# Framer — Website Builders

Framer by Framer B.V. holds a panel rating of 3.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-29. Provenance: EU-Made; sovereignty: not determined.

- Vendor: Framer B.V. (https://www.framer.com)
- Category: [Website Builders](https://whats-best.ai/software/website-builder.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/website-builder/framer
- Alternatives: https://whats-best.ai/software/website-builder/framer/alternatives ([markdown](https://whats-best.ai/software/website-builder/framer/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Framer B.V.
- Headquarters: Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 28 Oct 2026
- Free plan: Yes, per the vendor’s own page [S13]

## The panel's verdict

Framer B.V. is a Dutch website builder with hosting, CMS and SEO built in; the persona-weighted totals run from 5.7 to 6.9. It is strongest on SEO and marketing, scored 9 across the board for sitemaps, automatic 301 redirects, JSON-LD structured data, cookie-free analytics and an AEO scanner, and on editor and design for a fully editable canvas, breakpoints, branching, staging and roles from viewer to administrator. Hosting and portability sits steady at 7: 99.99% uptime and instant rollbacks are stated, but the judges found no public information on exporting pages, content and media, or on mailboxes. The weak columns are legal compliance, sovereignty (a flat 5) and pricing transparency: the pages put GDPR responsibility for analytics data on the site owner, state that all services are hosted in AWS facilities in the United States, and show no plan prices. On forms and business the judges split: documented plugin depth earns the high mark, while no public information on where form entries are stored or for how long pulls the low one.

**Speaks for it:**
- Editor and design scores 8-9 for a fully editable canvas, responsive breakpoints, branching with a staging environment, and roles from viewer to administrator
- SEO and marketing is scored 9 across the board, with auto-generated sitemaps and robots.txt, automatic 301 redirects, JSON-LD structured data and an AEO scanner
- Hosting is stated at 99.99% uptime with automatic SSL provisioning and instant rollbacks to any healthy version
- Built-in analytics are anonymized and cookie-free, so no consent banner is needed for them
- Form submissions and newsletter signups flow natively into nine named platforms, including Brevo, HubSpot and Mailchimp, without middleware

**Held against it:**
- All services are stated to be hosted in AWS facilities in the United States, with additional infrastructure in Europe and Asia-Pacific
- The pages state that the site owner is responsible for GDPR compliance of analytics data
- We found no public information on plan prices for Basic or Pro — the only figures captured are a marketplace component at $12 and Enterprise quoted as "custom"
- We found no public information on exporting pages, content and media, or on mailboxes on your own domain
- The subprocessor list sits in the Trust Center, with no names or locations shown on the captured pages

**Best for:**
- You want design-level control of the site, with roles separating who can edit content from who can change design and deploy
- Your growth depends on organic and AI-search visibility — SEO and marketing scored 9 across the board
- You want analytics without a cookie consent banner for them — the built-in analytics are anonymized and cookie-free
- Your form submissions should land directly in a CRM or newsletter platform — nine named integrations, no middleware

**Avoid if:**
- You need your visitors' data hosted in Europe — the captured pages state all services are hosted in AWS facilities in the United States
- You expect the vendor's pages to carry the GDPR burden for your analytics — they state the site owner is responsible for compliance of analytics data
- Your rules require core form depth without third-party plugins — the 30-plus field types and five CAPTCHA options come from a marketplace forms plugin

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Small-Business Owner | The Freelance Web Designer | The Marketing Lead | The Practice Owner | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Editor, templates & design control | 4.5/5 | 4.5/5 | 4/5 | 4.5/5 | 4/5 | 4.5/5 |
| Hosting, domains & portability | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| SEO, analytics & visibility | 4.5/5 | 4.5/5 | 4.5/5 | 4.5/5 | 4.5/5 | 4.5/5 |
| Forms, bookings & business features | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 | 4/5 |
| Imprint, privacy & cookie compliance | 2/5 | 2/5 | 2/5 | 2.5/5 | 2/5 | 2.5/5 |
| European sovereignty | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 |
| Pricing transparency | 2.5/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| **Weighted verdict** | **3.5/5** | **3.5/5** | **3.5/5** | **3.5/5** | **3/5** | **3/5** |

