# Sendcloud — Supply Chain & Logistics

Sendcloud by Sendcloud GmbH holds a panel rating of 2.5/5 from 6 AI judges (category median 3/5), as of 2026-10-28. Provenance: EU-Made; sovereignty: 1 of 4 dimensions proven.

- Vendor: Sendcloud GmbH (https://www.sendcloud.com)
- Category: [Supply Chain & Logistics](https://whats-best.ai/software/supply-chain.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/supply-chain/sendcloud
- Alternatives: https://whats-best.ai/software/supply-chain/sendcloud/alternatives ([markdown](https://whats-best.ai/software/supply-chain/sendcloud/alternatives.md))
- Data as of: 2026-10-29 · evaluated 2026-10-28 · oldest source captured 2026-10-26

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Sendcloud GmbH
- Headquarters: Not stated on the vendor’s pages as of 26 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 26 Oct 2026
- Free plan: Yes, per the vendor’s own page [S2]

## The panel's verdict

Sendcloud is a multi-carrier shipping and returns platform for online shops whose own pages promise order handling "ganz ohne WMS" and pitch Pack & Go as a lightweight WMS alternative. Pricing transparency is the strongest criterion at a flat 8: plans are public from Lite at "31 €/Monat + 0,11 € pro Label" to Pro at "639 €/Monat + 0,08 € pro Label". Shipping and returns follows at 7 to 8 on 170+ carriers, 9,500+ shipping methods, branded tracking and a returns portal; freight and transport sits at 4, documented with one partner, DHL Freight, across 45 European countries up to 1,500 kg. Inventory control is weakest at 0 to 2: we found no public information on stock movements, bin locations, batches or serial numbers, so the stock figure stays in the shop. Sovereignty runs 7 to 8 — EU contracting entities, hosting stated as AWS EU, ISO/IEC 27001:2022 — though the subprocessor table marks every location as EU while AWS, Twilio and Zendesk are US-headquartered. Judges also found no public information on customs documents such as CN22/CN23 for non-EU destinations.

**Speaks for it:**
- Plans are published with per-label fees and annual label volumes, from Lite at 31 €/Monat + 0,11 € pro Label to Pro at 639 €/Monat + 0,08 € pro Label
- Shipping and returns scored 7 to 8 on 170+ carriers, 9,500+ shipping methods, branded tracking and a branded returns portal
- Own carrier contracts with multiple contracts per carrier are stated plainly as a paid-plan option, with Sendcloud rates on the free plan
- Over 100 plug-and-play integrations including Shopify, Amazon, Shopware 6 and Odoo, plus an open API with developer documentation
- Pack & Go documents one-scan label printing, real-time item scanning and picking lists with product images for 50 to 500 orders a day

**Held against it:**
- Inventory control scored 0 to 2, and we found no public information on stock movements, bin locations, batches or serial numbers
- Freight is one documented partner, DHL Freight, with no public information on quote comparison across forwarders or CMR documents
- We found no public information on customs documents such as CN22/CN23 or HS codes for non-EU destinations
- The subprocessor table marks Twilio, Zendesk and AWS as EU although all three are US-headquartered, so CLOUD Act exposure persists
- We found no public information on webhooks, EDI, accounting exports or a documented export of order and shipment history when a contract ends

**Best for:**
- You run an online shop shipping 50 to 500 orders a day and want labels, branded tracking and returns handled in one platform
- You already hold carrier contracts and want to ship on your own negotiated rates through a paid plan
- You need plan prices and per-label fees published openly before a sales conversation
- You ship pallets within Europe via DHL Freight and want to book them alongside parcels in the same tool

**Avoid if:**
- You need a warehouse management system: the vendor's own pages pitch Pack & Go as a lightweight WMS alternative and promise order handling "ganz ohne WMS"
- Your stock figure must live in the shipping platform rather than in your shop or ERP, where the pages point warehouse management to connected tools
- You rely on third-party plugins: the vendor states it now limits support for them
- You require no US-headquartered subprocessors: the trust page lists Twilio, Zendesk and AWS at EU locations while all three are US-headquartered

