# Piwik PRO Analytics Suite — Web Analytics Piwik PRO Analytics Suite by Piwik PRO GmbH holds a panel rating of 3.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-30. Provenance: EU-Made; sovereignty: not determined. - Vendor: Piwik PRO GmbH (https://piwikpro.de) - Category: [Web Analytics](https://whats-best.ai/software/web-analytics.md) - Provenance (editorial classification): EU-Made - Canonical page: https://whats-best.ai/software/web-analytics/piwik-pro - Alternatives: https://whats-best.ai/software/web-analytics/piwik-pro/alternatives ([markdown](https://whats-best.ai/software/web-analytics/piwik-pro/alternatives.md)) - Data as of: 2026-11-04 · evaluated 2026-10-30 · oldest source captured 2026-10-29 **AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology ## At a glance - Vendor: Piwik PRO GmbH - Headquarters: Not stated on the vendor’s pages as of 1 Nov 2026 - Data hosting: Not stated on the vendor’s pages as of 1 Nov 2026 - Free plan: Yes, per the vendor’s own page [S14] ## The panel's verdict Piwik PRO Analytics Suite is a web analytics suite from Piwik PRO GmbH, Berlin; weighted totals run 6.9 to 7.4. Strongest are traffic reporting and consent and privacy at 7 to 8: the pages document a drag-and-drop report builder over more than 100 dimensions, metrics and filters, no sampling by default, and a consent-free position stated against named law — CNIL, TDDDG, the ePrivacy Directive — with anonymous collection when consent is refused. Weakest is pricing transparency at 6 to 7, where the panel splits: Business is published at "Ab €36 /Monat" with up to 2 million actions, 20 domains and 25 months retention, but we found no public figures for the overage fee, Enterprise pricing above "Ab €366 /Monat jährliche Abrechnung", or the on-premise edition; higher scores credit the published Business terms, lower ones the unpriced parts. Data ownership and sovereignty also run 7 to 8: export and on-premise options lift some scores, while the pages give different figures for raw data access — unlimited export on one page, API-only on the pricing page — and no subprocessor list was found. **Speaks for it:** - Custom dashboards and a drag-and-drop report builder with over 100 dimensions, metrics and filters, real-time reports and no sampling by default - Consent-free operation stated against named law (CNIL, TDDDG, ePrivacy Directive), with anonymous-only collection when consent is refused or ignored, IP anonymisation and withdrawable consent - Raw data export via API in JSON, CSV and XML, migration from Google Analytics and Matomo, and an on-premise deployment that can remove the vendor as data processor - Documented server-side tracking with a first-party collector and reverse proxy, a tag manager template library requiring no JavaScript, SAML and Active Directory/LDAP single sign-on, and a 99% uptime SLA - Specialised e-commerce funnels with checkout analysis, revenue, average order value and customer lifetime value, plus multi-channel attribution and a Shopify integration **Held against it:** - Overage fee amounts, Enterprise prices above the entry floor, SLA package prices and the on-premise edition's cost are not published, so full annual totals are not computable from public pages - We found no public subprocessor list, and the group includes entities in Poland and New York - We found no public information on cohort and retention analysis or on comparing attribution models side by side - We found no public information on CMS plugins beyond Shopify, mobile SDKs, tracking script size or a public status page with uptime history - The captured pages describe raw data access differently — unlimited export on one page, API-only on the pricing page **Best for:** - You run a public-sector or municipal site and need analytics without a consent banner, leaning on the CNIL-cited consent-free mode and anonymous collection when consent is refused or ignored - Your marketing team needs unsampled traffic, funnel and revenue reporting across up to 20 domains under the published Business plan at "Ab €36 /Monat" - You need data portability or self-hosting — raw API export in JSON, CSV and XML, migration from Google Analytics or Matomo, and an on-premise deployment that removes the vendor as data processor - You must contract a German entity with published register details, a data processing agreement, ISO 27001 and SOC 2 certifications stated, and named EU hosting on Azure Germany, the Netherlands or ElastX Sweden **Avoid if:** - You need a computable annual cost