# Voog — Website Builders

Voog by Voog OÜ holds a panel rating of 2.5/5 from 6 AI judges (category median 2.5/5), as of 2026-11-04. Provenance: provenance unknown; sovereignty: 1 of 6 dimensions proven.

- Vendor: Voog OÜ (https://voog.com)
- Category: [Website Builders](https://whats-best.ai/software/website-builder.md)
- Provenance (editorial classification): provenance unknown
- Canonical page: https://whats-best.ai/software/website-builder/voog
- Alternatives: https://whats-best.ai/software/website-builder/voog/alternatives ([markdown](https://whats-best.ai/software/website-builder/voog/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-11-04 · oldest source captured 2026-11-03

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Voog OÜ
- Headquarters: Not stated on the vendor’s pages as of 3 Nov 2026
- Data hosting: Not stated on the vendor’s pages as of 3 Nov 2026
- Free plan: Not stated on the vendor’s pages as of 3 Nov 2026

## The panel's verdict

Voog is a website builder whose contracting entity, Edicy OÜ, is registered in Tartu, Estonia. It is strongest on SEO and marketing, where scores cluster at 6: sitemap and robots.txt are generated automatically and stay configurable, a redirects tool and noindex switch are documented, each page shows an SEO score, and Google Search Console verification is explained. Sovereignty and forms and business features both sit at 5 — the contracting terms run under Estonian law with personal data processed, as a general rule, in Estonia or elsewhere within the EU/EEA, and form submissions are auto-saved, filterable and exportable. Hosting and portability scores run 4 to 5, with a whole-site zip export documented but no public information on custom domains or uptime commitments. The weakest areas are legal compliance at 4, with no public information on a cookie consent banner, imprint help or accessibility, and pricing transparency at 3, with no plan price behind the "30% off your first year with code WELCOME30" offer. No criterion shows a material split; the widest spread is editor and design at 4 to 6.

**Speaks for it:**
- Deep, documented SEO controls: automatic and configurable sitemap and robots.txt, a redirects tool, a noindex switch, a per-page SEO score and Google Search Console verification.
- The entire site exports as a zip from a documented menu path, with email notification once the backup is generated.
- A published Data Processing Addendum covers immediate breach notification for high-risk cases, audit rights, ten-day data subject request assistance and Voog's full liability for subprocessors.
- Form submissions are saved automatically, filterable by date and form name, exportable to.xls, with spam filtering and email notifications.
- No-code design editing of colours, fonts, paddings, header, footer and form styles, with step-by-step undo and a code editor for deeper changes.

**Held against it:**
- We found no public information on a cookie consent banner, consent blocking, imprint or privacy-page help, or accessibility.
- The captured pages give different figures for the subprocessor picture — a published list of partners in the privacy policy, against identity, location and processing location only on written request in the addendum.
- You pay Voog's costs in considering and addressing any audit request, with audits limited to once a year unless an exceptional event.
- We found no public information on custom domains, SSL terms, storage or bandwidth limits, or a stated uptime commitment.
- We found no public information on plan prices, what plans include, or the price after the first year.

**Best for:**
- You need documented SEO control — configurable sitemap and robots.txt, redirects, a per-page SEO score and Search Console — for a content-led site.
- You want an exit path before committing: the entire site downloads as a zip, recommended as a backup before major changes.
- You are an EU buyer who values a European contracting entity, Estonian law and an EU/EEA processing default stated in the documents.
- You collect leads through straightforward forms and need saved, filterable, exportable entries rather than email-only intake.

**Avoid if:**
- Your site must carry its own legal tooling — ask the vendor: the public pages we read do not show it
- You must see hosting terms — custom domain, storage limits, an uptime commitment — before signing; hosting and portability scored 4 to 5 with a partial public picture.
- You need fine design control such as mobile or breakpoint editing, collaborator roles or version history; editor and design scores ranged 4 to 6 with these undocumented.

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Small-Business Owner | The Freelance Web Designer | The Marketing Lead | The Practice Owner | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Editor, templates & design control | 2/5 | 3/5 | 2.5/5 | 3/5 | 2.5/5 | 2.5/5 |
| Hosting, domains & portability | 2/5 | 2/5 | 2/5 | 2.5/5 | 2/5 | 2/5 |
| SEO, analytics & visibility | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 | 3/5 |
| Forms, bookings & business features | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 |
| Imprint, privacy & cookie compliance | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 | 2/5 |
| European sovereignty | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 |
| Pricing transparency | n/r | n/r | n/r | n/r | n/r | n/r |
| **Weighted verdict** | **2.5/5** | **2.5/5** | **2.5/5** | **2.5/5** | **2.5/5** | **2.5/5** |