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The E-Commerce Operations Lead | The Warehouse Manager | The Transport Planner | The Fulfilment Provider | The IT & Integration Lead | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Inventory & stock control | 0.5/5 | 1/5 | 0/5 | 0/5 | 0/5 | 0.5/5 |
| Warehouse operations: receiving, picking & packing | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Multi-carrier shipping & returns | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 4/5 | 3.5/5 |
| Freight & transport management | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Integrations, automation & exit | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| European sovereignty | 4/5 | 4/5 | 4/5 | 3.5/5 | 4/5 | 3.5/5 |
| Pricing transparency | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 |
| **Weighted verdict** | **2.5/5** | **2.5/5** | **2.5/5** | **2.5/5** | **3/5** | **2.5/5** |

### The judges

- **The E-Commerce Operations Lead** (v1.0): Ships three hundred parcels a day from a shop, two marketplaces and a wholesale channel. Wants stock that is right on every channel so nothing is oversold, labels for four carriers printed in one batch, customs papers for Switzerland without retyping, and a returns portal that stops the support inbox filling up every January.
- **The Warehouse Manager** (v1.0): Runs two shifts in a four-thousand-square-metre warehouse with temps who start on Monday. Wants goods receipt against the purchase order, bin locations and scanner-guided picks a new hire gets right on day one, batch and best-before dates that are actually tracked, and pick and error rates per shift instead of a feeling.
- **The Transport Planner** (v1.0): Books forty pallets and three part loads a week for a machinery wholesaler, mostly by e-mail and phone. Wants quotes from several forwarders compared in one place, the agreed rates stored so invoices can be checked against them, eCMR instead of paper, and a CO2 figure per shipment the sustainability report can cite.
- **The Fulfilment Provider** (v1.0): Runs a 3PL warehouse with twenty-two client brands, each on a different shop system. Wants one WMS that keeps every client's stock and orders apart, connects to whatever shop the next client brings, ships on the client's own carrier contracts or the house rates, and turns picks, storage and packaging into a client invoice.
- **The IT & Integration Lead** (v1.0): Owns the ERP, the shop and the DATEV export for a mid-sized manufacturer, and gets the call when an order does not arrive in the warehouse. Wants a documented API and webhooks, EDI for the two retail chains, connectors the vendor actually maintains, a processor list for the recipient addresses, and a full export the day the contract ends.
- **The Skeptic** (v1.0): Has seen a "WMS" that was a stock column in a shop plugin and a "free" shipping tool that made its money on every label. Reads "integrates with everything" as a logo wall, asks whether own carrier contracts are allowed on the cheap tier, what the per-order fee is past the allowance, and how the order history leaves with you.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: 1 of 4 dimensions proven.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Ownership | Not determined | — | — |
| Data residency | Not determined | — | — |
| Subprocessors | US CLOUD Act reach | 0/2 | [S5] |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Accessibility statement: yes [S5]
- Analytics: Google Analytics · Google Inc. [S6]
- Carrier insurance no liability: no [S7]
- Cookies used: yes [S8]
- DPA: yes [S5]
- DPA: Datenschutzzusatz is integral part of the terms [S7]
- DPA: yes [S13]
- DPA available: yes [S10]
- DPA available: yes [S12]
- GDPR: yes [S5]
- ISO 27001: 2022 · yes [S5]
- Liability cap: 10000 [S7]
- Policies status: Policies not yet published; contact for details [S5]
- Qualys ssl grade: A · https://www.sendcloud.com/ · Qualys SSL Labs [S5]
- Role in integration: Auftragsverarbeiter (data processor) for customer shop integrations [S8]
- Roles: controller · processor [S7]
- Tia: yes [S8]
- Transfer safeguards: EU Standard Contractual Clauses, plus Transfer-Impact-Assessment (TIA) where required [S8]
- Transfer statement: yes [S8]
- Trust center: yes [S4]

**Data**
- Invoice complaint window: 14 [S7]
- Retention policy: Data stored only as long as necessary for contractual or legal obligations [S8]
- Serverlog retention: 7 [S8]

