# Wix — Website Builders

Wix by Wix.com Ltd. holds a panel rating of 3.5/5 from 6 AI judges (category median 2.5/5), as of 2026-10-29. Provenance: Rest of world; sovereignty: not determined.

- Vendor: Wix.com Ltd. (https://www.wix.com)
- Category: [Website Builders](https://whats-best.ai/software/website-builder.md)
- Provenance (editorial classification): Rest of world
- Canonical page: https://whats-best.ai/software/website-builder/wix
- Alternatives: https://whats-best.ai/software/website-builder/wix/alternatives ([markdown](https://whats-best.ai/software/website-builder/wix/alternatives.md))
- Data as of: 2026-11-04 · evaluated 2026-10-29 · oldest source captured 2026-10-28

**AI-generated.** Every score, rationale and verdict here is written by a panel of AI judges from public evidence — an analysis, not a hands-on test. Every fact quotes the vendor page it was read from. No score can be bought. How scores are made: https://whats-best.ai/methodology

## At a glance

- Vendor: Wix.com Ltd.
- Headquarters: Not stated on the vendor’s pages as of 28 Oct 2026
- Data hosting: Not stated on the vendor’s pages as of 28 Oct 2026
- Free plan: Yes, per the vendor’s own page [S1]

## The panel's verdict

Wix, a website builder and domain registrar, scores highest on what you build and how it is found: editor and design, SEO and marketing, and forms and business features sit at 8-9, on pixel-precise drag-and-drop editing with a separate mobile view, bulk 301 redirects of up to 500 URLs, and forms with payments, bookings and a built-in CRM. Hosting and portability sits between at 6-7; we found no public information on exporting pages or content. Three areas sit at 4-5. Legal compliance leans on a public, binding data processing agreement with EU Standard Contractual Clauses; we found no public information on a consent banner that blocks scripts, imprint generators or accessibility features. Sovereignty: the contracting party is Wix.com Ltd. in Tel Aviv and the sub-processor list runs largely through United States providers, with Google Ireland the only EU infrastructure provider shown; server locations are not given. Pricing transparency: discounted subscriptions auto-renew without notice at the full then-current fee, and renewal, domain, mailbox and VAT figures stay unpublished. The flagged splits came back empty; scores sit within one point on every criterion.

**Speaks for it:**
- Pixel-precise drag-and-drop editor with a separate mobile editor whose changes leave the desktop version untouched
- Bulk 301 redirects import up to 500 URLs, and the XML sitemap updates automatically
- A public, binding data processing agreement incorporates EU Standard Contractual Clauses and names a data protection officer contact
- Forms carry conditional rules and payment fields, backed by bookings with Google and iCal sync and a built-in CRM
- A free tier and a 14-day money-back guarantee are documented, with a free domain for a year on selected yearly plans

**Held against it:**
- The contracting party is Wix.com Ltd. in Tel Aviv, and the sub-processor list runs largely through United States providers under Standard Contractual Clauses
- We found no public information on exporting pages, content or media, and the terms put backup responsibility on the site owner
- We found no public information on a consent banner that blocks scripts until consent, on imprint generators or on accessibility features
- The terms allow renewal at the full then-current fee without notice after a discount, and fees may change at any time
- Server locations for sites are not given, and certifications such as ISO 27001 or SOC 2 are offered on request rather than published

**Best for:**
- You run a local practice or shop and want bookings, payment forms and Google Business Profile management in one place
- You want deep design control — a fluid canvas, a separate mobile editor and restorable site history — without writing code
- Your priority is search visibility: an automatic sitemap, bulk 301 redirects, structured data and an AI visibility tool are documented
- You build sites for many small clients and need a CMS, collaborator seats per plan and custom code through GitHub integration

**Avoid if:**
- You must keep client or patient data with an EU contracting entity; the contracting party is Wix.com Ltd. in Tel Aviv and the sub-processor chain runs largely through United States providers
- You need a predictable multi-year budget; the pages show no renewal, domain-renewal, mailbox or VAT figures, and fees may change at any time
- You need a documented exit route; the terms make backup your responsibility and we found no public information on exporting pages, content or media

