# Web Analytics — software compared by an AI panel

As of 4 Nov 2026, the panel rates [Matomo (4/5)](https://whats-best.ai/software/web-analytics/matomo), [Piwik PRO Analytics Suite (3.5/5)](https://whats-best.ai/software/web-analytics/piwik-pro) and [Pirsch Analytics (3.5/5)](https://whats-best.ai/software/web-analytics/pirsch) highest in Web Analytics, out of 18 products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European option is [Piwik PRO Analytics Suite](https://whats-best.ai/software/web-analytics/piwik-pro) (EU-Made). Of the products whose own pages state a free plan, the panel rates [Piwik PRO Analytics Suite](https://whats-best.ai/software/web-analytics/piwik-pro) highest. Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering).

- Canonical page: https://whats-best.ai/software/web-analytics
- Data as of: 2026-11-04

**AI-generated.** Every rating here is the opinion of a panel of AI judges, formed from public evidence against a published rubric — an analysis, not a hands-on test. Listed alphabetically; no placement is for sale. How scores are made: https://whats-best.ai/methodology

## Products

| Product | Vendor | Provenance | Panel rating | Sovereignty | Markdown |
|---|---|---|---|---|---|
| [Amplitude Analytics](https://whats-best.ai/software/web-analytics/amplitude) | Amplitude, Inc. | Rest of world | 2.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/amplitude.md) |
| [Chartbeat](https://whats-best.ai/software/web-analytics/chartbeat) | Chartbeat, Inc. | unknown | 2/5 | 1 of 6 dimensions proven | [md](https://whats-best.ai/software/web-analytics/chartbeat.md) |
| [Clicky](https://whats-best.ai/software/web-analytics/clicky) | Roxr Software, Ltd. | unknown | 2/5 | not determined | [md](https://whats-best.ai/software/web-analytics/clicky.md) |
| [Countly](https://whats-best.ai/software/web-analytics/countly) | Countly Ltd | UK / wider Europe | 2.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/countly.md) |
| [DYMATRIX Web Analytics (formerly econda)](https://whats-best.ai/software/web-analytics/dymatrix-web-analytics) | DYMATRIX GmbH | EU-Made | 2.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/dymatrix-web-analytics.md) |
| [etracker Analytics](https://whats-best.ai/software/web-analytics/etracker) | JustRelate Deutschland GmbH | EU-Made | 3/5 | not determined | [md](https://whats-best.ai/software/web-analytics/etracker.md) |
| [Fathom Analytics](https://whats-best.ai/software/web-analytics/fathom) | Conva Ventures Inc. | Rest of world | 3/5 | 1 of 6 dimensions proven | [md](https://whats-best.ai/software/web-analytics/fathom.md) |
| [Google Analytics 4](https://whats-best.ai/software/web-analytics/google-analytics) | Google Ireland Limited | Rest of world | 2.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/google-analytics.md) |
| [Mapp Digital Analytics](https://whats-best.ai/software/web-analytics/mapp-analytics) | Mapp Digital Germany GmbH | EU origin, foreign-owned | 2.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/mapp-analytics.md) |
| [Matomo](https://whats-best.ai/software/web-analytics/matomo) | InnoCraft Ltd | Rest of world | 4/5 | not determined | [md](https://whats-best.ai/software/web-analytics/matomo.md) |
| [Mixpanel](https://whats-best.ai/software/web-analytics/mixpanel) | Mixpanel, Inc. | Rest of world | 2.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/mixpanel.md) |
| [Piano Analytics](https://whats-best.ai/software/web-analytics/piano-analytics) | Applied Technologies Internet SAS | EU origin, foreign-owned | 3/5 | not determined | [md](https://whats-best.ai/software/web-analytics/piano-analytics.md) |
| [Pirsch Analytics](https://whats-best.ai/software/web-analytics/pirsch) | Emvi Software GmbH | EU-Made | 3.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/pirsch.md) |
| [Piwik PRO Analytics Suite](https://whats-best.ai/software/web-analytics/piwik-pro) | Piwik PRO GmbH | EU-Made | 3.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/piwik-pro.md) |
| [Plausible Analytics](https://whats-best.ai/software/web-analytics/plausible) | Plausible Insights OÜ | EU-Made | 2.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/plausible.md) |
| [Simple Analytics](https://whats-best.ai/software/web-analytics/simple-analytics) | Simple Analytics B.V. | EU-Made | 3/5 | not determined | [md](https://whats-best.ai/software/web-analytics/simple-analytics.md) |
| [StatCounter](https://whats-best.ai/software/web-analytics/statcounter) | StatCounter Ltd | unknown | 1.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/statcounter.md) |
| [Umami](https://whats-best.ai/software/web-analytics/umami) | Umami Software, Inc. | Rest of world | 2.5/5 | not determined | [md](https://whats-best.ai/software/web-analytics/umami.md) |