**Hosting**
- Aws EU: EU · AWS [S5]
- Contracting registry: NL856613897B01 · 66572959 [S7]

**Integrations**
- API: yes [S9]
- API: yes [S13]
- API available: yes [S15]
- App store: yes [S6]
- App store: yes [S11]
- Automation software list: Returnless · Make · Skyvia · Gorgias · Watermelon · Zendesk · Loop Returns · Reveni · Klaviyo · ReturnGO · Freshdesk · ReturnZap · Return Prime [S15]
- Backup rates: yes [S12]
- Carrier count: 170+ [S12]
- Carriers: 170 [S1]
- Carriers: yes [S9]
- Carriers: 170 [S15]
- Categories: Paketdienste · E-Commerce-Plattformen · Marktplätze · Lagerverwaltung · ERP-Systeme · Automatisierungssoftware [S6]
- Count: 100 [S1]
- Count: 100 [S15]
- Courier refunds: 8x faster [S13]
- Courier refunds: courier refunds 8x faster [S12]
- Couriers: 170+ [S13]
- Custom contracts: paid plans · yes · yes [S4]
- Developer docs: yes [S15]
- Discounted rates option: yes [S12]
- Erp: yes [S9]
- Named: Shopify · Amazon · Sendcloud API · Odoo · Shopware 6 · FedEx [S1]
- Own contract option: yes [S12]
- Security documentation access: yes [S5]
- Shipping methods: 9.5k+ [S13]
- Shipping methods count: 9,500+ [S12]
- Third party plugin limit: limited [S15]
- Trust center: yes [S6]

**Legal**
- Address: 80331 · München · Herzogspitalstraße 24 [S6]
- Chamber of commerce: 66572959 [S9]
- Chamber of commerce: 66572959 [S11]
- Chamber of commerce: 66572959 [S12]
- Chamber of commerce: 66572959 [S15]
- Chamber of commerce number: 66572959 [S14]
- Company: 66572959 · NL856613897B01 [S13]
- Company name: Sendcloud GmbH [S6]
- Contracting entity rule: contracting party determined by customer billing address [S7]
- Controller contact: Herzogspitalstraße 24, 80331 München, Deutschland · Sendcloud B.V. [S8]
- Copyright: 2026 · Sendcloud [S1]
- Copyright year: 2026 · Sendcloud [S2]
- Documents: AGB · Datenschutzerklärung · Cookie-Richtlinie · Datenschutzzusatz [S6]
- DPA: yes [S9]
- DPA: yes [S15]
- DPA available: yes [S11]
- DPA available: yes [S14]
- Dutch details: NL856613897B01 · 66572959 [S6]
- Entities: Sendcloud B.V., registration 66572959, Eindhoven · Niederlande · Belgien · Spanien · Rest der Welt [S7]
- Entities france: Sendcloud SAS, 83268221500039, Paris · Frankreich [S7]
- Entities germany: Sendcloud GmbH, HRB 224901, München · Deutschland · Österreich [S7]
- Entities italy: Sendcloud Srl, 13613790966, Milan · Italien [S7]
- Entities UK: Sendcloud Ltd., company 12735708, Birmingham · Vereinigtes Königreich [S7]
- Entity registration: 66572959 [S10]
- Penalty: violations of confidentiality and IP articles · 100 · 10000 [S7]
- Register: HRB 224901 · Amtsgericht München [S6]
- Registration: 66572959 [S2]
- Registration: 66572959 [S1]
- Registration: 66572959 [S8]
- Registration: NL856613897B01 · 66572959 [S4]
- Termination for changes: 30 · yes [S7]
- Terms available: yes [S11]
- Tos update date: 2025-09-01 [S7]
- Trade register: Sendcloud · 66572959 [S3]
- VAT id: NL856613897B01 [S3]
- VAT id: NL856613897B01 [S2]
- VAT id: NL856613897B01 [S1]
- VAT id: DE301408248 [S6]
- VAT id: NL856613897B01 [S8]
- VAT number: NL856613897B01 [S9]
- VAT number: NL856613897B01 [S10]
- VAT number: NL856613897B01 [S11]
- VAT number: NL856613897B01 [S14]
- VAT number: NL856613897B01 [S12]
- VAT number: NL856613897B01 [S15]
- Website: www.sendcloud.de [S6]

