbeteiligungsdaten · Vertrags- und Abrechnungsdaten · Mitarbeitenden- und Aushilfsdaten · Kommunikationsdaten · Buchungsdaten · Dienstleister-/Partnerdaten · pferdebezogene Daten [S6]
- Data subject rights: Auskunft Art. 15 · Berichtigung Art. 16 · Löschung Art. 17 · Einschränkung Art. 18 · Datenübertragbarkeit Art. 20 · Widerspruch Art. 21 · Widerruf Art. 7 Abs. 3 [S6]
- Delivery model: SaaS · no · no [S5]
- Delivery time: 24 [S1]
- Description: Pferdeakte · Hof · Fütterung · Reitschule · Abrechnung [S4]
- Description: Pferdeakte · Hof · Fütterung · Reitschule · Abrechnung [S6]
- Device requirement: yes · yes [S1]
- Documents module: Dokumenten- und Nachweisverwaltung, Medienbibliothek, Aushänge [S5]
- Einsteller portal: Einsteller sehen Pferd, Termine, Rechnungen; Aushang digital und Druckversion [S1]
- Facility booking: Buchung von Anlagen (Halle, Platz, Führanlage, Solarium) inkl. Kurse und Reitunterricht [S5]
- Feed plan: Rations per horse and feeding time; stock levels with storage locations visible to substitutes [S2]
- Feeding medication: Fütterung, Medikation und Behandlungsdokumentation (Tierarzt, Hufschmied, Zahnarzt) [S5]
- File storage: yes · yes [S5]
- Futterkammer: Ration je Pferd/Mahlzeit, Bestände mit Mindestmenge, Lieferanten, Chargen [S1]
- GDPR module: DSGVO-Modul (Auskunfts- und Löschanträge, Verzeichnis von Verarbeitungstätigkeiten) [S5]
- Gesundheit: Fristen mit Vorlauf, Schmiedetermine, Tierarztbesuche, Medikationsplan, Therapie [S1]
- Horse akten module count: 12 [S1]
- Horse livery modules: Pensionsstallverwaltung, Pensionsabrechnung, Einstellerportal, Stallorganisation, Reitschulverwaltung, Excel-Umstieg [S3]
- Horse record: Per-horse master data, pedigree, documents, photos, vaccinations, deworming, farrier; due dates in overview [S2]
- Horseakte360: Pferdeakte 360° mit Stammdaten, Zeitleiste, Unterlagen, Fütterung [S1]
- Kalender: ICS-Abo, Ressourcen, Serientermine [S1]
- MFA available: sofern verfügbar [S5]
- Modules: Pferdeakte, Boxen, Koppeln, Reitschule, Team, Rechnungen [S3]
- Modules: Pferdeakte inkl. Stammdaten, Equidenpass, Gesundheits- und Impfhistorie, Fotodokumentation [S5]
- Modules count: 50+ [S7]
- Multi operations: yes [S1]
- Multi tenancy isolation: Row-Level-Security-Policies auf Datenbankebene [S6]
- Multi tenant: Row-Level-Security auf Datenbankebene · yes [S5]
- Multi yard: Multiple operations under one login, switchable, figures kept separate [S2]
- Notfall: Notfallplan je Pferd, Evakuierungsliste, Kolik-Protokoll, Wartung mit Prüffristen [S1]
- Onboarding: yes · 1 [S1]
- Onboarding 24h: 24 [S3]
- Onboarding time: 24 [S2]
- Onboarding time: 24 [S7]
- Operating forms: 8 · Pensionsstall · Reitschule & Ausbildung · Beritt & Ausbildungsstall · Zucht & Aufzucht · Reitverein · Privatstall & Selbstversorger · Mehrere Standorte · Individuell [S1]
- Owner portal: Boarders see their horse and invoices in own portal [S2]
- Paddocks: Paddocks with map outline and parcel, groups, rest times, printable grazing plan [S2]
- Portal access control: yes · yes [S7]
- Portal announcements: yes · yes [S7]
- Portal announcements replace whatsapp: yes [S7]
- Portal appointments: next three weeks · stable appointments · lessons · own arena bookings [S7]
- Portal horse view: feed info · health info · due vaccinations marked [S7]
- Portal invitation only: no · yes [S7]
- Portal invoices: own invoices with status [S7]
- Portal lessons: yes · riding school module enabled [S7]
- Portal preview: yes [S7]
- Portal summary: Dedicated customer area with horse feed/health info, upcoming appointments, invoices, riding lessons, and notes to the stable [S7]
- Product description: Horse business software: horse records, boxes, paddocks, riding school, team, invoices [S7]
- Public hof page: yes · no [S1]
- Public pages: Öffentliche Hof- und Buchungsseiten sowie Portal- und Freigabelinks [S5]
- Rechnungen: Rechnungslauf, SEPA-Lastschrift pain.008-XML, Mandatsverwaltung, Mahnwesen [S1]

