# Mapp Digital Analytics — Web Analytics

Mapp Digital Analytics by Mapp Digital Germany GmbH holds a panel rating of 2.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-30. Provenance: EU origin, foreign-owned; sovereignty: not determined.

- Vendor: Mapp Digital Germany GmbH (https://mapp.com/de/)
- Category: [Web Analytics](https://whats-best.ai/software/web-analytics.md)
- Provenance (editorial classification): EU origin, foreign-owned
- Canonical page: https://whats-best.ai/software/web-analytics/mapp-analytics
- Alternatives: https://whats-best.ai/software/web-analytics/mapp-analytics/alternatives ([markdown](https://whats-best.ai/software/web-analytics/mapp-analytics/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-30 · oldest source captured 2026-10-29

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Mapp Digital Germany GmbH
- Headquarters: Not stated on the vendor’s pages as of 29 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 29 Oct 2026
- Free plan: Not stated on the vendor’s pages as of 29 Oct 2026

## The panel's verdict

Mapp Digital Analytics, the analytics module of the Mapp Marketing Cloud from Mapp Digital Germany GmbH of Munich, is strongest where documentation runs deepest: conversions and events score 6-7 for selector-level event tracking, funnel and journey visualisation, and named shop integrations for Shopify, Magento, Shopware and Salesforce Commerce Cloud; implementation scores cluster at 6 for GTM-plugin and npm installation plus first-party tracking on your own domain. Sovereignty is weakest at 3-4: a German contracting entity with a published data processing agreement, ISO 27001 with 27017/27018 and 27701 add-ons and a sub-processor list, yet we found no public information on where analytics data is hosted, the captured pages give different copyright entities, and the group's San Diego head office appears only in independently sourced material. Traffic reporting splits 4 to 6: lower scores found no public information on country, device and browser breakdowns; higher scores credited published counting rules and custom segmentation. Consent and privacy scores 4-5 on a cookieless mode for which we found no public information on how visitors are counted. Pricing starts at "Ab €2.900/Monat (jährliche Abrechnung)".

**Speaks for it:**
- Event tracking documented in standard, link and advanced selector modes, with automatic internal and external link clicks, shadow DOM and Ajax handling.
- Installation documented without editing site source code, via a GTM plugin with no-code configuration, npm packages for Angular and a native Shopify extension.
- A documented Analytics API with its own reference works without logging into the platform, alongside real-time streams on Apache Kafka and SFTP with Mapp Connect.
- A cookieless mode is documented for Pixel v4, Tag Integration and Smart Pixel generations, with an opt-out covering all integration methods including mobile SDKs.
- A data processing agreement, ISO 27001 with the 27017 and 27018 add-ons, ISO 27701 and a sub-processor list are published in the trust centre.

**Held against it:**
- We found no public information on where the analytics data is hosted or where the listed sub-processors are located.
- We found no public information on how visitors are counted in the cookieless mode, on IP truncation or on configurable retention for analytics data.
- We found no public information on referrer, country, device or browser reports, a real-time view or scheduled email reports.
- We found no public information on CSV export of reports, raw-data retention or an import of historical data, so data portability is not verifiable end to end.
- Conversions are documented with a last-click view, and we found no public information on compared attribution models or conversions passed back to ad platforms.

**Best for:**
- You run e-commerce on Shopify, Magento, Shopware or Salesforce Commerce Cloud and need deep, selector-level event tracking with a code generator and shadow DOM support.
- You deploy via Google Tag Manager or npm and want first-party collection on your own tracking domain, for resilience against ad blockers and Safari ITP.
- You pull reporting data into your own stack, through the documented Analytics API that works without logging into the platform and the Apache Kafka-based real-time streams.
- You already standardise on Usercentrics for consent management and want the tracking consent flow integrated.

**Avoid if:**
- You must evidence the full hosting chain for visitor data before procurement — ask the vendor: the public pages we read do not show it
- You need consent-free operation you can sign off without vendor involvement — activating the cookieless mode is advised with your account manager and precludes cross-visiting behaviour analysis.
- You reconcile ad spend through server-to-server conversion feeds — the documented conversion attribution is last click.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The E-Commerce Marketing Lead | The Data Protection Officer | The Agency Developer | The Growth Analyst | The Public-Sector Site Owner | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Traffic, sources & campaign reports | 2/5 | 3/5 | 3/5 | 3/5 | 2/5 | 2/5 |
| Goals, events, funnels & e-commerce | 3/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 | 3/5 |
| Consent-free operation & data minimisation | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2.5/5 |
| Data access, export & self-hosting | 2.5/5 | 2/5 | 2.5/5 | 2.5/5 | 2/5 | 2.5/5 |
| Installation, integrations & performance | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| European sovereignty | 2/5 | 2/5 | 2/5 | 2/5 | 1.5/5 | 2/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **2.5/5** | **2.5/5** | **2.5/5** | **3/5** | **2/5** | **2.5/5** |