**Pricing**
- Annual discount: yes · 20 · yes [S4]
- Billing periods: monthly · yearly [S7]
- Cancellation: Jederzeit kündbar [S1]
- Carrier rates change: immediately · 14 [S7]
- Domestic returns from: EUR · 4.27 · inländisch (Deutschland) [S3]
- Enterprise: custom · custom carrier integrations · workflow automation · API management · shipping intelligence · dedicated CSM · on-demand technical support manager · yes [S4]
- Free plan: yes [S3]
- Free plan: yes [S2]
- Free plan: pay per label, Sendcloud rates only · 14 days, no credit card · yes · 0 [S4]
- Free plan: yes · unlimited [S10]
- Free tier: Start for free CTA [S12]
- Free tier: yes [S15]
- Free trial: 14 [S3]
- Free trial: yes [S9]
- Growth: 5 · 87 · 5 · 10 · 12000 · 0.1 [S4]
- Inflation adjustment: 5 percent · HICP inflation · 1 · 12 · yes [S7]
- Label charged on creation: yes · yes [S7]
- Lite: 3 · 31 · 3 · 5 · 4800 · 0.11 [S4]
- Options: yes [S13]
- Overage: extra fee per label above plan volume limit or plan upgrade [S7]
- Own carrier contract: yes [S3]
- Payment terms: 14 [S7]
- Plan fee definition: fixed fee · per-label fee [S7]
- Pre negotiated rates: yes · yes [S1]
- Premium: 10 · 183 · unlimited · unlimited · 120000 · 0.09 [S4]
- Pro: unlimited · 639 · unlimited · unlimited · 360000 · 0.08 [S4]
- Subs fee unilateral change: 30 · yes [S7]
- Trial: 14 · yes [S1]
- Trial: 14 · yes [S7]
- Trial period: 14 [S10]
- VAT: yes [S7]

**Product**
- Access log management: yes [S5]
- Address correction: Automatische Adresskorrektur [S2]
- AI carrier recommendation: AI carrier recommendation [S1]
- AI claims: AI claims handling with carriers [S1]
- Anti ddos: yes [S5]
- Automatic insurance: Automatische Versicherung teurer Pakete [S2]
- Availability SLA: 99.99 [S1]
- Batch label printing: yes [S3]
- Bcdr: yes [S5]
- Branded returns portal: Growth+ · yes · yes [S4]
- Branded tracking: Markenkonforme Tracking-Updates [S2]
- Branded tracking page: branded tracking page replaces generic carrier pages [S10]
- Byod: yes [S5]
- Capacity: 50 · 500 [S9]
- Carrier count: 170 [S2]
- Carrier feedback: yes [S10]
- Checkout: checkout delivery options [S1]
- Code analysis: yes [S5]
- Countries: Europe · 45 [S13]
- Credential management: yes [S5]
- Customer notifications: yes · yes [S3]
- Customers: 30000 [S1]
- Data backups: yes [S5]
- Data breach notifications: yes [S5]
- Data loss prevention: yes [S5]
- Dhl freight description: DHL Freight via Sendcloud provides pan-European pallet and LTL delivery for B2B and bulky-goods customers [S12]
- Ecd rates availability: direct contract only · no [S12]
- Encryption at rest: yes [S5]
- Encryption in transit: yes [S5]
- Free plan label fee: fee per label only · 50 [S4]
- Free trial cta: yes [S11]
- Green returns: yes [S3]
- Ids ips: yes [S5]
- Insurance intermediary: intermediary_only · yes [S7]
- Label creation: fast shipping label creation [S1]
- Label speed: 70 [S2]
- Marketing on tracking page: yes [S10]
- Max weight: 1500 [S13]
- MFA: yes [S5]
- Modules: Versand · Checkout · Pack & Go · Tracking · Retouren · Support Automation · Shipping Intelligence · API · Release Log [S6]
- Modules: Shipping · Checkout · Pack & Go · Tracking · Returns · Support Automation · Intelligence · API [S11]
- Notification automation: shipped to returned · yes [S10]
- Notification channels: sms · email · whatsapp [S10]
- One scan label printing: yes [S9]
- Order import: Ein-Klick-Bestellimport; automatisches Label-Ausfüllen nach Kanal, Zielland, Gewicht [S2]
- Order queue management: yes [S9]
- Pack and go: Pack & Go is Sendcloud's lightweight WMS alternative for picking and packing [S9]
- Packing speed: 58 [S9]
- Pick pack: pick & pack [S1]
- Platform role carrier: Sendcloud acts as freight forwarder when labels use Sendcloud carrier contracts [S7]
- Product images picking: yes [S9]

