Privacy policy — Qualtrics

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Facts read from this source

• Policy scope processor Report an error

  “This Privacy Policy does not apply to personal information that we process on behalf of our customers, such as information collected using the Qualtrics XM Platform®. We process that information as instructed by our customers, in our capacity as a service provider/data processor, in accordance with the terms of our customer agreements.”

• Last updated Report an error

  “Last Updated: April 23, 2026.”

• Address Report an error

  “please contact us by email at privacy@qualtrics.com or write to us at 333 W River Park Drive, Provo, Utah 84604, USA, marking for the attention of the Legal team.”

• Eea representative Report an error

  “we have appointed Qualtrics Ireland Limited, at One Clarendon Row, Dublin 2, Ireland, as our EU data representative”

• UK representative Report an error

  “QUL Technologies Limited, at 5 New Street Square, London, United Kingdom, EC4A 3TW as our UK data representative”

• No sale of data Report an error

  “We do not sell personal information, nor have we done so in the preceding 12 months.”

• Shares with ad partners Report an error

  “However, we do, and have in the past 12 months, shared certain personal information with advertising partners that display targeted advertisements to users around the web”

• Minors under 16 Report an error

  “We do not have actual knowledge that we sell or share personal information of individuals under 16 years of age.”

• Dpf certified Report an error

  “Qualtrics LLC complies with the EU-U.S. Data Privacy Framework (EU-US DPF), the UK Extension to the EU-U.S. DPF (UK-US DPF), and the Swiss-U.S. Data Privacy Framework (Swiss-US DPF) as set forth by the U.S. Department of Commerce”

• Dpf transfers reliance Report an error

  “While Qualtrics complies with the DPF, Qualtrics does not transfer personal data pursuant to the DPF and continues to rely on EU Commission or UK government adequacy decisions or on contractual protections for the transfer of personal information, including the EU Standard Contractual Clauses.”

• Transfer safeguards Report an error

  “we will comply with applicable data protection laws, in particular by relying on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of personal information, including the EU Standard Contractual Clauses.”

• Dispute resolution Report an error

  “please contact our U.S. based independent third-party dispute resolution provider, the International Centre for Dispute Resolution – American Arbitration Association (ICDR-AAA) (free of charge) at https://go.adr.org/dpf_irm.html”

• Ftc jurisdiction Report an error

  “The Federal Trade Commission has jurisdiction over Qualtrics LLC’s compliance with the DPF.”

• Ip collection surveys Report an error

  “When a Qualtrics’ customer sends a survey to an individual, Qualtrics may collect IP addresses from survey respondents. The purpose of collecting this information is to prevent and protect against fraud and malicious activity”

• Session replay Report an error

  “We will not capture IP addresses, and we mask your text input. No third parties are used in connection with session replay.”

• Call recordings Report an error

  “We may record and store certain telephone conversations as part of our operations and to ensure the quality of our services.”

• Retention Report an error

  “Where required under applicable laws, we retain personal information only for as long as is necessary to fulfill the purposes for which it was collected and processed, in accordance with our retention policies, and in accordance with applicable laws and regulatory obligations or until you withdraw your consent (where applicable).”

• Access portable format Report an error

  “Where applicable, we will provide the information in a portable, machine-readable, readily usable format.”

• Deletion right Report an error

  “Deletion of personal information that we no longer need to provide the services or for other lawful purposes.”

• Anonymized data use Report an error

  “We may use this anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the services and promote our business. We do not attempt to reidentify anonymized data.”

• AI training Report an error

  “We may process personal information using artificial intelligence (AI) technologies including generative AI, and we use this information for training machine learning models, natural language processing, large-language models and other relevant AI use-cases.”

• International transfers Report an error

  “We may transfer personal information to our affiliates and third parties, including service providers, in jurisdictions other than the jurisdiction you are located in.”

• Privacy requests form Report an error

  “please complete this Privacy Request Form and fill out the relevant details to start the identity verification process.”

• Marketing optout Report an error

  “You may opt out of marketing-related emails and other communications by using the unsubscribe link found at the bottom of any marketing emails you have received.”

• California tollfree Report an error

  “If you are located in the State of California, you can also call our toll-free number.”

• Security measures Report an error

  “We use reasonable organizational, technical and administrative measures designed to protect against unauthorized access, misuse, loss, disclosure, alteration and destruction of personal information we maintain.”

• Children age minimum Report an error

  “Our services are not intended for use by children under 16 years of age or the equivalent minimum age in the relevant jurisdiction.”

• Data protection complaints Report an error

  “you may submit a complaint by contacting us at privacy@qualtrics.com. Depending on where you reside, such as if you reside in the European Economic Area or United Kingdom, you may have the right to complain to a data protection regulator where you live or work”

• Hq locations Report an error

  “Qualtrics is co-headquartered in Provo, Utah and Seattle.”

• Right to appeal Report an error

  “you may have the right to appeal our decision regarding a request related to these rights by contacting us at privacy@qualtrics.com.”

• Authorized agent Report an error

  “Depending on where you reside, you may be entitled to empower an “authorized agent” to submit requests on your behalf.”

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