### The judges

- **The E-Commerce Marketing Lead** (v1.0): Runs marketing for a Shopware shop selling outdoor gear in Germany and Austria, with a monthly ad budget split between Google, Meta and two price comparison sites. Since the consent banner went live, a third of the orders no longer show a source. Wants revenue per campaign that matches the shop backend, a checkout funnel that shows where carts are left, conversions sent back to the ad platforms, and numbers that hold without a click on "accept".
- **The Data Protection Officer** (v1.0): External data protection officer for eleven mid-sized companies, three of which still ran Universal Analytics when the Austrian authority ruled on it. Reads the data policy before the feature page: which fields are stored, how a visitor is counted without a cookie, whether the IP address is cut before it is written, who the subprocessors are and where. Signs off a site without a banner only when the vendor states its reading of §25 TDDDG in writing.
- **The Agency Developer** (v1.0): Lead developer at a twelve-person web agency that runs forty client sites on WordPress and TYPO3 and a few Shopify shops. Installs the analytics once per site and answers for it for years. Wants a small script or server-side collection, a plugin per CMS, an own tracking domain so ad blockers do not cut the numbers in half, client accounts with their own logins, and a price that does not jump when one client goes viral.
- **The Growth Analyst** (v1.0): Product and growth analyst at a B2B SaaS in Munich with a marketing site, a web app and a mobile app. Needs signups traced from the first campaign click to the first paid invoice, funnels and cohorts on custom events, and the raw events in the company's warehouse every night. Has moved tracking twice and knows that a tool without a raw export means starting the history again from zero.
- **The Public-Sector Site Owner** (v1.0): Web editor for a district administration whose site serves 400,000 residents, from vehicle registration to daycare places. The state data protection authority publishes guidance on analytics, and the council will not show a cookie banner on a public service. Needs to know which pages people search for and where forms are abandoned, with data that stays in Germany or on the municipal data centre's own servers, and a contract the procurement office can sign.
- **The Skeptic** (v1.0): Has seen "no cookie banner needed" on a tool that fingerprints every visitor, "EU-hosted" on a proxy in front of a US data store, and "unlimited" data history that ends with the subscription. Reads that a product is "GDPR-compliant" and asks which ruling the vendor means, what is stored per visit, whether the history can be exported in a format another tool imports — and what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Additional standards: yes · yes [S8]
- Caiq: yes [S8]
- Certified sender alliance: yes [S8]
- Consent management: Verwaltung von Consent- und Opt-out-pflichtigen Cookies und Tracking-Technologien · Usercentrics GmbH, München [S7]
- Data portability: yes [S7]
- Data security measures: yes [S7]
- Downloads available: ISO 27001 certificate with ISO 27017/27018 add-ons downloadable [S8]
- DPA: Mapp Marketing Cloud Customer Information · yes [S8]
- Fsqs: yes [S8]
- GDPR: yes [S7]
- Independent audits: yes · yes [S8]
- ISO 27001: yes · yes · yes [S8]
- Privacy policy service: CLOUD DSE · Cookiebox GmbH, Münster [S7]
- Regulations: yes · yes · yes · yes [S8]
- Report 2025: yes [S8]
- Soa: yes [S8]
- Ssl encryption: SHA256 · yes [S7]
- Toms: yes [S8]
- Toms confirmation: yes [S8]
- Trust center: yes [S1]
- Vulnerability disclosure: yes [S8]

**Data**
- Deletion or blocking: yes · yes [S7]
- Newsletter tracking: Widerspruch jederzeit möglich · statistische Zwecke, Reichweitenmessung · yes [S7]
- Retention default: unverzüglich gemäß Löschkonzept, außer Aufbewahrungspflicht · 6 · 10 [S7]
- Server log collection: Browsertypen und Versionen · Betriebssystem · Referrer · angeklickte Unterseiten · Datum und Uhrzeit · IP-Adresse · Internet-Service-Provider [S7]

