# DYMATRIX Web Analytics (formerly econda) — Web Analytics

DYMATRIX Web Analytics (formerly econda) by DYMATRIX GmbH holds a panel rating of 2.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-30. Provenance: EU-Made; sovereignty: not determined.

- Vendor: DYMATRIX GmbH (https://www.dymatrix.de/de/cx-plattform/web-analytics)
- Category: [Web Analytics](https://whats-best.ai/software/web-analytics.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/web-analytics/dymatrix-web-analytics
- Alternatives: https://whats-best.ai/software/web-analytics/dymatrix-web-analytics/alternatives ([markdown](https://whats-best.ai/software/web-analytics/dymatrix-web-analytics/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-30 · oldest source captured 2026-10-29

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: DYMATRIX GmbH
- Headquarters: Not stated on the vendor’s pages as of 29 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 29 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 29 Oct 2026

## The panel's verdict

DYMATRIX Web Analytics — formerly ECONDA Analytics, from DYMATRIX GmbH of Stuttgart — scores strongest at e-commerce conversion analysis: conversions and events score 6-7, with purchases, basket values, purchase frequency, revenue and ROI by channel, campaign, brand and product group, cohort analyses and predictive CLV and churn models documented, and no public information on per-step funnels or conversions sent back to ad platforms. Scores vary on only three criteria: traffic reporting spans 4-6, sovereignty 4-6 and conversions and events 6-7; the rest are flat. On traffic, the documented 350+ reports and real-time data are weighed against the absence of public information on referrers, countries and devices; on sovereignty, a German contracting entity and stated hosting in Germany are weighed against data residency marked unconfirmed and a published subprocessor list covering only the vendor's own website. Implementation is flat at 3 — set-up is sold as vendor-led full service — while consent and privacy and data ownership are each flat at 4, the cookieless claim documented but not its method. No prices are public; terms come on request via a contact form.

**Speaks for it:**
- Deep commerce analytics are documented, from revenue and ROI by channel, campaign, brand and product group to basket values, cohorts, A/B tests and predictive CLV, churn and repeat-purchase models.
- Over 350 prebuilt reports and dashboards are documented, with custom KPIs, segments such as cart abandoners, flexible filters, real-time data, heatmaps and AI-search and AI-browser traffic as measurable sources.
- Cookieless tracking is documented and stated to deliver meaningful data even at low consent rates, with the vendor's own consent tool (Econda Privacy Protection) available for cases that need a banner.
- A REST API, standard interfaces, granular raw data and a Data Exchange module are documented for getting data out of the dashboards.
- The contracting entity is DYMATRIX GmbH with a Stuttgart commercial register entry (HRB 21447), and the product page states hosting and data processing in Germany, TÜV-audited data protection and 100 percent data sovereignty.

**Held against it:**
- Implementation scores 3 with no spread: set-up is sold as vendor-led full service and we found no public information on the tracking snippet, plugins for named CMS or shop systems, single sign-on or a status page.
- Consent and privacy scores 4 with no spread: we found no public information on how a cookieless visit is counted, IP handling, retention, opt-out or a stated position on section 25 TDDDG.
- We found no public information on the classic traffic inventory — referrers, countries, devices and date comparison — on any captured page.
- We found no public information on per-step funnel drop-off, event properties or conversions sent back to ad platforms, nor on CSV export, raw-data retention, a Google Analytics import, warehouse or BI destinations or a self-hosted edition.
- No prices, tiers or traffic bands are public, and the general terms are sent only on request via a contact form.

**Best for:**
- You run an online shop and steer by revenue and ROI per channel, campaign, brand and product group — conversions and events is the bench's top criterion at 6-7.
- You want a German vendor of record — DYMATRIX GmbH, registered at the Stuttgart court — for procurement or client conversations, with the product page stating hosting and data processing in Germany.
- You are looking for a Google Analytics alternative marketed as cookieless and GDPR-compliant, with the vendor's own consent tool available where a banner is still needed.
- You rely on ready-made reporting — over 350 prebuilt reports and dashboards with custom KPIs and segments are documented.

