# STRATO Homepage-Baukasten — Website Builders

STRATO Homepage-Baukasten by STRATO GmbH holds a panel rating of 2.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-29. Provenance: EU-Made; sovereignty: not determined.

- Vendor: STRATO GmbH (https://www.strato.de/homepage-baukasten/)
- Category: [Website Builders](https://whats-best.ai/software/website-builder.md)
- Provenance (editorial classification): EU-Made
- Canonical page: https://whats-best.ai/software/website-builder/strato-homepage-baukasten
- Alternatives: https://whats-best.ai/software/website-builder/strato-homepage-baukasten/alternatives ([markdown](https://whats-best.ai/software/website-builder/strato-homepage-baukasten/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: STRATO GmbH
- Headquarters: Not stated on the vendor’s pages as of 1 Nov 2026
- Data hosting: Not stated on the vendor’s pages as of 1 Nov 2026
- Free plan: Not stated on the vendor’s pages as of 1 Nov 2026

## The panel's verdict

STRATO's Homepage-Baukasten is a German website builder that scored strongest on pricing transparency and legal compliance. Every SmartWebsite plan is priced publicly with its introductory and regular price, VAT included and "Einrichtung: 0 €", and legal texts — AGB, revocation notice, privacy policy and imprint — are generated with IT-Recht Kanzlei and updated automatically when the law changes. The weakest areas are SEO and marketing and forms and business: beyond an AI SEO assistant for meta data and marketingRadar on every plan, we found no public information on sitemaps, redirects or visitor statistics, and the captured pages give different figures for rankingCoach; contact or custom forms, spam protection and storage of entries are likewise undocumented. Hosting and portability spans 4-6 — five of six judges scored 6, citing German data centres, a permanently included domain with SSL and 10 GB webspace, while the freelance designer scored 4 over the absence of documented export and backups placed on the customer.

**Speaks for it:**
- All three SmartWebsite plans are priced publicly with introductory and regular prices, VAT included and 'Einrichtung: 0 €'
- Legal texts — AGB, revocation notice, privacy policy and imprint — are generated with IT-Recht Kanzlei and updated automatically when the law changes
- Hosting includes a permanently included domain with SSL certificate, 10 GB webspace, unlimited traffic and mailboxes on the own domain in German data centres, with at least 99 % availability in the annual average committed in the terms
- A WYSIWYG editor with 29 industry templates, over 130 designs, widgets and AI generators for website, text and images requires no programming
- STRATO GmbH in Berlin acts as processor under the GDPR, publishes a data processing agreement and runs its data centres in Germany

**Held against it:**
- The multilingual function is listed as not available
- We found no public information on exporting the finished site, and the terms place regular backups on the customer
- We found no public information on contact or custom forms, spam protection, storage of entries or notifications
- We found no public information on a consent banner that blocks scripts until visitors consent, or on GDPR handling of form entries
- We found no public information on a subprocessor list with locations or on ISO 27001 or SOC 2 certifications

**Best for:**
- You want a German provider: STRATO GmbH in Berlin, data centres in Germany, a published data processing agreement and German law with jurisdiction in Berlin
- You run a practice or small business and want legally generated AGB, revocation notice, privacy policy and imprint that update automatically when the law changes
- You want the full price visible before signing, with all three SmartWebsite plans published at introductory and regular prices including VAT
- You want a first site fast, from a WYSIWYG editor with 29 industry templates, over 130 designs and AI generators for website, text and images

**Avoid if:**
- You need a multilingual site — the multilingual function is listed as not available
- You expect the provider to back up your site — the terms place regular backups on the customer
- You want e-commerce inside the plan price — a shop requires separate SmartWebshop tariffs or a switch to WooCommerce
- You are choosing a plan for the rankingCoach SEO tool — the captured pages give different figures for which plans include it

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Small-Business Owner | The Freelance Web Designer | The Marketing Lead | The Practice Owner | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Editor, templates & design control | 2/5 | 2/5 | 2/5 | 2.5/5 | 2/5 | 2/5 |
| Hosting, domains & portability | 3/5 | 2/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| SEO, analytics & visibility | 2/5 | 1.5/5 | 2/5 | 2/5 | 2/5 | 1.5/5 |
| Forms, bookings & business features | 1.5/5 | 1/5 | 1.5/5 | 2/5 | 1.5/5 | 1.5/5 |
| Imprint, privacy & cookie compliance | 3.5/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| European sovereignty | 3/5 | 2.5/5 | 3/5 | 2.5/5 | 2.5/5 | 3/5 |
| Pricing transparency | 4/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3.5/5 |
| **Weighted verdict** | **2.5/5** | **2/5** | **2.5/5** | **2.5/5** | **2.5/5** | **2.5/5** |