### The judges

- **The Small-Business Owner** (v1.0): Runs a joinery with six staff and builds the company website on a Sunday afternoon. Wants a template that looks like a craftsman and not like a start-up, to be found when someone nearby searches for a carpenter, an enquiry form that lands in the inbox, the imprint and cookie banner handled without a lawyer, and a price that is still clear in the second year.
- **The Freelance Web Designer** (v1.0): Builds about twenty sites a year for doctors, restaurants and consultants, and looks after them afterwards. Wants real control over layout, mobile breakpoints and type, reusable sections across client sites, a client login that cannot break the design, backups that restore in one click, and a way to take the site and its content elsewhere if the client or the tool changes.
- **The Marketing Lead** (v1.0): Owns the website of a forty-person engineering firm and is measured on enquiries, not on page views. Wants landing pages built without waiting for the agency, clean URLs, redirects and structured data, analytics that work without a consent wall in front of every visit, and form entries that reach the CRM instead of a shared mailbox.
- **The Practice Owner** (v1.0): Runs a physiotherapy practice with four therapists and a waiting list. Wants patients to book and cancel appointments online, a contact form that does not send health details around in plain email, a site an older patient can read and use, a cookie banner that holds up if the regulator asks, and the data kept in Europe.
- **The Data Protection Officer** (v1.0): Serves as external data protection officer for thirty small companies and reviews their websites once a year. Wants a consent banner that blocks scripts and embeds until the visitor agrees, fonts and maps that do not leave for the US on page load, a data processing agreement and subprocessor list that can be filed, form entries with a retention period, and hosting that is named rather than implied.
- **The Skeptic** (v1.0): Has seen "your website for 1 euro" renew at thirty, templates that only exist inside the builder, an export that turns out to be the blog posts alone, and a domain that costs a fee to move. Reads "GDPR compliant" next to a cookie banner that loads trackers before anyone clicks, and a subprocessor list that stops at the CDN — and asks what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Access control: yes · yes · yes [S18]
- Audit report: yes [S18]
- Automated ssl: SSL provisioned and renewed automatically via providers like Let's Encrypt [S11]
- Aws segmentation: yes [S7]
- Breach notification: 72 [S18]
- Breach notification hours: 72 [S7]
- CCPA: service provider · yes [S8]
- CCPA: CCPA reference in footer [S17]
- CCPA: yes [S18]
- Certifications: yes · yes [S7]
- Certifications: yes · yes · yes · yes [S11]
- Certifications: 2022 · yes [S18]
- Controller processor: yes · yes [S5]
- Ddos protection: Volumetric shielding absorbs L3/L4 attacks instantly [S11]
- DPA: yes [S5]
- DPA cost: yes [S18]
- DPA GDPR article28: 28(3) [S18]
- DPA version: 2.0 · 2026-06-16 [S18]
- Encryption: AES 256-bit · 1.2 [S7]
- Encryption: ECDSA P-256 · AES-256 · TLS 1.3 [S11]
- Encryption rest: AES-256 [S18]
- Encryption transit: 1.2 [S18]
- GDPR: yes · yes [S13]
- GDPR analytics responsibility:  [S4]
- GDPR commitment: yes [S8]
- GDPR legal grounds: performance of contract · legitimate interest · legal obligation · consent [S5]
- Information questionnaires: 1 · yes [S18]
- International transfer mechanisms: adequacy decision including EU-US Data Privacy Framework · SCCs 2021/914 · UK International Data Transfer Addendum · Swiss adaptations [S7]
- ISO 27001: yes · Enterprise customers upon request [S8]
- No automated decisions: yes [S5]
- No cookie banner: no [S13]
- No cookies: no · no [S13]
- Payment pci: yes [S5]
- Privacy rights email: legal@framer.com [S5]
- Rights free: yes [S5]
- Rights response time: 2 · yes · 1 [S5]
- Scc governing law: Netherlands [S18]
- Scc modules: 2 · 3 · 4 · Netherlands [S7]
- Scc modules: Two · Three · Four [S18]
- Security measures annex: yes [S18]
- Security safeguards: technical and organizational safeguards for confidentiality, security, integrity, availability, privacy [S6]
- Siem: yes [S18]
- SOC 2 type2: yes · Security · Availability [S8]
- Ssl automatic: yes [S12]
- Ssl caa records: letsencrypt.org · pki.goog · sectigo.com [S12]