### The judges

- **The Small-Business Owner** (v1.0): Runs a joinery with six staff and builds the company website on a Sunday afternoon. Wants a template that looks like a craftsman and not like a start-up, to be found when someone nearby searches for a carpenter, an enquiry form that lands in the inbox, the imprint and cookie banner handled without a lawyer, and a price that is still clear in the second year.
- **The Freelance Web Designer** (v1.0): Builds about twenty sites a year for doctors, restaurants and consultants, and looks after them afterwards. Wants real control over layout, mobile breakpoints and type, reusable sections across client sites, a client login that cannot break the design, backups that restore in one click, and a way to take the site and its content elsewhere if the client or the tool changes.
- **The Marketing Lead** (v1.0): Owns the website of a forty-person engineering firm and is measured on enquiries, not on page views. Wants landing pages built without waiting for the agency, clean URLs, redirects and structured data, analytics that work without a consent wall in front of every visit, and form entries that reach the CRM instead of a shared mailbox.
- **The Practice Owner** (v1.0): Runs a physiotherapy practice with four therapists and a waiting list. Wants patients to book and cancel appointments online, a contact form that does not send health details around in plain email, a site an older patient can read and use, a cookie banner that holds up if the regulator asks, and the data kept in Europe.
- **The Data Protection Officer** (v1.0): Serves as external data protection officer for thirty small companies and reviews their websites once a year. Wants a consent banner that blocks scripts and embeds until the visitor agrees, fonts and maps that do not leave for the US on page load, a data processing agreement and subprocessor list that can be filed, form entries with a retention period, and hosting that is named rather than implied.
- **The Skeptic** (v1.0): Has seen "your website for 1 euro" renew at thirty, templates that only exist inside the builder, an export that turns out to be the blog posts alone, and a domain that costs a fee to move. Reads "GDPR compliant" next to a cookie banner that loads trackers before anyone clicks, and a subprocessor list that stops at the CDN — and asks what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: 1 of 6 dimensions proven.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Cloud service only | 0/1 | [S5] |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- Audit costs: yes [S11]
- Audits: independent auditor appointed by Voog, bound by confidentiality · max once per year unless exceptional event · yes [S11]
- Breach notification: immediately after awareness for high-risk breaches · yes [S11]
- Complaint channel: Data Protection Inspectorate (www.aki.ee) [S2]
- Data subject requests: yes · 10 [S11]
- DPA available: Data Processing Addendum · yes · addendum of the Terms of Service; DPA prevails in case of conflict [S11]
- DPA term: from signing, while Voog processes personal data on behalf of the party [S11]
- Eea processing default: Estonia/EU-EEA [S2]
- GDPR reference: yes [S11]
- Marketing optout processing time: 10 [S2]
- Role client data: yes · not data controller [S2]
- Security measures: yes · yes [S11]
- Supervisory authority cooperation: yes [S11]
- Third country safeguards: adequacy decision · EU Standard Contractual Clauses · approved clauses, codes of conduct, certifications [S2]

**Data**
- Deletion process: 90 · 90 [S2]
- Expired subscription retention: 12 [S2]
- Export notification: yes [S6]
- Export steps: Content > Structure · Download entire site [S6]
- Full site export: entire site download · zip · yes [S6]
- Recommended use: export recommended as backup before major changes [S6]
- Retention billing: 7 [S2]
- Retention transactions: 10 [S2]

**Hosting**
- Included backup updates: yes · yes · yes [S5]

**Integrations**
- Developer documentation: yes [S1]

**Legal**
- Copyright: 2023 · hello@voog.com [S1]
- DPA available: yes [S2]
- Entity: Edicy OÜ · Raekoja plats 1, Tartu 51003, Estonia · 12176224 [S2]
- Entity: Voog · Raekoja plats 1, 51003 Tartu · Estonia · Edicy OÜ · 12176224 [S11]
- Jurisdiction: Harju Maakohus (Harju County Court) · Republic of Estonia [S11]
- Policy change history: Github [S2]

**Pricing**
- Discount code: WELCOME30 · first year · 30 [S1]
- Promo code: first year · WELCOME30 · 30 [S11]
- Promo welcome30: WELCOME30 · first year · 30 [S2]
- Welcome discount: WELCOME30 · first year · 30 [S3]
- Welcome discount: WELCOME30 · 30 [S5]
- Welcome discount: WELCOME30 · 30% off first year [S6]
- Welcome discount: WELCOME30 · first year · 30 [S8]