## Scores by judge and criterion

Scores out of 5, each judge scoring independently against the published rubric (v1). "n/r" = not rated: the vendor publishes no price, or the judge found no public information on that criterion.

| Criterion | The Small-Business Owner | The Freelance Web Designer | The Marketing Lead | The Practice Owner | The Data Protection Officer | The Skeptic |
| --- | --- | --- | --- | --- | --- | --- |
| Editor, templates & design control | 4.5/5 | 4/5 | 4.5/5 | 4.5/5 | 4.5/5 | 4.5/5 |
| Hosting, domains & portability | 3/5 | 3.5/5 | 3.5/5 | 3.5/5 | 3/5 | 3/5 |
| SEO, analytics & visibility | 4.5/5 | 4.5/5 | 4.5/5 | 4.5/5 | 4/5 | 4.5/5 |
| Forms, bookings & business features | 4/5 | 4.5/5 | 4/5 | 4.5/5 | 4/5 | 4/5 |
| Imprint, privacy & cookie compliance | 2/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2/5 |
| European sovereignty | 2/5 | 2/5 | 2.5/5 | 2/5 | 2/5 | 2/5 |
| Pricing transparency | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2.5/5 | 2/5 |
| **Weighted verdict** | **3.5/5** | **3.5/5** | **3.5/5** | **3.5/5** | **3/5** | **3/5** |

### The judges

- **The Small-Business Owner** (v1.0): Runs a joinery with six staff and builds the company website on a Sunday afternoon. Wants a template that looks like a craftsman and not like a start-up, to be found when someone nearby searches for a carpenter, an enquiry form that lands in the inbox, the imprint and cookie banner handled without a lawyer, and a price that is still clear in the second year.
- **The Freelance Web Designer** (v1.0): Builds about twenty sites a year for doctors, restaurants and consultants, and looks after them afterwards. Wants real control over layout, mobile breakpoints and type, reusable sections across client sites, a client login that cannot break the design, backups that restore in one click, and a way to take the site and its content elsewhere if the client or the tool changes.
- **The Marketing Lead** (v1.0): Owns the website of a forty-person engineering firm and is measured on enquiries, not on page views. Wants landing pages built without waiting for the agency, clean URLs, redirects and structured data, analytics that work without a consent wall in front of every visit, and form entries that reach the CRM instead of a shared mailbox.
- **The Practice Owner** (v1.0): Runs a physiotherapy practice with four therapists and a waiting list. Wants patients to book and cancel appointments online, a contact form that does not send health details around in plain email, a site an older patient can read and use, a cookie banner that holds up if the regulator asks, and the data kept in Europe.
- **The Data Protection Officer** (v1.0): Serves as external data protection officer for thirty small companies and reviews their websites once a year. Wants a consent banner that blocks scripts and embeds until the visitor agrees, fonts and maps that do not leave for the US on page load, a data processing agreement and subprocessor list that can be filed, form entries with a retention period, and hosting that is named rather than implied.
- **The Skeptic** (v1.0): Has seen "your website for 1 euro" renew at thirty, templates that only exist inside the builder, an export that turns out to be the blog posts alone, and a domain that costs a fee to move. Reads "GDPR compliant" next to a cookie banner that loads trackers before anyone clicks, and a subprocessor list that stops at the CDN — and asks what leaving would cost.

## European sovereignty — proven facts

Built only from facts on the vendor's own pages; a dimension we could not prove is left open, never scored as zero. Headline: not determined.

| Dimension | Finding | Points | Source |
|---|---|---|---|
| Legal entity | Not determined | — | — |
| Hosting location | Not determined | — | — |
| Hosting options | Not determined | — | — |
| Open source | Not determined | — | — |
| Data processing agreement | Not determined | — | — |
| Transfer impact assessment | Not determined | — | — |

## Key facts

Each fact is the vendor's own statement, cited to the source page it was read from ([S*n*] → Sources).

