Features page — Fathom Analytics

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Facts read from this source

• Cookie free Report an error

  “A Google Analytics alternative that’s privacy-focused and cookie-free”

• GDPR Report an error

  “We’re GDPR, ePrivacy, PECR and CCPA compliant because digital privacy sits at the core of the product.”

• EU data processing Report an error

  “EU visitor data is processed in the EU automatically.”

• Bot filtering Report an error

  “We filter out bots, crawlers, DDoS junk and other non-human traffic, so your dashboard is a picture of people who actually visited. Data shows up in real time, not 24 to 48 hours later.”

• Saved views Report an error

  “Combine filters, give the view a name and open it again in one click. Everyone with access to that site can use the same saved views.”

• Milestones date comparisons Report an error

  “Mark a launch, a redesign or a press mention on your chart with a milestone. Compare dates to see how traffic changed from the previous week, month or year, or choose your own periods.”

• Event tracking Report an error

  “Record newsletter signups, form submissions and purchases as events. Send a value with a purchase and choose the currency for your events, so you can see sales totals alongside completion counts.”

• Utm tracking Report an error

  “Use UTM tags to tell your newsletters, ads and social campaigns apart. Filter the dashboard by a campaign to see its traffic, the pages people visited and the events they completed.”

• Minimum sites Report an error

  “Every plan includes at least 50 sites, with extra packs available.”

• Dashboard sharing Report an error

  “Share individual dashboards publicly or protect them with a password.”

• CSV export API Report an error

  “Download CSV files for a spreadsheet or report, or use our API to bring Fathom data into your own tools.”

• Ga4 import Report an error

  “Import historical GA4 data, and connect Google Search Console to see search terms, clicks, impressions and search positions alongside your website analytics.”

• Platforms Report an error

  “Use Fathom with WordPress, Ghost, Webflow, Next.js, Nuxt and plenty more. Add one line of JavaScript, or use one of our integrations if you’d rather not touch templates.”

• Async script Report an error

  “Our small script loads asynchronously, so it doesn’t hold up the rest of your page.”

• Retention Report an error

  “Every plan includes ongoing data retention.”

• High traffic Report an error

  “Fathom is built to handle traffic spikes and large websites, so you can keep an eye on what’s happening.”

• Help centre Report an error

  “Our help centre covers the details, including multi-domain tracking, excluding your own traffic and more.”

• Trial Report an error

  “Start a 7-day free trial for Fathom Analytics today”

• Ownership Report an error

  “You do. We sell software, not data.”

• Anonymisation Report an error

  “We anonymise data with hashes and salts. If you still don’t want your own visits on a dashboard, block your IP or run a small script from your browser console. You can also set Fathom to honour DNT.”

• Self hosting Report an error

  “No. Fathom is a hosted product so we can process pageviews on a global CDN, keep dashboards fast, and process EU visitor data in the EU.”

Scores citing this record

• The Agency Developer Traffic, sources & campaign reports
• The Agency Developer Consent-free operation & data minimisation
• The Agency Developer Data access, export & self-hosting
• The Agency Developer Installation, integrations & performance
• The Data Protection Officer Traffic, sources & campaign reports
• The Data Protection Officer Consent-free operation & data minimisation
• The Data Protection Officer Data access, export & self-hosting
• The Data Protection Officer Installation, integrations & performance
• The Data Protection Officer European sovereignty
• The E-Commerce Marketing Lead Traffic, sources & campaign reports
• The E-Commerce Marketing Lead Consent-free operation & data minimisation
• The E-Commerce Marketing Lead Data access, export & self-hosting
• The E-Commerce Marketing Lead Installation, integrations & performance
• The E-Commerce Marketing Lead European sovereignty
• The Growth Analyst Traffic, sources & campaign reports
• The Growth Analyst Consent-free operation & data minimisation
• The Growth Analyst Data access, export & self-hosting
• The Growth Analyst Installation, integrations & performance
• The Growth Analyst European sovereignty
• The Public-Sector Site Owner Traffic, sources & campaign reports
• The Public-Sector Site Owner Data access, export & self-hosting
• The Public-Sector Site Owner Installation, integrations & performance
• The Public-Sector Site Owner European sovereignty
• The Skeptic Traffic, sources & campaign reports
• The Skeptic Data access, export & self-hosting
• The Skeptic Installation, integrations & performance