**Subprocessors**
- 360dialog: WhatsApp tracking notifications · EU · 360dialog [S5]
- Cm com: SMS and WhatsApp tracking notifications · EU · CM.com [S5]
- Trustpilot: Verified reviews in tracking notifications · EU · Trustpilot [S5]
- Twilio: Email communication (Tracking emails, etc.) · EU · Twilio [S5]
- Zendesk: Support Suite CRM (Tickets, Chat, Phone, Guide) · EU · Zendesk [S5]

**Support**
- Developer docs: yes [S6]
- Developer docs: yes [S9]
- Help center: yes [S9]
- Help center: help center · developer docs · service status · contact · schedule a demo [S11]
- Helpcenter: helpcenter · developer docs · service status [S1]
- Helpcenter: yes [S6]
- Helpcenter: https://support.sendcloud.com/hc/ [S7]
- Status page: yes [S6]

35 more facts on the canonical page: https://whats-best.ai/software/supply-chain/sendcloud

## Questions

### Is Sendcloud European?

Yes. whats-best.ai classifies Sendcloud as EU-Made.

### Where does Sendcloud store data?

Not stated on the vendor’s pages as of 26 Oct 2026.

### Does Sendcloud have a free plan?

Yes. Sendcloud has a free plan, per [the vendor’s page captured 26 Oct 2026](https://whats-best.ai/evidence/10684).

### What are the best alternatives to Sendcloud?

As of 29 Oct 2026, the panel rates [Ongoing WMS (3.5/5)](https://whats-best.ai/software/supply-chain/ongoing-wms), [Shippingbo (3.5/5)](https://whats-best.ai/software/supply-chain/shippingbo) and [Mintsoft (3/5)](https://whats-best.ai/software/supply-chain/mintsoft) highest among the other 14 Supply Chain & Logistics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Ongoing WMS](https://whats-best.ai/software/supply-chain/ongoing-wms) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Sendcloud alternatives](https://whats-best.ai/software/supply-chain/sendcloud/alternatives).

## Head-to-head

- [Sendcloud vs Shipmondo](https://whats-best.ai/compare/sendcloud-vs-shipmondo.md)

## What this page leaves out

- 42 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 13 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 8 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 sovereignty dimension could not be confirmed on the vendor’s own pages and is shown as unknown.

## Sources

- [S1] Vendor homepage: https://www.sendcloud.com/de/ (checked 2026-10-26)
- [S2] Features page (shipping automation): https://www.sendcloud.com/de/versandautomatisierung-software/ (checked 2026-10-26)
- [S3] Features page (returns): https://www.sendcloud.com/de/retourenmanagement-software/ (checked 2026-10-26)
- [S4] Pricing page: https://www.sendcloud.com/de/preise/ (checked 2026-10-26)
- [S5] Security / trust page: https://trust.sendcloud.com/ (checked 2026-10-26)
- [S6] Legal notice: https://www.sendcloud.com/de/impressum/ (checked 2026-10-26)
- [S7] Terms of service: https://www.sendcloud.com/de/agb/ (checked 2026-10-26)
- [S8] Privacy policy: https://www.sendcloud.com/de/datenschutz/ (checked 2026-10-26)
- [S9] Warehouse operations: receiving, picking & packing — found from sitemap: https://www.sendcloud.com/wms/ (checked 2026-10-26)
- [S10] Multi-carrier shipping & returns — found from sitemap: https://www.sendcloud.com/parcel-tracking-solution/ (checked 2026-10-26)
- [S11] Multi-carrier shipping & returns — found from sitemap: https://www.sendcloud.com/shipping-tools/return-label-creator/ (checked 2026-10-26)
- [S12] Freight & transport management — found from sitemap: https://www.sendcloud.com/carriers/dhl-freight/ (checked 2026-10-26)
- [S13] Freight & transport management — found from sitemap: https://www.sendcloud.com/en-uk/couriers/dhl-freight/ (checked 2026-10-26)
- [S14] Integrations, automation & exit — found from sitemap: https://www.sendcloud.com/integrations/sendcloud-api/ (checked 2026-10-26)
- [S15] Integrations, automation & exit — found from sitemap: https://www.sendcloud.com/integrations/automation-software/ (checked 2026-10-26)

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Cite as: whats-best.ai, "Sendcloud — Supply Chain & Logistics", AI panel analysis, as of 2026-10-29. https://whats-best.ai/software/supply-chain/sendcloud

Corrections: https://whats-best.ai/correct/1010?target=page