# Clicky — Web Analytics

Clicky by Roxr Software, Ltd. holds a panel rating of 2/5 from 6 AI judges (category median 2.5/5), as of 2026-11-04. Provenance: provenance unknown; sovereignty: not determined.

- Vendor: Roxr Software, Ltd. (https://clicky.com)
- Category: [Web Analytics](https://whats-best.ai/software/web-analytics.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/web-analytics/clicky
- Alternatives: https://whats-best.ai/software/web-analytics/clicky/alternatives ([markdown](https://whats-best.ai/software/web-analytics/clicky/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-11-04 · oldest source captured 2026-11-03

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Roxr Software, Ltd.
- Headquarters: Not stated on the vendor’s pages as of 3 Nov 2026
- Data hosting: Not stated on the vendor’s pages as of 3 Nov 2026
- Free plan: Not stated on the vendor’s pages as of 3 Nov 2026

## The panel's verdict

Clicky is a privacy-friendly web analytics platform and Google Analytics alternative from Roxr Software Ltd, and the judges' scoring says it is strongest exactly where it positions itself: consent and privacy scored a flat 6 on a documented default of no personal data, no tracking cookies and anonymized IP addresses with a service-wide opt-out. Traffic reporting follows at 4–5 for real-time visitor logs, combined filters and comparisons against the previous day, week, month or year. Weaknesses are just as consistent: conversions and events run 2–3, with judges finding no public information on goals, funnels, revenue or attribution beyond documented event logging; data ownership runs 0–2 with no public information on an export or reporting API; sovereignty runs 0–2 with no public information on jurisdiction, hosting location or subprocessors; implementation runs 0–3 with no documented installation path. One caveat recurs in the judges' notes: the privacy page states that VPN visitors such as those on iCloud Private Relay always have their full IP address logged. Pricing transparency scored 0; no prices appear on the captured pages.

**Speaks for it:**
- Consent and privacy scored a flat 6, the highest score in this verdict
- Traffic reporting runs 4–5 for real-time visitor logs, combined multi-filter segmentation, and comparisons against the prior day, week, month or year
- The privacy default is documented concretely: anonymized IP addresses, no tracking cookies, a service-wide opt-out, and no personal data logged by default
- White-label web analytics and tracking of ad-block visitors are documented, alongside stated use by more than one million websites
- Heatmaps are logged at both page and visitor level and can be filtered by segment

**Held against it:**
- Conversions and events run 2–3: judges found no public information on goals, funnels, revenue or attribution, only event logging
- Data ownership runs 0–2 with no public information on a reporting API, raw-data export or a self-hosted edition
- Sovereignty runs 0–2; we found no public information on jurisdiction, hosting location, subprocessors or a data processing agreement
- Heatmap data is sampled at 50% by default, per the captured privacy page
- VPN visitors such as those on iCloud Private Relay always have their full IP address logged, per the captured privacy page

**Best for:**
- You need cookieless web analytics with no cookie banner as the documented default
- Your team works from real-time visitor logs and segmentation rather than funnels and revenue reporting
- You run an agency and want white-labelled analytics to hand to clients
- You want bots, referrer spam and ad-block visitors handled separately, with AI-chatbot visitors categorized

**Avoid if:**
- You measure marketing in goals, checkout funnels, revenue per campaign and attribution — conversions and events scores run 2–3
- Your procurement or compliance review requires a stated jurisdiction, hosting location and subprocessor chain before signing — sovereignty scores run 0–2
- Your privacy review disallows any full-IP logging — the captured pages state VPN visitors' full IP addresses are always logged
- You must export your analytics data or take it with you on termination — data ownership scores run 0–2 and we found no public information on an export or API

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The E-Commerce Marketing Lead | The Data Protection Officer | The Agency Developer | The Growth Analyst | The Public-Sector Site Owner | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Traffic, sources & campaign reports | 2/5 | 2/5 | 2.5/5 | 2/5 | 2/5 | 2/5 |
| Goals, events, funnels & e-commerce | 1/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1/5 |
| Consent-free operation & data minimisation | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Data access, export & self-hosting | n/r | 1/5 | n/r | n/r | n/r | 0.5/5 |
| Installation, integrations & performance | 0.5/5 | 1/5 | 1/5 | n/r | 1/5 | 1.5/5 |
| European sovereignty | n/r | 0.5/5 | 1/5 | n/r | n/r | n/r |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **1.5/5** | **1.5/5** | **2/5** | **2/5** | **2/5** | **1.5/5** |

