# Duda — Website Builders

Duda by Duda, Inc. holds a panel rating of 3.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-29. Provenance: Rest of world; sovereignty: not determined.

- Vendor: Duda, Inc. (https://www.duda.co)
- Category: [Website Builders](https://whats-best.ai/software/website-builder.md)
- Provenance (editorial classification): Rest of world
- Canonical page: https://whats-best.ai/software/website-builder/duda
- Alternatives: https://whats-best.ai/software/website-builder/duda/alternatives ([markdown](https://whats-best.ai/software/website-builder/duda/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Duda, Inc.
- Headquarters: Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting: Not stated on the vendor’s pages as of 1 Nov 2026
- Free plan: Not stated on the vendor’s pages as of 1 Nov 2026

## The panel's verdict

Duda is a website builder sold mainly to agencies and SaaS platforms building sites for small businesses. The product side is strong: editor and design scores 8-9 on per-device control, CSS Grid and Flexbox sections, a developer mode and per-feature permissions; SEO and marketing sits at 8 for technical SEO — bulk CSV redirects, canonical and hreflang tags, schema, server-side rendering — plus an AI Visibility add-on. Hosting, portability and forms and business rest at 7, on named AWS hosting with a Europe-only Frankfurt option and calendar-synced bookings. Legal compliance is the weak spot at 4-6, the widest spread, as the practice owner scored 4 over terms that strictly prohibit uploading health information. Sovereignty scores 4-5 — the contract runs with Duda, Inc., a US company, and processing is named across the United States, Israel, the EEA, the UK and Canada — and pricing transparency lands at 6-7: plans are public from Basic $19 /mo to White Label $149 /mo, each billed annually, while we found no public information on monthly rates or the domain renewal price after the free first year.

**Speaks for it:**
- Editor and design scores 8-9 on per-element desktop, tablet and mobile control, CSS Grid and Flexbox sections, and a developer mode for HTML and CSS
- SEO and marketing sits at 8 on bulk CSV redirects, automatic canonical and hreflang tags, schema, server-side rendering and an in-editor SEO audit dashboard
- Hosting is named as AWS with a Europe-only Frankfurt option, a stated 99.9% uptime, free one-click SSL and automatic multi-zone backups restorable through the API
- Forms and business holds at 7 on multi-step forms with conditional logic, unlimited submissions and bookings that sync Google Calendar, Outlook and Zoom
- Plans are public — Basic $19 /mo, Team $29 /mo, Agency $52 /mo and White Label $149 /mo, each billed annually — with a 14-day trial without credit card

**Held against it:**
- Legal compliance spreads from 4 to 6, with the lowest score tied to terms that strictly prohibit uploading health information
- We found no public information on whether the cookie notice blocks scripts until consent, on imprint or legal-text help, or on accessibility beyond a listed use case and alt-text generation
- Sovereignty sits at 4-5 with the contract at Duda, Inc., a US company, and we found no public information on subprocessors or their locations
- Export is listed only as "code access" and "code export" on the pricing page, and the terms make the customer responsible for archiving their own content
- We found no public information on monthly-billing rates, on the domain renewal price after the free first year, or on the cost of the eCommerce and Bookings subscriptions the pricing page says may require additional purchases

**Best for:**
- You are an agency or freelancer building many client sites a year and need per-device design control with permissions tunable down to individual features per client
- Your growth depends on technical and AI-search visibility, from redirects and schema to the paid AI Visibility add-on
- You run an appointment-driven business and want bookings that sync directly to Google Calendar, Outlook or Zoom

**Avoid if:**
- Your forms would collect health or other sensitive data, since the terms strictly prohibit uploading Personal Health Information and similar restricted data
- You need a guaranteed exit path, since account transfers sit at Duda's sole discretion with written approval and unpublished sites may be deleted after six months
- Your procurement requires a European contracting entity, since the contract runs with Duda, Inc., a US company subject to FTC enforcement under the Data Privacy Framework
- You must know your full cost before signing, since annual plans are charged upfront and the pricing page states eCommerce and Bookings subscriptions may require additional purchases