**Data**
- Backups: continuous point-in-time, off-site · 30 [S18]
- Categories processed: full name · job title · initials · business department · date of birth · company name · gender · Framer/Project ID · city/country of residence · device ID · address · IP address · business email · location data · business telephone · end-u… [S7]
- Children age: 16 [S5]
- Deletion on termination: irreversible secure deletion of Content · yes [S6]
- Erasure: legal requirement · backups · customer-modified retention choice · yes [S18]
- Erasure on request: yes · yes [S7]
- Retention: duration of the Agreement [S18]
- Retention account: 2 [S5]
- Retention applications: 1 · 4 [S5]
- Retention contact: 2 [S5]
- Retention duration: duration of the Agreement [S7]
- Retention marketing: 2 [S5]
- Retention transaction: 7 [S5]
- Types: full name · job title · initials · business department · date of birth · company name · gender · framer/project ID · city/country of residence · device ID · address · IP address · business email · location data · business telephone · end u… [S18]

**Hosting**
- Availability: continuous point-in-time, off-site · yes · 30 [S7]
- Availability: yes [S18]
- Aws US primary: AWS · 200 · United States · Europe · Asia-Pacific [S8]
- Data residency: United States of America · https://trust.framer.com [S5]
- Provider: Amazon Web Services [S5]
- Provider: AWS [S7]
- Provider: AWS [S18]

**Integrations**
- Marketplace: Templates · Components · Vectors · Plugins · Gallery [S1]
- Mcp: yes [S11]
- Native CRM: native CRM/email/newsletter integrations without middleware [S16]
- Non framer resources: third-party apps, add-ons, integrations via Framer Community; governed by third-party terms [S6]
- Supported platforms: 9 · Brevo (Sendinblue) · HubSpot · Mailchimp · ConvertKit (Kit) · MailerLite · Klaviyo · ActiveCampaign · Drip · Beehiiv [S16]

**Legal**
- Affiliate use allowed: yes · Affiliate Order Form under same Agreement [S6]
- Amendment termination right: 3 · materially negative amendment [S6]
- Breach cure period: 30 [S6]
- Confidentiality survival: 5 · until no longer trade secret under Dutch Trade Secret Act [S6]
- Contracting entity: processor · Framer B.V. · Rozengracht 207B, 1016 LZ Amsterdam, the Netherlands · Netherlands [S7]
- DPA GDPR basis: 2016/679 (GDPR) · 28(3) [S7]
- DPA governing law: courts of Amsterdam, the Netherlands · Dutch law [S7]
- DPA version: 2.0 · June 16, 2026 [S7]
- Employees confidentiality: yes · yes [S7]
- Entity: Framer B.V. [S5]
- Entity: Framer B.V. · Rozengracht 207B, 1016 LZ Amsterdam, the Netherlands · Netherlands [S18]
- Governing law: Dutch law · Amsterdam, Netherlands [S18]
- Ip indemnity exclusions: misuse · combination with non-Framer products · modification by others · continued use after notice · free trial/pilot use · Non-Framer Resources · Content [S6]
- Ip indemnity framer: IP infringement indemnity by Framer · Service IP infringement claims [S6]
- License sharing prohibited: no · no [S6]
- Notices email: legal@framer.com [S6]
- Privacy statement version: 1.7 · 2026-06-12 [S5]
- Publicity right: written request to legal@framer.com · yes [S6]
- Publisher: 2026-08-25 · 2026-02-27 · Framer Geeks [S16]
- Registration: Rozengracht 207B, 1016 LZ Amsterdam, the Netherlands · Netherlands · 59920637 [S5]
- Sanctions restrictions: no use from embargoed countries or blocked persons [S6]
- Suspension right: non-payment · security of the Service [S6]