**Integrations**
- Abtesting personalization trbo: AI-based onsite personalization, testing, A/B tests, analyzes 50+ user characteristics [S4]
- Angular npm v12plus: npm · @webtrekk-smart-pixel/angular@2 · v12+ [S17]
- Angular npm v6 v11: npm · @webtrekk-smart-pixel/angular@1 · v6-v11 [S17]
- Automation zapier: Automatic transfer of information between web apps [S4]
- Cdp ipaas segment: Customer Data Platform [S4]
- Cdp lytics: CDP with real-time segmentation [S4]
- Cdp treasuredata: Enterprise CDP combining batch and real-time data [S4]
- Conversational infobip: Customer engagement with APIs and integrations [S4]
- Deliverability validity: Data quality tools DemandTools, BriteVerify, Everest for CRM hygiene, email verification and deliverability [S4]
- Ecommerce magento: Full support for Magento 1.0 and Magento 2.0 [S4]
- Ecommerce salesforce: eCommerce platform support [S4]
- Ecommerce shopware: Headless commerce platform with digital experience management [S4]
- Flexible APIs: Flexible APIs for retrieving and unifying data within the martech stack [S1]
- Gamification odicci: Interactive experiences: Reveal Marketing, games, quizzes, surveys, refer-a-friend [S4]
- Gamification playable: Gamification across the customer journey [S4]
- Gamification qualifio: First- and zero-party data collection via quizzes, surveys and games; GDPR compliant [S4]
- Gamification teamumbrella: End-to-end gamification service from idea to prize fulfillment [S4]
- Gtm extensions: extensions include Content Engagement, Teaser Tracking; advanced form and event tracking [S18]
- Gtm load methods: CDN fast integration · manual Custom HTML tag advanced integration [S18]
- Gtm plugin: GTM plugin for Mapp Intelligence tracking without editing site source code [S18]
- Ipaas patchworks: iPaaS with prebuilt connectors and no-code tools, integrates eCommerce, ERP and CRM [S4]
- Loyalty antavo: Omnichannel loyalty programs [S4]
- Messaging rdcom: Messaging platform for customer communication [S4]
- Messaging sinch: Cross-channel communication with reliable APIs [S4]
- Missing request contact: Contact option for requesting missing integrations [S4]
- Module automatic page tracking: WebtrekkSmartPixelModule · directives · automatic page tracking [S17]
- Personalization nosto: AI-powered personalized experiences across devices [S4]
- Shopify native extension: Native Mapp extension for Shopify, feeds data into Mapp Intelligence dashboards without coding [S4]
- Sms mitto: SMS platform with AI-based routing, uni- and bilateral communication [S4]

**Legal**
- Address: München · Sandstr. 3 · Germany · 80335 [S6]
- Controller: info@mapp.com · Mapp Digital Germany GmbH · Sandstr. 3, 80335 München, Deutschland [S7]
- Copyright entity: Mapp Digital Germany GmbH [S3]
- Copyright entity: Mapp Digital UK Ltd [S8]
- Copyright holder: Mapp Digital Germany GmbH [S6]
- Entity: Mapp Digital Germany GmbH [S1]
- Entity: Mapp Digital Germany GmbH [S2]
- Entity name: Mapp Digital Germany GmbH [S6]
- Operating entity: Mapp Digital Germany GmbH [S5]
- Privacy contact: no · privacy@mapp.com [S7]
- Registry: District Court München · HRB 226181 [S6]
- VAT id: DE 306715331 [S6]

**Pricing**
- Custom plan: custom quote · yes [S5]
- Essential description: E-Mail/SMS-Automatisierung plus CDP für Personalisierung [S5]
- Essential price: ab · 2900 · EUR · annual [S5]
- Minimum term: 12 [S5]
- Professional description: prädiktive KI, Customer Insights, First-Party-Daten [S5]
- Professional price: ab · 3400 · EUR · annual [S5]