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Small-Business Owner | The Freelance Web Designer | The Marketing Lead | The Practice Owner | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Editor, templates & design control | 4/5 | 4/5 | 4.5/5 | 4/5 | 4/5 | 4/5 |
| Hosting, domains & portability | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| SEO, analytics & visibility | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 | 4/5 |
| Forms, bookings & business features | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| Imprint, privacy & cookie compliance | 2.5/5 | 2.5/5 | 3/5 | 2/5 | 2.5/5 | 2.5/5 |
| European sovereignty | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2/5 |
| Pricing transparency | 3/5 | 3/5 | 3.5/5 | 3/5 | 3/5 | 3/5 |
| **Weighted verdict** | **3.5/5** | **3.5/5** | **3.5/5** | **3/5** | **3/5** | **3/5** |

### The judges

- **The Small-Business Owner** (v1.0): Runs a joinery with six staff and builds the company website on a Sunday afternoon. Wants a template that looks like a craftsman and not like a start-up, to be found when someone nearby searches for a carpenter, an enquiry form that lands in the inbox, the imprint and cookie banner handled without a lawyer, and a price that is still clear in the second year.
- **The Freelance Web Designer** (v1.0): Builds about twenty sites a year for doctors, restaurants and consultants, and looks after them afterwards. Wants real control over layout, mobile breakpoints and type, reusable sections across client sites, a client login that cannot break the design, backups that restore in one click, and a way to take the site and its content elsewhere if the client or the tool changes.
- **The Marketing Lead** (v1.0): Owns the website of a forty-person engineering firm and is measured on enquiries, not on page views. Wants landing pages built without waiting for the agency, clean URLs, redirects and structured data, analytics that work without a consent wall in front of every visit, and form entries that reach the CRM instead of a shared mailbox.
- **The Practice Owner** (v1.0): Runs a physiotherapy practice with four therapists and a waiting list. Wants patients to book and cancel appointments online, a contact form that does not send health details around in plain email, a site an older patient can read and use, a cookie banner that holds up if the regulator asks, and the data kept in Europe.
- **The Data Protection Officer** (v1.0): Serves as external data protection officer for thirty small companies and reviews their websites once a year. Wants a consent banner that blocks scripts and embeds until the visitor agrees, fonts and maps that do not leave for the US on page load, a data processing agreement and subprocessor list that can be filed, form entries with a retention period, and hosting that is named rather than implied.
- **The Skeptic** (v1.0): Has seen "your website for 1 euro" renew at thirty, templates that only exist inside the builder, an export that turns out to be the blog posts alone, and a domain that costs a fee to move. Reads "GDPR compliant" next to a cookie banner that loads trackers before anyone clicks, and a subprocessor list that stops at the CDN — and asks what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Calendar API limited use: no · yes [S5]
- Dnt not honored: no [S5]
- DPA available: yes [S5]
- DPA URL: EEA · UK · Switzerland · California · https://www.duda.co/legal/privacy/dpa · yes [S6]
- Dpf: yes · yes · yes [S5]
- Dpf dispute resolution: United States · BBB National Programs [S5]
- EU UK DPA complaint: yes [S5]
- Free ssl: Free SSL included, one-click install [S12]
- Ftc enforcement: yes [S5]
- Gpc honored: yes [S5]
- International transfer safeguards: yes · yes · yes · yes [S5]
- ISO 27001: ISO/IEC 27001:2022 · yes [S7]
- No automated decisionmaking: no [S5]
- No financial incentives: no [S5]
- No minors sale: no [S5]
- No sale for money: no [S5]
- Privacy contact: privacy@duda.co [S5]
- Prohibited data: Personal Health Information · genetic or biometric data · data concerning health · Social Security Number or similar government identifier · financial data · information pertaining to minors under 16 years of age [S6]
- Security measures: access controls · encryption · network and cloud security · monitoring · vulnerability management · incident response · vendor management · business continuity [S5]
- Sensitive data no right to limit: no [S5]
- Shine the light: no [S5]
- Standard: advanced · standard [S3]