**Avoid if:**
- You need to compute an annual or per-client cost before talking to sales — ask the vendor: the public pages we read do not show it
- You plan to install and repeat the tracking yourself across many sites — set-up is documented as vendor-led full service covering strategy, implementation and ongoing service.
- You must verify the analytics product's own subprocessor chain before signing — the published subprocessor list covers the vendor's own website and the documented processing agreement concerns that website's host.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The E-Commerce Marketing Lead | The Data Protection Officer | The Agency Developer | The Growth Analyst | The Public-Sector Site Owner | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Traffic, sources & campaign reports | 3/5 | 2.5/5 | 3/5 | 2/5 | 2.5/5 | 2/5 |
| Goals, events, funnels & e-commerce | 3.5/5 | 3/5 | 3.5/5 | 3/5 | 3.5/5 | 3/5 |
| Consent-free operation & data minimisation | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Data access, export & self-hosting | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| Installation, integrations & performance | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 | 1.5/5 |
| European sovereignty | 2.5/5 | 3/5 | 2.5/5 | 3/5 | 3/5 | 2/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **2.5/5** | **2.5/5** | **2.5/5** | **2.5/5** | **2.5/5** | **2/5** |

### The judges

- **The E-Commerce Marketing Lead** (v1.0): Runs marketing for a Shopware shop selling outdoor gear in Germany and Austria, with a monthly ad budget split between Google, Meta and two price comparison sites. Since the consent banner went live, a third of the orders no longer show a source. Wants revenue per campaign that matches the shop backend, a checkout funnel that shows where carts are left, conversions sent back to the ad platforms, and numbers that hold without a click on "accept".
- **The Data Protection Officer** (v1.0): External data protection officer for eleven mid-sized companies, three of which still ran Universal Analytics when the Austrian authority ruled on it. Reads the data policy before the feature page: which fields are stored, how a visitor is counted without a cookie, whether the IP address is cut before it is written, who the subprocessors are and where. Signs off a site without a banner only when the vendor states its reading of §25 TDDDG in writing.
- **The Agency Developer** (v1.0): Lead developer at a twelve-person web agency that runs forty client sites on WordPress and TYPO3 and a few Shopify shops. Installs the analytics once per site and answers for it for years. Wants a small script or server-side collection, a plugin per CMS, an own tracking domain so ad blockers do not cut the numbers in half, client accounts with their own logins, and a price that does not jump when one client goes viral.
- **The Growth Analyst** (v1.0): Product and growth analyst at a B2B SaaS in Munich with a marketing site, a web app and a mobile app. Needs signups traced from the first campaign click to the first paid invoice, funnels and cohorts on custom events, and the raw events in the company's warehouse every night. Has moved tracking twice and knows that a tool without a raw export means starting the history again from zero.
- **The Public-Sector Site Owner** (v1.0): Web editor for a district administration whose site serves 400,000 residents, from vehicle registration to daycare places. The state data protection authority publishes guidance on analytics, and the council will not show a cookie banner on a public service. Needs to know which pages people search for and where forms are abandoned, with data that stays in Germany or on the municipal data centre's own servers, and a contract the procurement office can sign.
- **The Skeptic** (v1.0): Has seen "no cookie banner needed" on a tool that fingerprints every visitor, "EU-hosted" on a proxy in front of a US data store, and "unlimited" data history that ends with the subscription. Reads that a product is "GDPR-compliant" and asks which ruling the vendor means, what is stored per visit, whether the history can be exported in a format another tool imports — and what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Hosting DPA: yes [S5]
- Microsoft dpf: DPF certification stated for Microsoft (Bookings/Advertising) · https://www.dataprivacyframework.gov/participant/6474 [S5]
- Retention default: data kept until purpose ceases or deletion request; statutory retention periods may apply [S5]
- Tls encryption: yes [S5]
- Tuv data privacy: yes · yes · yes · 100 [S1]

**Data**
- Right to portability: yes [S5]

**Hosting**
- Germany: yes · yes · Deutschland [S1]
- Provider: Mittwald · Mittwald CM Service GmbH & Co. KG · Espelkamp, Germany [S5]