Ratings are out of 5 (the panel's mean, half steps). Sovereignty is scored only when all 6 dimensions (legal entity, hosting location, hosting options, open source, data processing agreement and transfer impact assessment) are proven from the vendor's own pages.

## Head-to-head comparisons

- [Google Analytics 4 vs Plausible Analytics](https://whats-best.ai/compare/google-analytics-vs-plausible) ([md](https://whats-best.ai/compare/google-analytics-vs-plausible.md)): Google Analytics 4's mean leads on conversions and events, 4.8 to 4.5, and data ownership, 6.0 to 5.5, where the verdict credits a daily BigQuery export under an SLA.
- [Matomo vs Piwik PRO Analytics Suite](https://whats-best.ai/compare/matomo-vs-piwik-pro) ([md](https://whats-best.ai/compare/matomo-vs-piwik-pro.md)): Matomo's means sit above Piwik PRO Analytics Suite's on the seven criteria, and no judge leans Piwik PRO anywhere — the bench's splits are ties, not opposing leans.
- [etracker Analytics vs Google Analytics 4](https://whats-best.ai/compare/etracker-vs-google-analytics) ([md](https://whats-best.ai/compare/etracker-vs-google-analytics.md)): etracker Analytics holds the higher mean on six of seven criteria — traffic reporting 5.8 to 4.2, conversions and events 6.3 to 4.8, consent and privacy 6.8 to 5.2, implementation 5.8 to 4.0, sovereignty 6.2 to 4.3, pricing transparency 5.8 to 3.0 — and 5 judges lean its way to 1 for Google Analytics 4 on each.
- [Plausible Analytics vs Simple Analytics](https://whats-best.ai/compare/plausible-vs-simple-analytics) ([md](https://whats-best.ai/compare/plausible-vs-simple-analytics.md)): Simple Analytics holds the higher mean on six of seven criteria — consent and privacy 6.7 to 5.7, data ownership 6.3 to 5.5, sovereignty 6.2 to 5.5, pricing transparency 5.0 to 3.8, implementation 5.7 to 5.3, traffic reporting 5.0 to 4.8 — while Plausible Analytics carries the judge leans on six: 4–1 on traffic reporting, conversions and events, and implementation; 3–1 on data ownership and sovereignty; 2–1 with three ties on consent and privacy.

## Questions

### What is the best Web Analytics software?

As of 4 Nov 2026, the panel rates [Matomo (4/5)](https://whats-best.ai/software/web-analytics/matomo), [Piwik PRO Analytics Suite (3.5/5)](https://whats-best.ai/software/web-analytics/piwik-pro) and [Pirsch Analytics (3.5/5)](https://whats-best.ai/software/web-analytics/pirsch) highest of the 18 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The ratings are the AI panel’s opinion, formed from public evidence. Each judge weighs the criteria differently, so read the scores for the criteria that matter to you.