**Product**
- Actions tracking default disabled: activateActions · no [S17]
- AI assistant: Mapp AI Assistant: Chat-Unterstützung bei Analysen, Zielgruppen-Erkennung, Verhaltensprognosen [S3]
- AI monitoring alerts: AI automatically monitors campaign metrics and dimensions and alerts stakeholders on unusual activity [S2]
- Analytics API access without login: Analytics API allows accessing information and functions without logging into the platform [S16]
- Analytics API automatic data sharing: information is shared between platforms automatically once set up [S16]
- Anonymized tracking concept: Anonymized (cookieless) tracking is supported and documented [S13]
- Autotracking default enabled: activateAutoTracking · yes [S17]
- Channels: E-Mail-Marketing · Mobile-Marketing · Web-Marketing [S1]
- Churn conversion prediction: Vorhersage von Conversion-/Churn-Wahrscheinlichkeit und nächstem Warenkorbwert [S3]
- Consent config by integration: Consent, cookie behavior, and anonymized tracking settings depend on integration method and technology generation [S13]
- Consultation form data: Beratungsgespräch vereinbaren · Vorname · Nachname · E-Mail-Adresse · Firma · Land · no [S7]
- Content engagement extension: activateContentEngagement · no · yes [S17]
- Conversions last click: Conversions - Last Click Activity page, accessed via Statistics > Group Messages > Email, with a Last Click Activity radio button [S11]
- Conversions window: Conversions window under Statistics > Group Messages > Email Click \| View Statistics > Conversions [S11]
- Cookie control plugin: Browser plugin to move or migrate tracking cookies to a new domain or cookie type [S13]
- Cookie id disclosure plugin: Browser plugin to disclose tracking cookie ID to visitors on request [S13]
- Cookieless tracking availability: Pixel v4 · Tag Integration · Smart Pixel · yes [S14]
- Cookieless tracking consultation: Customers are advised to consult with their account manager before activating [S14]
- Cookieless tracking limitation: When activated, cross-visiting behaviour analysis is precluded [S14]
- Cookieless tracking purpose: Anonymized (cookieless) tracking aligns with GDPR and prevents tracking with user-identifiable information [S14]
- Cookieless tracking workings: Enable anonymised tracking / opt-out of user-identifiable cookies, configure options, and let users decide on user-identifiable tracking [S14]
- Custom domain cname to arecord: Migration from CNAME to A-Record for custom track domain supported [S13]
- Custom features: Web & Mobile Push · In-App-Nachrichten · benutzerdefiniertes Onboarding & Dashboards · flexibles Datenmodell · Datenströme · everything in Professional plus [S5]
- Custom segmentation: yes [S2]
- Custom track domain: Custom tracking domain supported [S13]
- Custom track domains: Custom Track Domains: eigene Tracking-Domains, sichere Datenerfassung, erhöhen Cookie-Akzeptanz, DSGVO-konform [S3]
- Customer count: More than 3,000 companies and agencies [S1]
- Customer data platform features: Kundenprofil · kanalübergreifende Benutzererkennung · Drag & Drop Segmentierung · SFTP · Mapp Connect und API-Zugang · eCommerce-Dashboards · benutzerdefinierte Webverhaltens-Ereignisse (max. 5) · Web SDK · Mobile SDK · relationale Daten [S5]
- Customer insights predictions: KI kombiniert Käufe, Browsing-Verhalten, Kontaktverläufe und Loyalitätsstatus; zeigt Wiederkauf, Churn und Umsatzpotenzial [S3]
- Customer journey analysis: Customer Journey Analyse mit Kampagnenmetriken, Top-Performer-Identifikation und KPI-Prognosen [S3]
- Dashboards reports: yes [S2]
- Dashboards reports: Dashboards & Reports: Visualisierung von Customer Journeys, Verhaltens-/Engagement-Muster, optimale Kommunikationszeitpunkte [S3]
- Database size definition: kontaktierbare Kundendatensätze, aktive und inaktive nicht unterschieden [S5]
- Demo form data: Demo Anfordern · Vorname · Nachname · E-Mail-Adresse · Firma · Telefonnummer · Land · no [S7]
- Digital analytics: Digital Analytics engine for customer journeys and conversion drivers [S1]
- Discount options: Rabatte für mehrjährige Verpflichtungen, jährliche Vorauszahlungen oder Marketingaktivitäten [S5]
- Essential features: E-Mail und SMS Automation · Web-Personalisierung & Overlays · Drag & Drop Segmentierung · ChatGPT Content-Erstellung · Produkt-Empfehlungen [S5]
- Event tracking advanced mode: advanced · yes [S12]
- Event tracking ajax update method: yes [S12]
- Event tracking automatic link clicks: Event tracking automatically tracks clicks on internal or external links [S12]
- Event tracking code generator: yes [S12]
- Event tracking custom attribute: yes · data-name [S12]
- Event tracking custom parameters: Custom event parameters with numeric IDs mapped to HTML attributes supported [S12]
- Event tracking delay: no · 200-500 · 200 [S12]
- Event tracking extend URL parameters: link · yes [S12]
- Event tracking extension API: config · isActivated · activate · deactivate · update · wtSmart.extension.action [S12]
- Event tracking ignore regex: yes [S12]
- Event tracking link mode: link · target URL [S12]
- Event tracking nodelay attribute: yes [S12]
- Event tracking replace regex: yes [S12]
- Event tracking requires javascript: yes [S12]
- Event tracking shadow dom support: yes [S12]
- Event tracking standard mode: standard · name [S12]
- Event tracking types: standard · link · advanced [S12]
- Event tracking withhash: link · yes [S12]