**Data**
- Backup retention: backups retained until overwritten/deleted via ordinary cycles [S5]
- Backups: yes · yes [S7]
- Deletion: yes [S5]
- Inactivity deletion: 6 [S6]
- Retention deletion: yes · yes [S7]
- Retention security logs: 12 [S5]

**Hosting**
- Aws: AWS · yes [S1]
- Aws: AWS [S3]
- Dns configuration: 5 [S3]
- EU only option: Frankfurt · yes [S7]
- Processing locations: United States · Israel · EEA · United Kingdom · Canada [S5]
- Provider: AWS [S7]

**Integrations**
- AI visibility growth: 39 [S3]
- AI visibility professional: 89 [S3]
- AI visibility scale: 195 [S3]
- AI visibility starter: AI Visibility · 19 [S3]
- AI visibility trial: 14 · 19 [S3]
- API access: custom_plans [S3]
- API auth: basic [S10]
- API base URL: https://api.duda.co [S10]
- API rate limit: yes [S10]
- API sdks: Shell · Node · Ruby · PHP · Python [S10]
- Calendar video: availability checks and booking event management · Google Calendar · Microsoft Outlook · Zoom [S5]
- Infrastructure parity: Simple Editor sites run on the same infrastructure as traditional Duda sites [S9]
- No plugins needed: no · yes [S4]
- Product terms URL: https://www.duda.co/legal/product-terms [S6]
- Zapier: custom · limited [S3]

**Legal**
- Beta services: yes [S6]
- Entity: Duda, Inc. · 1025 Cannon Street Louisville Colorado 80027, United States · United States [S5]
- Entity: Duda, Inc. [S6]
- Feedback assignment: yes [S6]
- Publicity: yes · yes [S6]
- Terms URL: https://www.duda.co/legal/terms [S6]

**Pricing**
- Active projects overage: Active Project (published or otherwise available Duda website or Duda Vibe Project) · yes [S6]
- Additional vibe project price: per additional published project, monthly or yearly rates listed [S3]
- Agency: annually · 52 [S3]
- Annual discount: 25 [S3]
- Auto renewal: yes [S6]
- Basic: annually · 19 [S3]
- Cancellation: end of current subscription period · yes [S6]
- Currency note: per account · USD · yes · yes [S3]
- Custom plan: contact_us · yes [S3]
- Feature availability plan dependent: feature availability may be subject to account plans in the future · yes [S11]
- Free trial: yes · yes [S6]
- Included projects: 1 · 1 · 4 · custom · 4 [S3]
- Late fee: 1.5 [S6]
- Money back guarantee: most subscription Services · 30 [S6]
- Monthly AI credits: 150 · 150 · 150 · custom · 150 [S3]
- Team: annually · 29 [S3]
- Trial: 14 · 30 · no [S3]
- White label: annually · 149 [S3]