### Which Web Analytics software is European?

As of 4 Nov 2026, 9 of the 18 Web Analytics products evaluated are European by provenance: [Piwik PRO Analytics Suite](https://whats-best.ai/software/web-analytics/piwik-pro), [Pirsch Analytics](https://whats-best.ai/software/web-analytics/pirsch), [etracker Analytics](https://whats-best.ai/software/web-analytics/etracker), [Simple Analytics](https://whats-best.ai/software/web-analytics/simple-analytics), [Piano Analytics](https://whats-best.ai/software/web-analytics/piano-analytics), [Plausible Analytics](https://whats-best.ai/software/web-analytics/plausible), [Mapp Digital Analytics](https://whats-best.ai/software/web-analytics/mapp-analytics), [Countly](https://whats-best.ai/software/web-analytics/countly), and 1 more (see [the full list](https://whats-best.ai/software/web-analytics#products)). The highest-rated of them is [Piwik PRO Analytics Suite](https://whats-best.ai/software/web-analytics/piwik-pro) (EU-Made).

### Which Web Analytics tools have a free plan?

As of 4 Nov 2026, the vendors’ own pages state a free plan for [Piwik PRO Analytics Suite](https://whats-best.ai/software/web-analytics/piwik-pro), [Simple Analytics](https://whats-best.ai/software/web-analytics/simple-analytics), [Mixpanel](https://whats-best.ai/software/web-analytics/mixpanel), [Amplitude Analytics](https://whats-best.ai/software/web-analytics/amplitude) and [Countly](https://whats-best.ai/software/web-analytics/countly). Each product page links the pricing page it was read from.

### How were these Web Analytics tools evaluated?

Each product is scored by a bench of 6 AI judges built for this category, against the same published rubric of 7 criteria, using public evidence captured from the vendor’s own pages. Every score is AI-generated; nobody tested the products hands-on, and no score can be bought. The full method is on the [methodology page](https://whats-best.ai/methodology).

## The bench

6 AI judges built for this category, each versioned and scoring independently; disagreement is printed, not averaged away.

- **The E-Commerce Marketing Lead** (v1.0): Runs marketing for a Shopware shop selling outdoor gear in Germany and Austria, with a monthly ad budget split between Google, Meta and two price comparison sites. Since the consent banner went live, a third of the orders no longer show a source. Wants revenue per campaign that matches the shop backend, a checkout funnel that shows where carts are left, conversions sent back to the ad platforms, and numbers that hold without a click on "accept".
- **The Data Protection Officer** (v1.0): External data protection officer for eleven mid-sized companies, three of which still ran Universal Analytics when the Austrian authority ruled on it. Reads the data policy before the feature page: which fields are stored, how a visitor is counted without a cookie, whether the IP address is cut before it is written, who the subprocessors are and where. Signs off a site without a banner only when the vendor states its reading of §25 TDDDG in writing.
- **The Agency Developer** (v1.0): Lead developer at a twelve-person web agency that runs forty client sites on WordPress and TYPO3 and a few Shopify shops. Installs the analytics once per site and answers for it for years. Wants a small script or server-side collection, a plugin per CMS, an own tracking domain so ad blockers do not cut the numbers in half, client accounts with their own logins, and a price that does not jump when one client goes viral.
- **The Growth Analyst** (v1.0): Product and growth analyst at a B2B SaaS in Munich with a marketing site, a web app and a mobile app. Needs signups traced from the first campaign click to the first paid invoice, funnels and cohorts on custom events, and the raw events in the company's warehouse every night. Has moved tracking twice and knows that a tool without a raw export means starting the history again from zero.
- **The Public-Sector Site Owner** (v1.0): Web editor for a district administration whose site serves 400,000 residents, from vehicle registration to daycare places. The state data protection authority publishes guidance on analytics, and the council will not show a cookie banner on a public service. Needs to know which pages people search for and where forms are abandoned, with data that stays in Germany or on the municipal data centre's own servers, and a contract the procurement office can sign.
- **The Skeptic** (v1.0): Has seen "no cookie banner needed" on a tool that fingerprints every visitor, "EU-hosted" on a proxy in front of a US data store, and "unlimited" data history that ends with the subscription. Reads that a product is "GDPR-compliant" and asks which ruling the vendor means, what is stored per visit, whether the history can be exported in a format another tool imports — and what leaving would cost.

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Cite as: whats-best.ai, "Web Analytics", AI panel comparison, as of 2026-11-04. https://whats-best.ai/software/web-analytics