**Pricing**
- Advanced hosting addon reverse proxy: Advanced hosting add-on needed for reverse proxy / subdirectory serving from external server [S11]
- Advanced hosting no trial: no · yes [S11]
- Annual term renewal: annual Non-Enterprise · yes · 12 [S6]
- Basic bandwidth: 50 [S3]
- Basic cms collections: 2 [S3]
- Billing note: monthly, per selected cycle · added at checkout [S3]
- Cancellation: any time before renewal date · none [S6]
- Credits monthly: 3000 · 1000 [S3]
- DPA costs: yes · yes [S7]
- Enterprise custom: custom [S3]
- Enterprise terms: Enterprise plan terms set in Order Form [S6]
- Free: free to start [S16]
- Free domain yearly plan: Hover · any yearly plan · handled by Framer · yes [S11]
- Free requires paid for custom domain: Basic · Pro · Enterprise · yes [S2]
- Free tier: yes [S13]
- Liability cap: fees paid in preceding 12 months [S6]
- License: Limited [S16]
- Monthly term renewal: monthly Non-Enterprise · yes · 1 [S6]
- Plan audiences: agencies, startups, scale-ups · students, freelancers, small studios · custom limits, annual billing, dedicated support [S3]
- Price: 12 [S15]
- Pro bandwidth: 100 [S3]
- Pro cms collections: 10 [S3]
- Seat limits: 10 · 10 · unlimited [S3]
- Ssl free: Let's Encrypt · ZeroSSL · yes [S11]

**Product**
- A b testing: yes [S1]
- Ab testing: yes · yes · yes [S13]
- Ab testing: Built-in A/B testing and funnels [S14]
- Accessibility automation: Framer automates some aspects of accessibility; manual semantic assignment also needed [S17]
- Account requirements: full name · password · email address [S6]
- Advanced hosting details: 6 · 500 · 6 · 50 [S3]
- Aeo scanner:  [S4]
- AI agents: yes [S2]
- AI credits: AI Credits included with your plan [S16]
- AI editable canvas: yes · yes [S1]
- AI form builder: AI form builder [S16]
- AI internal links: yes [S4]
- AI metadata generation: yes [S4]
- AI no training: no [S5]
- AI SEO audit agent: yes [S4]
- AI style: yes [S2]
- AI tools use: yes [S5]
- AI translation: yes [S2]
- Alt tags: yes · alt tags for images [S17]
- Analytics: Live Visitors · Unique Visitors · Total Pageviews · Bounce Rate · yes [S1]
- Analytics builtin: Framer has built-in analytics measuring site activity with a dashboard [S14]
- Analytics history: 90 days · 30 days · unlimited [S3]
- Analytics integrations:  [S4]
- Analytics overview: integrated website analytics with live visitors, unique visitors, pageviews, bounce rate, average session [S13]
- Anti spam: yes [S11]
- Aria labels: yes · ARIA labels [S17]
- Atomic deploys: Every publish is immutable, isolated, swapped live with zero downtime [S11]
- Audit trails: Google Workspace · GitHub · AWS CloudTrail [S8]
- Author: Sinax (@sinax) [S15]
- Automatic asset optimization: Brotli, Gzip and WOFF2 font optimization run automatically for every site [S11]
- Branching staging: yes · yes [S3]
- Built in modules: Design responsive sites on a visual canvas [S11]
- Built in modules: yes [S11]
- Built in modules: yes [S11]
- Built in modules: yes [S11]
- Canonical urls:  [S4]
- Canonical urls: yes [S11]
- Captcha: Google reCAPTCHA · hCaptcha · Cloudflare Turnstile · Number CAPTCHA · Mathematical CAPTCHA · yes [S16]
- Capture groups: yes [S11]
- CCPA option: yes [S1]
- Clean source output: Publishes clean HTML, CSS, and assets [S11]
- Cms: yes [S2]
- Cms agent: CMS agent sets up, organizes, and updates the entire CMS, connected to the canvas [S1]
- Cms services: yes [S15]