**Integrations**
- Rest API: yes · yes [S1]

**Legal**
- Address: Stuttgart · Lautenschlagerstraße 2 · 70173 [S4]
- Agb request via contact: AGB not published on page; sent on request via contact form [S6]
- Commercial register: Amtsgericht Stuttgart · HRB 21447 [S4]
- Controller: Lautenschlagerstraße 2, 70173 Stuttgart · DYMATRIX GmbH [S5]
- Dispute resolution: no [S4]
- Entity name: DYMATRIX GmbH [S4]
- Resources footer: Datenschutz · Impressum · AGB · Cookie-Einstellungen · Hinweisgebersystem [S4]
- VAT id: DE 213 47 18 95 [S4]

**Product**
- Ab testing: A/B tests and control groups for campaign validation [S3]
- AI browser traffic: KI-Browser-Traffic als separate Traffic-Quelle messbar [S1]
- AI search traffic: AI Search Traffic Analyse [S1]
- All data sources: Analyses directly from all data sources, no Excel consolidation needed [S3]
- Analysis data types: Analysis covers demographic, behavioral, psychographic and feedback data [S3]
- Assortment optimization: Product analyses and assortment optimization: brands, product groups, purchase frequency, basket values, promotional-period behavior [S3]
- Automated reports: Dashboards and automated reports replace manual analyses [S3]
- Brand merge: Econda and DYMATRIX merged under the DYMATRIX brand offering a unified CX platform [S2]
- Campaign analysis: Campaign analysis with KPIs: CTR, Conversion Rate, revenue, ROI; online vs in-store and new vs existing customer response; creative comparison [S3]
- Cohort analysis: yes [S3]
- Combined personalization: Kombination von Webanalyse mit Produktempfehlungen und Personalisierung (Kundenstimme) [S1]
- Consent management: Econda Privacy Protection · DYMATRIX GmbH · yes [S5]
- Consulting services: Consulting · Data-driven Marketing · Data Engineering · Customer Success Management · Data Science Consulting · Web Analytics & Personalization [S2]
- Consulting services: Consulting · Data-driven Marketing · Data Engineering · Customer Success Management · Data Science Consulting · Web Analytics & Personalization [S4]
- Cookieless low consent rates: yes [S1]
- Cross upselling: yes [S3]
- Custom kpis segments: yes · yes [S1]
- Customer engagement module: Customer Engagement: demographics, permissions, purchase behavior, lifecycle status [S3]
- Cx platform modules: Customer Experience Platform · Customer Data Platform · DYMATRIX AI · Marketing Automation · Customer Analytics · Web Analytics · Loyalty [S2]
- Data history econda: >20 · ECONDA Analytics [S1]
- Data sources: Shop · Website · App [S1]
- Demo available: yes [S2]
- Distinct predictive analytics module: Separate CXP module Predictive Analytics uses machine learning to predict future customer behavior; Customer Analytics focuses on historical data analysis [S3]
- Feedback driven development: Feature-Entwicklung basiert auf Kundenfeedback statt starrer Roadmap [S1]
- Filters: yes [S1]
- Full service provider: : Strategie · Implementierung · laufender Service [S1]
- GDPR compliant tracking: DSGVO-konformes Tracking als Alternative zu Google Analytics [S1]
- Industries: Handel & E-Commerce · Banken & Versicherungen · Energieversorger · Medien & Verlage · Fashion · Touristik & Verkehr · Pharma & Industrie · Telekommunikation [S2]
- Industries: Handel & E-Commerce · Banken & Versicherungen · Energieversorger · Medien & Verlage · Fashion · Touristik & Verkehr · Pharma & Industrie · Telekommunikation [S4]
- Kpi dashboards: Dashboards with holistic transparency over customer behavior, campaign and product performance; budget optimization and data-driven marketing steering [S3]
- Modules: Webtracking · Usability Analytics · User Centricity · Plugin Center · Data Exchange · Customer Feedback · Headless Analytics [S1]
- Newsletter tracking consent: Newsletter-Anmeldung mit optionaler Einwilligung zu Nutzungsverhalten-Tracking [S1]
- Personalization rename: ECONDA Personalization renamed DYMATRIX Personalization; real-time recommendations across all channels [S2]
- Platform modules: Customer Experience Platform · Customer Data Platform · DYMATRIX AI · Marketing Automation · Customer Analytics · Web Analytics · Loyalty [S4]
- Prebuilt reports: Best-Practice-Reports und Dashboards · 350 [S1]
- Predictive models: CLV · Churn · Zweitkauf [S3]
- Raw data: granulare Rohdaten [S1]
- Realtime data: yes [S1]
- Realtime data: yes [S3]
- Reports heatmaps: Reports · Heatmaps · Konfetti-Maps [S1]
- Revenue driver analysis: ROI analysis by channel, campaign, brand and product group [S3]
- Sales channel insights: Sales Channel Insights: compare channel KPIs like revenue per customer, items per receipt; what-if scenario simulation [S3]
- Self service analysis: Self-service analyses without IT involvement, answers in minutes [S3]
- Services offered: Full Service Provider: strategy consulting, implementation, ongoing support and maintenance [S3]
- Top flop analysis: yes [S3]
- Web analytics rename: ECONDA Analytics renamed DYMATRIX Web Analytics; cookieless and privacy-compliant tracking of behavioural data [S2]
- Whatif analyses: yes [S3]