### The judges

- **The Small-Business Owner** (v1.0): Runs a joinery with six staff and builds the company website on a Sunday afternoon. Wants a template that looks like a craftsman and not like a start-up, to be found when someone nearby searches for a carpenter, an enquiry form that lands in the inbox, the imprint and cookie banner handled without a lawyer, and a price that is still clear in the second year.
- **The Freelance Web Designer** (v1.0): Builds about twenty sites a year for doctors, restaurants and consultants, and looks after them afterwards. Wants real control over layout, mobile breakpoints and type, reusable sections across client sites, a client login that cannot break the design, backups that restore in one click, and a way to take the site and its content elsewhere if the client or the tool changes.
- **The Marketing Lead** (v1.0): Owns the website of a forty-person engineering firm and is measured on enquiries, not on page views. Wants landing pages built without waiting for the agency, clean URLs, redirects and structured data, analytics that work without a consent wall in front of every visit, and form entries that reach the CRM instead of a shared mailbox.
- **The Practice Owner** (v1.0): Runs a physiotherapy practice with four therapists and a waiting list. Wants patients to book and cancel appointments online, a contact form that does not send health details around in plain email, a site an older patient can read and use, a cookie banner that holds up if the regulator asks, and the data kept in Europe.
- **The Data Protection Officer** (v1.0): Serves as external data protection officer for thirty small companies and reviews their websites once a year. Wants a consent banner that blocks scripts and embeds until the visitor agrees, fonts and maps that do not leave for the US on page load, a data processing agreement and subprocessor list that can be filed, form entries with a retention period, and hosting that is named rather than implied.
- **The Skeptic** (v1.0): Has seen "your website for 1 euro" renew at thirty, templates that only exist inside the builder, an export that turns out to be the blog posts alone, and a domain that costs a fee to move. Reads "GDPR compliant" next to a cookie banner that loads trackers before anyone clicks, and a subprocessor list that stops at the CDN — and asks what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Accessibility statement URL: https://www.strato.de/accessibilityact/ [S4]
- DPA: www.strato.de/agb/avv/ · yes [S5]
- DPA available: yes [S3]
- GDPR conformity: yes [S6]
- Marketing opt out: datenschutz@strato.de · yes [S3]
- Microsoft cloud agreement: https://docs.microsoft.com/en-us/partner-center/agreements/ · yes [S5]
- Profiling art22: yes [S3]

**Data**
- Marketing audience matching: Meta Custom Audiences · LinkedIn Matched Audiences · TikTok Custom Audiences · Reddit Custom Audiences · Google Customer Match · email · phone · postal_code · country · yes [S3]
- Retention principle: Data stored only as long as necessary for stated purposes or legal retention periods [S3]
- Sanctions screening: Data checked against sanctions lists [S3]

**Hosting**
- AI builder offer: 30 · KI App & Site Builder [S2]
- Alternative offers: 99,99 % · automatisiert · Webhosting · 10 [S2]
- Datacenter germany: yes [S6]
- Group data sharing: IONOS Group SE · United Internet AG [S3]
- Vserver location selection: yes · Deutschland · Spanien · Frankreich [S6]
- Wordpress offer: 1 · WordPress Hosting [S2]

**Integrations**
- Cookie policy: yes · yes [S3]
- Import: LivePages · 1&1 · Jimdo · HTML · WordPress · Wix [S7]

**Legal**
- Agb change mechanism: yes · yes [S5]
- Agb version: 19.06.2026 · 17.90 [S5]
- Auto update documents: yes [S6]
- Company name: STRATO GmbH [S6]
- Consumer dispute resolution: Not obligated to participate in consumer arbitration; decides case by case [S4]
- Controller: STRATO GmbH · datenschutz@strato.de · Otto-Ostrowski-Straße 7, 10249 Berlin, Deutschland [S3]
- Domain public whois: yes [S5]
- Dsa authority contact: yes · EU 2022/2065 Art. 11 [S4]
- Dsa notice action URL: https://www.strato.de/faq/help/mail.php?thema=1181 · Art. 16 DSA notice and action [S4]
- Entity: STRATO GmbH · Otto-Ostrowski-Straße 7, 10249 Berlin [S5]
- Entity: STRATO GmbH [S7]
- Entity name: STRATO GmbH [S4]
- Group affiliation: United Internet AG [S4]
- It recht kanzlei: IT-Recht Kanzlei · AGB · Widerrufsbelehrung · Datenschutzerklärung · Impressum [S6]
- Jurisdiction: Bundesrepublik Deutschland, CISG ausgeschlossen · Berlin (Charlottenburg) [S5]
- Other countries domains: strato.nl · strato.es · strato-hosting.co.uk · strato.fr · strato.se · Cronon GmbH [S4]
- Processor role: yes [S3]
- Register court: HRB 270570 B · Berlin-Charlottenburg [S4]
- Registered address: 10249 · Berlin · Otto-Ostrowski-Straße 7 [S4]
- Revocation period: yes · 14 [S5]
- Tereo contact languages: German · English · EU 2021/784 [S4]
- Terror content blocking: 24 [S5]
- VAT id: DE 211 045 709 [S4]
- Version date: 2025-09-30 [S3]
- Whistleblowing system: https://unitedinternet.integrityline.com/frontpage · Integrity Line [S4]