**Subprocessors**
- Authorisation: yes [S18]
- List location: Trust Center [S18]
- Notification period: 30 [S18]
- Objection remedy: termination with 30 days written notice [S18]

**Support**
- Academy help: Academy · Developers · Experts · Guides · Blog · Help Articles · Contact [S1]
- Commitment: reasonable technical support [S6]
- Enterprise dedicated: yes · yes [S3]
- Help center: Help center with Accessibility articles section [S17]
- Overage policy: one month with email notification [S3]
- Refund policy: EU · Turkey · 14 [S3]

158 more facts on the canonical page: https://whats-best.ai/software/website-builder/framer

## Questions

### Is Framer European?

Yes. whats-best.ai classifies Framer as EU-Made.

### Where does Framer store data?

Not stated on the vendor’s pages as of 28 Oct 2026.

### Does Framer have a free plan?

Yes. Framer has a free plan, per [the vendor’s page captured 28 Oct 2026](https://whats-best.ai/evidence/11886).

### What are the best alternatives to Framer?

As of 4 Nov 2026, the panel rates [Duda (3.5/5)](https://whats-best.ai/software/website-builder/duda), [Wix (3.5/5)](https://whats-best.ai/software/website-builder/wix) and [WordPress.com (3.5/5)](https://whats-best.ai/software/website-builder/wordpress-com) highest among the other 17 Website Builders products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Hostinger Website Builder](https://whats-best.ai/software/website-builder/hostinger-website-builder) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Framer alternatives](https://whats-best.ai/software/website-builder/framer/alternatives).

## What this page leaves out

- 19 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 13 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 6 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 6 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.framer.com/ (checked 2026-10-28)
- [S2] Features page: https://www.framer.com/solutions/website-builder/ (checked 2026-10-28)
- [S3] Pricing page: https://www.framer.com/pricing (checked 2026-10-28)
- [S4] SEO features page: https://www.framer.com/seo/ (checked 2026-10-28)
- [S5] Privacy policy: https://www.framer.com/legal/privacy-statement (checked 2026-10-28)
- [S6] Terms naming the legal entity: https://www.framer.com/legal/terms-of-service (checked 2026-10-28)
- [S7] Data processing agreement (dpa): https://www.framer.com/legal/data-processing-addendum (checked 2026-10-28)
- [S8] Security page: https://www.framer.com/legal/security (checked 2026-10-28)
- [S9] Editor, templates & design control — found from sitemap: https://www.framer.com/solutions/ai-website-builder/ (checked 2026-10-28)
- [S10] Editor, templates & design control — found from sitemap: https://www.framer.com/solutions/responsive-website-builder/ (checked 2026-10-28)
- [S11] Hosting, domains & portability — found from sitemap: https://www.framer.com/hosting/ (checked 2026-10-28)
- [S12] Hosting, domains & portability — found from sitemap: https://www.framer.com/help/articles/do-i-have-to-setup-ssl-when-adding-a-custom-domain-to-a-framer-project/ (checked 2026-10-28)
- [S13] SEO, analytics & visibility — found from sitemap: https://www.framer.com/analytics (checked 2026-10-28)
- [S14] SEO, analytics & visibility — found from sitemap: https://www.framer.com/help/analytics/ (checked 2026-10-28)
- [S15] Forms, bookings & business features — found from sitemap: https://www.framer.com/marketplace/components/custom-contact-form/ (checked 2026-10-28)
- [S16] Forms, bookings & business features — found from sitemap: https://www.framer.com/marketplace/plugins/forms-plugin/ (checked 2026-10-28)
- [S17] Imprint, privacy & cookie compliance — found from sitemap: https://www.framer.com/help/accessibility/ (checked 2026-10-28)
- [S18] Imprint, privacy & cookie compliance — found from sitemap: https://www.framer.com/legal/data-processing-addendum/2.0 (checked 2026-10-28)

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Cite as: whats-best.ai, "Framer — Website Builders", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/website-builder/framer

Corrections: https://whats-best.ai/correct/1125?target=page