**Compliance**
- AI provider contractual restriction: yes [S5]
- Brazil sccs: CD/ANPD No. 19/2024 · yes [S7]
- CCPA no sale: yes · yes [S7]
- CCPA service provider certification: yes [S7]
- Certifications: reports, certifications or extracts, and copies of Wix's most recent third-party certifications available on request [S7]
- DPA nature: yes · yes · Wix · users [S18]
- Dpf certified: yes · EU-U.S. DPF, UK Extension, Swiss-U.S. DPF [S5]
- Dpf covered entities: DeviantArt, Inc. · InkFrog, Inc. · Modalyst, Inc. · Base44, Inc. · SpeedTab, Inc. [S5]
- Dpf dispute resolution: no cost to you · TRUSTe [S5]
- Dpi assistance: yes [S7]
- Dsr assistance: yes · yes [S7]
- EU adequacy israel: yes · Israel [S5]
- GDPR: yes [S9]
- HIPAA listing: yes [S17]
- Pci dss: yes [S5]
- Privacy center: yes [S9]
- Roles controller processor: Processor/Service Provider · Controller/Business [S7]
- Sccs defined: EU 2021/914 (2021-06-04) [S7]
- Security measures: yes · yes [S5]
- Security whitepaper: yes [S9]

**Data**
- Account deletion: yes · yes [S5]
- Backup responsibility: yes [S6]
- Deletion: if required under the Agreement or by applicable law or regulation · yes [S7]
- Do not track: no [S5]
- GDPR response time: 30 [S5]
- Opt out sale: yes · yes · no [S5]
- Pi types: name, email, phone, payment info, communications, scanned ID documents [S5]
- Retention: while account active, plus as needed for legal obligations, disputes, fraud prevention, agreements, legitimate interests [S5]
- US state pi categories: Personal and online identifiers · Commercial and transactions information · Record-keeping information · Internet or other electronic network activity information · Non-precise Geolocation data (IP address, only) · Audio, electronic, visua… [S5]
- User responsibility deletion: yes [S7]
- Users of users processing location: EU · Israel · adequate third countries · Data Processing Addendum – Users (DPA) [S5]
- Users of users role: Processor · GDPR [S5]

**Hosting**
- Availability: yes [S17]
- Domain purchase nameservers: yes · yes [S12]
- Domain registration: yes [S2]
- Domain transfer: yes [S2]
- Domain transfer: transfer_domain_to_wix · yes [S12]
- Onward transfers mechanisms: EU Standard Contractual Clauses (Decision (EU) 2021/914) · Article 46 GDPR safeguards · adequacy decisions [S7]
- Ssl included: yes [S2]
- Transfer israel adequacy: to Wix.com Ltd. in Israel under adequacy decision 211/61/EU [S7]
- Uptime: 99.98 [S2]
- Web hosting free: yes [S2]
- Wix identity: yes · yes [S12]

**Integrations**
- App market developer agreement: Third Party Developers bound by Wix App Market Partner Agreement [S5]
- External domain connect: connect_external_domain · yes [S12]
- Google workspace: yes [S2]
- Marketing tools: Google Analytics · Facebook Pixel · CAPI [S2]
- Search engine verification: Site verification on search engines via custom code [S14]
- Social media features: yes [S5]
- Third party services: App Market third-party apps, eCommerce payment providers, social media features [S5]