**Subprocessors**
- Facebook: social media elements · Meta Platforms Ireland Limited [S5]
- Google ads: online advertising · Google Ireland Limited [S5]
- Google adsense: ad display · Google Ireland Limited [S5]
- Google conversion tracking: conversion tracking · Google Ireland Limited [S5]
- Google tag manager: tag management · Google Ireland Limited [S5]
- Instagram: social media elements · Meta Platforms Ireland Limited [S5]
- Linkedin: social media elements · LinkedIn Ireland Unlimited Company [S5]
- Meta pixel: conversion measurement (Meta Pixel) · Meta Platforms Ireland Limited [S5]
- Microsoft bookings: appointment booking · Microsoft Ireland Operations Limited [S5]

**Support**
- Demo contact: yes · yes [S1]

## Questions

### Is DYMATRIX Web Analytics (formerly econda) European?

Yes. whats-best.ai classifies DYMATRIX Web Analytics (formerly econda) as EU-Made.

### Where does DYMATRIX Web Analytics (formerly econda) store data?

Not stated on the vendor’s pages as of 29 Oct 2026.

### Does DYMATRIX Web Analytics (formerly econda) have a free plan?

Not stated on the vendor’s pages as of 29 Oct 2026.

### What are the best alternatives to DYMATRIX Web Analytics (formerly econda)?

As of 4 Nov 2026, the panel rates [Matomo (4/5)](https://whats-best.ai/software/web-analytics/matomo), [Piwik PRO Analytics Suite (3.5/5)](https://whats-best.ai/software/web-analytics/piwik-pro) and [Pirsch Analytics (3.5/5)](https://whats-best.ai/software/web-analytics/pirsch) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Piwik PRO Analytics Suite](https://whats-best.ai/software/web-analytics/piwik-pro) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [DYMATRIX Web Analytics (formerly econda) alternatives](https://whats-best.ai/software/web-analytics/dymatrix-web-analytics/alternatives).

## What this page leaves out

- We found no public information on pricing on the pages we read (dymatrix.de/de/cx-plattform/web-analytics, dymatrix.de/de/econda-ist-jetzt-dymatrix, dymatrix.de/de/cx-plattform/customer-analytics, dymatrix.de/de/impressum, dymatrix.de/de/datenschutz, dymatrix.de/de/agb). If the vendor publishes it somewhere else, send us the page.
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 subprocessors facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage (web analytics): https://www.dymatrix.de/de/cx-plattform/web-analytics (checked 2026-10-29)
- [S2] Company page (econda is now DYMATRIX): https://www.dymatrix.de/de/econda-ist-jetzt-dymatrix (checked 2026-10-29)
- [S3] Features page (customer analytics): https://www.dymatrix.de/de/cx-plattform/customer-analytics (checked 2026-10-29)
- [S4] Legal notice: https://www.dymatrix.de/de/impressum (checked 2026-10-29)
- [S5] Privacy policy: https://www.dymatrix.de/de/datenschutz (checked 2026-10-29)
- [S6] Terms of service: https://www.dymatrix.de/de/agb (checked 2026-10-29)

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Cite as: whats-best.ai, "DYMATRIX Web Analytics (formerly econda) — Web Analytics", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/web-analytics/dymatrix-web-analytics

Corrections: https://whats-best.ai/correct/1138?target=page