Documentation (events) — Fathom Analytics

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Facts read from this source

• Track event API Report an error

  “fathom.trackEvent('cart add', { _value: 100, // Value in cents });”

• Track goal deprecated Report an error

  “As of Oct 25, 2023, we no longer support trackGoal for new goals/events. If you’re using trackGoal currently, it’ll continue to work”

• Event types Report an error

  “button clicks, form submissions, newsletter sign-ups, and even e-commerce conversions like starting a free trial or buying a product could all be events”

• Event rename limitation Report an error

  “You also cannot rename an event once it’s been created and fired off to your dashboard but you can easily change the event name you’re sending us from your code.”

• Local tracking Report an error

  “Events are tracked on local and staging environments too, so if you don’t want test data in your dashboard, block your local environments.”

• Conversion formula setting Report an error

  “By default, the conversion rate is based on Page views: Event completions / total Page views”

• Event currency setting Report an error

  “New events start with no currency of their own. They use the site default, which is None until you change it.”

• Event currency wildcards Report an error

  “To set one currency for a family of names, use * in the event name. Purchase: * matches Purchase: Shirt and Purchase: Hat.”

• Event deletion unavailable Report an error

  “Event deletion is under maintenance. You cannot delete an event or its data from the dashboard right now.”

• Event firewall Report an error

  “To stop collecting an event name (or to collect only the names you send), use the Firewall Events list.”

• Historical data removal Report an error

  “If you need historical event data removed, contact us.”

• Gtm events Report an error

  “If you’re looking for ways to use Fathom events in GTM, take a look at our tailored examples for GTM in our GTM documentation.”

• Event tracking guides Report an error

  “Track link clicks Track external link clicks Track page load conversions Track 404/error pages Track ecommerce conversions Track form submissions”

• Event name restrictions Report an error

  “You can name your event any name you want, but avoid special characters and emojis.”

Scores citing this record

• The Agency Developer Goals, events, funnels & e-commerce
• The Data Protection Officer Goals, events, funnels & e-commerce
• The Data Protection Officer Installation, integrations & performance
• The E-Commerce Marketing Lead Goals, events, funnels & e-commerce
• The E-Commerce Marketing Lead Installation, integrations & performance
• The Growth Analyst Goals, events, funnels & e-commerce
• The Public-Sector Site Owner Goals, events, funnels & e-commerce
• The Skeptic Goals, events, funnels & e-commerce