**Product**
- 301 redirects: 301/302 redirects, bulk CSV upload [S12]
- Accessibility: Accessibility listed in Use Cases [S1]
- Account transfer: yes · yes · yes [S6]
- Advanced forms: yes · yes [S1]
- AI alt text: AI image alt-text generation, single or site-wide [S12]
- AI blog content: yes · yes [S4]
- AI crawlability: built for AI search platform crawl and indexing [S4]
- AI credits topup: yes [S3]
- AI features: website creation · content generation · coding · site management · analysis · conversational functionality · Duda Vibe [S5]
- AI metadata: AI-generated titles and meta descriptions for pages [S12]
- AI no training on customer data: no [S5]
- AI onboarding: AI-generated complete site creation via simple onboarding flow [S9]
- AI search analytics: AI search performance analysis and competitor monitoring [S1]
- AI stack: AI Stack · AI Visibility [S1]
- AI terms: AI Generated Output · AI Credits · yes · Product Terms [S6]
- AI visibility tools: yes [S4]
- AI web presence: AI-powered web presence platform for professionals building client sites [S1]
- AI widget builder: AI Widget Builder listed in Use Cases [S1]
- App store: App Store listed in Use Cases [S1]
- App store: yes · yes [S6]
- Automatic domain connection: yes · Users log in to their domain provider account; connection happens automatically without manual DNS configuration [S11]
- Automatic sitemap: Sitemap automatically generated per site [S12]
- Background slider: background slider [S2]
- Backgrounds: image/video backgrounds with parallax [S2]
- Backup site name param: site_name [S10]
- Backups list endpoint: list site backups via GET /api/sites/multiscreen/backups/{site_name} [S10]
- Backups restore delete endpoints: yes · yes · yes · yes [S10]
- Blank template: yes [S8]
- Booking shared numbers optout: yes · yes [S5]
- Bookings: yes [S1]
- Broken link checker: broken link detection and one-click fixing within editor [S4]
- Bulk alt text: yes [S4]
- Canonical tags: Automatic canonical tags [S12]
- Center logo navigation: predesigned navigation and header layouts [S2]
- Client domain connection link: copyable link sent to customer so they can connect their own domain via provider login [S11]
- Code access export: yes · yes [S3]
- Color overlays: color overlays on images and videos [S2]
- Comparison pages: WordPress · Squarespace · Wix · Webflow · Lovable [S1]
- Connection steps: 2 [S11]
- Content import: content import from existing website into Content Library [S2]
- Copilot build flow: yes · yes [S1]
- Copy paste: copy & paste elements [S2]
- Core web vitals: yes [S1]
- Core web vitals: Core Web Vitals optimization across LCP, INP, CLS [S12]
- Custom 404: customized 404 page [S2]
- Custom sections: 15 · 5 · 15 · custom [S3]
- Custom templates: 5 · 2 · 5 · custom [S3]
- Custom templates: yes [S8]
- Custom urls: Customizable page URLs [S12]
- Customer count: 23000 [S1]
- Developer mode: developer mode with HTML/CSS access [S2]
- Domain host providers supported: most common domain host providers · yes [S11]
- Domain provider detection: analyzes domain name to identify provider, then prompts login with provider credentials [S11]
- Drag drop editor: drag-and-drop editor [S2]
- Dudaflex sections: responsive DudaFlex sections with CSS Grid and Flexbox [S2]
- Dynamic pages: standard · limited · standard · advanced [S3]
- Dynamic serving: Dynamic serving per device type [S12]
- Ecommerce: yes [S1]
- Edit by device: customize every element per device (desktop, tablet, mobile) [S2]
- Experts program: yes [S3]
- Favicon: favicon support [S2]
- Flat UI design: flat UI design [S2]
- Flexible navigation: multiple navigation styles per device [S2]
- Font styles: 100 [S2]
- Form submissions: unlimited [S3]
- Free domain: yes · 1 [S3]
- Free images: Unsplash · GIPHY [S2]
- Free trial: Start free trial offer on homepage [S1]
- Global cdn: Global CDN hosting static files [S12]
- Hreflang: Automatic hreflang tags for multi-language [S12]
- Image alt tags: Alt and description tags on images [S12]
- Image optimization: automatic per-device image optimization [S2]
- Image slider: swipeable image slider [S2]
- Image upload sources: Dropbox · Google Drive · Facebook [S2]
- Indexnow: IndexNow support [S12]
- Maintenance managed: Vendor handles backend technical maintenance [S9]
- Managed services: yes [S3]
- Marketing automation: coming soon · no [S1]
- Markup control: Standardized markup with developer mode customization [S12]
- Mcp server: yes · yes [S1]
- Membership: Membership capability listed in Use Cases [S1]
- Meta keywords descriptions: Meta keywords and descriptions per site and per page [S12]
- MFA SSO: yes · yes [S7]
- Multi language: yes [S3]
- No cross customer marketing use: no [S5]
- Open graph: Open Graph support [S12]
- Optimization center: Optimization Center fixes broken links and old content agentically [S1]
- Page duplication: page duplication [S2]
- Page titles: Per-page title control [S12]
- Pagespeed optimization: Automatic Google PageSpeed optimization on publish [S12]
- Payment cards not stored: no [S5]
- Performance: Vendor claims leadership in Google Core Web Vitals [S9]
- Personalization: Personalization listed in Use Cases [S1]
- Personalization: yes [S3]
- Photo editor: built-in photo editor [S2]
- Photo gallery: photo gallery [S2]
- Premium images: Shutterstock · yes [S2]
- Privacy pages: yes · yes · yes [S7]
- Privacy tools for customers: configurable notices · consent options · preference management · deletion functionality [S5]