**Legal**
- Addresses: 100 Gansevoort Street, New York, NY 10014 · Yunitsman 5 St, Tel Aviv, Israel [S5]
- Amendment posting: https://www.wix.com/about/privacy-dpa-users · posting on website, effective on posting [S7]
- Arbitration clause: yes · yes · yes [S6]
- Company name: Wix.com, Inc · 2006-2026 [S18]
- Cookie policy: yes [S9]
- DPA contact: privacy@wix.com [S7]
- DPA effective date: 2025-12-01 [S7]
- DPA forms part of: DPA forms part of Wix Terms of Use and Privacy Policy; DPA governs in contradiction regarding Users-of-Users Information [S7]
- English version precedence: yes [S7]
- Entity: Wix.com, Inc [S19]
- EU representative: Wix Online Platforms Limited · GDPR Article 27 EU representative · 1 Grant’s Row, Dublin 2 D02HX96, Ireland [S5]
- Identity: yes · yes [S13]
- Minimum age: 16 · 13 [S6]
- Policy effective date: 2026-06-18 [S5]
- Policy language: English [S5]
- Privacy policy: yes [S9]
- Sanctions restrictions: Service prohibited to residents of embargoed countries and sanctioned parties (SDN List etc.) [S6]
- Terms last revised: October 22, 2026 [S6]
- Transparency report: yes [S9]
- UK representative: Wix.Com (UK) Limited · UK GDPR Article 27 representative · Tower Bridge House, St Katharine's Way, London E1W 1DD, United Kingdom [S5]
- US subsidiary: Wix.com Inc. [S5]
- Wix ip license: Limited revocable license to use Wix Services subject to compliance and timely payment [S6]

**Pricing**
- AI credits: prepaid units · no [S6]
- AI credits non refundable: no [S6]
- AI credits reset: no · monthly [S6]
- Currency: USD [S6]
- Discount renewal: yes [S6]
- Fee change right: yes [S6]
- Fees advance payment: advance payment required [S6]
- Free domain offer: one year · yes · selected yearly Premium or Studio site plans [S13]
- Free domain voucher: free domain voucher · yes · annual Premium or Studio Premium plan upgrade [S12]
- Free install: yes [S17]
- Free start: yes [S4]
- Included all plans: Custom domain · Reliable web hosting · AI creation tools · 24/7 customer care · 14-day money-back guarantee [S3]
- Offer terms: initial term of yearly / multi-year subscriptions · yearly subscriptions paid in full [S3]
- Plan restrictions: yes [S6]
- Premium required: A Premium (upgraded) site plan is required to accept payments on forms [S16]

**Product**
- Abandoned cart alerts: yes [S2]
- AI blog creation: yes [S2]
- AI builder: AI website builder with instant generation and hand-crafted design [S1]
- AI image creator: yes [S2]
- AI marketing agent: Marketing Agent \| Kleo [S2]
- AI output disclaimer: no [S6]
- AI output ownership: yes [S6]
- AI site chat: AI Site Chat [S2]
- AI visibility overview: yes [S2]
- AI visibility tool: AI Visibility tool for tracking mentions in LLMs · yes [S4]
- AI website builder: AI Website Builder \| Wix Harmony [S2]
- AI website builder: AI website builder generates site from a single prompt [S3]
- AI workflow agent: Custom Agent \| Omni [S2]
- Analytics: yes [S10]
- Analytics event tracking: Google Analytics · Facebook pixel · yes [S4]
- App market: App Market with hundreds of third-party apps [S2]
- Applicant data: Privacy Policy for Job Applicants [S5]
- Ascend customer management: Ascend built-in marketing/customer management tools · yes [S4]
- Automated decision rights: yes · yes [S5]
- Automated sales tax: yes [S2]
- Automatic sitemap: Every Wix site has a sitemap that updates automatically [S15]
- Automations: yes [S2]
- Blog: yes · yes [S10]
- Blog monetization: yes [S2]
- Bookings calendar sync: Google & iCal sync [S2]
- Bookings video conferencing: yes [S2]
- Branded app builder: yes [S2]
- Branding tools: yes [S10]
- Bulk 301 redirects: bulk 301 redirects · instant Google indexing · patterned meta tags · yes [S4]
- Business elite developer platform: Business Elite [S3]
- Business elite storage: Business Elite · unlimited [S3]
- Business storage: Business · 100 [S3]
- Cms: yes [S2]
- Code development platform: yes [S2]
- Collaborators: 5 · 2 · 10 · 100 [S3]
- Components library: 1000s of free components, graphics and animations [S1]
- Conditional rules: yes · yes [S17]
- Connect payment provider: A payment provider must be connected in the Accept Payments tab before collecting payments via forms [S16]
- Content license to wix: non-exclusive, transferable, sub-licensable, royalty-free, worldwide · yes [S6]
- Cookie alert app editor issue: Cookie Alert-App kann nicht im Editor gefunden und gelöscht werden [S19]
- Core storage: Core · 50 [S3]
- Core web vitals: 10x over past year [S4]
- CRM: yes [S2]
- Customer app: Spaces by Wix - customer app [S2]
- Customer engagement tools: live chats · email marketing · forms [S10]
- Customization: Drag and drop editing with pixel-level precision on a fluid canvas [S1]