### The judges

- **The E-Commerce Marketing Lead** (v1.0): Runs marketing for a Shopware shop selling outdoor gear in Germany and Austria, with a monthly ad budget split between Google, Meta and two price comparison sites. Since the consent banner went live, a third of the orders no longer show a source. Wants revenue per campaign that matches the shop backend, a checkout funnel that shows where carts are left, conversions sent back to the ad platforms, and numbers that hold without a click on "accept".
- **The Data Protection Officer** (v1.0): External data protection officer for eleven mid-sized companies, three of which still ran Universal Analytics when the Austrian authority ruled on it. Reads the data policy before the feature page: which fields are stored, how a visitor is counted without a cookie, whether the IP address is cut before it is written, who the subprocessors are and where. Signs off a site without a banner only when the vendor states its reading of §25 TDDDG in writing.
- **The Agency Developer** (v1.0): Lead developer at a twelve-person web agency that runs forty client sites on WordPress and TYPO3 and a few Shopify shops. Installs the analytics once per site and answers for it for years. Wants a small script or server-side collection, a plugin per CMS, an own tracking domain so ad blockers do not cut the numbers in half, client accounts with their own logins, and a price that does not jump when one client goes viral.
- **The Growth Analyst** (v1.0): Product and growth analyst at a B2B SaaS in Munich with a marketing site, a web app and a mobile app. Needs signups traced from the first campaign click to the first paid invoice, funnels and cohorts on custom events, and the raw events in the company's warehouse every night. Has moved tracking twice and knows that a tool without a raw export means starting the history again from zero.
- **The Public-Sector Site Owner** (v1.0): Web editor for a district administration whose site serves 400,000 residents, from vehicle registration to daycare places. The state data protection authority publishes guidance on analytics, and the council will not show a cookie banner on a public service. Needs to know which pages people search for and where forms are abandoned, with data that stays in Germany or on the municipal data centre's own servers, and a contract the procurement office can sign.
- **The Skeptic** (v1.0): Has seen "no cookie banner needed" on a tool that fingerprints every visitor, "EU-hosted" on a proxy in front of a US data store, and "unlimited" data history that ends with the subscription. Reads that a product is "GDPR-compliant" and asks which ruling the vendor means, what is stored per visit, whether the history can be exported in a format another tool imports — and what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- GDPR: yes · yes · yes [S1]
- Personal data request tool: yes [S2]
- Supported regulations: GDPR · LGPD · CCPA · ePR [S2]

**Legal**
- Copyright: Roxr Software Ltd [S1]
- Copyright holder: Roxr Software Ltd [S2]

**Product**
- AI analytics: coming_soon · yes [S1]
- Bot blocking: yes [S1]
- Cookies non default tracking: unique visitor tracking · new vs returning visitors · per-session heatmap sampling · yes [S2]
- Custom data logging: yes [S1]
- Default privacy features: anonymized IP addresses · no tracking cookies · service-wide opt out system [S2]
- Default privacy no personal data: no [S2]
- Description: privacy-friendly web analytics platform, alternative to Google Analytics, real-time visitor logs, heatmaps, uptime monitoring, bot filtering, advanced filtering [S2]
- Features list: privacy-friendly web analytics · block bots & referrer spam · track adblock visitors · visitor session heatmaps · uptime monitoring · white label web analytics · web browser marketshare [S2]
- Filtering segmentation: yes [S1]
- Heatmap sampling default: 0.5 [S2]
- Heatmaps: yes · yes [S1]
- Media analytics: yes [S1]
- Positioning: Privacy-friendly Google Analytics alternative [S1]
- Privacy scope no visitors fraud: no visitors · fraud prevention / information security as legitimate interest under GDPR Recital 47 [S2]
- Privacy scope options: Brazil & EEA visitors only · 0.998 [S2]
- Realtime logs: yes · yes [S1]
- Scale: yes [S1]
- Security antifraud: yes [S1]
- Trend analysis: yes [S1]
- Uptime alerts: yes · yes [S1]
- Visitor privacy options: all visitors · cannot log personal data of Brazil/EEA visitors without consent or legitimate interest [S2]
- Vpn full ip logging: yes [S2]
- White label: yes [S1]

## Questions

### Is Clicky European?

Not determined: the vendor’s pages as captured do not say where Clicky is based.

### Where does Clicky store data?

Not stated on the vendor’s pages as of 3 Nov 2026.

### Does Clicky have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

### What are the best alternatives to Clicky?

As of 4 Nov 2026, the panel rates [Matomo (4/5)](https://whats-best.ai/software/web-analytics/matomo), [Piwik PRO Analytics Suite (3.5/5)](https://whats-best.ai/software/web-analytics/piwik-pro) and [Pirsch Analytics (3.5/5)](https://whats-best.ai/software/web-analytics/pirsch) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Piwik PRO Analytics Suite](https://whats-best.ai/software/web-analytics/piwik-pro) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Clicky alternatives](https://whats-best.ai/software/web-analytics/clicky/alternatives).

## What this page leaves out

- We found no public information on pricing on the pages we read (clicky.com, clicky.com/help/faq/privacy). If the vendor publishes it somewhere else, send us the page.

## Sources

- [S1] Vendor page: https://clicky.com (checked 2026-11-03)
- [S2] Privacy policy — found from the homepage: https://clicky.com/help/faq/privacy (checked 2026-11-03)

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Cite as: whats-best.ai, "Clicky — Web Analytics", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/web-analytics/clicky

Corrections: https://whats-best.ai/correct/1517?target=page