**Support**
- Client support responsibility: yes [S6]
- Client workspace: unlimited [S3]
- Docs: yes [S1]
- Docs extra: Duda Academy, Developer Portal, System Health Check, Duda Community resources listed [S1]
- Domain connection howto article: how-to article · yes [S11]
- Team seats: 6 · 3 · 6 · custom [S3]

45 more facts on the canonical page: https://whats-best.ai/software/website-builder/duda

## Questions

### Is Duda European?

No. whats-best.ai classifies Duda as Rest of world.

### Where does Duda store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

### Does Duda have a free plan?

Not stated on the vendor’s pages as of 1 Nov 2026.

### What are the best alternatives to Duda?

As of 4 Nov 2026, the panel rates [Wix (3.5/5)](https://whats-best.ai/software/website-builder/wix), [WordPress.com (3.5/5)](https://whats-best.ai/software/website-builder/wordpress-com) and [Framer (3.5/5)](https://whats-best.ai/software/website-builder/framer) highest among the other 17 Website Builders products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Framer](https://whats-best.ai/software/website-builder/framer) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Duda alternatives](https://whats-best.ai/software/website-builder/duda/alternatives).

## What this page leaves out

- 37 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 legal fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.duda.co/ (checked 2026-10-28)
- [S2] Features page: https://www.duda.co/features (checked 2026-10-28)
- [S3] Pricing page: https://www.duda.co/pricing (checked 2026-10-28)
- [S4] SEO features page: https://www.duda.co/seo (checked 2026-10-28)
- [S5] Privacy policy: https://www.duda.co/legal/privacy (checked 2026-10-28)
- [S6] Terms naming the legal entity: https://www.duda.co/legal/terms (checked 2026-10-28)
- [S7] Security page: https://www.duda.co/website-builder/security (checked 2026-10-28)
- [S8] Editor, templates & design control — found from sitemap: https://www.duda.co/website-builder/templates (checked 2026-10-28)
- [S9] Editor, templates & design control — found from sitemap: https://www.duda.co/website-builder/diy-simple-editor (checked 2026-10-28)
- [S10] Hosting, domains & portability — found from sitemap: https://developer.duda.co/reference/site-backups-list-backups (checked 2026-10-28)
- [S11] Hosting, domains & portability — found from sitemap: https://www.duda.co/product-updates/simplifying-connecting-a-domain-to-your-site (checked 2026-10-28)
- [S12] SEO, analytics & visibility — found from sitemap: https://www.duda.co/features/seo-tools (checked 2026-10-28)
- [S13] Imprint, privacy & cookie compliance — found from sitemap: https://www.duda.co/legal/privacy/dpa (checked 2026-11-01)

---

Cite as: whats-best.ai, "Duda — Website Builders", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/website-builder/duda

Corrections: https://whats-best.ai/correct/1131?target=page