from public pages alone — Enterprise is individually priced by modules, action limit, hosting option and SLA package, with an automatic 4% annual increase and an unpriced overage fee - Your procurement requires a fully documented processing chain — the captured pages show no subprocessor list and the hosting options include US and Hong Kong regions - Your e-commerce platform is not Shopify, the only shop system named among the vendor's integrations - You need documented deletion or return of data at the end of a paid term — the pages document deletion only for trial accounts, after 30 days plus a seven-day grace period ## Scores by judge and criterion Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion. | Criterion | The E-Commerce Marketing Lead | The Data Protection Officer | The Agency Developer | The Growth Analyst | The Public-Sector Site Owner | The Skeptic | | --- | --- | --- | --- | --- | --- | --- | | Traffic, sources & campaign reports | 4/5 | 3.5/5 | 3.5/5 | 4/5 | 4/5 | 3.5/5 | | Goals, events, funnels & e-commerce | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | | Consent-free operation & data minimisation | 4/5 | 3.5/5 | 3.5/5 | 3.5/5 | 4/5 | 3.5/5 | | Data access, export & self-hosting | 3.5/5 | 3.5/5 | 4/5 | 4/5 | 3.5/5 | 3.5/5 | | Installation, integrations & performance | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | | European sovereignty | 3.5/5 | 3.5/5 | 4/5 | 3.5/5 | 3.5/5 | 3.5/5 | | Pricing transparency | 3.5/5 | 3.5/5 | 3/5 | 3.5/5 | 3/5 | 3/5 | | **Weighted verdict** | **3.5/5** | **3.5/5** | **3.5/5** | **3.5/5** | **3.5/5** | **3.5/5** | ### The judges - **The E-Commerce Marketing Lead** (v1.0): Runs marketing for a Shopware shop selling outdoor gear in Germany and Austria, with a monthly ad budget split between Google, Meta and two price comparison sites. Since the consent banner went live, a third of the orders no longer show a source. Wants revenue per campaign that matches the shop backend, a checkout funnel that shows where carts are left, conversions sent back to the ad platforms, and numbers that hold without a click on "accept". - **The Data Protection Officer** (v1.0): External data protection officer for eleven mid-sized companies, three of which still ran Universal Analytics when the Austrian authority ruled on it. Reads the data policy before the feature page: which fields are stored, how a visitor is counted without a cookie, whether the IP address is cut before it is written, who the subprocessors are and where. Signs off a site without a banner only when the vendor states its reading of §25 TDDDG in writing. - **The Agency Developer** (v1.0): Lead developer at a twelve-person web agency that runs forty client sites on WordPress and TYPO3 and a few Shopify shops. Installs the analytics once per site and answers for it for years. Wants a small script or server-side collection, a plugin per CMS, an own tracking domain so ad blockers do not cut the numbers in half, client accounts with their own logins, and a price that does not jump when one client goes viral. - **The Growth Analyst** (v1.0): Product and growth analyst at a B2B SaaS in Munich with a marketing site, a web app and a mobile app. Needs signups traced from the first campaign click to the first paid invoice, funnels and cohorts on custom events, and the raw events in the company's warehouse every night. Has moved tracking twice and knows that a tool without a raw export means starting the history again from zero. - **The Public-Sector Site Owner** (v1.0): Web editor for a district administration whose site serves 400,000 residents, from vehicle registration to daycare places. The state data protection authority publishes guidance on analytics, and the council will not show a cookie banner on a public service. Needs to know which pages people search for and where forms are abandoned, with data that stays in Germany or on the municipal data centre's own servers, and a contract the procurement office can sign. - **The Skeptic** (v1.0): Has seen "no cookie banner needed" on a tool that fingerprints every visitor, "EU-hosted" on a proxy in front of a US data store, and "unlimited" data history that ends with the subscription. Reads that a product is "GDPR-compliant" and asks which ruling the vendor means, what is stored per visit, whether the history can be exported in a format another tool imports — and what leaving would cost. ## European sovereignty — proven facts Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined. | Dimension | Finding | Points | Source | |---|---|---|---| | Legal entity | Not determined | — | — | | Hosting location | Not determined | — | — | | Hosting options | Not determined | — | — | | Open source | Not determined | — | — | | Data processing agreement | Not determined | — | — | | Transfer impact assessment | Not determined | — | — | ## Key facts Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources). **Compliance** - Certifications: yes · yes [S9] - Certifications: regular external security audits · yes · yes [S6] - Cmp integrations: Piwik PRO Consent Manager · Cookie Information CMP [S14] - Cnil consent free: CNIL · yes [S12] - Consent manager: Consent Manager for consent requests; manage compliance of marketing tools [S3] - Data anonymization: yes · purchase data · IP addresses [S14] - DPA: Data Processing Agreement available [S9] - External audits: Regular security audits reviewed by external auditors [S9] - GDPR: DSGVO/GDPR and other privacy laws compliance [S14] - Global privacy laws list: EU DSGVO · Brasilien · Indien · Kalifornien CCPA · Chile · Neuseeland [S12] - Health finance: Protects health data and financial data under EBA guidelines for cloud providers [S9] - HIPAA baa: yes · yes [S6] - ISO 27001 SOC 2: regular audits and penetration tests by independent auditors · ISO 27001 · SOC 2 [S14] - Jentis certifications: JENTIS · ISO 27001 [S14] - Marketing tools compliance: Compliance-Verwaltung für installierte Marketing-Tools [S12] - Presets: DSGVO · TTDSG/TDDDG · HIPAA [S1] - Regulations: Compliance with DSGVO, TTDSG/TDDDG, CNIL and revDSG [S9] - Regulations supported: DSGVO · CCPA · TTDSG/TDDDG · Schweizer Datenschutzgesetz · CNIL [S12] - Regulatory fit: DiGAV · EBA guidelines [S11] - SLA uptime: 99 [S6] - Stape certifications: Stape · ISO 27001 · SOC 2 · HIPAA · GDPR [S14] **Data** - Backup: database data · HTTP access logs · system configuration [S9] - Sampling: optional data sampling or full dataset [S3] - Trial deletion: 30 · 7 [S6] **Hosting** - Business hosting: Business · cloud · EU (Sweden) [S6] - Datacenters: Azure: Deutschland, Niederlande, USA, Hongkong · ElastX: Schweden · yes · yes [S9] - Enterprise hosting: Enterprise · worldwide including EU servers · cloud · private cloud [S6] - Gcp gtm cost: 120 [S14] - Gcp standard option: standard option · Google Cloud Platform [S14] - On premise: Deployment within customer's own security perimeter (on-premise option) [S9] - Options: private · public · Elastx Sweden · Germany · USA · Netherlands · Hong Kong [S3] - Options: yes · over 60 · 2 [S9] - Options: Azure Deutschland · Azure Niederlande · Azure Hongkong · Azure USA · Elastx Schweden · 60+ Azure-Regionen · Elastx (Europa) [S12] - Options: Azure (60+ regions) · Elastx (European-owned) · Germany · Netherlands · Sweden · France · Hong Kong · USA [S11] - Private public cloud options: private cloud · public cloud · EU servers [S14] - Stape EU global: Stape · yes · yes [S14] - Taggrs EU servers: global · TAGGRS · yes [S14] **Integrations** - API raw export: yes · yes [S11] - Bi tools: yes [S11] - Campaign attribution: yes [S2] - Comparison download: Comparison guide of Piwik PRO Tag Manager vs GTM, Tealium IQ, Segment, TagCommander, Matomo Tag Manager, Ensighten Manage [S13] - Competitor resources: comparison guide vs Cookie Information, Cookiebot, Usercentrics, OneTrust, UniConsent, Didomi, Osano, CookieYes, Ketch [S4] - Data export API: API and raw data export for data warehouse [S3] - Ecommerce CRM: Shopify · BI-Tools · CRM · E-Mail-Software [S2] - Export formats: yes · JSON · CSV · XML [S2] - Google search console: yes [S2] - Jentis: yes [S14] - Page: yes [S1] - Server side gtm templates: yes [S14] - Stape template: yes [S14] - Tag manager: plug-n-play Tag Manager integration ties tags to visitor consent decisions [S4] - Taggrs gtm templates: yes [S14] **Legal** - Copyright year: 2026 [S1] - Entities: Piwik PRO SA (Wrocław, Polen) · Piwik PRO GmbH (Berlin, Deutschland) · Piwik PRO LLC (New York, USA) [S8] - Entity name: Piwik PRO GmbH · Knesebeckstraße 62/63, 10719 Berlin [S7] - Imprint: yes · yes [S1] - Register: Amtsgericht Charlottenburg · HRB 227062B [S7] - VAT id: DE299069587 [S7] **Pricing** - Annual increase: 4 [S6] - Bank transfer terms: 30 [S6] - Billing methods: monthly or annual · annual only [S6] - Business limits: Business · 20 · 2000000 [S6] - Business modules: Business · Analytics · Tag Manager · Customer Data Platform · Consent Management Platform [S6] - Business price: Business · EUR · 36 [S6] - Business retention: Business · 25 [S6] - Cancellation notice: yes · 30 [S6] - Enterprise actions: Enterprise · 1000000 [S6] - Enterprise price: Enterprise · annual · EUR · 366 [S6] - Enterprise price factors: number of modules · monthly action limit · hosting option · SLA package [S6] - Existing customer discount: 80% discount on Cookie Information consent management for Piwik PRO Core users · 6 [S6] - Free tier: yes [S14] - Free trial: free trial offered [S3] - Individual: individuelle Preise [S14] - Overage fee: extra fee per plan, billed at end of billing period [S6] - Payment fees: vendor · customer [S6] - Plan switching: no [S6] - Plans: Business · Enterprise [S11] - Price change notice: 30 [S6] - Server side enterprise only: Enterprise [S14] - Stape cost: 20 [S14] - Stape free plan: yes · 10000 [S14] - Taggrs cost: 22 [S14] **Product** - Action definition: user interactions and system events such as page views, downloads, tag container loads, API requests [S6] - Analytics integration: Out-of-the-box analytics integration: custom events/variables templates, form tracking, goal conversion, virtual page views [S13] - Anonymization: Data anonymization supported [S9] - Anonymous data collection: yes [S12] - Anonymous data on no consent: if consent is ignored or refused, tracker collects only anonymous data [S4] - API auth: API communication protected via JSON Web Tokens [S9] - Attribution: multi-channel attribution [S3] - Campaign measurement anonymous: yes [S12] - Cdp profiles: CDP builds complex customer profiles with demographics and purchase behavior [S3] - Checkout funnels: specialized e-commerce funnels including checkout analysis and shopping behavior reports [S3] - Comparison download: Piwik PRO Enterprise · Mixpanel Enterprise · Amplitude · Heap Premier · Countly Enterprise · Pendo Enterprise [S11] - Comparison pages: Vergleichsseiten gegen GA und Matomo verfügbar [S1] - Comparison pages: Google Analytics · GA Universal & GA4 · GA3 360 & GA4 360 · Matomo · Adobe Analytics · AT Internet · GTM [S10] - Compliance frameworks: GDPR, ePrivacy Directive, French CNIL, German TTDSG/TDDDG [S4] - Consent banner customization: yes · yes [S12] - Consent change by users: yes [S12] - Consent gated tags: Tags fire only with explicit consent via Piwik PRO Consent Manager [S13] - Consent manager: Consent Manager for consent collection; tracking tags trigger only on consent [S9] - Consent performance reports: analytics reports to monitor/optimize consent opt-in ratio [S4] - Consent tracking options: multiple tracking methods selectable to meet strict privacy laws [S4] - Consent withdrawal: visitors can change or withdraw consent; data collection adjusts automatically [S4] - Content personalization: Personalize website content (banners, ads, HTML elements) using visitor data [S13] - Cookie scanner: cookie scanner detects first-/third-party cookies set before consent [S4] - Custom development: yes [S11] - Custom forms js API: custom banner via JavaScript API [S4] - Custom js variables: Custom JavaScript variables supported [S13] - Custom metrics dimensions: custom metrics, reports, individual product dimensions [S3] - Custom tags html editor: Custom tags and HTML editor for tracking pixels for any setup [S13] - Customer journey analytics: Customer journey analytics mit Analyse unerwarteter Nutzerpfade und Schwachstellen [S2] - Dashboards customizable: yes [S2] - Data anonymization: yes [S1] - Data anonymization: yes [S2] - Data combination: yes [S11] - Data control: full data control: data types, storage location, access, security measures [S3] - Data control: yes [S11] - Data control: yes [S13] - Data layer: Flexible custom data layer for events and variables [S13] - Data residency: Data location and hosting options selectable [S9] - Data retention enterprise: Enterprise · 25 [S6] - Debug mode: Safe test environment and debug mode for tags, pixels and marketing tools [S13] - Dedicated database: Data stored in dedicated database separated from other customers [S9] - Demo: yes [S1] - Demo: yes [S2] - Domain definition: root domain without subdomains or paths [S6] - Drag and drop reports: yes [S11] - Drag drop editor: yes [S2] - Dsar: User data requests (deletion, modification, transfer) handled via Consent Manager [S9] - Ecommerce analytics: yes [S1] - Ecommerce metrics: Tracks CLV, purchase behavior metrics, total revenue, average order value [S3] - Enterprise modules: Enterprise · Analytics · Tag Manager · Customer Data Platform · Consent Management Platform [S6] **Support** - Business support: Business · community forum [S6] - Channels: Help Center, dedicated account manager, technical expert [S3] - Channels: helpcenter · dedicated_account_manager · technical_expert [S11] - Enterprise support: Enterprise · yes · yes · dedicated [S6] - Help center: Help Center · Account Manager · technical experts [S14] - Jentis support: 24/7 · JENTIS · helpdesk · live chat [S14] - Offerings: yes · yes · yes · yes · yes · yes [S12] - Onboarding: customized onboarding and individual trainings [S14] - Professional services: Implementation help, individual onboarding, product trainings, analytics consulting, custom integrations [S13] - Response time: 48 [S6] - Services: implementation help, individual onboarding, product trainings, analytics consulting, custom integrations [S4] - Services: Implementierung · individuelles Onboarding · Produktschulungen · Analytics-Beratung · kundenspezifische Integrationen [S2] - SLA available: yes [S4] - SLA available: yes [S13] - SLA document: yes [S12] - SLA page: yes [S1] - SLA page: yes [S7] - SLA uptime: guaranteed support at all SLA tiers; critical issues handled within agreed timeframe · 99% [S9] - Stape support: 24/7 · Stape [S14] 86 more facts on the canonical page: https://whats-best.ai/software/web-analytics/piwik-pro ## Questions ### Is Piwik PRO Analytics Suite European? Yes. whats-best.ai classifies Piwik PRO Analytics Suite as EU-Made. ### Where does Piwik PRO Analytics Suite store data? Not stated on the vendor’s pages as of 1 Nov 2026. ### Does Piwik PRO Analytics Suite have a free plan? Yes. Piwik PRO Analytics Suite has a free plan, per [the vendor’s page captured 29 Oct 2026](https://whats-best.ai/evidence/12254). ### What are the best alternatives to Piwik PRO Analytics Suite? As of 4 Nov 2026, the panel rates [Matomo (4/5)](https://whats-best.ai/software/web-analytics/matomo), [Pirsch Analytics (3.5/5)](https://whats-best.ai/software/web-analytics/pirsch) and [etracker Analytics (3/5)](https://whats-best.ai/software/web-analytics/etracker) highest among the other 17 Web Analytics products evaluated. The highest-rated European alternative is [Pirsch Analytics](https://whats-best.ai/software/web-analytics/pirsch) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Piwik PRO Analytics Suite alternatives](https://whats-best.ai/software/web-analytics/piwik-pro/alternatives). ## Head-to-head - [Piwik PRO Analytics Suite vs Matomo](https://whats-best.ai/compare/matomo-vs-piwik-pro.md) ## What this page leaves out - 3 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material. - 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material. - 4 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown. - 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement. ## Sources - [S1] Vendor homepage: https://piwikpro.de/ (checked 2026-10-29) - [S2] Features page (web analytics): https://piwikpro.de/web-analytics/ (checked 2026-10-29) - [S3] Features page (e-commerce analytics): https://piwikpro.de/ecommerce-analytics/ (checked 2026-10-29) - [S4] Features page (consent manager): https://piwikpro.de/dsgvo-consent-manager/ (checked 2026-10-29) - [S5] Integrations page: https://piwikpro.de/integrationen/ (checked 2026-10-29) - [S6] Pricing page: https://piwikpro.de/preise/ (checked 2026-10-29) - [S7] Legal notice: https://piwikpro.de/impressum/ (checked 2026-10-29) - [S8] Privacy policy: https://piwikpro.de/datenschutz/ (checked 2026-10-29) - [S9] Security / trust page: https://piwikpro.de/datenschutz-sicherheit/ (checked 2026-10-29) - [S10] Traffic, sources & campaign reports — found from sitemap: https://piwikpro.de/kampagnen-tracking-url-builder-tool/ (checked 2026-10-29) - [S11] Goals, events, funnels & e-commerce — found from sitemap: https://piwikpro.de/product-analytics/ (checked 2026-10-29) - [S12] Consent-free operation & data minimisation — found from sitemap: https://piwikpro.de/datenschutz-compliance/ (checked 2026-10-29) - [S13] Installation, integrations & performance — found from sitemap: https://piwikpro.de/tag-manager/ (checked 2026-10-29) - [S14] Installation, integrations & performance — found from sitemap: https://piwikpro.de/server-side-tracking-tagging/ (checked 2026-10-29) - [S15] Code repository (open-source licence) — found from the homepage: https://github.com/PiwikPRO (checked 2026-11-01) --- Cite as: whats-best.ai, "Piwik PRO Analytics Suite — Web Analytics", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/web-analytics/piwik-pro Corrections: https://whats-best.ai/correct/1136?target=page