**Subprocessors**
- AI providers DPA: yes · no [S8]
- Change notice days: 7 [S7]
- Communication services: United States · SendGrid · Email delivery services · SCC · United States · Sparkpost · Email delivery services · SCC · United States · Twilio · Communications platform (SMS, voice, messaging) · SCC · Netherlands · Postmastery · Email deliv… [S8]
- Customer support services: United States · TaskUs · Customer support services · SCC · United States · Microsoft Dynamics 365 · Customer support ticketing system · SCC [S8]
- Data processing services: United States · Confluent · Data streaming and event processing · SCC [S8]
- General authorization: yes [S7]
- Infrastructure cloud: United States · Amazon Web Services · Cloud infrastructure, hosting, and content delivery · SCC · Ireland · Google Ireland Ltd · Cloud infrastructure, hosting, and content delivery · N/A · United States · Fastly · Content delivery network… [S8]
- Intra company DPA: intra-company Data Processing Agreement · yes [S8]
- List URL: https://support.wix.com/en/article/list-of-wixs-sub-processors · yes [S7]
- Monitoring security services: United States · Sentry.io · Application monitoring and error tracking · SCC · United States · New Relic · Performance monitoring and analytics · SCC · United States · Perimeter-X · Security and bot protection · SCC [S8]
- Objection days: privacy@wix.com · 7 [S7]
- Primary controller: Wix.com Ltd. · Israel [S8]
- Update notifications: Policy Team · yes [S8]
- Wix entities: 10 · Platform operations and service delivery · United States · Brasil · Mexico · Luxembourg · Lithuania · India · Germany · Ireland · United Kingdom · Ukraine [S8]

**Support**
- Channels: chat · scheduled call [S2]
- Channels: chat · scheduled call [S3]
- Faq: yes [S9]
- Help center: Help Center (tutorials and articles) [S3]
- Help center: yes [S10]
- Hire a pro: yes [S10]
- Mobile compatibility list: yes [S11]
- Privacy contacts: dpo@wix.com · privacy@wix.com [S5]
- Privacy request channels: email privacy@wix.com · mail · customer care [S5]
- SEO partner: yes [S15]

126 more facts on the canonical page: https://whats-best.ai/software/website-builder/wix

## Questions

### Is Wix European?

No. whats-best.ai classifies Wix as Rest of world.

### Where does Wix store data?

Not stated on the vendor’s pages as of 28 Oct 2026.

### Does Wix have a free plan?

Yes. Wix has a free plan, per [the vendor’s page captured 28 Oct 2026](https://whats-best.ai/evidence/12032).

### What are the best alternatives to Wix?

As of 4 Nov 2026, the panel rates [Duda (3.5/5)](https://whats-best.ai/software/website-builder/duda), [WordPress.com (3.5/5)](https://whats-best.ai/software/website-builder/wordpress-com) and [Framer (3.5/5)](https://whats-best.ai/software/website-builder/framer) highest among the other 17 Website Builders products evaluated. Ratings that look equal are rounded to half stars; the order uses the unrounded rating, then the name. The highest-rated European alternative is [Framer](https://whats-best.ai/software/website-builder/framer) (EU-Made). Ratings are the AI panel’s opinion, formed from public evidence: [how scores are made](https://whats-best.ai/methodology#ordering). The full list, with European products first: [Wix alternatives](https://whats-best.ai/software/website-builder/wix/alternatives).