**Subprocessors**
- List available: yes [S8]
- Newsletter hubspot: HubSpot Inc. · USA · Newsletter [S7]

**Support**
- Analytics API docs link: specialized API Documentation available for more information [S16]
- Docs: docs.mapp.com · yes [S8]
- Incident contact: support.mapp.com [S8]
- Services: Deliverability Services · Strategic Data Consulting · Client Technical Services [S1]
- Traffic sources training: yes [S10]

49 more facts on the canonical page: https://whats-best.ai/software/web-analytics/mapp-analytics

## Questions

### Is Mapp Digital Analytics European?

Partly. whats-best.ai classifies Mapp Digital Analytics as EU origin, foreign-owned.

### Where does Mapp Digital Analytics store data?

Not stated on the vendor’s pages as of 29 Oct 2026.

### Does Mapp Digital Analytics have a free plan?

Not stated on the vendor’s pages as of 29 Oct 2026.

### What are the best alternatives to Mapp Digital Analytics?

As of 4 Nov 2026, the panel rates [Matomo (4/5)](https://whats-best.ai/software/web-analytics/matomo), [Piwik PRO Analytics Suite (3.5/5)](https://whats-best.ai/software/web-analytics/piwik-pro) and [Pirsch Analytics (3.5/5)](https://whats-best.ai/software/web-analytics/pirsch) highest among the other 17 Web Analytics products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Piwik PRO Analytics Suite](https://whats-best.ai/software/web-analytics/piwik-pro) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Mapp Digital Analytics alternatives](https://whats-best.ai/software/web-analytics/mapp-analytics/alternatives).

## What this page leaves out

- 13 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 compliance fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://mapp.com/de/ (checked 2026-10-29)
- [S2] Features page (digital analytics): https://mapp.com/de/digital-analytics-mit-unserer-mapp-marketing-cloud/ (checked 2026-10-29)
- [S3] Features page (AI-driven analytics): https://mapp.com/de/ki-getriebene-analytics/digital-analytics/ (checked 2026-10-29)
- [S4] Integrations page: https://mapp.com/de/mapp-partnerprogramm-im-ueberblick/integrationen/ (checked 2026-10-29)
- [S5] Pricing page (Marketing Cloud packages): https://mapp.com/de/mapp-marketing-cloud-pricing/ (checked 2026-10-29)
- [S6] Legal notice: https://mapp.com/de/impressum/ (checked 2026-10-29)
- [S7] Privacy policy: https://mapp.com/de/datenschutz/ (checked 2026-10-29)
- [S8] Security / trust page: https://mapp.com/trust/ (checked 2026-10-29)
- [S9] Traffic, sources & campaign reports — found from sitemap: https://docs.mapp.com/docs/visitors-traffic (checked 2026-10-29)
- [S10] Traffic, sources & campaign reports — found from sitemap: https://docs.mapp.com/docs/traffic-sources-path (checked 2026-10-29)
- [S11] Goals, events, funnels & e-commerce — found from sitemap: https://docs.mapp.com/docs/conversions (checked 2026-10-29)
- [S12] Goals, events, funnels & e-commerce — found from sitemap: https://docs.mapp.com/docs/event-tracking (checked 2026-10-29)
- [S13] Consent-free operation & data minimisation — found from sitemap: https://docs.mapp.com/docs/consent-cookies-anonymized-tracking-overview (checked 2026-10-29)
- [S14] Consent-free operation & data minimisation — found from sitemap: https://docs.mapp.com/docs/mapp-intelligence-cookieless-tracking (checked 2026-10-29)
- [S15] Data access, export & self-hosting — found from sitemap: https://docs.mapp.com/docs/raw-data-export (checked 2026-10-29)
- [S16] Data access, export & self-hosting — found from sitemap: https://docs.mapp.com/docs/analytics-api (checked 2026-10-29)
- [S17] Installation, integrations & performance — found from sitemap: https://docs.mapp.com/docs/installation-and-integration (checked 2026-10-29)
- [S18] Installation, integrations & performance — found from sitemap: https://docs.mapp.com/docs/google-tag-manager-gtm (checked 2026-10-29)

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Cite as: whats-best.ai, "Mapp Digital Analytics — Web Analytics", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/web-analytics/mapp-analytics

Corrections: https://whats-best.ai/correct/1142?target=page