**Support**
- Address: Sommers 2b, 87435 Kempten (Allgääu), Deutschland [S3]
- Channels: hallo@meinhofkind.com · email · phone · whatsapp [S1]
- Consultation cost: Kostenlos [S4]
- Defect report window: 14 [S5]
- Demo available: yes [S3]
- Hours: Mo–Fr 8:00–18:00 · yes [S1]
- Hours: Mo–Fr 8:00–18:00 · yes [S3]
- Hours: Mon–Fri 8:00–18:00 · yes [S2]
- Hours: Mo–Fr: 8:00 – 18:00 Uhr · yes [S4]
- Hours: Mo–Fr: 8:00–18:00 Uhr · yes [S6]
- Hours: Mon–Fri 8:00–18:00 · yes [S7]
- Language: Deutsch [S4]
- Language: Deutsch [S6]
- Markets: DE · AT · CH [S3]
- Markets: DE · AT · CH [S2]
- Response time: same day on weekdays [S1]
- Response time: 1 [S4]
- Response time: ≤ 1 Werktag [S6]

23 more facts on the canonical page: https://whats-best.ai/software/stable-management/horsemanager-plus

## Questions

### Is horsemanager+ European?

Yes. whats-best.ai classifies horsemanager+ as EU-Made.

### Where does horsemanager+ store data?

The default storage location for customer data is not stated on the vendor’s pages as of 16 Oct 2026. The vendor’s pages mention Germany as hosting location, per [the vendor’s page captured 16 Oct 2026](https://whats-best.ai/evidence/8453).

### Does horsemanager+ have a free plan?

Not stated on the vendor’s pages as of 16 Oct 2026.

### What are the best alternatives to horsemanager+?

As of 16 Oct 2026, the panel rates [Equimondo (2.5/5)](https://whats-best.ai/software/stable-management/equimondo), [LIVERYLive (2.5/5)](https://whats-best.ai/software/stable-management/liverylive) and [HorseManager (2.5/5)](https://whats-best.ai/software/stable-management/horsemanager-io) highest among the other 12 Stable & Equestrian Management products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Equimondo](https://whats-best.ai/software/stable-management/equimondo) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [horsemanager+ alternatives](https://whats-best.ai/software/stable-management/horsemanager-plus/alternatives).

## What this page leaves out

- 8 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 data facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 subprocessors fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://horsemanager.plus/ (checked 2026-10-16)
- [S2] Features page (boarding stables): https://horsemanager.plus/pensionsstallverwaltung (checked 2026-10-16)
- [S3] Pricing page: https://horsemanager.plus/preise (checked 2026-10-16)
- [S4] Legal notice: https://horsemanager.plus/impressum (checked 2026-10-16)
- [S5] Terms of service: https://horsemanager.plus/agb (checked 2026-10-16)
- [S6] Privacy policy: https://horsemanager.plus/datenschutz (checked 2026-10-16)
- [S7] Boarder portal & communication — found from sitemap: https://horsemanager.plus/einstellerportal (checked 2026-10-16)

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Cite as: whats-best.ai, "horsemanager+ — Stable & Equestrian Management", AI panel analysis, as of 2026-10-20. https://whats-best.ai/software/stable-management/horsemanager-plus

Corrections: https://whats-best.ai/correct/845?target=page