## Head-to-head

- [Wix vs Squarespace](https://whats-best.ai/compare/squarespace-vs-wix.md)
- [Wix vs Jimdo](https://whats-best.ai/compare/jimdo-vs-wix.md)
- [Wix vs Webflow](https://whats-best.ai/compare/webflow-vs-wix.md)

## What this page leaves out

- 37 product facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 9 pricing facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 7 compliance facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 6 legal facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 3 support facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 hosting facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 2 integrations facts could not be confirmed on the vendor’s page as captured and were left out of this page and of the panel’s material.
- 1 subprocessors fact could not be confirmed on the vendor’s page as captured and was left out of this page and of the panel’s material.
- 3 sovereignty dimensions could not be confirmed on the vendor’s own pages and are shown as unknown.
- 6 of the readings below were written against an earlier fact sheet — a fact has been corrected, added or pulled since. Until the panel next runs on this product you are reading the older judgement.

## Sources

- [S1] Vendor homepage: https://www.wix.com/ (checked 2026-10-28)
- [S2] Features page: https://www.wix.com/features/main (checked 2026-10-28)
- [S3] Pricing page: https://www.wix.com/plans (checked 2026-10-28)
- [S4] SEO features page: https://www.wix.com/seo (checked 2026-10-28)
- [S5] Privacy policy: https://www.wix.com/about/privacy (checked 2026-10-28)
- [S6] Terms of service: https://www.wix.com/about/terms-of-use (checked 2026-10-28)
- [S7] Data processing agreement (dpa): https://www.wix.com/about/privacy-dpa-users (checked 2026-10-28)
- [S8] Subprocessor list: https://support.wix.com/en/article/list-of-wixs-sub-processors (checked 2026-10-28)
- [S9] Security / trust page: https://www.wix.com/manage/privacy-security-hub (checked 2026-10-28)
- [S10] Editor, templates & design control — found from sitemap: https://www.wix.com/builder/drag-and-drop (checked 2026-10-28)
- [S11] Editor, templates & design control — found from sitemap: https://support.wix.com/en/article/wix-editor-about-the-mobile-editor (checked 2026-10-28)
- [S12] Hosting, domains & portability — found from sitemap: https://support.wix.com/de/article/domain-hosting-bei-wix (checked 2026-10-28)
- [S13] Hosting, domains & portability — found from sitemap: https://support.wix.com/en/article/domain-hosting-7 (checked 2026-10-28)
- [S14] SEO, analytics & visibility — found from sitemap: https://support.wix.com/en/seo-get-found-on-google (checked 2026-10-28)
- [S15] SEO, analytics & visibility — found from sitemap: https://support.wix.com/en/article/submitting-your-sitemap-and-urls-directly-to-search-engines (checked 2026-10-28)
- [S16] Forms, bookings & business features — found from sitemap: https://support.wix.com/en/article/wix-forms-adding-payments-to-a-site-form (checked 2026-10-28)
- [S17] Forms, bookings & business features — found from sitemap: https://www.wix.com/app-market/wix-forms (checked 2026-10-28)
- [S18] Imprint, privacy & cookie compliance — found from sitemap: https://support.wix.com/de/article/der-auftragsverarbeitungsvertrag-data-processing-agreement-von-wix-f%C3%BCr-nutzer-von-wix (checked 2026-10-28)
- [S19] Imprint, privacy & cookie compliance — found from sitemap: https://support.wix.com/de/cookie-benachrichtigung (checked 2026-10-28)

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Cite as: whats-best.ai, "Wix — Website Builders", AI panel analysis, as of 2026-11-04. https://whats-best.ai/software/website-builder/wix

Corrections: https://whats-best.ai/correct/1127?target=page