**Pricing**
- Basic entry price: SmartWebsite Basic · 7 [S2]
- Basic price: 1 Monat · 0 · 0 · 7 [S2]
- Payment default grace: 10 [S5]
- Payment methods: SEPA-Lastschrifteinzug · Paypal · Kreditkarte [S5]
- Plus price: 12 Monate · 0 · 1 · 12 [S2]
- Plus promo example: SmartWebsite Plus · 12 · 1 [S2]
- Postal invoice fee: Rechnung · 2.5 [S5]
- Premium domain nonrefundable: 90 · no [S5]
- Price change notice: 4 · yes [S5]
- Pro price: 1 Monat · 0 · 0 · 18 [S2]
- Pro top price: SmartWebsite Pro · 18 · 12 [S2]
- Service fees: Vertragsübergabe · Reaktivierung eines Auftrags · erneuter Rechnungsversand · yes [S5]
- Smartwebsite plus: 0 · 12 · 12 · 1 [S7]
- Trial: yes [S1]
- VAT: yes [S1]
- VAT included: yes [S2]
- VAT included: yes [S7]

**Product**
- Abmahnungsschutz: optional · optional · optional [S1]
- AI features free: yes [S7]
- AI image generator: yes [S7]
- AI SEO assistant: yes [S7]
- AI text generator: yes [S7]
- AI training: Personal data used for use and training of AI [S3]
- AI website generator: yes [S7]
- Backupcontrol: STRATO BackupControl [S6]
- Benefits list: speed · widgets · templates · responsive design · beginner-friendly · SSL certificate and domain included [S7]
- Booking feature: Terminbuchung [S2]
- Branch solutions: Unternehmenswebsite · Restaurants & Gastronomie · Verein · Portfolio & Freelancer [S2]
- Content restrictions: pornography, violence, racism, extremism and similar content prohibited [S5]
- Contract term: indefinite · 1 [S5]
- Customer backups: yes [S5]
- Cyber protect: integrated anti-malware security solution with backup function [S6]
- Design service: Website-Erstellung durch Webdesign-Team, 29 Branchenvorlagen, über 130 Designs [S1]
- Domain ssl included: yes · yes [S7]
- Ecommerce extension: E-Commerce-Erweiterung über separate SmartWebshop-Tarife [S1]
- Ecommerce upgrade: SmartWebshop · WooCommerce · yes [S2]
- Free webmail: STRATO Webmail · yes [S2]
- German phone support: deutsch · yes [S2]
- Image database: yes [S2]
- Imprint protection optional: optional · no [S2]
- Included domain: dauerhaft inklusive · yes [S2]
- Inclusive domains: 1 [S2]
- Legal monetization: DSGVO-konform erforderlich [S2]
- Longer term pricing: längere Laufzeit = günstiger [S2]
- Mailboxes: 2 · 2 · 2 [S1]
- Marketing radar: yes [S2]
- Marketingradar: yes · yes · yes [S1]
- Ml recommendations: Machine learning used to compute individual product recommendations based on usage behavior [S3]
- Multilingual: yes · yes · no [S1]
- Multilingual: no [S2]
- No coding needed: no [S2]
- No coding required: no [S7]
- Pages: 500 · 100 · 5 [S1]
- Password protection: yes [S6]
- Premium mailbox: yes · no · no [S1]
- Premium mailbox: no [S2]
- Professional email: 1 [S2]
- Prohibited uses: yes · yes [S5]
- Rankincoach: yes · no · no [S1]
- Rankingcoach: no [S2]
- Registry policies: registry registration policies for TLDs including .de (DENIC), .eu (Eurid), .ch (SWITCH), .nl (SIDN), .be (DNSbelgium), .es (RED.ES), ICANN domains and others are referenced [S5]
- Save first year: Smartwebsite Basic · 132 [S2]
- Sitelock scan repair: SiteLock Scan + Repair [S6]
- Spam filter: integrated multi-stage spam and virus protection [S6]
- Ssl certificate: yes [S2]
- Ssl certificates: 1 · 1 · 1 [S1]
- Ssl certificates count: 1 [S2]
- Ssl certificates sectigo: Sectigo · yes [S6]
- Subpages: 5 [S2]
- Support requirements: Domain · Hosting · Website-Erstellungs-Tool [S2]
- Templates: yes [S2]
- Templates: yes [S7]
- Traffic: unlimited · unlimited · unlimited [S1]
- Traffic: unlimited [S2]
- Two factor auth: yes [S6]
- Unmanaged servers: yes [S5]
- Webmail: yes [S2]
- Webspace: 50 GB · 20 GB · 10 GB [S1]
- Webspace: 10 [S2]
- Windows license terms: Microsoft · STRATO Server-Paket mit Windows [S5]
- Wysiwyg editor: Homepage-Baukasten includes a WYSIWYG web editor [S7]