**Product**
- Code editor launch: Settings > Design · Launch code editor [S3]
- Description length recommendation: 150 · 160 [S8]
- Design blog listing customization: Sapporo blog article grid squares to circles · yes [S3]
- Design editor activation: Settings > Design menu · yes [S3]
- Design editor no code: No-code design editor for standard templates: adjust colors, switch fonts, edit paddings and margins [S3]
- Design editor revert to standard: rolling back removes customizations such as social media widgets and stylesheet changes · yes [S3]
- Design editor scope: content width · global font · site header · footer · content areas · links · list styles · table styles · form styles [S3]
- Design editor undo and defaults: yes · yes [S3]
- Ecommerce: yes [S1]
- Export xls: yes · xls [S10]
- Form auto save: yes [S10]
- Form edit capabilities: yes · yes · yes [S10]
- Forms view location: Content > Forms [S10]
- Forms view shows removed forms: yes [S10]
- Free creation: yes [S1]
- Free tier: yes [S3]
- Free trial: 30 [S2]
- Google search console integration: Google Search Console · yes [S8]
- Payment integration: yes [S1]
- Receive entries field: Receive entries to email · yes [S10]
- SEO edit titles descriptions: users can edit page titles and descriptions to improve search engine visibility [S8]
- SEO google search console verification: yes [S7]
- SEO noindex switch: yes [S7]
- SEO pages tab score: yes · yes [S7]
- SEO product pages sitemap conditions: products sitemap enabled · store activated · product in Live status · no [S7]
- SEO redirects not in edit mode: no [S7]
- SEO redirects tool: yes · yes [S7]
- SEO robots customizable: yes [S7]
- SEO settings central location: Central SEO settings accessible via SEO > Settings from the main menu [S7]
- SEO site title format: Site title format configurable: site name, page title, or both with order [S7]
- SEO sitemap can disable: yes [S7]
- SEO sitemap content options: blog posts · blog tags · auto-generated product pages [S7]
- SEO sitemap robots auto: yes · yes [S7]
- SEO tools: yes [S1]
- Social media description sharing: Facebook · yes [S8]
- Spam filter: yes · yes [S10]
- Ticket filter by date: yes [S10]
- Ticket filter by form name: yes [S10]
- Tickets view: yes [S10]
- Title length recommendation: 55 [S8]
- Website title setting: Pages & languages menu, 'Website title' field, per language [S8]

**Subprocessors**
- Disclosure on request: on written request: identity, subprocessor location, processing location · no [S11]
- Liability: yes [S11]
- List published: yes [S2]

**Support**
- Customer success team: yes [S1]
- Forms topics: Say “hello” to forms · Create a new form · Edit your form fields · Manage submitted form entries [S9]
- Human help: yes [S5]
- Marketing discount: WELCOME30 · first year · 30 [S9]
- Related docs: Guides exist on Backups and service Uptime, SSL certificates, and Personal Servers [S5]
- Video tutorials: Video tutorials · Webinars [S9]

## Questions

### Is Voog European?

Not determined: the vendor’s pages as captured do not say where Voog is based.

### Where does Voog store data?

Not stated on the vendor’s pages as of 3 Nov 2026.

### Does Voog have a free plan?

Not stated on the vendor’s pages as of 3 Nov 2026.

### What are the best alternatives to Voog?

As of 4 Nov 2026, the panel rates [Duda (3.5/5)](https://whats-best.ai/software/website-builder/duda), [Wix (3.5/5)](https://whats-best.ai/software/website-builder/wix) and [WordPress.com (3.5/5)](https://whats-best.ai/software/website-builder/wordpress-com) highest among the other 17 Website Builders products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Framer](https://whats-best.ai/software/website-builder/framer) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Voog alternatives](https://whats-best.ai/software/website-builder/voog/alternatives).

## What this page leaves out

- 37 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 7 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 5 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 hosting fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 1 pricing fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.

## Sources

- [S1] Vendor page: https://voog.com (checked 2026-11-03)
- [S2] Privacy policy — found from the homepage: https://www.voog.com/privacy (checked 2026-11-03)
- [S3] Editor, templates & design control — found from sitemap: https://www.voog.com/support/your-websites-design/voog-design-editor (checked 2026-11-03)
- [S4] Editor, templates & design control — found from sitemap: https://www.voog.com/developers/scripting/javascripts/design-editor (checked 2026-11-03)
- [S5] Hosting, domains & portability — found from sitemap: https://www.voog.com/support/faq/website-hosting-and-security (checked 2026-11-03)
- [S6] Hosting, domains & portability — found from sitemap: https://www.voog.com/support/stats-and-maintenance/generating-an-export-of-your-website (checked 2026-11-03)
- [S7] SEO, analytics & visibility — found from sitemap: https://www.voog.com/support/seo/seo-optimization-in-voog (checked 2026-11-03)
- [S8] SEO, analytics & visibility — found from sitemap: https://www.voog.com/support/seo/titles-and-descriptions (checked 2026-11-03)
- [S9] Forms, bookings & business features — found from sitemap: https://www.voog.com/support/creating-and-managing-forms (checked 2026-11-03)
- [S10] Forms, bookings & business features — found from sitemap: https://www.voog.com/support/creating-and-managing-forms/managing-submitted-form-entries (checked 2026-11-03)
- [S11] Imprint, privacy & cookie compliance — found from sitemap: https://www.voog.com/tos/dpa (checked 2026-11-03)
- [S12] Imprint, privacy & cookie compliance — found from sitemap: https://www.voog.com/privacy/list-of-partners (checked 2026-11-03)

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Cite as: whats-best.ai, "Voog — Website Builders", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/website-builder/voog

Corrections: https://whats-best.ai/correct/1518?target=page