**Support**
- Availability SLA: 99 [S5]
- Dcc operating hours: 24/7/365 [S5]
- Help URL: https://www.strato.de/faq/ [S4]
- Hotline optional: yes [S1]
- SLA levels: dedizierte Server, separat buchbar · Basis · Silber · Gold · Platin [S5]
- Vulnerability reporting: yes [S6]

## Questions

### Is STRATO Homepage-Baukasten European?

Yes. whats-best.ai classifies STRATO Homepage-Baukasten as EU-Made.

### Where does STRATO Homepage-Baukasten store data?

Not stated on the vendor’s pages as of 1 Nov 2026.

### Does STRATO Homepage-Baukasten have a free plan?

Not stated on the vendor’s pages as of 1 Nov 2026.

### What are the best alternatives to STRATO Homepage-Baukasten?

As of 4 Nov 2026, the panel rates [Duda (3.5/5)](https://whats-best.ai/software/website-builder/duda), [Wix (3.5/5)](https://whats-best.ai/software/website-builder/wix) and [WordPress.com (3.5/5)](https://whats-best.ai/software/website-builder/wordpress-com) highest among the other 17 Website Builders products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Framer](https://whats-best.ai/software/website-builder/framer) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [STRATO Homepage-Baukasten alternatives](https://whats-best.ai/software/website-builder/strato-homepage-baukasten/alternatives).

## Head-to-head

- [STRATO Homepage-Baukasten vs IONOS MyWebsite](https://whats-best.ai/compare/ionos-mywebsite-vs-strato-homepage-baukasten.md)

## What this page leaves out

- 23 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 7 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 6 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 4 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 data fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 support fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.strato.de/homepage-baukasten/ (checked 2026-10-28)
- [S2] Features page: https://www.strato.de/homepage-baukasten/homepage-erstellen/ (checked 2026-10-28)
- [S3] Privacy policy: https://www.strato.de/datenschutz/ (checked 2026-10-28)
- [S4] Legal notice: https://www.strato.de/impressum/ (checked 2026-10-28)
- [S5] Terms of service: https://www.strato.de/agb/ (checked 2026-10-28)
- [S6] Security / trust page: https://www.strato.de/sicherheit/ (checked 2026-10-28)
- [S7] Editor, templates & design control — found from sitemap: https://www.strato.de/homepage-baukasten/web-editor/ (checked 2026-10-28)
- [S8] Editor, templates & design control — found from sitemap: https://www.strato.de/homepage-baukasten/website-templates/ (checked 2026-11-01)
- [S9] Hosting, domains & portability — found from sitemap: https://www.strato.de/hosting/webspace/ (checked 2026-11-01)
- [S10] Hosting, domains & portability — found from sitemap: https://www.strato.de/hosting/domain-hosting/ (checked 2026-11-01)
- [S11] SEO, analytics & visibility — found from sitemap: https://www.strato.de/homepage-baukasten/homepage-baukasten-seo/ (checked 2026-11-01)
- [S12] SEO, analytics & visibility — found from sitemap: https://www.strato.de/homepage-baukasten/social-media-marketing/ (checked 2026-11-01)
- [S13] Forms, bookings & business features — found from sitemap: https://www.strato.de/hosting/kontaktformular-html/ (checked 2026-11-01)
- [S14] Forms, bookings & business features — found from sitemap: https://www.strato.de/hosting/wordpress-hosting/mitgliederbereich-erstellen/ (checked 2026-11-01)
- [S15] Imprint, privacy & cookie compliance — found from sitemap: https://www.strato.de/imprint/ (checked 2026-11-01)
- [S16] Self-hosting / on-premises installation docs — found from the homepage: https://www.strato.de/server/n8n-self-hosted/ (checked 2026-11-01)

---

Cite as: whats-best.ai, "STRATO Homepage-Baukasten — Website Builders", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/website-builder/strato-homepage-baukasten

Corrections: https://whats-best.ai/correct/1120?target=page